BrandTuitive

BACKGROUND

Introduce your business and what you do there.

I'm employed in the field of brand marketing for a healthcare company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BrandTuitive?

My company worked with BrandTuitive over a period of approximately three years on a wide variety of branding projects.

SOLUTION

What was the scope of their involvement? 

The BrandTuitive team worked on identifying differentiating factors in the marketplace and articulating our competitive advantage in branding work. For each project, we provided BrandTuitive with a brief. 

Over the years, a lot of work was also done in collateral development, developing a whole new system to keep our branding consistent for everything from emails, brochures, folders, and other kinds of handouts used in various situations. Additionally, we also worked on brand ad campaigns.

What is the team composition?

We collaborated with four people from the team, who were all excellent. 

How did you come to work with BrandTuitive?

I didn't initiate the relationship, and I am unsure how we found BrandTuitive. 

What is the status of this engagement?

We worked with BrandTuitive from January 2020–June 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our visual image in the marketplace was greatly enhanced and strengthened after collaborating with BrandTuitive. Our advertising and collateral materials now exhibit a higher level of brand consistency. Furthermore, BrandTuitive's assistance was incredibly beneficial, particularly during the initial stages, in effectively establishing our market differentiators.

How did BrandTuitive perform from a project management standpoint?

The projects were all completed on time and within the budget. Overall, the team demonstrated proficiency in all aspects of the project.

What did you find most impressive about them?

The team's account and relationship management skills were exceptional. Their creativity and value-added approach were highly impressive.

Are there any areas they could improve?

Generally, we were pleased; however, it would be helpful to have maintained more accurate records of our fundamental requirements. Although our brand was mentioned in every brief, it was necessary to reinforce certain aspects consistently. Remembering specific preferences would have been beneficial.

Do you have any advice for potential customers?

If you're seeking a collaborative and creative partnership that closely aligns with your needs, I highly recommend considering BrandTuitive if their capabilities match.

BACKGROUND

Please describe your company and position.

I am the Vice President, Marketing & Communications of United Imaging

Describe what your company does in a single sentence.

We manufacture medical imaging equipment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BrandTuitive to accomplish?

Come up with a series of flyers on several topics with a single overarching creative concept.

SOLUTION

How did you find BrandTuitive?

Referral

Why did you select BrandTuitive over others?

• Great culture fit
• Referred to me

What was the size of BrandTuitive’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brandtuitive had to understand our global brand and create a U.S. campaign realized through four flyers.They were responsible for the copywriting and design and printing (the printing they did through a local partner).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The flyers were all delivered as requested. The most important metric for me is that the tagline they came up with has really caught on. We now use it everywhere. Even our salespeople and executives have widely adopted it because THEY believe it resonates with customers. This tagline/theme they created is really perfectly representative of our brand, where we are as a company, and our personality and tone. It is impressive that in a short time they understood us well enough to deliver this.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they followed up as they said they would.

What was your primary form of communication with BrandTuitive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They seemed to have a great culture, which made them nice to work with. They are also very, very good listeners— I appreciate the time they take to ask questions, actively listen to the answers, etc. - that is why they were able to deliver a creative theme that was so perfectly «us. »

Are there any areas for improvement or something BrandTuitive could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m a VP at a nonprofit organization that accredits continuing medical education providers for physicians.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BrandTuitive?

We hired them to provide naming and branding services for our new online application.

SOLUTION

What was the scope of their involvement?

BrandTuitive provided naming and branding services for us. They developed our new app’s name, logo, and color schemes. For the logo design, they showed us several options for us to pick from. 

They also provided us with a preliminary marketing plan. The team interviewed stakeholders and potential users of the app, and from there, they formulated a series of recommendations for how we might market the product. 

What is the team composition?

We worked with 4–5 teammates from BrandTuitive, including a project manager, a creative person who did the logo renderings, and the two principals. 

How did you come to work with BrandTuitive?

I found them on Clutch and sent them an RFP. As part of the RFP process, we interviewed BrandTuitive and decided to negotiate a contract with them.

How much have you invested with them?

We spent about $65,000. 

What is the status of this engagement?

