BoostRoas

BACKGROUND

Please describe your company and your position there.

The Purest Solutions offers solution-oriented solutions developed in line with consumer habits and needs. All of our formulations are based on scientific explanations, tests & analyses, and clinical studies. I am Sinem Nalbant and I am the marketing content and social media specialist for The Purest Solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BoostRoas, and what were your goals?

PPC, SEO, and Analytics. Increasing website traffic, visibility, and sales through the website.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our friend works at BoostRoas and we’ve heard of it thanks to her. After seeing their local and global achievements, we wanted to collaborate.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

When we started working with Boostroas, we were in the process of migrating our site. During the transition period, the SEO Team made regular technical checks.

After the migration period, it was primarily designed to determine the 404 pages on our site for scanning budget optimization. These pages have been redirected to current pages. Then the canonical tag problem was solved. At the same time, They made metadata optimization, and also they developed a content strategy.

On the PPC side, it was primarily to restore the integration of our Facebook page and Instagram accounts, which we had difficulty solving due to our previously closed Facebook advertising account. In this way, the obstacles to advertising on Facebook have been removed.

In addition, on the Google side, we achieved a 434.09% increase in our traffic by using Youtube, GDN, and Search channels during the Website Launch period, instead of the campaign model in which we proceeded only with the search campaign.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Nefise who is the SEO executive, Kübra who is the Analytics executive, and Pınar who is the PPC executive.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Thanks to Boostroas, which we have been working with for the last 5 months

• Our Organic Clicks rate for the last 5 months is 43,300 and 33,000 for the previous 3 months. In other words, our organic clicks have increased despite the site migration. Accordingly, our organic clicks increased by 31.21%.
• Our Total Impression rate for the last 5 months is 366,000. In the previous 5 months, this rate was 239,000 Accordingly, our total impression rate increased by 53.13 %.
• With the campaign we made to announce our new website after the transition to a new website, we achieved 44K sessions by increasing our traffic by 434.09% in a 1-week period compared to the previous period, and our revenue increased by 3648%.

How effective was the workflow between your team and theirs?

They use Asana for project management and Slack for instant communication. They send a weekly to-do list on Monday and we have regular meetings.

What did you find most impressive or unique about this company?

We had sincere and pleasant cooperation. It was not like a corporate agency, but we maintained very good communication without breaking that line.

Are there any areas for improvement or something they could have done differently?

We could have had more workshops in the onboarding process. Our integration and adjustment could have been faster and easier.

BACKGROUND

Please describe your company and your position there.

As Edenred Turkey, the creator of the lunch service system with prepaid coupons in the world, and the pioneer and leader in Turkey, we have been increasing our contribution to both employers, employees, and the country's economy for 28 years. We provide services to employers with 3 different services.

We provide services for lunch expenses with Ticket Restaurant meal card, for fuel bills with Ticket Car, and for incentive and reward expenses with Ticket Compliments gift certificates and cards.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BoostRoas , and what were your goals?

Considering that we could not achieve the result we wanted in organic search results, we wanted to increase our traffic and performance here. Hence SEO. To be at the top of the rankings in the relevant keywords, especially for the meal card, and to rise to the forefront of the competition with our competitors in the organic channel.

SOLUTION

How did you select BoostRoas and what were the deciding factors?

A friend of mine knew the founder of BooostRoas and we had a meeting and decided to work together.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We've optimized our landing pages to rank especially high in the "meal card" search query. We aimed to stand out in search queries specific to B2B by producing much content specific to "meal card". We have optimized our website speed by making technical improvements on our website.

How many people from the BoostRoas team worked with you, and what were their positions?

We worked with Büşra and Adem from SEO team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

While we were on the second page in the keyword "meal card", we moved up to the second place. When we were on page two for the keyword “meal card application”, we moved up to number one.

Describe their project management style, including communication tools and timeliness.

