Bluerank

BACKGROUND

Please describe your company and your position there.

Mascus.com is an international leading online marketplace for second hand heavy machinery and industrial vehicles where I currently hold the CMO position.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bluerank, and what were your goals?

Mascus is an online Marketplace available in 38 languages with over 40 domains. Bluerank was hired to define our SEO strategy, execute it together with our developers and manage local SEO consultants for certain markets in Europe. Our goal is simple, have a SEO friendly platform, grow organic traffic year to year.

SOLUTION

How did you select Bluerank and what were the deciding factors?

Bluerank was chosen back in 2007 when SEO was not as popular as today. Their CEO convinced us to put more efforts on this topic and grow together.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Bluerank defines our SEO strategy and adjust it when needed. They also manage for us 8 different local SEO agencies for 8 different European markets. Bluerank is also in charge of web traffic reporting, technical SEO recommendations and optimization of our content.

How many people from the vendor's team worked with you, and what were their positions?

Currently 3 persons.

1. Overall SEO Manager
2. Technical SEO specialist
3. SEO Project Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Constant improvement of our ranking in search results. Continuous organic traffic growth. Excellent and longstanding cooperation overall.

Describe their project management style, including communication tools and timelines.

Our Bluerank consultants are fully part of our company, they fit perfectly and are treated as our own employees. Their style is professional, organized, hard working and very pleasant to work with.

What did you find most impressive or unique about this company?

Their style is professional, organized, hard-working, and very pleasant to work with.

Are there any areas for improvement or something they could have done differently?

Nothing to add

BACKGROUND

Please describe your company and your position there.

I'm resposable for marketing operations at Adesa Europe. Adesa.eu is an online auction platform for the car trade. We sell high-quality second-hand vehicles exclusively and directly to car dealers and traders in Europe and beyond.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bluerank?

We were looking for a partner who could help us increase our online presence in various european markets at the same time.

What were your goals for this project?

Build brand awareness, attract new customers, retain and upsell existing customers in a B2B environment throughout Europe

SOLUTION

How did you select Bluerank?

We got in touch with Bluerank via recommendation. We submitted a case to them and 2 more agencies. Based on our selection criteria (European approach, knowledge of European markets, quality-price ratio, flexibility...) we've selected Bluerank.

Describe the scope of their work in detail.

We focused on different (advanced) paid online advertising tactics and search optimisation tactics as well as improving the reporting thereof.

What was the team composition?

The team was mostly composed of 5 people: 1 person each for Search optimisation, Google ads, Facebook ads, product management (report and data integrations), project management

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since the beginning of the collaboration we have seen a continuous growth of our business kpis.

How effective was the workflow between your team and theirs?

We have monthly alignment with the team on the work/results and frequent mail traffic. We always speak in English and as this is not the native language of most participants, there is a need on both sides to verify if we understood each-other correctly and make sure we're on the same page.

In general, quesitons are picked up quickly and problems are reported pro-actively. There is some room for improvement when it comes to interpreting campaign results and making suggestions.

What did you find most impressive about this company?

The way Bluerank embrases technology to improve campaigns (smart advertising due to data integrations; automated reporting).

Are there any areas for improvement?

1) Communication - Are we sure to be on the same page? 2) Interpretation of results and how it relates to the (year) target 3) Always keep the target audience in mind - will the proposed tactics work in a B2B automotive environment?

BACKGROUND

Please describe your company and your position there.

I am e-commerce manager at Rajapack Poland (RAJA), the biggest European packaging supplier.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bluerank, and what were your goals?

We had poor results in PPC results with previous agency, we decided to start cooperation with Bluerank (at the beginning Bluerank prepared for us audit of PPC activities).

SOLUTION

How did you select Bluerank and what were the deciding factors?

We have chosen Bluerank out of three agencies, main reasons: - professional approach, - already good cooperation in SEO - good ideas for developing PPC activities

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

PPC:

• audit of actual campaigns
• setting targets and goals for 2019
• preparing and starting

Google Shopping campaigns

• implementing agreed strategy day by day SEO:
• implementing agreed strategy  
• daily/monthly activities (content analysis and recommendation, reporting, offsite and onsite articles, key phrases monitoring)

How many people from the vendor's team worked with you, and what were their positions?

