BluShark Digital - Law Firm Marketing

BACKGROUND

Please describe your company and your position there.

Attorney at Law concentrates its practice on DUI defense, CDV defense, drug defense and general traffic violations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BluShark Digital - Law Firm Marketing?

Blushark manages my digital platform, including my website. Blushark creates content for my website to help me reach my potential clients.

What were your goals for this project?

My goals of this project was to reach more clients, and better my digital presence. By doing this, I want to become a top attorney in Greenville.

SOLUTION

How did you select BluShark Digital - Law Firm Marketing?

Blushark Digital was performing digital marketing with my parent firm.

Describe the scope of their work in detail.

Blushark digital manages my digital footprint for my firm. They accomplish this my designing my website, and creating content for my website. After I approve this content, they will be placed on my website, as well as my social media platforms.

What was the team composition?

Blusharks communication with me is extremely organized as they have one member of team in contact with me at all times.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Blushark has significantly increased my lead volume. They have also severely bettered the appearance of my website and the content on it. This has caused the number of cases I perform increase as well.

How effective was the workflow between your team and theirs?

The workflow between Blushark and myself was very effective and organized.

What did you find most impressive about this company?

The organization and the push from Blushark was very impressive. Blusharks communication and workflow was very transparent and organized, and they are always striving for better results.

Are there any areas for improvement?

As of right now there are no areas of improvement that I can recall.

BACKGROUND

Please describe your company and your position there.

I am a Criminal Lawyer in Maryland, representing clients in all 24 Maryland counties.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BluShark Digital - Law Firm Marketing?

Blushark has primarily managed my website, as how we appear to clients on a digital platform. Clients can observe my personal experience, as well as all of the services my firm provides, because of Blusharks digital marketing abilities.

What were your goals for this project?

My goal is to be the top criminal attorney in the state of Maryland. I want to help people on a personal level who are in need of legal representation. Blushark is helping me reach this goal by spreading my website onto peoples searches, as well as making my website accessible and detailed.

SOLUTION

How did you select BluShark Digital - Law Firm Marketing?

My parent frim was already working with Blushark.

Describe the scope of their work in detail.

Blushark manages my digital footprint. They accomplish this by creating content and designing my website, creating my social media presence, as well as my google listing. They create most of my content through my approval for all website and social media purposes.

What was the team composition?

I have a main point of contact in Blushark who handles all of my questions and points. The same person will also send any questions and information back to me.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since signing with Blushark my digital footprint has become extremely more efficient. This has caused for a better online presence, and signing many more cases in Maryland.

How effective was the workflow between your team and theirs?

Very effective, with very organized and efficient communication methods.

What did you find most impressive about this company?

Their dedication to their clients is incredible. Seeing how hard they work on every aspect of their marketing services is stellar. It shows in my online presence, as well as case increases since signing with them.

Are there any areas for improvement?

Their work overall has been very impressive, and I have no points of improvement at this time.

BACKGROUND

Please describe your company and your position there.

I am a personal injury lawyer in Maryland, but I primarily focus on workers' compensation claims and workplace accidents.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BluShark Digital - Law Firm Marketing?

BluShark manages my website and digital footprint. They create content for my site to help me reach potential clients within the workers' comp space. They also help with any additional marketing I do when sponsoring events in my community.

What were your goals for this project?

I want to become the leading attorney in Maryland for individuals harmed at work who are dealing with long-term injuries and financial setbacks. BluShark is helping me accomplish this by putting my firm out across the internet and helping us rank in Google Searches.

SOLUTION

How did you select BluShark Digital - Law Firm Marketing?

My parent firm was already working with them.

Describe the scope of their work in detail.

BluShark manages any aspect of my digital footprint - website, socials, my google listing, and all internet ads. They also create a majority of the content, which I approve, but then they also handle any posting or sharing that needs to be done with said approved content.

What was the team composition?

I have one point of contact who takes all of my questions and sends them to the right department. The same person pulls all the answers together and sends them back my way.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since I have started working with BluShark my lead volume has increased and I have signed more cases in the specific fields I am looking for.

How effective was the workflow between your team and theirs?

Very effective, because of the one point of contact communication is smooth.

What did you find most impressive about this company?

Their communication process is stellar. Previously, things would get lost in emails or just forgotten about, but working with BluShark has fixed this issue. They are able to stay on top of the many projects for my firm and complete everything correctly and on time.

Are there any areas for improvement?

Overall, their work has been great and lead to a steady increase for my firm. I do not have any big improvements at this time.

BACKGROUND

Please describe your company and your position there.

I am a criminal defense attorney and I run the white-collar criminal division for my firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BluShark Digital - Law Firm Marketing, and what were your goals?

They handle my division's website and digital marketing. My goal is to rank in my market for criminal terms, especially for white-collar cases, and to eventually become the go-to person for that case type.

SOLUTION

How did you select BluShark Digital - Law Firm Marketing and what were the deciding factors?

