Blue Bear Creative

BACKGROUND

Introduce your business and what you do there.

Teriyaki Madness is a franchise. We have about 37 open locations with a fast casual Asian fusion concept stemming from Seattle-style teriyaki. I’m VP of Marketing here.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Blue Bear Creative?

We’re pretty small. Our main strategy, not having a very large budget, is to use digital and social to help build our email and text databases so that we can not only grow awareness but talk directly to the customers.

SOLUTION

What was the scope of their involvement?

Basically, I went to them just for overall help on the strategy and consolidating. They were one of the first ones I called to help with overall strategy knowing I don’t have a very large budget to work with and consolidating what’s out there for 37 locations which have been doing this on their own. There is not a very consistent brand message, there is not consistent posting, replying to comments, and we didn’t have a very good corporate Facebook and Instagram presence. One of the main things that they did was help with the structure on the back end and get everything under one corporate umbrella, change some of the settings so that franchisees can still supplement content and they can still post, but they’re not the admin of their sites anymore. They are helping us with the social strategy, content, and overall structure of how we implement our social policies.

We are doing photography with them for content. Blue Bear is also posting content. They’re monitoring the page. They’re also doing a bunch of paid promotions as well. Very specifically, we’re trying to push messages like gluten-free in certain markets where we’ve launched it. We’re also trying to build our email database; they have strategies on how to go about instead of just offering a coupon, getting someone to do a quick entry of their email to capture that to get the coupon.

How did you come to work with Blue Bear Creative?

I just started here a couple of months ago. I’ve worked with Blue Bear at Smashburger as well, so I’ve already known their work a little bit.

How much have you invested with Blue Bear Creative?

We’ve spent $50,000.

What is the status of this engagement?

We’ve been working since October 2016 and its ongoing.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

Not only are we getting really positive feedback from the franchisees, which is really important, but a lot of them are just happy that we took it off their plate. Even though some are really active and can still supplement the content and post themselves to make it local, a lot of them are relieved. Then as far as the tests that we’ve done in growing our emails, in Austin we grew our email database by 20% already. That’s going to continue to grow obviously, but so far we’re seeing some really positive quick results, which is great.

How did Blue Bear Creative perform from a project management standpoint?

They’re awesome. They’re easy to get a hold of. They send over the calendar for approval, I give my input, and then they are really quick to respond to anything

What distinguishes Blue Bear Creative from other providers?

They are millennials talking to millennials. That’s their motto, too, but they just get it whereas some other agencies I have worked with are trying to go back and learn it since social and digital is still fairly new in the world of marketing. It’s just nice because they just live it every day. I feel like Alex, the owner, is always learning. He’s always out finding out what the latest things are on the way that Facebook targets or posts or whatever, so he’s always suggesting new things that we can try and test for a really low cost

Is there anything Blue Bear Creative could have improved or done differently?

Not yet. I have no negative comments to say about them. Blue Bear Creative have truly been an extra arm of our marketing department. We’re really small, so I lean on them a lot, and they definitely have gone above and beyond as far as just helping beyond what we’re paying them. They know the situation we’re in.

BACKGROUND

Please describe your company and position.

I'm an executive at Drizly

Describe what your company does in a single sentence.

Alcohol delivery app.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blue Bear Creative to accomplish?

• Purchases
• New Buyers

SOLUTION

How did you find Blue Bear Creative?

Other

Why did you select Blue Bear Creative over others?

• Great culture fit
• Good value for cost
• Liked their proposal

How many teammates from Blue Bear Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Blue Bear designed, implemented and executed paid monthly social ads (both video and static) optimized for platforms like Instagram, Facebook, Snapchat, etc., that delivered against brand goals and business objectives for Drizly

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Performance of our Paid Social ads (looking at our cost per purchase)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great! Especially once we switched to airtable since we have a lot of reviewer's on our end, it was good to keep feedback organized. They delivered ads on time and if something was late, they communicated why. They were also great about getting us additional versions if requested.

What was your primary form of communication with Blue Bear Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were really easy to work with and made great videos for our paid social ads.

Are there any areas for improvement or something Blue Bear Creative could have done differently?

Being realistic in the amount of assets they commit to from the start and explaining the different types of videos / how the workload differs