BRINK

BACKGROUND

Please describe your company and your position there.

I am a contracted director for AZAging.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BRINK?

We hired Brink to organize a social media campaign directed at younger people to more people interested in direct care worker job positions throughout Arizona. This is a difficult position to recruit for because of pay inequity, leading to a major shortage of direct care workers throughout Arizona.

SOLUTION

How did you select this vendor?

I worked with Brink on a previous project and they came highly preferred and recommended from the City of Tucson.

Describe the scope of their work in detail.

Brink put together a campaign concept, marketing materials, website, and other related activities.

What was the team composition?

I worked closely with Josh.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Josh regularly provided updates of how the campaign was doing, giving me ample amounts of data to show the campaign's success.

How effective was the workflow between your team and theirs?

I loved working with Brink. They effectively communicated when they needed something and helped to create a project plan that was focused and manageable within my busy schedule.

What did you find most impressive about this company?

I loved working with Brink because of their creativity in how they structured their marketing pitches and how they thought outside of the box to get work accomplished.

Is there any area for improvement or anything that could have been done differently?

No

BACKGROUND

Please describe your company and position.

I am the Deputy Video Director of Human Rights Campaign

Describe what your company does in a single sentence.

The Human Rights Campaign is the largest LGBTQ+ civil rights group in the United States fighting for lived and legal equality for all LGBTQ+ people.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BRINK to accomplish?

• Create a spot reminding an audience why we play sports: sportsmanship, self-discipline, teamwork and, above all, have fun doing physical exercise.. We shouldn’t ban kids from playing because of who they are and how they identify, including transgender youth.
• Make the spot look like it could come out Nike/Adidas/Under Armour

SOLUTION

How did you find BRINK?

Online Search

Why did you select BRINK over others?

Close to my geographic location, Pricing first our budget, Great culture fit, Good value for cost, Company values aligned

What was the size of BRINK’s team?

6-10 Employees

What was your primary form of communication with BRINK?

In-Person Meeting, Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with BRINK to create a :60 and :30 spot around playing youth sports. We all play for similar reasons sportsmanship, self-discipline, teamwork and, above all, have fun doing physical exercise that makes them happy. We shouldn’t ban kids from playing because of who they are and how they identify, including transgender youth. We came to BRINK with a rough idea about what we wanted to do, but after a number of meetings and brainstorming, we landed on the spot idea we executed. The Human Rights Campaign directed and edited the piece. BRINK handled everything else production wise from gear to crews to locations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Hours of useable footage that could be turned into easily digestible and highly engaging video content

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent. This was the largest production I'd directed, and I always felt like I was in good hands. I worked out of their office in Tucson the week leading up to the shoot, and that helped tremendously with the inevitable last-minute changes we needed to deal with. BRINK was always incredibly responsiveness and really great to work with.

What did you find most impressive or unique about this company?

Everyone was enjoyable to worth with in a way that I felt like I was amongst friends the entire time. When it gets to crunch time, it's easy to have things get out of hand or lose control I never felt like we were out of control or behind it's easy to have things get out of hand or lose control. I never felt like we were out of control or behind — they made everything feel so incredibly smooth. Everyone at BRINK is incredibly talented. Everyone has really smart ideas and they foster an environment that values sharing those ideas.

Are there any areas for improvement or something BRINK could have done differently?

None. Have been itching to work with them more!

BACKGROUND

Please describe your company and position.

I am the SVP, Strategy & Growth of a financial services company 

Describe what your company does in a single sentence.

Our company is a $1.4 billion credit union serving over 95,000 members

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BRINK to accomplish?

Brand awareness

SOLUTION

How did you find BRINK?

Prior partnership

Why did you select BRINK over others?

• Great culture fit
• Good value for cost
• Company values aligned
• quality

How many teammates from BRINK were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand campaign, brand commercial, ancillary product campaigns 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Member growth, website traffic, advertising performance

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Flexible project management

What was your primary form of communication with BRINK?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

BRINK isn't an average marketing agency. Great partners if you're looking to do things differently. 

Are there any areas for improvement or something BRINK could have done differently?

No