Brafton

BACKGROUND

Please describe your company and position.

I am the SVP US Sales and Marketing of Lanshore LLC

Describe what your company does in a single sentence.

We’re a forward thinking digital process consultancy, implementer and outsourcer, with domain expertise in Sales Performance Management and Robotic Process Automation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brafton to accomplish?

• Create engaging customer facing content
• Create new and targeted landing pages
• Help insure all collateral and landing pages maximized SEO

SOLUTION

How did you find Brafton?

Had used previously

Why did you select Brafton over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Brafton were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brafton helped Lanshore create and deploy new collateral and content that could be sent directly to clients as well as customized landing pages optimized for SEO. In addition, Brafton served as the subject matter experts to help us further develop our marketing efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in leads from one of our key partners that Brafton developed a "sales offering" for, better alignment on our messaging to portray Lanshore as a RPA development and support partner for clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Brafton was always very responsive and on time.

What was your primary form of communication with Brafton?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Both the personal touch as well as the depth in knowledge and experience.

Are there any areas for improvement or something Brafton could have done differently?

Not really, the met and exceeded our expectations

BACKGROUND

Please describe your company and your position there.

demand generation for saas company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brafton?

We needed help to scale our content development efforts and we turned to Brafton to help

SOLUTION

How did you select this vendor and what were the deciding factors?

Recommendation

Describe the project in detail and walk through the stages of the project.

The team helps us with the content development process, including writing and design. They've also helped us with launch materials to support our marketing efforts to support our content

How many resources from the vendor's team worked with you, and what were their positions?

We worked with several members of the team including a dedicated PM

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The team works very efficiently and are very flexible. I like their PM tools, it makes it easy to access the content library and see the status at a glance. We now have more content thanks to their team

How effective was the workflow between your team and theirs?

Easy workflow with a dedicated PM and access to their PM tool

What did you find most impressive or unique about this company?

They are super efficient and easy to work with.

Are there any areas for improvement or something they could have done differently?

None come immediately to mind

BACKGROUND

Please describe your company and your position there.

Swift SMS Gateway is a leading SMS aggregator connecting business, institutions and government to text message in their communication suites. I am the CEO and President, of Swift SMS Gateway.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brafton?

Brafton was hired for content marketing, assisting Swift SMS Gateway in providing high value, relevant blog articles, and marketing services.

What were your goals for this project?

Goals are to stimulate user signup of developers and business operators that are integrating text services into their business operations.

SOLUTION

How did you select Brafton?

Brafton demonstrated clear understanding of pull marketing strategy to offset traditional Google AdWords campaigns to generate organic traffic.

Describe the scope of their work in detail.

Market research to understand you business vertical, ongoing topic relevance, news, story boarding, ad creation and continuing review.

What was the team composition?

We’ve worked closely with Brafton’s editorial staff, and their creative department for blog material, graphic design, animation, and voice material.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Brafton is eager to become your business champion, and to demonstrate their skills in helping to grow your business. Swift SMS Gateway continues to exceed growth expectations averaging well above 30% sales growth per year.

How effective was the workflow between your team and theirs?

Brafton’s Project Managers are responsive and on time.

What did you find most impressive about this company?

Brafton listens and is continually looking for ways to provide value.

Are there any areas for improvement?

Content quality relies on current relevance, industry trends, and response. Brafton is never resting and always looking to improve your reach.