BLVR®

BACKGROUND

Introduce your business and what you do there.

I’m the director of packaging for a major home décor retailer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BLVR?

We were launching new private label brands and needed to develop a packaging system and template set to work from.

SOLUTION

What was the scope of their involvement?

BLVR developed printed packaging and signage materials, as well as our brand identity and company values. They worked with us to understand our brand and customers, going out and performing competitor research and analysis. This information informed the scope of work and alignment strategy that we created together.

We also commissioned a follow-up project to extend all the packaging for the brand.

What is the team composition?

There were four people visible throughout the process: a senior account director, an account manager, a creative director, and an account specialist. The account manager, Alec, was our main point of contact.

How did you come to work with BLVR?

We did an RFP process, and their approach and way of working aligned with our style, which made them the frontrunner.

How much have you invested with them?

We spent around $250,000 with them.

What is the status of this engagement?

We worked with them from April 2021–January 2022. The two projects ran into one another, transitioning in September.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The project is not yet in stores, so we haven’t seen that impact, but we’ve seen internally that they came in ahead of schedule. This was a huge win for us.

The other key internal metric is our overall satisfaction from the CEO on down. The quality of the name, it’s distinctiveness, and the cohesiveness of the brand as it relates to our overall family of brands is amazing. BLVR was able to layer the new property into what we already had and coordinate all the related information.

How did BLVR perform from a project management standpoint?

They were excellent. A lot of the communication happened over email, phone, and Microsoft Teams. We had a lot of visual collaboration over Teams and PowerPoint presentations as well.

What did you find most impressive about them?

BLVRs’ biggest strength from a strategy standpoint was their ability to understand what our needs ere and what parts of our strategy were already baked. They then worked within that system, rather than creating a whole new system.

They were also extremely flexible and adaptive to our changes and needs. Retail changes quickly, so any time we brought a challenge forward they jumped on it.

Are there any areas they could improve?

Overall, we were very happy with the work, and that’s exactly why we started a second project with them. In fact, we recently kicked off a third project as well.

Do you have any advice for potential customers?

Communication, collaboration, and transparency will be key.

BACKGROUND

Introduce your business and what you do there.

I’m the director of operations for an accounting firm. We work with CPAs and their clients providing financial planning services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BLVR?

Our website was outdated and we needed a new one and to establish our brand. To start, we didn’t have any branding. We just had a logo that somebody made who didn’t have all that much information on how to make a logo, so nobody was thrilled with it.

SOLUTION

What was the scope of their involvement?

The first step with BLVR was branding and they created a logo for us. They made sure that our color scheme for our website, social media, and promotional emails is all cohesive. They created a new website from scratch that included a client login page. This was the first phase because we wanted to get more information about the family office and have a web presence. Now that we do, we’ll go into some other projects with them.

What is the team composition?

Wayne (Producer) has been my main point of contact the entire time. We have a contact for branding and a contact for everything else along the way. I know there are a lot of people working behind the scenes.

How did you come to work with BLVR?

The owner of our company was at a Christian family camp and saw someone there was wearing a t-shirt that had nice branding and the person mentioned that BLVR did the branding and their website as well. We were just about to sign a contract to work with a different company when that happened and we decided to work with BLVR.

How much have you invested with them?

We’ve invested approximately $25,000.

What is the status of this engagement?

We began working together in November 2019 and the partnership is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The website went live this week, but we have more projects in the pipeline. Currently, it’s a test launch to make sure there aren’t any bugs or glitches, then we’ll push it out next week. We have been thoroughly pleased with the work provided thus far.

How did BLVR perform from a project management standpoint?

Wayne and I speak pretty regularly over the phone and email. When the site was in the mockup phase, we used BugHerd which was a program that I could report and request changes, as well as monitor those changes. It was a great tool. Any delay was due to us because we took some time with getting our feedback to them.

What did you find most impressive about them?

They have fantastic attention to detail and everyone works really well together. Each person does their job really well and there were so many different parts to building the website.

Are there any areas they could improve?

No, there is nothing.

Do you have any advice for potential customers?