We worked together from November 2020–July 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

BrandTuitive’s deliverables matched our expectations and their promises. We were able to trademark their branding work without any challenges, which was good. The team’s logo development process was very thorough. Since we worked with them, we’ve implemented some of their marketing strategies, and our traffic has increased. 

How did BrandTuitive perform from a project management standpoint?

They were excellent at project management and delivered everything on time. We also appreciated that the team worked with us on the budget. 

For communication, we used Microsoft Teams, Zoom, and email. Although we never met with them in person because we worked during the COVID-19 pandemic, we didn’t need it. They might have used project management tools on their end, but they didn’t use them with us. 

What did you find most impressive about them?

I was impressed with BrandTuitive’s honesty. They were sincere in their desire to help us and see us succeed. Moreover, they’re a very personable team; they were great teammates instead of just people we hired to help us. We’re a nonprofit organization, and they were able to understand us and asked all the right questions. 

Are there any areas they could improve?

I didn’t think they needed to improve anything; they were great. 

Do you have any advice for potential customers?

Expect BrandTuitive to be involved in your strategy and leverage their talents in that area. Additionally, don’t hesitate to negotiate on price because they’re really flexible. Although their budget was very high initially, we were able to negotiate it to a point where we both were comfortable, considering we’re a nonprofit organization. When they believe in a project, they do what they can to find common ground.

BACKGROUND

Introduce your business and what you do there.

I’m a partner at DRG Talent Company. We provide executive search and organizational consulting with regard to talents in nonprofit and mission-driven organizations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BrandTuitive?

We needed a company that could support our rebranding efforts by updating our site and collateral.

SOLUTION

What was the scope of their involvement?

We hired BrandTuitive to redesign our website and branding collateral to support our rebranding efforts. They helped us design and establish our new logo, colors, and all of our other branding assets and collateral.

BrandTuitive started the engagement by meeting with and interviewing a lot of the people on our team and some of our clients, after which they created a branding landscape and brought some initial ideas to the table. After giving them some feedback on those ideas, they started providing some designs and language. Eventually, we finalized everything, and they had it coded and ready to go online.

What is the team composition?

We worked with 5–6 people from BrandTuitive.

How did you come to work with BrandTuitive?

We put out an RFP. They responded to the RFP, and we selected them over the other vendors.

How much have you invested with them?

We spent around $250,000.

What is the status of this engagement?

We worked together from August 2021–March 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in our site traffic and brand engagement via LinkedIn. In terms of the quality of their work, BrandTuitive did a really wonderful job of producing a fabulous website that we love and we’re really proud of.

How did BrandTuitive perform from a project management standpoint?

BrandTuitive performed well in terms of project management. They mostly delivered on time and within budget.

We typically communicated through Zoom and in-person meetings.

What did you find most impressive about them?

The BrandTuitive team was incredibly personable and thoughtful. We liked how they cared deeply about getting everything right for us. They also offered a lot of innovative ideas, which greatly contributed to the success of the project.

Are there any areas they could improve?

Drafting the language was not a strength of theirs — they had a hard time understanding what we were trying to do in terms of our language and the voice that we were trying to accomplish, so we did more work and had more iterations in that regard than we had hoped.

Do you have any advice for potential customers?

Make sure to be clear about what you want, but also be open to their suggestions because they have really good ideas to install into the process.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director for a privately-owned bridal company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BrandTuitive?

We needed a company that could develop a unique voice and messaging to help us market our new, fashion-forward collection of bridal gowns to a new target market.

SOLUTION

What was the scope of their involvement?

BrandTuitive handled the conceptualization, creation, and execution of a social media strategy focused on our rebrand and the launch of our new bridal gown collection. They started the project by interviewing 12 brides and a number of our retailers to gather outside, more objective perspective on our brand, after which they developed a social media outline for us.

BrandTuitive also provided us with web design and photography guidance throughout. They created a detailed structure report with specific recommendations for the site’s layout and look and feel. They also recommended another production company and provided us with a photographer to help us create the new campaign for our collection’s launch.

What is the team composition?

We worked with five people from BrandTuitive.

How did you come to work with BrandTuitive?

