Bme diseño y comunicación

BACKGROUND

Please describe your company and position.

I am the Jefa de Marketing of Cúspide

Describe what your company does in a single sentence.

Cuspide is a leading national book distribution chain with over 40 years of experience and a commitment to culture and education in Argentina.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bme diseño y comunicación to accomplish?

Develop Cuspide's visual identity

SOLUTION

How did you find Bme diseño y comunicación?

• Referral
• Other

Why did you select Bme diseño y comunicación over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Bme diseño y comunicación were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In collaboration with BME, we have been working on building Cuspide's brand identity. Our approach focuses on developing a strong visual identity that is reflected across different systems. On one hand, we are creating digital templates for recurring communications, which allows us to replicate and streamline the production of pieces. 
On the other hand, we are updating elements such as packaging and point-of-sale presence, with the goal of establishing brand consistency across all channels. This project is being developed in stages, ensuring an effective and consistent implementation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since September 2024, we have been working steadily on the development of Cuspide's brand identity. To date, we have successfully developed various packages of pieces that have allowed us to modernize the brand's identity and have a coherent visual system. Among the developed pieces are:

• Renewed packaging that reflects the essence of the brand
• Special communications for commemorative dates that highlight the importance of key dates
• Animated institutional videos
• Other communication pieces that have contributed to strengthening the brand's visual identity: news, recommendations, etc.

One of the most notable milestones has been the application of these elements at the most important event in the sector, the Buenos Aires International Book Fair. This has allowed us to demonstrate the consistency and strength of our brand across different channels. We consider these results to be an important step towards consolidating Cuspide's identity

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In terms of project management, I can confidently say that the team has demonstrated an excellent ability to meet established deadlines. They have always shown a positive attitude and a willingness to work closely with us, which has enabled effective communication and quick resolution of any issues that have arisen.

Additionally, they have shown great flexibility and adaptability, attending to urgent matters and unforeseen needs in a timely and efficient manner. Their ability to prioritize tasks and manage their time has been instrumental in meeting project objectives.

Overall, the experience of working with this team is very positive, and we appreciate their professionalism, dedication, and commitment to quality work. 

What was your primary form of communication with Bme diseño y comunicación?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about this company is their high level of professionalism, closeness, and commitment to quality in every project. Their team demonstrates a dedication and passion for what they do, which is reflected in the excellence of their work.

Are there any areas for improvement or something Bme diseño y comunicación could have done differently?

In my experience working with this company, I don't have any specific points to request improvements or complaints.  I'm confident that the company will continue to work towards delivering high-quality services and meeting the needs of its clients.

BACKGROUND

Please describe your company and position.

I am the Marketing of Banco Macro

Describe what your company does in a single sentence.

We provide comprehensive financial solutions for individuals and businesses, driving their growth and economic well-being.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bme diseño y comunicación to accomplish?

• Analysis and design of the 2024 Integrated Report
• Creation of an innovative and technological microsite

SOLUTION

How did you find Bme diseño y comunicación?

• Online Search
• Other

Why did you select Bme diseño y comunicación over others?

Good value for cost

How many teammates from Bme diseño y comunicación were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Objective: To develop the editorial and digital design of the company's Annual Report, a document that reflects its economic, social, and environmental activity for the period 2024.
Proposal: To develop the concept, design, and editing of the following documents: Annual Report – Main Version - Spanish: Digital version, approximately 380 pages.
Design and layout. Delivery of a PDF file for digital viewing.
Main Version - English: Digital version, approximately 350-360 pages.
Design and layout, based on the design of the Spanish version.
Delivery of a PDF file for digital viewing.
Annual Report – Supplementary Version - Spanish: Digital version, approximately 70 pages.
Design and layout. Delivery of a PDF file for digital viewing.
Annual Report – Supplementary Version - English: Digital version, approximately 70 pages.
Design and layout. Delivery of a PDF file for digital viewing.
Microsite: Design, layout, and programming.
Responsive, one-page design.
Animation and video integration.
Basic structure: Yearly milestones, featured content, news, online reports (Spanish, English + condensed version).