If they’re waiting on something from you, make it a priority because the process of building a website from scratch can take as long as you make it take. It can be a learning curve, but that’s what our team has decided we’re going to do from now on.

BACKGROUND

Introduce your business and what you do there.

I’m the senior program manager for human trafficking prevention at PCI & Global Communities. Specifically, I work with E3 Alliance to activate the business sector in the fight to end sex trafficking in San Diego.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BLVR?

We sought out a graphic designer to help build the brand for E3 Alliance, which was a new program at the time. With their larger team, we thought they could also build upon that brand through a website.

SOLUTION

What was the scope of their involvement?

They delivered brand design elements for our new program. Following that effort, they also worked with us to build a website for the program. The site is a vital component of the program because our program aims to teach businesses how they can be part of the anti-trafficking solution. A huge part of inviting companies into that space is assuring interested parties a way to plug into the movement immediately. 

For that reason, they focused on creating an interactive experience that will influence the movement in our area. We had general ideas of what we wanted to see on the site, but they put everything into practice.  

What is the team composition?

We worked directly with Damon (Designer) during the brand design phase of our work. However, our main point of contact was Wayne (Producer). There was a larger team of designers, but all of our questions and communication went through Wayne. Adam (COO) has helped us adjust our plan with them as we move forward.  

How did you come to work with BLVR?

We found out that the graphic designer we settled on in our selection process joined an agency. After hiring Damon for our brand’s design, we thought it would be beneficial to work with their larger team on our website.   

How much have you invested with them?

We spent about $20,000 on the project. 

What is the status of this engagement?

We’ve had about a year-long contract with them. We worked together from January 2020–2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They developed an incredible, well-thought-out brand design for our program. It was very professional, and all the deliverables are easy to use. We understand how to access and edit all key brand deliverables.

The website they created was excellent. It was clear that they took all of our feedback into account through several rounds of iterations. They made recommendations that improved the quality of the final site as well. They were good about hearing our voices and concerns while also adding value when we deferred to their expertise with design. We couldn’t have done any of this without their expertise. 

How did BLVR perform from a project management standpoint?

While the site development may have taken longer than expected, they were helpful and understanding of our pace the entire project. Having a main point of contact was very valuable. We always knew where to go for assistance, and their response time for inquiries was very good. 

Additionally, Adam has been patient and flexible in adjusting deadlines and plans as the project progresses. They were more than willing to work on a flexible timeline. 

What did you find most impressive about them?

Their focus on collective decision-making throughout the project will most certainly be beneficial in the long term for E3 Alliance. Overall, it was a great experience. I’d recommend them to anyone looking for a professional, efficient, and high-quality provider.

They listened to our wishes and concerns, always able to respond with a realistic idea of what was achievable. Their greatest asset to us with their professional expertise, which really took our program to the next level.  

Are there any areas they could improve?

We didn’t have any obvious issues. They were a great partner, so we hope to stay in touch and use their services again in the future. 

Do you have any advice for potential customers?

Take them up on their genuine offer to ask questions, make changes when needed, and hear their expertise. They guided us in the right direction for a great end result. Keep an open line of communication as well because they were willing to respond to all of our questions and concerns.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Joywell. We’re a lifestyle brand in the traveling industry, hotels, and travel products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BLVR?

I brought them on to help create my brand.

SOLUTION

What was the scope of their involvement?

I gave them my vision and desire to identify the corporate millennial’s needs and wants, particularly in the niche of travel needs. Through collaboration, we came up with the brand Joywell.

Their team helped establish my brand, mission, and values. They’re handling the web design and brand book. BLVR did a lot of studies in trying to understand my target audience. They came up with our logo, tagline, and color palette.

What is the team composition?

I work directly with 6–7 individuals.

How did you come to work with BLVR?

I heard great things about them from other businesses I deal with. A lot of those contacts said the same thing over and over again; that BLVR is very authentic and is a visionary. I interviewed several agencies and didn’t mesh with them in the way I did with BLVR. I had a great rapport with BLVR from the beginning and our values aligned.

How much have you invested with them?

So far, I’ve invested about $150,000.

What is the status of this engagement?