I found BrandTuitive on Clutch. I was looking for a company that was relatively close to us because I wanted to be able to meet them in person and make it easy for them to go on shoots.

We decided to work with BrandTuitive because we felt like their initial plan and overview of our brand best fit our goals.

How much have you invested with them?

We spent $150,000 in total.

What is the status of this engagement?

We worked together from March 2020–March 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re a wholesale model, so we don’t have any measurable sales or conversions that we can track. We did anticipate that we were going to lose followers on Instagram because we were targeting a different audience, but we were actually able to retain a lot of our followers and even gain some while we were in the process of rebranding.

How did BrandTuitive perform from a project management standpoint?

BrandTuitive performed very well in terms of project management. They were easy to communicate with and were always present at shoots. They consistently made sure that everything was going smoothly and that they delivered everything that we needed them to.

What did you find most impressive about them?

I was incredibly impressed with the work that BrandTuitive delivered for us. They really took the time to do research and make sure that they gave us a strategy that would work for our brand.

We were looking to target a very specific market, and the direction they landed on was an absolutely perfect fit for our entire brand family. Not only were they able to find a niche that really spoke to our brand, but they were also able to make us stand out.

Do you have any advice for potential customers?

Make sure to keep track of all the deliverables because BrandTuitive will send you a lot of them. You need to make sure that everything is organized and utilized to its fullest potential.

BACKGROUND

Please describe your company and your position there.

I am the VP, Marketing at Sekure Merchant Solutions. We cater to the payment processing and POS needs of SMB's, predominately located in the US.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BrandTuitive, and what were your goals?

In a nutshell, we needed to refine our brand positioning to help us own our share of a very competitive market landscape.

More concretely, we were looking for:

• A brand and messaging to offer concrete solutions to our audience’s unique needs and pain points
• A clear articulation of our value proposition through simple statements that make us stand out from our competitors
• A clear, concise and meaningful tone that will speak to our merchants at every stage of the customer journey

SOLUTION

How did you select this vendor?

We selected 12 agencies, mainly based on online reviews and case studies found online, to take part in an RFP process. We then built our own evaluation grid with the criteria that were most important to us in order to make a final choice.

Describe the scope of their work in detail, including any steps and the final deliverables.

They started with a thorough discovery phase, interviewing a core team of stakeholders representing the different business units. They proceeded to do a thorough review of all existing brand assets, collateral, scripts, etc. They conducted in-depth 1-on-1 interviews with 24 of our customers, did a thorough competitive analysis and even a Mystery Shop exercise.

Once they completed the research phase and had a thorough understanding of our business and brand, they crafted our new brand positioning statement and associated brand manifesto. They developed our brand personality traits, identified our strategic advantages, our competitive advantages and our competitive strengths.

They also did a comprehensive assessment of our visual identity and social media presence as it pertains to the new brand positioning they developed. We also ended up extending their mandate to propose a new Tagline.

How many people from the vendor's team worked with you, and what were their positions?

We worked mostly with Jeanine, the President, and Todd, the Chief Strategy Officer. Other members of their team, such as the Creative Director, Brand Strategist and Marketing Specialist were involved periodically throughout our engagement.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We could not be more pleased with the outcome of our engagement with BrandTuitive. We all felt like they profoundly captured the essence of our brand and truly understood our business. I have no doubt that we will see great success once our new Brand positioning is fully implemented.

Describe their project management style, including communication tools and timeliness.

Jeanine, Todd and the entire team at BrandTuitive are an absolute pleasure to work with. They are dedicated and passionate about what they do and this transpires in every aspect of the projects they lead. They are very open and easy to reach, making every milestone that much easier to achieve.

They are true to their word when it comes to timelines and they even exceeded our expectations on that front for our last engagement with them in the development of a new Tagline. They are also very accommodating, which made things so much simpler when it came time to schedule meetings with a large group of internal stakeholders.

What did you find most impressive or unique about this company?

BrandTuitive is, without a doubt, a true master when it comes to brand positioning, diving into the psychology of customers to reveal their true impressions of a brand as it pertains to their needs. From my very first meeting with them, I knew right away that they would excel in this capacity. They're "Movie in the mind" approach is pure genius.

