Brafton

BACKGROUND

Please describe your company and your position there.

I am the Brand Manager for Inspirage, a global consulting firm solving business critical challenges for our customers from design to delivery. We deliver end-to-end consulting and implementation solutions that link Enterprise Resource Planning (ERP), Enterprise Performance Management (EPM), Product Lifecycle Management, Supply Chain Management and Logistics Management.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brafton?

The Inspirage Marketing Team is small but mighty. We originally teamed up with Brafton because we were in need of technical writers to supplement our team. Since then we have utilized their team for much more than just technical writing.

They have worked with us on website updates, video creation, eBook design, case studies, advertising and more. Probably the largest project we teamed up with them for was a complete overhaul of our website in 2016. 

What were your goals for this project?

As our original goal back when they were only writing blogs, we wanted to increase the SEO of our website landing pages and draw more readers to our blog. With each new project, the goal has remained similar: increase engagement in our website by creating quality content and advertising. 

SOLUTION

How did you select Brafton?

I believe the Brafton sales team pitched my old boss back in 2014! Since we were in desperate need of writers, we signed on pretty quickly. The additional services, the attention to detail and the relationships we've built have kept us coming back. 

Describe the scope of their work in detail.

We are in our sixth year working with the Brafton Team. Over the years the scope of their work for us has changed, but we have consistently had them created 2 blogs per month for our website.

Additionally, for the past year or so, they have been interviewing and writing up one client case study per month. We have added on additional projects as they arise. We have worked with their team on content like demo videos, eBooks, whitepapers, etc.  

In addition to creating content, their team has helped us with a handful of advertising campaigns. This has included both search campaigns and retargeting. Their team both writes the copy and produces the ads. They also monitor the results. 

Finally, their team has helped us with web design. They completely an entire redesign of our website in 2016 and we launched a new customer stories section in 2019.

What was the team composition?

We have consistently worked with both a project manager and a technical writer since we started work in 2015. Over time, we have worked with additional team members as we have added projects, but our core team has remained at 2-3.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our original goal was to increase blog traffic. We've accomplished and surpassed that goal. Some of those original blogs back in 2015 remain our most popular blog posts to this day. Overall, our website updates, gated content and advertising have increased our web traffic and decreased our bounce rate. Exactly the results we were looking for.

How effective was the workflow between your team and theirs?

Our team has worked well with the Brafton Team over the past 6 years. It's truly a team effort on both sides. Our Brafton Project Managers have kept projects on time and on budget, without letting details slip through the cracks. 

Our team has remained generally the same while we have experienced some turnover on the Brafton side. Through all the team updates; however, we have been able to keep the content churning. 

What did you find most impressive about this company?

I'm constantly impressed with how easily they "get" our business. We have a fairly complex footprint and yet their writers and Project Managers are able to jump right in and interview our team members and write blogs like they are full-time Inspirage employees. 

Are there any areas for improvement?

We've had a few ups and downs in the past 6 yeas, but I can honestly say that our current team has very little room for improvement. They're knocking it out of the park. 

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for a security products company. We have everything from drive-up equipment and safe deposit boxes. Our firm also offers products for physical security and electronic security such as video surveillance, access control, ATMs, and more, basically anything you’re going to find in a branch.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brafton?

Our website needed updating based on my strategic change recommendation. Initially, it took a lot of convincing for some of the senior management but we were able to push through with our plans. I was aware that I couldn’t do everything myself and I needed someone who would successfully partner with me to create the success that I envisioned. 

We needed someone to help establish us with content marketing and Brafton was the perfect candidate for us. Ultimately, we wanted to shift the positioning of our website to make it a platform for content.

SOLUTION

What was the scope of their involvement?

Brafton built both websites with us with the intent of making the platform for content. A year later, we achieved our goals. We’ve created everything from video, e-books, white papers, case studies, blogging, and more. They’ve helped with pretty much the whole gamut.

I’m in charge of the marketing department and I’m the most knowledgeable when it comes to where the strategic priorities are going to be. As a result, I provide Brafton with the direction in order for them to kickstart the project’s goals.

We meet on a very regular basis in terms of making adjustments. I map out the overriding strategy and we build what we think is going to make sense for communicating that strategy that resonated with our audience. For instance, we found that infographics, while they’re beautiful, they didn’t really quite connect in the same way as a video would. That shifts the strategy that we pursue with our tactics and, in terms of the messaging, that all comes from me.

I would dictate a strategy, tell them what I want and the team would follow that. I provide Brafton with background and help them work through an outline pulling other people in the organization for additional input. Then they go back and save me a tremendous amount of work and they’re able to give me a rough draft after. Fortunately, they’re fairly thick-skinned about it. 