Our ongoing engagement started in November 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I reached out to several brands, including global hotel chains. Two big hotels are fighting over this brand for their hotels. We have some very big players and banks that are interested in the acquisition of the Joywell hotel based on the brand and what we believe in.

The BLVR team is extremely collaborative and communicative. They always touch base with me to make sure my needs and wants are heard and followed through. They have large extensive knowledge in the branding and marketing sectors. Their team brought my vision to life by implementing my mockups. They put my logo on t-shirts, candles, fliers, and business cards for me to visually see how my logo and brand would work against certain items.

Their team is super excited to work on my project, and I’m very grateful for that. I’ve felt their sincere enthusiasm throughout this entire project. They’re caring, thoughtful, and passionate.

How did BLVR perform from a project management standpoint?

We meet weekly with our account manager to go through the list of tasks that need to be accomplished. They provided benchmarks that had to be completed by certain dates. BLVR was on point on every piece of data that was scheduled. Additionally, they give me updates via email every other day.

What did you find most impressive about them?

Our values are very aligned. They’re visionaries like I am. BLVR really listens to my needs and vision as well as implements their creativity. Their president and CFO are really involved in this project so our ideation phase was extremely fruitful. They didn’t hold back and it’s clear that creativity is their strong suit. BLVR gave me a lot of ideas that I never thought of.

Are there any areas they could improve?

No, there aren’t any areas that need improvement.

Do you have any advice for potential customers?

They’re super knowledgeable about best practices and consumer behavior. However, the great thing is that on top of their expertise, they still respect my vision and authenticity for my brand itself. You’re in good hands.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a company called Happy Goat, an online platform that allows people to connect around the things that they love the most.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BLVR?

As a startup with a newly launched product, I needed a team to come on board because I don’t have the expertise or experience to develop the overall design or brand direction.

SOLUTION

What was the scope of their involvement?

BLVR handled the full architecture of the UI design. They did some basic market research to inform that design. The team contributed the entire brand direction, including the logo system, color palette, and font families. They also handled some basic copywriting for the website. 

What is the team composition?

I primarily worked with three people: the COO, an account manager, and a creative director. Overall, I interfaced with a total of 6–7 people over the course of the project. 

How did you come to work with BLVR?

I did preliminary research looking for a brand company on Google and LinkedIn. BLVR came recommended by three individuals who had previous experience working with them. Then, when I met with the CEO, we had a good rapport.

How much have you invested with them?

We paid $40,000.

What is the status of this engagement?

The project began in April 2020, and we finished in the middle of August 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

From beginning to end, I was very pleased with a few things. First, they provided great customer service. I felt really valued and cared for. I never felt like the attention wasn’t on me as the client.

Second, I’m new to this space and am not familiar with brand or art direction, but they never made me feel dumb or incompetent. Instead, they made me feel like part of the conversation. 

Third, the quality of their work was great, from the first round of presentations through our reviews and iterations. I can’t imagine having another logo for my company. They were a super responsive team that did high-quality work. 

How did BLVR perform from a project management standpoint?

They were really great about scheduling and managing deadlines. Once I gave the green light to dive into the project, they provided a full timeline map from start to finish. We stayed very close to that timeline and didn’t deviate except when I requested to. They met their deadlines, especially early on, before we really got into revisions and reviews. We were really dialed in.

We mostly communicated through email. Early on, we had some phone calls and text messages, but toward the middle of the project, we corresponded through email and zoom. If I wanted to hop on a Zoom call with the account manager at any point, she always made time to talk through a question or issue. I don’t remember a moment when a meeting I requested got pushed to the next day, which is something that really stood out to me.

What did you find most impressive about them?

My initial scope of work didn’t include market research. Once I got a clearer idea of what I was looking for, and they also understood a bit better, they included some basic market research in the initial scope. They didn’t request additional funds or open up a different scope, so that customer service was very generous.

Additionally, their design team was top-notch. All three of the presentations and proposals I got were creative and unique, and they met what I was looking for. The communication was also really good, whether I was working with the account manager or the COO. I never felt like I couldn’t reach out at any point and have a conversation. Their responsiveness was very quick.