We used Asana as the project management system. We continued our internal communications over Slack. We held our meetings with Teams.

What did you find most impressive or unique about this company?

They embrace the business and project as if their own brand. They dedicate themselves to work to improve the brand. Their working style is project-oriented which is great for following the progress. We can move on to the next project after finishing one and evaluating the results.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

IDDEF is an Islamic and humanitarian support institution located in Istanbul, founded to spread education around the world, at the same time is in charge of carrying out humanitarian aid projects. I am Bilal Turan and I work in the department of media and public relations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BoostRoas , and what were your goals?

SEO, PPC We have worked to increase the sales of the sacrifices during the Eid-al-Adha season. We reach people in need by collecting donations.

SOLUTION

How did you selBoosRoas and what were the deciding factors?

BoostRoas was recommended to us by a business contact.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We worked to increase donations of sacrifices with social media, search, and GDN campaigns. Target audiences were determined, and advertisements were set up. We segmented the audiences and launched ads to qualified audiences. A funnel strategy was set up on social media. Video engagement campaigns were launched, and a conversion campaign was organized after getting engagement.

How many resources from the BoostRoas team worked with you, and what were their positions?

We worked with Tugay ( Senior PPC Account Executive) and Adem (SEO team lead)

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Revenue increased by 52%. CR increased by 116% and sessions increased by 6%.

How effective was the workflow between your team and theirs?

They use Asana for project management. They use all the online tools that can be useful for communication and a better customer experience.

What did you find most impressive or unique about this company?

They take care of customers one by one and are great planners. They send on-tracks regularly to follow up with the projects so you are assured that the team puts on something new each week. Their reports are very detailed, to the point, and miscellaneous.

Are there any areas for improvement or something they could have done differently?

They could have come along with the samples by analyzing the competitors and they could have suggested creative works to implement.

BACKGROUND

Please describe your company and your position there.

As Paynet, we set out with the goal of easily performing transactions that have not yet been made or that are thought to be impossible in Turkey. In the early 2000s, when businesses were in a difficult financial situation, the idea of ​​using credit cards for B2B transactions seemed impossible to many. But we succeeded. We supported our growing structure in the B2B channel with B2B digital financial payment solutions such as Virtual POS. I am the marketing executive of Paynet.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BoostRoas , and what were your goals?

PPC, SEO, and Analytics.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our marketing manager back then knew the founder of BoostRoas and then we started working.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We’ve run our Google Ad campaigns for the B2B leads, also we’ve supported those leads through social media channels such as Meta and LinkedIn, in the meantime, we’ve made optimizations for the campaigns we are currently running, such as CTR, CR, and CPC. Within the scope of SEO, both technical improvements were made on our website and a content strategy was developed. With technical improvements, our site has been made better in terms of user experience. In addition, this has affected our organic performance as it causes search engines to better understand and crawl our site. In addition, thanks to the content strategy, our blog content has been enriched, which has affected our keyword visibility. They use Asana for project management, Slack for instant communication, and Meet for online meetings.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with Bora who is a PPC executive, Nefise who is an SEO executive, and Kübra who is a senior Analytics executive.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Through this project, we’ve decreased our Avg. CPC increased our qualified lead and click & sessions, we have also decreased our bounce rate. Thanks to SEO studies;

• As of March 2022, the number of top 100 organic keywords that we are visible on Google has been 1418. In March 2021, this number was 951.
• As of March 2022, our last 6-month impression rate is 1,160,000. Our impression rate in the previous 6 months was 412,000.
• As of March 2022, our organic traffic rate for the last 6 months is 45,400. When we compare it with the previous 6 months, the organic traffic in the previous 6 months was 35,200.

How effective was the workflow between your team and theirs?

The workflow was beyond effective.

What did you find most impressive or unique about this company?

before. We can handle all the work through Slack and Asana. They know their responsibilities and work accordingly. They are dedicated to the project and see Paynet like their own brand. Even though they spare a certain amount of time for our project, they spend this time very efficiently.

