Black Camel Agency

BACKGROUND

Please describe your company and position.

I am the Founder of DIGIT Events

Describe what your company does in a single sentence.

Organiser of technology events and tech news publishing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Camel Agency to accomplish?

• Brand Awareness
• Delegate bookings for our flagship event DIGITExpo

SOLUTION

How did you find Black Camel Agency?

• Referral
• word of mouth

Why did you select Black Camel Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Black Camel Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As an event organizer, coming out of COVID and encouraging delegates back into venues was going to be a challenge, not just due to the pandemic but also the 'work from home' culture that meant many delegates hadn't left their homes for an event in 2+ years. 

We wanted to commission an ad campaign that brought people back to in-person events and utilized humor and wit to make it stand out from other 'bland, boring & mundane' event ads floating around. The key deliverable was delegate acquisition.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The excellent and funny videos produced created 4x click through than other ad formats creating far better value than standard graphic placements, also winning an ENMarketing Best Video Campaign Award in February 2023 in London.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered early, and response to inquiries was fast and dealt with swiftly.

What was your primary form of communication with Black Camel Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Thinking outside the box, breaking up the norm, disrupting the standard way of thinking about advertising, not just working to our brief but brave enough to question and create more than we expected.

Are there any areas for improvement or something Black Camel Agency could have done differently?

Nope, nothing here

BACKGROUND

Please describe your company and position.

I am the Chief Revenue Officer of Aventi Global Ltd.

Describe what your company does in a single sentence.

We are an SAP System integration company specializing in SAP Fieldglass.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Camel Agency to accomplish?

Product Video focusing on SAP Totalworkforce

SOLUTION

How did you find Black Camel Agency?

Referral

Why did you select Black Camel Agency over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Black Camel Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sourced BCA after RFP process based on credible storytelling and portfolio. The content was built for a presentation lab called the SAP Experience Center. They helped us move away from standard boring corporate presentations and opened our eyes to really engaging content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Bit solid multi-million dollar pipeline of prospects that were ready to buy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, some tight deadlines were achieved.

What was your primary form of communication with Black Camel Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They finished our sentences before we knew what we wanted to say.

Are there any areas for improvement or something Black Camel Agency could have done differently?

Don't be afraid to tell the hard truth and shut down bad ideas earlier in the process.

BACKGROUND

Please describe your company and position.

I am an executive at Engage Business Media

Describe what your company does in a single sentence.

Business Media and Conference organiser.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Camel Agency to accomplish?

• Create a thought provoking event promo video
• Promote the event
• Do something very different to the competition

SOLUTION

How did you find Black Camel Agency?

Referral

Why did you select Black Camel Agency over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Black Camel Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To create a professional, memorable and humorous event promo video that cuts across the noise and stands out from other event promotion videos.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

90 seco event promotion video

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All delivered perfectly on time, every time.

What was your primary form of communication with Black Camel Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Very creative, professional, friendly and easy to work with.

Are there any areas for improvement or something Black Camel Agency  could have done differently?

None. They yielded great results, and I loved working with them.

BACKGROUND

Please describe your company and position.

I am the CEO of CurrentAffairs

Describe what your company does in a single sentence.

CurrentAffairs accelerates growth for mid-sized enterprises in renewable energy and sustainability.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Camel Agency to accomplish?

• Help us express our unique value proposition in a crowded market

SOLUTION

How did you find Black Camel Agency?

Referral

Why did you select Black Camel Agency over others?

• Referred to me
• Company values aligned

How many teammates from Black Camel Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Pre-Production: 
  • Concept Development 
  • Scriptwriting 
  • Location Scouting 
  • Casting 
  • Props and Wardrobe 
  • Production Schedule 
• Production: 
  • Filming 
  • Audio Recording 
  • Lighting and Set Design 
  • Direction 
  • On-Site Management 
• Post-Production: 
  • Video Editing 
  • Audio 
  • Post-Production Visual Effects 
  • Color Correction 
  • Review and Revisions 
• Delivery: 
  • Final Video (MP4) High-quality audio with music and voiceovers 
  • Raw footage (if requested) 
  • Project summary report 
• Key Deliverables: 
  • Product launch video (2 minutes) 
  • Edited audio 
  • Raw footage 
  • Project summary report

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Video Views and Engagement Rate received a large boost at first. Then, harder to measure but still trending up was conversion rate, and Return on Investment (ROI).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Black Camel's project management was outstanding. They consistently met deadlines, responded promptly to our needs, and communicated effectively. Their reliability and flexibility made the project a success, and I highly recommend them.

What was your primary form of communication with Black Camel Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They not only met deadlines and responded promptly but also infused humor and inspiration into our project, making it a truly unique and enjoyable experience.

Are there any areas for improvement or something Black Camel Agency could have done differently?

When we asked for more information on project expenses they provided, and we were very happy with the information. However, one area for improvement would be providing this detailed reporting on project expenses upfront.