Are there any areas they could improve?

I don’t have a great reference point to compare this experience to. I’d say that I reached an outcome that I was very pleased with. For the first go-around for me, I was really pleased. If anything, I learned what to ask for in the future because I now understand the process.

Any advice for potential customers?

You’re in really good hands. They will walk you through each step of the process. I can’t speak enough to their communication and customer service. With any company, just have a linear design for what you want. Make sure that you come into the project educated on what a brand team does, what art direction is, and the different types of iterations, such as whether you’re going to take a linear or waterfall approach. Knowing, clarifying, and communicating your expectations helps them.

A challenge we had was on me; I was learning as I went along. They were very adaptive to me. While we didn’t deviate too far from our timelines, my learning took a few extra days here and there.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and creative director of a film and photography production company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BLVR?

I hired them because I needed an overarching parent company brand.

SOLUTION

What was the scope of their involvement?

They created the whole brand including the brand guidelines, which entailed a custom logo, typefaces, and a custom name. Before we finalized the branding, they put together 4–5 presentations of all of the options.

The guidelines they developed were in the form of a book, which allowed me to give them to investors, staff, marketers, content contributors, and influencers. They also created the icon and all of the ways that it can and should be used on the web, along with the color scheme.

Additionally, they designed print collateral, such as business cards and letterheads, based on the branding they had put together. 

What is the team composition?

I was in contact with one teammate all the time. I also worked with two designers and Scott (CEO), who worked on the project briefly.

How did you come to work with BLVR?

I found them on Google when I was looking for branding companies. Out of the three companies I chose, I decided to stick with BLVR because of their visual presence online.

How much have you invested with them?

We spent approximately $35,000 on this specific project.

What is the status of this engagement?

Our engagement began in October 2019. Although they completed the initial scope of work in March 2020, I extended our relationship because I enjoyed working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The guidelines ensure that I stay close to my branding at all times, which is helpful. BLVR is extremely professional. They don’t usually work with individuals like me who are trying to get a company off the ground, so they actually had the freedom to start from scratch. 

The designers showcased their creative abilities on this project and came up with a very stunning overarching brand.

How did BLVR perform from a project management standpoint?

They performed very well. As I mentioned earlier, I worked mostly with one teammate, who was essentially my project manager. If anything was delayed, she made sure that I was aware of it ahead of time. 

She was very easy to get a hold of, always responding within the day, if not within the hour. So, communication was always open. If I wanted anything extra or wanted to change something, she consulted with the rest of the team very quickly.

The process was really easy to follow. BLVR mapped out and graphed everything in Excel. Additionally, they were on time and followed through on everything they said they would do.

What did you find most impressive about them?

The final reveal — after we chose the name and the art direction for the branding itself — was amazing. My favorite part was receiving my business cards. I probably won’t use them, but they are honestly some of the most stunning business cards I’ve ever seen. 

Are there any areas they could improve?

Even though upfront I knew how long it was going to take, it still felt too long. This isn’t really a criticism; it just speaks to how thorough they are. They did in-depth work.

Do you have any advice for potential customers?

They’re expensive but they’re worth it. If your company relies heavily on visual aesthetics and presentation, BLVR is definitely worth it.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing and communications for a pre-K to eighth-grade progressive arts Christian school.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BLVR?

Overall, one of our business problems was that we needed to increase our enrollment. We needed to have more inquiries and increase the number of applicants to the school. We also wanted to raise the profile of the organization within the community and polish our brand. Our description was complex, so it took a long time for people to understand who we were.

SOLUTION

What was the scope of their involvement?

BLVR rebranded us completely. A team member visited us to conduct interviews and tour the school. They looked at our assets and heard about the challenges with our collateral and asset system. They created our messaging, art, and print materials. They helped us to distill our messaging down to a progressive, arts-infused Christian school. They also created other messaging that we create change makers because we have a strong social justice piece to our organization.

Their team built our website to target our specific audience. As part of the overall process, they helped us to hone our messaging and bring that to the website so that we not only addressed the UX but also thinking about the audience that we wanted to attract. It’s a WordPress site that’s modular. We’re fairly tech-savvy over here, so they handed it to us and we maintain it, create our own pages, and update it.