Senior Account Manager PPC specialist SEO specialist If needed (additionally) - analysts, product manager, PPC Manager,

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

+62% revenue in PPC campaigns YtY (2019 to 2018)

Describe their project management style, including communication tools and timelines.

Very good communication (mail, telephone), quick responses, monthly reporting and meetings, annual summary meetings

What did you find most impressive or unique about this company?

Full professional Good ideas and initiatives Pro-active High skills and knowlegde in PPC and SEO areas

Are there any areas for improvement or something they could have done differently?

Always is something possible to improve (just some details), but generally we can recommend Bluerank as a very solid and professional partner.

BACKGROUND

Please describe your company and your position there.

I am the Digital Marketing Specialist in Unilever Food Solutions, responsible mostly for digital campaigning for the whole Northern Eastern Europe (7 countries). Our company is serving gastronomy branch services and products, that support Chefs and Owners and Managers of the restaurants etc. in their daily work.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bluerank?

We were looking for a performance marketing agency, that would perform our ongoing digital campaigns and also perform campaigns for our product launches. We needed to have the digital marketing agency that was able to precisely find our target group, perform the highest quality campaigns in various digital touchpoints and we knew that we won't be able to do it internally.

In addition the broad and up to date specialists' knowledge hired in Bluerank was something that we were lacking internally.

What were your goals for this project?

We wanted to increase awareness of our company in the digital world, since we saw that our business even though is still mostly offline, needed to go through digital transformation and gain a strong position across our competitors in the online communication. The second goal was to increase our sales through various digital activities supported by the Bluerank R&D Department

SOLUTION

How did you select Bluerank?

The whole team performed a research online, then we created a brief and based on a brief we performed a pitch with selected companies. There were 4 companies involved in this process, and the deciding factors was fulfilling our brief, the experience in B2B market or food industry and cost efectiveness. There were leadership team involved in a process (finance, marketing).

Describe the scope of their work in detail.

After selecting Bluerank, we described to them our yearly plan of marketing activities, our product launches, seasonality of chefs focuses and based on that information they provided us a mediaplan of our digital campaigns (fb ads, google ads, currently also programmatic campaigns and external mailings) and a plan for SEO visibility and also through their R&D department.

they created a platform and dashboard to perform lead ads campaign that would pass the leads to our sales department in order to set up a meeting and sell our products.

As a campaign specialist we passed to the agency all content materials, I was also responsible for feedback on the mediaplan, and improvement based on Blueranks monthly perofrmance reports.

What was the team composition?

There were a bunch of specialists from the Bluerank's side involved in the project: 1 Facebook ads specialist, 1 Lead ads specialist, 1 google ads specialist, 1 SEO specialist, 1 programmatic specialist, 2 R&D specialist and over a time 1 chatbot specialist. the size of the team got a big bigger over the time (by 2 persons)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to Bluerank we introduced a whole system of lead ads campaigns, which resulted in even a few hundred of leads weekly, that was sent to our sales team. Our website now has a performance analytics that is set very good by the R&D department and we are now able to measure all of our campaigns results, even with e-commerce effects.

How effective was the workflow between your team and theirs?

The team is very responsive, they rarely have problems with meeting the deadline, usually everything is on time. At the very beggining we were lacking in some tools to improve and manage our workflow, but then we introduced simple spreadsheets and it was a good solution.

What did you find most impressive about this company?

Bluerank is very flexible, communicative, easy to work with. Their biggest strenght is their specialists' knowledge - each one of them is really a master of their area and we can see a big experience in everyday work.

Are there any areas for improvement?

The most important area for improvement is the proactiveness of the whole team - they are the specialists of digital marketing on perticular touchpoints and we would like to see more proporistions from their side how to develop the business, our touchpoints, how to use them more effectively and also more learning by drawing the conclusions based on mistakes and ongoing performance.

BACKGROUND

Please describe your company and your position there.

I am an Internet sales expert in an international network operator and digital services provider Orange. I handle SEO activities for B2B and B2C markets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bluerank, and what were your goals?