I’m a perfectionist but I also know my business better than anybody else does so I usually tear it apart and rebuild it with them. We do a couple of rounds of that usually and then it’s good to go. Sometimes it comes to me in absolutely perfect shape but that’s not necessary. It really depends on what it is and how significant a piece of content it is. 

They’re the ones who are very good at beautifying it, making sure that it pulls people in through how it looks, not just what it says. Brafton actively posts with me on my website. From there, my challenge is a matter of the content being there and how to share it. I work with our internal sales team to get the word out. We use social media, email, and various other methods to try to push that content out there.

What is the team composition?

Right now, I actively work with an account manager, a creative director, a writer, and a video team. I also have somebody who works with me in email marketing and LinkedIn sponsored content as well as on the website development. All in all, I’d say there are 7–10 people from Brafton.

How did you come to work with Brafton?

I identified several content companies. They had to be able to backtrack and create a website with me to start with, that kind of limited who I was going to work with. I went based on reputation and pricing was part of the consideration. Some of the folks I came across had the teams but the teams were all subcontracted. 

Brafton has people who are on the Brafton team and that was something that was really appealing to me. Consistency is always a question mark because people do leave and get promoted but I have felt more or less that the transitions have been fairly smooth.

How much have you invested with them?

We’ve spent $50,000–$90,000 so far.

What is the status of this engagement?

We started working together in July 2017 and the work is ongoing. We launched both websites that fall.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve been a tremendous industry resource and helped us establish our brand. I think Brafton really boosted our brand reputation, our visibility in the industry, and our consideration as a thought leader. The things I pay attention to are how these work on our website. 

Ultimately, everything out there, whether you’re communicating the content via email or social media, you’re trying to draw them back to our website is what we track. We did see a considerable leap in the number of users or site visitors once we started with them.

How did Brafton perform from a project management standpoint?

The team’s project management has been done fairly well. Although there was someone we worked with who really knew my business, they had to step back but the Brafton team really gets it and is on it. 

Brafton just came out with a customized portal and we’re just getting up to speed on it. It’s officially kicking off this month. It’s nice because you can literally be approving the content instead of doing back and forth email. Everything is loaded on the portal where we can request changes or take a look where something is in the process. I’m already excited to see where we can go with this.  

What did you find most impressive about them?

They have a real willingness to deep dive into our business. The team also tries to understand our business challenges instead of just broad brushing it. There’s not one answer and not one industry is the same. I feel that Brafton is an extension of me and that’s a nice thing.

Are there any areas they could improve?

To some degree, I feel it might be helpful to change things up a bit with the team only to keep the content fresh. That’d be my suggestion because I have one writer. It’d be nice to circulate it a little bit more to make sure it stays fresh in terms of the perspective of that writing.

Do you have any advice for potential customers?

Put into it what you expect to get out of it. In other words, you need to educate Brafton with regards to your business and really put in the time to try to bring them up to speed in order for them to fully understand and be able to turn around and give you the product you’re looking for.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at CloudSmartz. We’re a custom software application development firm that provides global delivery services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brafton?

We reached out to them with content creation and lead generation as our primary goals.

SOLUTION

What was the scope of their involvement?

The engagement started off with Brafton producing a few blog posts so we could get to get additional content out there and build brand awareness. I'll provide the topic, minor outline, and reference link for each post. They’ll do the research and draft a detailed outline for our approval. Finally, they’ll write the post. They utilize automatic posting, so the new content gets released as soon as we approve it. This way, we don’t have to worry about execution. To give customers a greater interactive experience than looking a fact sheet, we explored additional mediums of content creation.

In addition to blog posts, Brafton provided an entire digital content strategy by creating infographics, e-books, and white papers. We collaborated with them to organize a keyword list because we’re a niche provider. They used their tools and expertise to implement an SEO plan for us. They also created videos, both animated and scripted, and did some social media work as well. Continuing the engagement, we’re moving forward with a social media revamp later this year.

What is the team composition?

There are usually 4–5 people we work with during weekly meetings. However, I talk to the account manager and project manager more frequently.

How did you come to work with Brafton?

I’ve used Brafton in the past when I worked for another company. As a result, I hired them because I knew what they could do. Plus, they’re on the East Coast and offered a price point that was affordable on my budget.

How much have you invested with them?

We’ve spent $25,000–$35,000 annually.

What is the status of this engagement?

