Brand Enchanting Media

BACKGROUND

Please describe your company and position.

I am the Executive Director of Hunterdon County Economic Development & Tourism

Describe what your company does in a single sentence.

Hunterdon County is a governmental organization in New Jersey

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brand Enchanting Media to accomplish?

• Increase brand awareness for the Explore Hunterdon Brand
• Promote visits to Hunterdon County

SOLUTION

How did you find Brand Enchanting Media?

RFP response

Why did you select Brand Enchanting Media over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Brand Enchanting Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand Enchanting did an outstanding job delievrig the followig to use:

• Social media & all online digital marketing strategy, planning, and Implemention
• Design and Creation of Promotional Materials
• Traditional PR
• Developing new programs and initiaitives thta helped drive the Explore Hunterdon effort in new directions
• Executed regular meetings and communications with the local team

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 700% increase in web/social traffic and awareness from the Philadelphia Market
• Increased band recognition
• We have developed a more consistent and comprehensive marketing and promotion initiative
• Our initiave is becoming more technically proficient
• We haev a wider array of markeitg platforms than before

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Brand Enchanting is extremely timely and responsive. We can't say enough positive things about their customer service and plan execution.

What was your primary form of communication with Brand Enchanting Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We are extremely impressed by Brand Enchanting on all facets that matter including customer service, professionalism, technically savvy, ability to execute a project, follow-up and communications, and more. We trust them with our reputation. We have no problems letting them represent us when they work directly with our towns and companies.

Are there any areas for improvement or something Brand Enchanting Media could have done differently?

None come to mind

BACKGROUND

Please describe your company and position.

I am the CEO of Healthy Kids Runing Series

Describe what your company does in a single sentence.

get kids to exercise and initiate a healthy lifestyle.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brand Enchanting Media to accomplish?

• help market our race series in broader circles
• create video content
• incrfease brand awareness

SOLUTION

How did you find Brand Enchanting Media?

We know the owner and trust her

Why did you select Brand Enchanting Media over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Brand Enchanting Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BEM consulted to HKRS weekly in the areas of social media exposure, branding placement, media exposure in various states, and anything that related to getting HKRS's name and brand "out there". BEM also created video content for us that took healthy eating to a ew level for kids. Theu employed a professional chef to show kids how to make healthy snacks for themselves whiel having fun doing it. Great series. 
BEM also assisted in pointing out news stations and such in the various markets where HKRS has race series. They consulted to us in almost every aspect of branding exposure you could thinkof. BEM had a dedicated individual who monitored social media accounts for us, bought ad space and other elements needed to ramp up exposure on the different accounts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

video content was created and posted. Social media accounts were pumped up and bloomed. Media outlets were contacted and HKRS content was utilized by them

Describe their project management. Did they deliver items on time? How did they respond to your needs?

response times were fine. They communictaed with us weekly. The staff was attentive and always there to talk to us about ststua and direction. Also,status was provided regularly.

What was your primary form of communication with Brand Enchanting Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

they know how to do allot. They are experienced in video, photography, social media, news media contacts, the how to in branding.

Are there any areas for improvement or something Brand Enchanting Media could have done differently?

BEM did all that was asked of them and more. There was probably not anything "differently" they could have done for us.