We were looking for an experienced company with a great track record and bullet proof SEO experience. Our goal was to increase online sales of products.

SOLUTION

How did you select Bluerank and what were the deciding factors?

As a large organization, we had invited several companies to a pitch and then we assessed the experience and competences of these companies. We mainly wanted an unconventional approach to our company needs and openness in action on various levels.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with an audit of our websites. We ran the results and consulted the new strategy for SEO. Then we implemented the proposed changes and started optimization activities.

How many people from the vendor's team worked with you, and what were their positions?

Over few years I have worked with many managers and specialists from BlueRank. Nowadays I am in constant contact with the Client Service, SEO and Marketing Analitycs departments

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are very pleased with the cooperation. We have expanded our activities with our other companies such as NJU and Flex.

Describe their project management style, including communication tools and timelines.

They are always helpful and find time for us. They respond quickly to e-mails and I have no problem with them.

What did you find most impressive or unique about this company?

They are distinguished by their professionalism and approach to each client according to individual needs.

Are there any areas for improvement or something they could have done differently?

All possible comments are discussed on an ongoing basis. I have no complaints so far.

BACKGROUND

Please describe your company and your position there.

Mall is a group of multibranch e-commerce stores originating from the Czech Republic and operating in several CEE countries, including Poland, Czech Republic, Slovakia, Hungary, Romania, Slovenia, and Croatia.

The Polish branch – Mall.pl – has operated in the market since 2010. Mall.pl offers over 130,000 products in 16 product categories (such as Home & Garden, Electronics, Home Appliances, Health & Beauty, and more). In 2019, it was one of the biggest online shops in Poland. I work as Performance Marketing Manager of the Polish branch.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bluerank, and what were your goals?

From the beginning of our cooperation with Bluerank, the focus was almost entirely on Shopping campaigns. After a very successful 2017, revenue from those campaigns in the first half of 2018 was lower than in the corresponding period of the previous year.

Because of this, the aim for H2/2018 was to increase year-over-year revenue, while also improving cost-effectiveness of the paid actions (expressed in the ERS ratio - effective revenue share). To achieve it, Bluerank developed and introduced a new strategy for the Shopping campaigns.

SOLUTION

How did you select Bluerank and what were the deciding factors?

We started working with Bluerank years ago, and what attracted us were the awards they received, an array of notable clients, and great reputation.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Mall.pl together with Bluerank developed a 3-D strategy for our Google Shopping campaigns.

As part of it, mall.pl created unique data-driven product scoring, Bluerank implemented this data to campaign structure; included the AIDAL customer journey model in the shopping campaign structure, which allowed to have different bidding on the same product for a branded or non-branded query.

They also automated bid management through taking advantage of Google’s Smart Bidding strategies and using the Target ROAS strategy to improve cost-effectiveness of the campaigns.

How many people from the vendor's team worked with you, and what were their positions?

3 persons, the account manager and their paid search team

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Following implementation of the 3-D strategy, we enjoyed 137% more revenue, a 5% improvement in ERS, and a 58% increase in the assisted conversion value (year-on-year – H2/2018 vs. H2/2017).

Describe their project management style, including communication tools and timelines.

Communication was very effective and smooth. We began by agreeing on general goals, and they then regularly updated us on the results and progress.

What did you find most impressive or unique about this company?

High attention to detail, reliability, integrity, the results they delivered

Are there any areas for improvement or something they could have done differently?

I cannot think of any now. One thing we really value in our relation with Bluerank is that they constantly improve their ways of working and always respond to feedback from us on an ongoing basis.

BACKGROUND

Please describe your company and your position there.

Mitsubishi is an internationally operating automotive manufacturer based in Tokyo. I am Marketing & PR Director at MMC Car Poland – a general distributor of Mitsubishi cars in Poland.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bluerank, and what were your goals?

We asked Bluerank to create a campaign that would address our customers’ new needs and behaviors caused by the COVID-19 pandemic. Moreover, they have been providing our main office and car dealerships with performance marketing as well as Google Ads services since 2012.

SOLUTION

How did you select Bluerank and what were the deciding factors?