What is the team composition?

I interfaced with five people but many more people from BLVR supported this project in the background.

How did you come to work with BLVR?

A consultant who we engaged to help us with admissions recommended BLVR. We looked at several different providers. We’re an urban school with a sophisticated and educated clientele. We talked to other organizations that didn’t understand us. They put us in a niche and didn’t see us for who we are. We had a conversation with Adam (Partner and COO, BLVR) and had a sense that their team got us. They understood our problems quickly and came up with stunning solutions.

How much have you invested with them?

The project cost around $40,000.

What is the status of this engagement?

We started the project in May 2019, and BLVR delivered the website in December 2019. We hired them again to consult on branding questions.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We feel that it shows who we are. Our inquiries went up by 200% and our applications went up by 100%. At the same time, we worked with other consultants and a marketing plan including Google Ads but BLVR was a part of the entire process that led to increases in inquiries and applications. People love the website and only say good things about the art that their team created.

How did BLVR perform from a project management standpoint?

We communicated via phone, email, and Zoom. When we built the website, we used BugHeard to log all of the issues or tasks that needed to be addressed so no one duplicated work. When working on our messaging, we engaged a project manager and a content manager. Then, we started to closely collaborate with a web project manager. We wanted to roll out the website quickly, but the scope was deep, so I helped to build a few pieces. BLVR felt like a part of our time. We felt like coworkers who worked together with the same goal. Working with their team was a pleasant experience. They're really compassionate.

What did you find most impressive about them?

The quality of their art was above and beyond. They didn't just create a logo but a whole system that made us feel known. Their team developed a color system that brings joy and fun, which are real parts of who we are as a school. We’re a joyful place and care about beautiful art. When we saw their first draft, we felt that it was right and had almost no revisions for them. Their team created stunning secondary elements as well that enable us to create our own work. For example, if I wanted to create a postcard, I can implement secondary elements that make the piece feel fresh.

Are there any areas they could improve?

The only issues that we had weren’t in their control. We’re on the east coast and they’re on the west coast, so the three hour time difference made the collaboration hard on occasion.

Do you have any advice for potential customers?

Lay it out on the line. Say everything that you want to say about your organization. Show them everything because they don’t judge. They use that as information to create.

BACKGROUND

Introduce your business and what you do there.

I’m the founder & CEO of Common Assembly.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BLVR?

Their team came on board to help build our brand from the ground up.

SOLUTION

What was the scope of their involvement?

We began the engagement by telling their team the concept we wanted to create. We wanted a compassionate fashion e-commerce brand. From there, I had a name in mind when our teams began exploratory meetings. I’m in Houston, so I flew out to San Diego to meet with them. During the meetings, we got to the heart of the concept we were trying to build. Then, we created surveys. We tested concepts between 800­–1,000 women, receiving input on where we should take the brand.

Through the process, we also recognized the name wouldn’t resonate with customers. Their team helped with that process. While they didn’t come up with the final name, they helped spark our creativity during the team-building exercise we had for naming. They were instrumental in getting our team to think of a name that people would recognize.

From there, their team built a logo, secondary logo, and other brand assets we needed. They created our topography and taglines as well. One of our taglines is “Kindness is our thread.” We kept them on board for website design.

What is the team composition?

For branding, we worked with three people. When we began designing the logos, someone came on to manage the artwork.

How did you come to work with BLVR?

I believe we found BLVR on Clutch. We were searching for authentic companies that would understand the heart of what we were trying to create. After a few phone calls with different agencies, we spoke to Scott (CEO, BLVR) and he understood the passion behind creating a kinder approach to fashion. He also has a background in charity work, which was also important to us because we have a big outreach program. It was true synergy because we both understood each other. They weren’t the most inexpensive route, but the money we would put in would be well worth it.

How much have you invested with them?

In total, we’ve invested $92,000.

What is the status of this engagement?