We started working together in April 2016 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve helped fine-tune our message across all mediums. From a content creation perspective, we've got an additional 90 pages of blog posts and other content created since the start of this engagement. That influx helps improve our Google ranking. Regarding lead generation, we’ve created about 10 landing pages that garnered 81 leads, a quarter of which were industry specific. We expect the increased web-traffic to drive continued the growth of lead generation.

How did Brafton perform from a project management standpoint?

I can reach out to me any time of the day and they’ll usually get back to me within 24 hours. They’re good about being on top of everything. I’m usually the one holding the process up, so they’ve been very patient and get everything done promptly. Additionally, we just got assigned a new account manager and the transition was very smooth. It’s worth noting when a manager can transition effectively and provide value immediately.

What did you find most impressive about them?

They have a wide breadth of experience and I appreciate their SEO recommendations. Other companies always try to do too much. Brafton gives you what you need without going overboard. Their patience and flexibility are standout attributes as we’re a hands-on client. We provide complex solutions so getting all the details correct is important. It’s tough for people who aren’t in our industry to fully understand what we do, but they’re quick learners and deliver things swiftly. The content they’ve written has been perfect.

Are there any areas they could improve?

I’d like to see more in-depth planning to match what we’re doing on a month-to-month basis.

Do you have any advice for potential customers?

If you're a small marketing team looking for an extension to your content creation and website management team, Brafton is a great company to work with.

BACKGROUND

Introduce your business and what you do there.

Our company works with universities around the country to help promote and grow their online degree programs. I’m the search engine optimization manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brafton?

We manage all the websites for the universities that we partner with, and we needed help to enhance the quality of the content.

SOLUTION

What was the scope of their involvement?

Brafton provides blog content, articles, and infographics for us to publish on our website and promote through internet marketing channels. They provide approximately 90 articles a month for us. Brafton helps with some of our social media accounts. Brafton provides a monthly social media calendar that we review internally and then we also review with our partners to get approval. From there it would get rolled out to the social media networks that we’re working with. We have a lot of interaction between our two teams. We have kickoff meetings where we talk about style guides, the primary focus, the style and tone, and expected delivery. As those articles are delivered, they go through several rounds of internal edits before they go to our partners for review. The infographics are done on a quarterly basis, those are published on the website, and shared socially.

How did you come to work with Brafton?

When I was hired, Pearson was already using Brafton. When I came on board, we were only using them for 30 articles a month. I liked the quality and communication so much that I tripled the amount of volume we were doing with Brafton.

How much have you invested with Brafton?

We spend between $100,000 and $200,000 with them monthly.

What is the status of this engagement?

I know we’ve worked with them for over three years, but I don’t know when the engagement started.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate productivity, quality of work, or the impact of the engagement?

Our engagement online has been very good. The turnaround times of getting everything approved has been much better.

How did Brafton perform from a project management standpoint?

We use email, phone, and Basecamp to communicate and Brafton is very responsive. Brafton listens to our feedback, and they’re a really good partner.

What did you find most impressive about Brafton?

It’s a combination of excellent communication, excellent customer service, and the quality of their work.

Are there any areas Brafton could improve?

Brafton could offer more services so I can use them more.

BACKGROUND

Introduce your business and what you do there.

Profiles is a creative, marketing, and technology recruitment firm headquartered in Baltimore, Maryland. We have supporting offices in Philadelphia, Richmond, and Washington, DC. Recently Profiles has made a national footprint to include the markets of Chicago, Dallas, Northern New Jersey, and San Francisco. Our recruitment services provide Fortune 500 and midsized brands with candidates in the marketing, creative, and technology space. Staffing solutions come in the form of contract, contract for hire, direct hire, and managed services. My role is the Director of Marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brafton?

Profiles’ executive leadership strongly believes in investing in the company's marketing department. We wanted to augment our internal staff to include a copywriter in order to increase our search rankings, gain a greater visibility online, and position Profiles as the subject matter expert in the creative staffing space. 

SOLUTION

What was the scope of their involvement?

The project includes two long-form blogs per week. Topics are published from a content calendar that we create together. The content calendar is based on targeted key phrases that correlate to our business offerings. The relationship begins with a kickoff meeting amongst you and your dedicated account team. The intake meeting will document your creative briefing to ensure all Brafton team members understand our vision, goals, obstables, tone, audience, and a means to measure results. A weekly cadence of deliverables had both of our teams in a groove in no time. Once the content is written, Brafton will optimize the page title, URL, header tags, keyword usage throughout, internal link, and supply images and alt text. Each article is sent via email requesting our feedback. With one or two rounds of revisions, we then submit the approved copy that is streamed directly into our CMS and published in real time. Monthly reporting calls are held to review how our rankings and lead conversions performed site wide.

