Branch & Bramble

BACKGROUND

Please describe your company and your position there.

We are a firm of attorneys that specialize in multiple areas of family law. I handle case management across the firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Branch & Bramble?

We retained Branch & Bramble to manage our paid advertising efforts in order to increase our brand awareness and lead generation.

What were your goals for this project?

To expand our firm's brand recognition and market share within the multiple locations that we practice.

SOLUTION

How did you select this vendor?

We initially became aware of Branch & Bramble through a referral. We vetted them and performed due diligence to compare them with several agencies. They won the project because of their expertise, their attention to detail, and their data-driven methodologies.

Describe the scope of their work in detail.

The partnership kicked off with an deep-dive audit of our previous paid advertising activities and past performance. Once that was complete, we worked together to hone-in on the firms key goals and KPIs.

Branch & Bramble then provided recommendations for ad platforms, spend, and ad creative. Once they implemented approved campaigns, they managed and optimized them on an on-going basis.

What was the team composition?

Our agency team consisted of an account lead who worked with multiple stake-holders within the firm, as well as a designer and a account coordinator. All three worked together to manage the program.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our click-through rate improved by 67% and our conversion rate increased by 18%. Not only were we driving more people to the website, we were also booking more consultations on a monthly basis.

How effective was the workflow between your team and theirs?

Our account lead was communicative and consistently providing client updates and project reporting, as well as optimization recommendations.

What did you find most impressive about this company?

Branch & Bramble were a consistent strategic voice for our program; they provided transparency, honest feedback, and delivered continuous expert results.

Are there any areas for improvement?

No