We have been working with Bluerank since 2012, and they always delivered excellent results, so it was a natural choice to trust them with this project.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We wanted to effectively respond to new challenges faced by our customers due to COVID-19 and to avoid negative effects of the pandemic on our business.

How many people from the vendor's team worked with you, and what were their positions?

The Account Manager was overseeing the campaign and serving as the main point of contact but we were also in constant touch with the dedicated team of paid search specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

July 2020 was the best month in our whole history of Google Ads activities in terms of lead generation. The number of offers has increased by 7,85%, and the number of car deliveries to customers has risen by 36,66% (July 2019 vs July 2020). Comparing July 2020 to June 2020, Google Ads results MoM were: +34% more visits, +51% more leads, +64% more test drives.

Describe their project management style, including communication tools and timelines.

We were in regular contact with Bluerank’s specialists who held weekly calls to update us on the campaign’s progress. Whenever the need arose, they were always very quick to respond.

What did you find most impressive or unique about this company?

What matters to us the most is that we built a relationship based on mutual trust and understanding. Bluerank helps us understand our customers’ needs and respond to them. The results they deliver are highly impressive.

Are there any areas for improvement or something they could have done differently?

We have trusted Bluerank’s expertise and professionalism for the last 8 years, and they have never disappointed us. I do not think they need to change anything.

BACKGROUND

Introduce your business and what you do there.

I’m the former head of IT operations and general data manager for an insurance and financial services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bluerank?

We changed our business model in one of the regions where business wasn’t seeming to go well. We weren’t prepared for the influx of data, and we needed analytics done, as well as some consulting on how to capitalize on it. 

SOLUTION

What was the scope of their involvement?

They created a platform and analyzed incoming data. There were dashboards that enabled us to verify what was going on, how effective the company was, the number of customers contacting the company, as well as how and why they contacted us. It also analyzed the conversion rate. They provided consultation on how to be more effective and to increase revenue, based on the analytics.

What is the team composition?

The project manager was the primary contact, and there were a few people working in the background under him.

How did you come to work with Bluerank?

We did market research and asked our partners for recommendations of companies that might help with the data analysis. We reached out to a few companies for proposals. We liked what this team presented to us when we talked.

How much have you invested with them?

€10,000 - €25,000 (approximately $12,000 - $30,000).

What is the status of this engagement?

We worked together on the project from October 2014 – March 2015, give or take a month. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They approached the cooperation professionally, going above and beyond the minimum requirements. They met milestones and implemented the project very well. I was fully satisfied with their work.

How did Bluerank perform from a project management standpoint?

The project manager did well. There was good documentation provided. We had weekly meetings, as well as follow-up calls to ensure things stayed on track. 

What did you find most impressive about them?

They’re very professional, and they have an excellent approach to customer care. I have worked with many vendors, and this one exceeds expectations. Additionally, they are constantly knowledgeable, experienced, and up to date with the latest technology on the market. 

Are there any areas they could improve?

No, I didn't think there was anything in particular they could have done better.

Do you have any advice for potential customers?

Make sure the project manager has experience with the company for a while; not a new hire. 

BACKGROUND

Please describe your company and your position there.

We are a global digital game distribution platform offering over 4,100 selected titles, including both the latest global hits and timeless classics.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bluerank?

We were looking for a support in scaling our Google Search advertising on additional markets. The challenge was in proper setup of the accounts as well as research of a large number of brand and product-related keywords. We were also looking for a support in optimizing the campaigns.

What were your goals for this project?

 start advertizing on the markets were we were not present in search at the moment, - prepare relevant research related to products, tech setup and analytics, - implement the final solution and start optimiziation of the ads

SOLUTION

How did you select Bluerank?

We've researched the market in Poland based on external recommendations, profficiency with Google Marketing Platform technology and previously finished projects.

Describe the scope of their work in detail.

After defining our goals Bluerank started from researching our current setup and website analysis. We followed that with account setup and keyword research. The agency also supported us in translations, creating the ads and later optimization.

RESULTS & FEEDBACK

Bluerank have delivered all different parts of the project on time and as agreed. We are happy with the result and still cooperationg on scaling the solution