Our kickoff call was in January 2019, and everything was delivered by July.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We launched the website about a week ago. But the reaction we’re getting is positive. People are reacting at how professional, inviting and upscale everything looks. The team at BLVR came up with beautiful artwork. People are also shocked at how reminiscent it is of bigger brands.

Overall, the response has been excellent. There has been no negative feedback in terms of brand positioning. A lot of people are commenting on how much they love our messaging and how different it is. They’re also loving the taglines that BLVR created. People are coming out of the woodwork to compliment it. We’re starting online ads next week, so we’ll begin monitoring page views.

How did BLVR perform from a project management standpoint?

Their project management approach worked extremely well for us. We communicated with them very often. If not every day, it was every other day. Our account manager was constantly in contact with me. If I needed something right away, I could text her.

We had a timeline tracker that we marched towards. Their team squished timelines on their end to make the web design happen quickly. They were really honest and worked on pace with delivery dates. Throughout, we constantly gave each other feedback. It was an easy and collaborative process working with BLVR.

What did you find most impressive about them?

Their approach during the brand identity process was impressive. Since this was the first time I’ve done something like this, I had many ideas. BLVR’s team was great at focusing me and bringing me back to the survey results. They’ve could’ve let me spew out ideas, but they were great at sticking to their guns while satisfying my creativity. Now that I see the final product, I’m so grateful that BLVR focused on the right direction.

Are there any areas they could improve?

Honestly, that’s a hard question because I haven’t worked with other branding agencies. I don’t have any issues at the top of mind. BLVR hit it out of the ballpark.

Do you have any advice for potential customers?

Clients shouldn’t be afraid of the price tag because the brand and positioning will all be worth it. It’s going to be worth it in the long run. Customers should also put their trust in Lenya (VP of Brand Development, BLVR). Make sure she understands the concept so it can be steered in the right direction. She is extremely passionate and committed to success. Overall, BLVR has a great and hardworking team.

BACKGROUND

Please describe your company and your position there.

Covenant Classical School is a private classical and Christian school located in Naperville, IL.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BLVR?

Covenant hired BLVR to help us launch an all new website.

What were your goals for this project?

We basically needed to start from scratch. Our site was outdated and didn't communicate who we had become as an organization. The BLVR team came alongside us and helped us understand how to write effective content, how to organize and place the content, and how to select and organize images.

They took the project and ran with it, implementing our feedback, which resulted in an outstanding product.

SOLUTION

How did you select this vendor?

We researched a variety of web design and development companies. After viewing some of BLVR's work with other organizations, we felt they would deliver what we needed at the price point we needed. They also made the effort to understand our needs and made every effort to create something that would also be unique to our organization.

Describe the project in detail.

The BLVR team led us through the project. We had an idea of what we wanted to include in our site when going into the project, and the BLVR team took it from there. The Covenant team wrote the content and selected the images, and the BLVR team helped create a design that worked with our content and desires for each portion of our large website.

Prior to working with BLVR, we struggled to figure out how to write the content in an organized and effective way. Once we started working with BLVR, they quickly helped organize our thoughts and created an easy platform for us to place the content exactly where we wanted it on the site.

The BLVR team then took the site into design and development, allowing us multiple opportunities to provide feedback. From start to finish, we were able to share concerns and questions openly and created an effective give and take workflow that produced an exceptional product.

What was the team composition?

Adam helped our teams get connected and got the project rolling for us. We were then assigned to our project manager, Wayne, who utilized his whole team at BLVR to work on different aspects of the project with us.

It was wonderful to consistently have one project manager walk us through the project from start to finish. He helped communicate our needs and hopes to the rest of the team, and they did their very best to create exactly what we wanted as well as guided us to know what would be best in each situation based on the experience they brought to the table.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our team started with a clear vision of what we wanted, but it was the BLVR team that helped our vision become reality in less than 7 months! Over a short period of time, the BLVR team helped guide us to create all new content, select appropriate images, design the website, contribute feedback to the development of the site, and celebrate the launch of an all new website which now communicates exactly who we are.

The end product was better than we anticipated, and we have seen our web traffic increase dramatically due to the new site.

How effective was the workflow between your team and theirs?