When I started at the firm BluShark Digital was a partner. As I learned the ropes at my new firm I also went through an onboarding process with them. They were very thorough from the get-go and have continued to be an asset and a responsive partner.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The biggest project BluShark works on is my division's website. They have teams in-house that create all the content, share all of it, and format the site so it is user-friendly. They also manage my social profiles and help me run my scholarship campaign.

How many people from the vendor's team worked with you, and what were their positions?

I work with a handful of people at BluShark. I normally speak to department heads, but most of my emails and calls go through Sabrina in their accounts department.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Before I started with the frim and with BluShark I wasn't getting many calls and cases from DC. Since signing with them both I have continued to grow as an attorney in this market - taking on larger cases, people searching for me by name, etc.

Describe their project management style, including communication tools and timelines.

They send me monthly reports detailing the website that includes content changes, traffic, calls, tracking information, and link-building efforts.

What did you find most impressive or unique about this company?

The range of what they accomplish in-house. They have a separate department for every facet of digital marketing, it seems!

Are there any areas for improvement or something they could have done differently?

I wish we could still meet in person, but that's not their fault. I was lucky enough to meet the team when I first started and I look forward to having in-person meetings again in the future.

BACKGROUND

Please describe your company and your position there.

I am the lead attorney for Capital Family Law Group, a family and divorce law firm in DC, Maryland, and Virginia.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BluShark Digital LLC?

BluShark manages all of our marketing online which includes our website, blog, socials, and Google My Business. They also help our firm with community events we participate in.

What were your goals for this project?

I have been a lawyer since 1993 and, while I was a partner at a previous firm, Capital Family Law Group is my firm. My goal for working with BluShark was to help boost my new firm in the competitive market I had worked in for years.

SOLUTION

How did you select BluShark Digital LLC?

When I took over Capital Family Law, BluShark was already a business partner. Since I started in 2019 though BluShark has continued to focus on my practice and help it become one of the most prominent in my market.

Describe the scope of their work in detail.

BluShark handles any marketing effort that is tied to the internet. They created and continue to manage my website. We have 'interviews' often to help create new content for the site. They also help me with community outreach efforts and manage the brand as a whole.

What was the team composition?

I work with an account lead who disseminates information from my team to theirs. Capital Family has grown recently and we have brought on additional family lawyers, but all our contact generally goes through one person at BluShark.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I have been the lead attorney for Capital Family Law Group since early 2019 and in that time my firm has jumped to the top of priority search results even in the difficult market. We continue to bring on cases and BluShark is constantly building out the site or bringing new ideas to the table to be innovative and stay on top.

How effective was the workflow between your team and theirs?

It has been very effective. The one point of contact helps my team stay on top of action items and meetings between our companies.

What did you find most impressive about this company?

Their fast-paced efforts. If our firm runs into any problem, no matter how minor, BluShark jumps and works to fix it quickly.

Are there any areas for improvement?

Ranking in this marketplace is always a battle, but BluShark's innovative work helps us stay on top. I don't have any specific place to ask for improvement on their end.

BACKGROUND

Please describe your company and your position there.

I am the lead criminal defense attorney for my firm in the Northern Virginia area. I am based out of Fairfax, but take cases across the area. I try cases for my clients ranging from DUIs to reckless driving to more serious criminal charges.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BluShark Digital LLC?

BluShark handles everything in the digital sphere for my section of the firm. They built and continue to maintain my website where they are constantly adding or updating content. BSD also handles my social media, press mentions, and helps coordinate community involvement events I participate in.

What were your goals for this project?

To be at the top of Google search results in NoVa for criminal cases and to provide a clear brand for my work.

SOLUTION

How did you select BluShark Digital LLC?

My main firm worked with BluShark originally and they did so well in the Personal Injury space that having them work on my criminal section was a no-brainer.

Describe the scope of their work in detail.

Their scope is all-encompassing. BluShark handles everything with the website, my digital presence, paid ads, and constantly monitor rankings to see where we may be falling short on a given week. Their changes and additions to our overall strategy help us stay on top consistently as the market changes.

What was the team composition?

I work with the firm's main account lead who then sends my information or question to the right department or team. But I normally only communicate with one account lead.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My firm has continued to rank in Fairfax and the NoVa area well, we are seeing a steady stream of cases, even through the pandemic, come through to my desk because of the work BluShark does.

How effective was the workflow between your team and theirs?

Very effective, with the one point of contact everything flows well between my wants and needs and the final result. BluShark also sends monthly updates on my website, intake forms, Google My Business, and more, which is very helpful to see my firm's growth.

What did you find most impressive about this company?

Their professionalism, while most of my communication is through my account lead, the team as a whole works hard to make sure my firm's wants and needs are met.

Are there any areas for improvement?

BluShark has only improved over the years. The work they do now is much more impressive than when we started years ago. The only area of improvement is that they keep on this path of continual progression, which is what they have been doing so far.