Are there any areas for improvement or something they could have done differently?

I thought long and hard and honestly could not think of one thing I would have changed. I absolutely loved the whole journey with BrandTuitive and would work with them again in a heartbeat.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and president of Sandler Training, a sales and sales management training company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BrandTuitive?

I wanted to set myself apart from other franchises in the market, specifically in the New York metro market. I enlisted BrandTuitive to help me with market positioning and differentiation.

SOLUTION

What was the scope of their involvement?

In the first phase of the project, I went to meet with them and I shared some background about my organization, some of my goals, and an overview of my offerings. We also discussed what types of clients I was hoping to attract. Then they asked me for the names of five of my current or previous clients to interview.

After conducting those interviews, they came up with an overarching position and message. They presented a simple but impactful message and how they thought it should be laid out. From there, they worked with my marketing associate to change the layout of our website to reflect the new messaging.

What is the team composition?

I worked with Janine (President & Co-Founder), Todd (CSO), and Emma (Brand Marketing Specialist).

How did you come to work with BrandTuitive?

When I first started my business, I was working in a workspace, and Janine and Todd were just a few doors down from me. We became acquainted with one another just by running into each other by the coffee machine or in the break room. Janine had actually gone through our training services way back before she started her company, so she was familiar with it.

I chose to work with them because I had a chance to see them in the office and I appreciated how hard they worked for their clients. I also felt like I had a personal connection. Finally, they were familiar with the services that we delivered.   

How much have you invested with them?

We spent about $9,600.  

What is the status of this engagement?

The project lasted from March–November 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They improved my ranking on Google results pages, and I saw a significant uptick in Google searches. I also noticed an increase in the number of people looking at my personal LinkedIn page, which in turn, drove them back to the website.

How did BrandTuitive perform from a project management standpoint?

They were exceptional. They exceeded my expectations. They were highly communicative and were good about following up with. As someone who has to manage a lot of different projects, staying on top of things can be a challenge. Occasionally, things fall through the cracks, but BrandTuitive made sure that I kept certain tasks at the top of my mind so they could proceed with their work.

We were able to meet in the office, but we also used Zoom calls to communicate.

What did you find most impressive about them?

They had a really good understanding of the marketplace in New York. A lot of the other providers I considered worked with New York companies, but they weren’t physically here. It was really appealing that BrandTuitive was based in New York.

Are there any areas they could improve?

We talked about doing some ongoing work after the project, but my business changed a bit and circumstances prevented us from continuing the project. I would have liked to see that happen and am hoping that we can work on that down the line.

Do you have any advice for potential customers?

While they have a great strategy in place, they can’t do all of the work. If you’re not able to provide the deliverables they need, you won’t be successful. Remember that it’s a partnership and they can only be effective as long as you provide the support they need. If you do, they will help you accomplish your goals.

BACKGROUND

Introduce your business and what you do there.

I’m the product director for a logistics and supply chain company. We’re a global company, whose main focus in the Americas is logistics, warehousing, fulfillment, transportation services, and freight forwarding.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BrandTuitive?

We had a new project on city delivery that is like an internal startup. It’s related to urban delivery, focused on our e-commerce type customers. There’s a relationship to the rest of our client base because it’s an extension of our logistics services, but at the same time, it’s a new product from scratch that we want to grow independently.

That’s where BrandTuitive came in. They focused on branding and product positioning. They also assisted with marketing and calendar development.

SOLUTION

What was the scope of their involvement?

They walked us through their process, which is a three-part process to determine our strategic advantages and exploitable weaknesses from a marketing perspective. Based on those criteria, they created the product positioning and a messaging presentation which gave different options for how we could proceed.

In addition, they wrote verbiage related to storylines or angles that we could implement for specific marketing exercises. We had them go through naming exercises to help us name the product — although we ultimately came up with the name in-house. They also provided us with an outline for a marketing plan for everything from digital marketing to physical trade shows, created a custom landing page for us, designed sales decks, and more.

What is the team composition?

All in all, we worked with 5–6 people throughout the project, but we had 2–3 consistent focal points.

How did you come to work with BrandTuitive?