We had a strong workflow between our team and the BLVR team. Our project manager, Wayne, was an incredible help and resource to us. I was able to see firsthand through a variety of platforms how much time and effort he dedicated to our project. I greatly appreciated the time he spent answering my many questions and fielding my concerns.

Through our time working together, I came to understand Wayne's rationale for his decisions and advice, and throughout it all, I knew his heart was to help our project (and more importantly, our organization) succeed. I was convinced he absolutely knew what was best for the site and was willing to do whatever he needed to do to make it happen.

What did you find most impressive about this company?

The workflow space they created for us was incredible. A project this size seemed overwhelming at the beginning, but they walked us through it - step by step. The platforms they utilized helped us (with little tech knowledge of our own) to create a front end product which was exactly what we needed.

The site is easy for us to maintain, and we walked away with strong relationships which now serve as a resource to our organization as we continue to work with the site ourselves. Their organization and systems were excellent and allowed our teams to collaborate and come together in a unified effort to help our organization flourish.

Are there any areas for improvement?

When we encountered issues with differences of opinion on the site from our team and theirs along the way, I was thoroughly impressed with the way in which these were resolved from each member of the BLVR team.

I wish I had simply just picked up the phone sooner to communicate with them about concerns, because once I understood the rationale behind decisions, I was soon on board with the direction things were headed. Their efforts to improve their communication with us throughout the process truly had such an impact on our overall perspective of the success of the project.

By the time our project came to a close, I was so sad to no longer be working alongside the team at BLVR!

BACKGROUND

Please describe your company and your position there.

I am the Development + Communication Director at a nonprofit. We are located in the greater San Diego area. I oversee the communications efforts as a company, including social media, public relations, messaging and branding.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BLVR?

We needed help with our general branding and messaging. Our organization began as a small volunteer run organization over 30 years ago. They organization had pieced together its mission, vision and marketing tools over the years without any real direction or expertise. Without specific internal expertise, I began looking for an external provider who could look at our organization objectively and help us better communicate who we are and why we do what we do.

What were your goals for this project?

Though we are well known in our immediate area, we wanted to spread our brand awareness across San Diego County, and beyond. We also wanted to create new, fun, modern + consistent marketing materials that could better communicate our organization’s mission and vision with our internal team and our target supporters.

SOLUTION

How did you select this vendor?

Our team searched for branding companies via partner referrals. We looked at 4 companies, taking into consideration the referral received, their portfolio, past clients and how we connected with the company. We chose BLVR because we felt like they clicked with our organizational goals, they were committed and truly excited about the challenge. They were professional and yet approachable, creative and open. After several face to face interviews with the team, our team unanimously decided to contract them for the project.

Describe the scope of their work in detail.

The process began with a series of discovery sessions, where they met with our board, staff, focus groups and surveys. They spent a large amount of time asking questions and listening to us. They learned about our organizational goals and history and ultimately created an entire brand package for us including new tagline, logo, name, and messaging materials.

What was the team composition?

The organization takes a team approach to their accounts, which allows you to connect with multiple people that all bring something special to the creative process. I worked directly with the CEO, COO, VP Brand Development, Creative Director, Digital Design Director, Lead Developer, and Brand Account Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with BLVR, we have received many positive remarks about our new logo and image. Our newly updated website is mobile friendly and has led to a significant increase in supporter interaction. Everyone within our organization loves our new brand identity and are proud to work for an organization that made this investment in our future.

How effective was the workflow between your team and theirs?

Our project manager was great to work with. She was always available by phone, text or email. She would communicate with me a at least a couple of times a week and sometimes a few times a day. She was very communicative and patient. When I had a question or concern she would find the answer and get back to me in a timely manner. We used Zoom and Google Bugherd as tools for project management.

What did you find most impressive about this company?

I was most impressed by their commitment to really learn and understand our organization before creating the brand package. It felt like they truly cared about our mission and vision and had a vested interest in our success. The team is extremely creative and took extra steps to customize our brand.

Are there any areas for improvement?

There is always room for improvement, but we are overall very satisfied with the product delivered and look forward to continuing our work with them on future branding projects.