How did you come to work with Brafton?

I vetted a total of five firms and freelancers who I found through content agency research and Upwork (formerly Elance and oDesk). Brafton was then referred to me by a fellow marketing friend who worked at an enterprise staffing firm. I was hesitant my budget couldn't compete but made the call to learn more. The rates were fair and scalable. The access that Brafton has to resources and publications is a big selling feature. We now have a dedicated team of five---writer, strategist, and account manager--for less than the cost of one full-time copywriter. 

How much have you invested with Brafton?

We spend $16,000 per year with them.

What is the status of this engagement?

We began working with them in March 2012 and the work is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate productivity, quality of work, or the impact of the engagement?

Writing a good article that can be found is essential to attracting inbound leads and that's what they help us achieve. We’ve seen a 16% YoY in organic traffic from blog articles alone. Overall organic traffic increased 22% YoY. To know that blogs alone contributed to 16% of that increase tells a big story. Recently, we aligned our content strategy to support B2B client lead generation. In staffing, marketing efforts must attract both prospective clients and qualified candidates. We’ve been publishing a lot of content to attract and nurture the B2B audience in support of sales growth. Understanding the challenges of B2B marketing and then seeing the results in organic traffic is very telling of Brafton's impact. 

How did Brafton perform from a project management standpoint?

Brafton's team is spearheaded by an Account Manager who is our main point of contact. That person has an understanding of web, digital, and SEO. The team is always available and we communicate by email, except for our monthly meetings by phone. The success that comes from the relationship is also very reliant on the efforts you put in as a client. It is not a 'set it and forget' journey. It takes a collaborative team to produce an impactful outcome to your business. 

What did you find most impressive about Brafton?

There are other agencies who have content agencies who offer shiny bells and whistles that Brafton doesn't but they come at a premium. If you’re a marketer with a vision and strategy for how content will improve your business but don't have the copywriting resources to execute, then Brafton is a true partner that is good at what they do, and are the biggest bang for your buck. 

Are there any areas Brafton could improve?

Their creative library could be improved. They’re pulling stock images to support our articles and those are limited.

BACKGROUND

Introduce your business and what you do there.

I’m the SVP of global marketing and communication at EOS GmbH Electro Optical Systems. We provide industrial 3D printing solutions for metal and polymer manufacturing, helping organizations innovate and accelerate production with expert guidance, technology, and end-to-end additive manufacturing expertise.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brafton to accomplish for EOS GmbH Electro Optical Systems?

We initially hired Brafton for content generation support for our blog. We’ve since extended the scope to include SEO and Google Ads support across many countries.

SOLUTION

What was the scope of their involvement?

Brafton and our team collaborate on the content roadmap and execution for our blog. They also handle SEO optimization for our website content, including technical SEO review and optimization and AEO optimization. Brafton provides Google Ads support for North America and the APAC region. The team focuses on creating content like blogs, case studies, and website content.

What is the team composition?

We work with 10–15 teammates from Brafton.

How did you come to work with Brafton?

We found Brafton through an online search. We chose them because their pricing fit our budget, they were a great culture fit, and they seemed to understand what we needed as a mid-sized company.

What is the status of this engagement?

We started working with Brafton in May 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a +19.5% YOY increase in our global SEO rankings. We’ve also seen a 4% improvement in our CTR for paid ads in North America and a +100% YOY increase in generated leads. 
We’ve noticed an increase in our AEO rankings, better CTRs on paid ads, and more time spent on our website. We measure leads generated through Google Ads, and that’s growing as well. We’ve seen a great impact from Brafton’s SEO work, which is now also resulting in great AEO pick-up and coverage.

How did Brafton perform from a project management standpoint?

Brafton’s project management is really good. They keep pushing us when we need it and keep up the pace. We communicate via virtual meetings and emails.

What did you find most impressive or unique about them?

We’re impressed with how Brafton picks up the work and keeps pushing our team to deliver on the projects and improve our results. They built a huge technical knowledge and understanding and function like an extended team.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Introduce your business and what you do there.

I'm the head of B2B content at Springer Nature, a publishing company. For over 180 years, our trusted brands have empowered researchers with peer-reviewed research and innovative technologies to drive discovery and tackle global challenges.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brafton?

We needed extra support creating B2B content with flexibility and fast lead times.

SOLUTION

What was the scope of their involvement?

Brafton provides a range of marketing and sales enablement materials to support our corporate campaigns, including brochures, reports, infographics, and market research.

What is the team composition?