The team always nourishes us with feedback and suggestions. Each team member is an expert in his field and I believe this is crucial. The communication is perfect. Not just with us but also with our other partners. Hitch isn’t the case. They follow up even with our tasks and push us to do them. They quickly respond to us in case of an emergency.

When we request something, they immediately assign a task to themselves on Asana and stick to the deadline. Their reporting method is fantastic. Most importantly, I follow them on social media and they create so much useful content. Besides giving services to the brands, they also educate them and their own employees. They are one of a kind.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

Yenasoft, which has Europe's Highest Customer Satisfaction Award and the World's Highest Performance Award, has been established to produce complete solutions and services based on advanced technologies in 1996.

Yenasoft Yazılım is the Turkey Distributor of Solidworks CAD and EspritCAM, as well as Sindoh printer, and Yenasoft products SMC. , BOM, and BOX's sales, after-sales technical support, training, maintenance, and consultancy services. Yenasoft, together with its expert engineer staff of 50 people, is on the road to solution partnership successfully. I work here as

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BoostRoas , and what were your goals?

Have a growth team (SEO, PPC, and Analytics). Increasing digital visibility and the number of leads to be collected.

SOLUTION

How did you select this vendor and what were the deciding factors?

One of my colleagues was friends with the founder and he introduced him to us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We talk about performance and the progress of the projects to reach our goals at the bi-weekly meetings. As a result, projects are determined through Asana and we carry out the projects by cooperating with the BoostRoas team. We can also closely monitor campaign performances in weekly on tracks.

How many resources from the vendor's team worked with you, and what were their positions?

I’ve been working with Pınar who is the PPC account executive, Büşra who is the SEO Manager and Sümeyye who is the Analytics Executive.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As a result of restructuring our Google campaign structure and using our budget more effectively, we increased our Leads by 140% in our Google Campaigns.

How effective was the workflow between your team and theirs?

They use Asana and Slack for communication. We can follow up with the projects through Asana. We have online meetings on Zoom.

What did you find most impressive or unique about this company?

BoostRoas’ strength is communication. It is hard to find a partner who has smooth and transparent communication with you and BoostRoas is always there to support me and solve my problems.

Are there any areas for improvement or something they could have done differently?

It could have been better if they assigned the tasks all in one instead of sending them one by one. Few tasks may take longer than expected. In this case, we would have a chance to pick the least time-consuming task and then move on to the others.

BACKGROUND

Please describe your company and your position there.

The Viesmann Group is one of the leading manufacturers of air conditioning, heating, and industrial and cooling systems. I work here as the digital marketing executive.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BoostRoas , and what were your goals?

PPC and analytics

SOLUTION

How did you select this vendor and what were the deciding factors?

The founder of BoostRoas has been my friend for a long time. When he first launched the company, I wanted to work with him because I know and admire his working style.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

When they deliver the first brief, all platforms that can be used in the campaign and the personas of the campaign are revealed. What should our target audience be, how should we call them out? Which platforms do we get better performance from, etc.? After the questions, they create a strategy.

After determining our target KPIs, we complete the campaign preparations. We are constantly working in contact with weekly performance reports. At the end of the campaign, he prepares the performance report that summarizes the whole process. We identify our strengths and weaknesses.

How many people from the vendor's team worked with you, and what were their positions?

I’ve been working with one person who is the senior PPC account executive and one person who is the Analytics Executive.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Projects are data driven. Since the data drive is executed, we can follow all processes with transparency. When I have a question or wonder where a lead has come from, I can follow it from the reports provided. When I'm setting up the next campaign, I feel comfortable in planning because it corresponds to the data I have. I can track all metrics from how many people I reach in the reports sent from cpc costs, to the number of leads and from source/medium breakdown to cpl costs.

Describe their project management style, including communication tools and timeliness.