We found them on Clutch. We knew we needed to do some positioning and gain a strategic perspective that couldn’t be done internally. We wrote up a request for services and did some research on Clutch. BrandTuitive is highly rated on Clutch so we went forward with them.

How much have you invested with them?

We spent about $150,000.

What is the status of this engagement?

We began work in August 2019, and most was done by January 2020. In practice, we finished up in April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I only have qualitative feedback because we were starting from scratch. However, the quality of their work was very high. Interpersonally, they’re collaborative and immerse themselves in our shoes to understand us.

Their three-tier process really impressed me. They excel at putting themselves in the shoes of the customer and answering the question that they’re posing. They create excellent work through their high-quality word-choice and creativity.

How did BrandTuitive perform from a project management standpoint?

They had a project manager that was assigned to me. They did a good job and I’m satisfied. They kept me well informed and hit their target dates.

What did you find most impressive about them?

From the first time I spoke with them, I felt that they really put themselves in the customers’ position. They crafted a message based on my needs and understood my needs. They operated as an extension of our team. They’re extremely collaborative and immersive, making them a really fun team to work with.

Are there any areas they could improve?

They’re a little pricey, but you pay for their high-quality. They’re actually right where they need to be price-wise.

Do you have any advice for potential customers?

Be extremely open about what you’re trying to accomplish. They’re very strong at being able to couch a specific brand’s products into the marketplace. To be able to do that, they’re going to need honest feedback from internal stakeholders. You’ll get a very collaborative approach from them so let them immerse themselves in your business.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for an electronic manufacturing company. We provide hardware and software solutions to ensure that our customers receive correctly colored workflows. For example, our products include display calibration tools that allow photographers and designers to access accurate colors throughout their work processes. We’re able to service companies from a variety of industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BrandTuitive?

We were nearing the launch of a new product and wanted an external firm to advise our brand positioning. The goal was to refresh and enhance a product line that is familiar to our customer base.

SOLUTION

What was the scope of their involvement?

BrandTuitive worked with us to review the 18 years of market research at our disposal. Once they understood our background and end-user persona, we asked them to develop a marketing campaign surrounding a product’s launch. They applied a unique approach to a traditional brand positioning exercise. Then, they worked with further to provide some foundational deliverables. That included a microsite and other advertising materials. We developed the microsite internally, but it’s based on their design.

What is the team composition?

Jeanine (President, BrandTuitive) and Todd (CSO, BrandTuitive) were in contact with us throughout the entire process. They introduced us to the account director working on our project, along with a brand marketing specialist, and their creative director as well. So we have access to 4–5 resources in total.

How did you come to work with BrandTuitive?

We found them by searching for agencies on Clutch.co. We’ve had success using the platform in the past, so it was a part of our initial search process this time around. We applied various filters relevant to our needs and ended up contacting six different vendors. After a few rounds of interviews, BrandTuitive rose to the top quickly.

How much have you invested with them?

We spent $155,000.

What is the status of this engagement?

We started working with them in October 2018. The product’s launch took place in February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have specific targets set regarding sales and customer engagement; however, it’s still too early in the launch phase of the product’s lifecycle to access those metrics accurately.

That being said, we’re incredibly happy with the work BrandTuitive delivered. Their positive company culture and friendly team dynamic make them a pleasure to work alongside. They utilize a simple approach, so it’s easy to translate what they’ve done over to multiple departments within our company. According to our CEO, they’ve helped lead one of the best product launches in company history.

How did BrandTuitive perform from a project management standpoint?

They were organized enough to balance and complete multiple deliverables within an accelerated timeframe. They used a Gantt chart to provide timeline updates constantly. We appreciate their flexible and proactive approach to communication.

What did you find most impressive about them?

BrandTuitive isn’t afraid to engage with their clients. They function as an extension of staff by not only completed what’s in front of them but also analyzing how they can perform better. Every member of the team is passionate about what they do. They’re one of the best agencies I’ve worked with throughout my career.

Are there any areas they could improve?

No, they exceeded our expectations in a lot of areas.

Do you have any advice for potential customers?

Communicate how the project’s objectives fit into your company’s overall structure. That’ll give BrandTuitive the insight they need to succeed.