Working methodology: Strategy definition: Meeting with the team to receive information on the brand image and corporate materials (logos, brand manuals, fonts, etc.). Brief development.
Organization: Timeline analysis to schedule a specific work plan, determining materials, equipment, and resources.
Creative development: Work on developing proposals with varying results.
Execution and Closing: Adjustments to the selected proposal until the final proposal is reached.
Work plan (Phases): Phase 1: Strategy: Briefing, timeline definition, reference research, receipt and search for materials.
Phase 2: Design: Presentation of proposals, adjustment of the selected proposal, final validation, layout/programming/originals, finalization of pieces.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The time from when they had the material until the project was closed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, everything was delivered on time and in the correct manner, and they also responded to our needs.

What was your primary form of communication with Bme diseño y comunicación?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Human quality and knowledge in the subject.

Are there any areas for improvement or something Bme diseño y comunicación could have done differently?

I think it was perfect that way.

BACKGROUND

Please describe your company and position.

I am the External Communications & Sustainability Leader of Adecco

Describe what your company does in a single sentence.

Powering people, businesses, and economies across 60+ countries with innovative workforce solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bme diseño y comunicación to accomplish?

• Align the brand identity of all our external communications
• Bring creativity to all our external communications pieces

SOLUTION

How did you find Bme diseño y comunicación?

They contacted us

Why did you select Bme diseño y comunicación over others?

• Good value for cost
• Attractive and impactful designing

How many teammates from Bme diseño y comunicación were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Services offered:

• Digital communication pieces + Adaptations: (banners, flyers, ads)
  Approximate monthly amount: 5
• Newsletter – Email Marketing:
  Design of mailings to be uploaded to platforms such as MailChimp, Brevo, or similar.
  Approximate monthly amount: 8
• Flyers for print and digital use:
  Design and layout of brochures or ads for print with adaptation for digital use.
  Approximate monthly amount: 10
• Social Media Pieces:
  Design of different types of pieces for social media, including:
  Development of simple 2D animated videos, posts, or animated content: Monthly amount: 10
  Design of static stories: 10 // Design of static posts or carousels: 5.
• Social Media Identity:
  Cover design, profile photo, for use by the Adecco team on their social media platforms, and for the company's own social media platforms, for renewal or to communicate campaigns.
  Bi-monthly amount: 1
• Event image:
  Invitation, signage, and reminder design.
  Design of totems, stands, banners, vinyl, or similar.
  Approximate amount per month: 2
• Communication concept development:
  (concept definition + graphic line + KV)
  Kit of parts (Approximately 10)
  Approximate amount per bi-monthly: 1
• PPT presentations:
  Monthly amount: 1
  Approximately 20 slides each.
  Delivered in PowerPoint with editable text.
• Reports:
  Monthly amount: 1
  Approximately 10 pages each.
  Delivered in editable Word and/or PDF.
• Video Editing:
  Storyboard / Frame-by-frame development.
  Design and illustration.
  Editing of clips sent and generated by the client.
  Royalty-free music.
  1 minute long.
  Subtitling.
• Merchandising:
  Design of special bags, product boxes, holiday boxes, etc.
  Approximate monthly load: 2.
• Content upload – Adecco Argentina Blog:
  Content provided by the client.
  Maximum of 6 posts per month.
  UMBRACO CMS backend.
  Approximate monthly load: 2.
• Landing page development:
  Creation of 1 landing page per month with content provided by the client.
  Up to 1 landing page per month with up to 3 modules.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 100% internal alignment around the value proposition
• 3x greater clarity in the brand's sales presentation
• 70% reduction in sales presentation development time
• 100% improvement in visual perception and brand consistency
• Increased campaign engagement with the new branding/materials

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our way of working with the vendor is to hold weekly virtual meetings, during which we conduct a status report and strategic analysis of priorities. We always work this way, and they've never missed a deadline. They even take into account that some months have more work than others, thus achieving a balance between the month-to-month plans.

What was your primary form of communication with Bme diseño y comunicación?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Of course, the level of design they apply to each piece is impressive, always achieving the desired impact. In addition, I would like to highlight their straightforward approach to work, easy communication, and quick adaptation to different requests and new contacts we have changed throughout our company.

Are there any areas for improvement or something Bme diseño y comunicación could have done differently?

It might be advisable to propose designs based on the new graphic design trends that emerge year after year. It would also be beneficial to conduct benchmarks with our key competitors once or twice a year to understand how their external communications are performing.