They use Asana for project management. They get in touch with me all the time via email. They organize catch up calls when necessary. The whole process is carried out online.

What did you find most impressive or unique about this company?

Their working style fits Europe. They work online and benefit from all the online tools. I believe it is great to handle everything without physically gathering. When we need anything, they take action immediately. They go after problems so you are assured that nothing is left hanging. They are also open to feedback and criticism. They do not defend themselves. They do research objectively and decide accordingly.

Everyone in the team is quite experienced and expert in their fields. Once I had a problem with Ads and Google was not that helpful and the team instantly arranged a call with me. They listened to the problem, explained the details, and solved the problem right after.

Are there any areas for improvement or something they could have done differently?

As far as I am concerned, all problems cannot be solved via email. Sometimes I want to get a call from the team. Email may not be enough in some cases. Communication can be improved.

BACKGROUND

Please describe your company and your position there.

Gökhan Karaoğlu- Digital Marketing Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BoostRoas , and what were your goals?

Establishment of advertising structure, visibility and conversion in overseas markets.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have a connection with the founder on Linkedin.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Establishing global campaigns from scratch, gaining visibility in designated locations, competing with other players and gaining market share were the main targets. We built the campaigns from scratch. We have managed operations in 4 different countries. We continued by dividing each campaign according to its target location. Our ads began to compete with our competitors. We started gaining conversions.

How many people from the vendor's team worked with you, and what were their positions?

I’ve been working with Asude who is the Team Lead and Emre, senior PPC account executive

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we set up the campaigns from scratch, we did not have data to compare with before. We increase our Search impression share rate by 45% every week.

Describe their project management style, including communication tools and timeliness.

Their project management is agile and dynamic. We communicate via Slack and we use Asana for project tracking. Online meetings are held in Zoom, Teams etc.

What did you find most impressive or unique about this company?

While researching an agency, I saw the posts of its founder on Linkedin and wanted to meet the team. We saw their warmth and sincerity in the first meeting. Their level of expertise is high. I like that it is a boutique agency away from institutionalism. Accounts can be ignored in corporate companies since there are too many accounts needed to be taken care of. I have not encountered an alternative. They work as if they are someone from our team. We have good communication.

Are there any areas for improvement or something they could have done differently?

They control the account very well. However, they can do a bit more research on foreign markets although they are already doing it right now.

BACKGROUND

Please describe your company and your position there.

I'm working as a Marketing Manager at L'Occitane Turkey. We are Turkey distributor of L'occitane En Provence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BoostRoas , and what were your goals?

We work with the PPC team for Social Media Ads and Google Ads management.

SOLUTION

How did you select this vendor and what were the deciding factors?

We proceeded by taking reference from a digital marketing expert we worked with before.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

In accordance with the targeted KPIs & strategies, the allocation of budgets among channels was made, taking into account both the volume distribution and income distribution of the campaigns, together with the previous year's performance evaluation. In order to construct a correct account structure, a general audit was carried out on the account and tailor-made advertisements suitable for the brand identity are created accordingly.

How many resources from the vendor's team worked with you, and what were their positions?

There are about five team members who each have specific and helpful roles. Kubra H. (PPC Team Lead) is our main contact for PPC.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The team is good at developing an overarching strategy and aligning it with the goals of the business. Projects are managed in a transparent way and we can be informed about developments easily. The data provided by the team regarding the performance of our accounts is quite satisfactory and is presented to us on interfaces that we can easily access whenever we want as a brand.

How effective was the workflow between your team and theirs?

• Slackbot, which provides communication between the brand and the BoostRoas team easily -The data providers which created by BoostRoas that we can easily access about our campaign and other digital media investments
• Asana program where we follow all the innovations and updates made by BoostRoas

What did you find most impressive or unique about this company?

Their fast solution and availability of the whole team, whenever we need them, is impressive.

Are there any areas for improvement or something they could have done differently?

We don’t have that kind of request for now.