We work with 2–5 teammates from Brafton.

How did you come to work with Brafton?

We found Brafton through an online search. Their pricing fit our budget, and they made a good impression in meetings.

How much have you invested with them?

--

What is the status of this engagement?

We started working with Brafton in January 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although we don't have any measurable results yet, we've received positive feedback from our team regarding Brafton's good support and clear workflows.

How did Brafton perform from a project management standpoint?

Brafton has good project management, and everything is delivered on time. We communicate via virtual meetings.

What did you find most impressive about them?

Brafton understands our products and customers, so it feels like having an extra member of our team.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I'm the COO of VLocker, a company that designs, manufactures, installs, and services durable, customizable locker systems and automated rental kiosks for public environments worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brafton?

We needed support with our marketing plan for a video shoot and to compose still photos and videos for trade show marketing events.

SOLUTION

What was the scope of their involvement?

Brafton has provided a selection of still images captured from on-site photos and compiled footage for two 30-second videos. The edited videos have been provided for final use in our marketing plan, trade shows, website, social media posts, and brochures. The team has done an amazing job of collecting photos, videos, and compiling B-Roll materials to create the videos, which have exceeded our requirements for the exact materials and details we need.

Moreover, Brafton has created multiple videos from scratch, resulting in amazing commercials and scripts that have been used at global industry events for our industry. The attendees have gone out of their way to compliment VLocker on the quality and professional look of the commercials and our marketing materials. The still photos have been amazing captures of the product on location, helping to tell a story with fewer words.

What is the team composition?

We've worked with four teammates from Brafton, including Jake (Lead Account Manager).

How did you come to work with Brafton?

We found Brafton online via Google search. When we reviewed the submissions from the selected organizations, we preferred the professional presentation and attention to detail that Brafton provided from the first meeting through the pitch. The team explained what they could do to add long-term value as a partner, not just a single project solution.  

What is the status of this engagement?

We started working with Brafton in April 2025, and our current project scope has been completed. We're already in conversations for our next scope of work for the 2026 marketing plan.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Brafton has provided high-quality communication to our market prospects, driving market awareness of our brand and enabling us to showcase our product in commercials at events. Brafton has exceeded our expectations.

How did Brafton perform from a project management standpoint?

The process has been amazing. Jake has been great, keeping the team on track, providing valuable feedback, and communicating weekly to ensure all team members were informed as we progressed. Moreover, Brafton's attention to detail is evident in the final product. Our primary form of communication has been weekly calls via Microsoft Teams or Google Meet.

What did you find most impressive about them?

All Brafton's team members' tools and skills, both on and behind the scenes, have enabled them to provide updates, additional ideas for improving our business image, and other marketing initiatives. Moreover, the team has gained a deeper understanding of what our competitors are doing in comparable spaces, which has helped align us more closely with our vision to improve the application of our funds and ensure we're not heading in the wrong direction.

Are there any areas they could improve?

I can't think of anything for Brafton to improve.

BACKGROUND

Please describe your company and position.

I am a Department Manager of Oxford University Press

Describe what your company does in a single sentence.

Oxford University Press (OUP) is a department of the University of Oxford that publishes academic and educational resources

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brafton to accomplish?

• Create white paper that could be used in a gated environment to attract new leads

SOLUTION

How did you find Brafton?

Online Search

Why did you select Brafton over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Brafton were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• 6 x 1,200 word blogs 
• 6 x Search Performance Briefs 
• 3 x Silver Infographics
• 1 x Whitepaper
• Strategic support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Produced all deliverables within budget to a high quality witihn project timelines.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Very proactive
• Delivered on time
• Quick response to requests/changes

What was your primary form of communication with Brafton?

Virtual Meeting

What did you find most impressive or unique about this company?

They were very professional and understood the needs of our market.

Are there any areas for improvement or something Brafton could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of City of Pompano Beach

Describe what your company does in a single sentence.

We are a City in South Florida

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brafton to accomplish?

• create awareness of the Love Always campaign

SOLUTION

How did you find Brafton?

Online Search

Why did you select Brafton over others?

I had an initial consultation with them and they seemed very knowledgeable

How many teammates from Brafton were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hire Brafton to help amplify the reach of our campaign through search engine marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They delivered by sending people to our website to learn more about the campaign. They did what they said they would and were very accommodating and easy to work with.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was great. They always delivered on time and were very good about communicating possible delays and the reasons why. 

What was your primary form of communication with Brafton?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The level of knowledge on the team and the willingness to help event when the questions did not pertain to the project at hand.

Are there any areas for improvement or something Brafton could have done differently?

none