BACKGROUND

Please describe your company and your position there.

I am a criminal defense attorney for Price Benowitz LLP in Washington, DC.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BluShark Digital LLC?

BluShark Digital helps our firm with many projects, but for me specifically they run my website - washingtondccriminallawyer.net - and help bring in clients in the district.

What were your goals for this project?

My co-worker, David Benowitz, is one of the leading attorneys in DC and has been for years. My goal is to grow and rank as well as he does to help the firm bring in even more leads. BluShark Digital has helped me reach the top rankings for criminal keywords.

SOLUTION

How did you select BluShark Digital LLC?

My firm, Price Benowitz, was already working with them on personal injury cases. After their process was successful in those practice areas it was an easy transition to include my work.

Describe the scope of their work in detail.

They manage all aspects of my digital portfolio - website, ads, socials, link building, etc. They even help me find local events to donate time at that I'm personally invested in! One of the biggest projects though is content, for both my site and other platforms. They are always sending updated content my way for final reviews.

What was the team composition?

There are a few different departments that each work on a specific area of marketing - web development, content, community building, etc. But I work directly with the Price Benowitz account lead.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning working at Price Benowitz in 2010 it has been difficult to rank both my information and other criminal attorneys at the firm. BluShark Digital has been able to do just that and help us convert leads across criminal charges.

How effective was the workflow between your team and theirs?

Very effective, with the one point of contact communication is seamless.

What did you find most impressive about this company?

Their ability to finish projects in a timely manor, or work on last minute projects thrown at them. There have been a handful of high-profile cases we have worked recently that BluShark was able to work on immediately and get the most out of it.

Are there any areas for improvement?

DC is a competitive market, but the goal is to be in the local three pack across the board. And I think they can do it.

BACKGROUND

Please describe your company and your position there.

I am the lead defense attorney at my firm Steve Duckett Attorney at Law.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BluShark Digital LLC?

BluShark Digital works my my parent firm, Price Benowitz LLP. They are a primarily personal injury firm, and I work with them in the criminal space in VA. I began working with BluShark through them.

What were your goals for this project?

To bring in more clients of a specific demographic in the Manassas, VA area.

SOLUTION

How did you select BluShark Digital LLC?

They were already working with Price Benowtiz at the time, so it was an easy transition for them to work on my website and digital side of the firm too.

Describe the scope of their work in detail.

They manage my website and digital profiles like AVVO and Justia. They also help with review acquisition from previous clients.

What was the team composition?

I work with an accounts lead who then disseminates info to their entire team and back. I also work with marketing personnel at Price Benowitz, but they are constantly communicating with the BluShark team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since partnering with BluShark I have received more clients coming from the digital space - Google searches, website contact page forms, etc. I have also gotten a variety of cases.

How effective was the workflow between your team and theirs?

Effective, like I mentioned previously there is a constant stream of communication between my parent firm and BluShark. But they also reach out to me directly about updates and projects form my firm and website specifically.

What did you find most impressive about this company?

Their creativity. In the legal field that is my strong suit - finding creative solutions to my clients problems. BluShark is able to follow the same thought process but in the marketing sphere instead.

Are there any areas for improvement?

You can never get enough calls! Working with BluShark over the past few years has helped boost our intake and firm as a whole, but we are always working towards the next goal.

BACKGROUND

Please describe your company and your position there.

I'm the lead attorney for the Richmond Defense Group, a criminal defense firm based in Richmond, VA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BluShark Digital LLC?

BluShark Digital manages my website, social media, and all other aspects of digital marketing. They send me content to approve for both my site and my blog, as well as local options for me to work with and meet people in Richmond within my target demographic.

What were your goals for this project?

To become one of the most prominent criminal defense lawyers in the Richmond area, especially in Henrico County

SOLUTION

How did you select BluShark Digital LLC?

BluShark Digital works with my firm's parent company, Price Benowtiz LLP. I began working with them in 2016 after I saw how they helped PB grow in the DC area.

Describe the scope of their work in detail.

They cover all aspects of my firm's digital prescience: website, socials, google ads, press, etc. All projects and content are approved by me first before posting or sharing, but the overall strategy and all moving parts of it are created and maintained by BluShark.

What was the team composition?

I have a direct accounts lead that funnels all projects from their entire team to me, and vice versa.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Richmond, while smaller than the DMV area, is difficult to do well in because there are so many lawyers and law firms around the capital. BluShark has helped me open strategic offices to help improve my Google search rankings and bring in more client leads.

How effective was the workflow between your team and theirs?

Because there is one point of contact, everything runs smoothly. I am able to reach out to one person who can answer, or get answers, to any question I have.

What did you find most impressive about this company?

Their diversity when it comes to projects was impressive. Each section of digital marketing has it's own department within BluShark. Having real people work on projects instead of automating them is a game changer.

Are there any areas for improvement?

The market is always changing, and new tactics are always being thought up or worked on. It is a constant process that is always improving on itself.