BACKGROUND

Please describe your company and your position there.

Hakan | Developer

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BoostRoas , and what were your goals?

PPC, SEO and Analytics. We had 3 main KPIs. The first was to continue the growth of the brand. The second was to achieve the targeted monthly ROAS, and the third was to increase our turnover. We achieve our 3 main KPIs every month and develop them further the next month.

SOLUTION

How did you select BoostRoas and what were the deciding factors?

Firstly, I came across the YouTube channel of BoostRoas and started following them. I was amazed by the fact that they create regular content for digital marketers and they do it without expecting anything in return! I thought this is the agency that will meet our expectations with their extraordinary vision.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We manage all digital processes on Google and Facebook. Search ads are our main focus. We started the Performance Max. campaign in March and it is our best campaign in terms of ROAS. When the account first came in, the account structure was very complex. We reconfigured the account structure. Afterwards, we actively use all of Google's ad inventories by including new campaigns.

On the meta side, we are going mostly with DSA and traffic ads. We reach more users by actively using GDN campaigns during campaign periods. We have recently started location-based advertisements. We are communicating with the important audiences around the prep schools. Since it is an eComm brand, the eComm rate varies periodically. At peak times, we have an 4% of an eComm rate and an average of 2.5%.

How many people from the BoostRoas team worked with you, and what were their positions?

I have worked with Emre senior PPC executive and Yunus SEO executive.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our metrics reach their peak during exam application times. When examining the overall account; Session is increasing by 6% per month on average. | December 9.9%, January 0.1%, February 6.3%. ROAS shows an average increase of 15%. | December 45.8%, January 11.9%, February 12% Revenue shows an average 10% increase. | December 21.3%, January 7.6%, February 5.7% CPC costs are reduced by an average of 18%. | December 17.8%, January 0.2%, February 18.9%

Describe their project management style, including communication tools and timeliness.

They use many online communication tools effectively.

What did you find most impressive or unique about this company?

They create lots of engaging content. You can learn a lot about the sector just by watching their videos. Even if you do not work with BoostRoas, you can still increase your expertise by following their YouTube videos, podcasts or blogs. They want to inform everyone, not just their clients. They also have a product called heybooster. It gives actionable insights about your marketing campaigns.

Their productiveness, activeness, and unique working style make them superior to others. They also work with the biggest companies in Turkey which leaves no doubt about their know-how.

Are there any areas for improvement or something they could have done differently?

I have not had a bad experience yet.

BACKGROUND

Please describe your company and your position there.

We help SMEs and Startups to build Edge Computing IoT products with our development tools. I work here as the Co-founder & CMO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BoostRoas , and what were your goals?

PPC and SEO. Increasing sales and brand awareness.

SOLUTION

How did you select this vendor and what were the deciding factors?

A friend of mine suggested it.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

When we have new products to be offered for sale, we carry out pre-sales launches of these products and campaign planning to create awareness while they are in the pre-order process. In addition, we are proceeding by customizing the continent-based campaigns for the products we currently sell, including America, Europe and Australia, with the Boostroas team. In our weekly meetings, we talk about the performance of these campaigns and our roadmap, and projects are created to realize our ROAS goals. .With weekly performance reports, we can see the outputs of the projects and where we are in our target.

How many people from the vendor's team worked with you, and what were their positions?

I’ve been working with Pınar who is the PPC account executive and Yunus who is SEO Executive.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We achieved our ROAS goals on the PPC side most of the time. We were also able to maintain and improve our good rankings in target keywords.

Describe their project management style, including communication tools and timeliness.

They use Asana, Slack and all the necessary tools for making the project management better.

What did you find most impressive or unique about this company?

They have a close and transparent working style. We have good cooperation and good communication.

Are there any areas for improvement or something they could have done differently?

We've been working together for a very long time. There were some issues that could be improved. They already made the necessary improvements, taking into account the feedback we gave.