Berkeley Communications Group

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Red Helix, a network performance and cybersecurity managed services company based in the UK.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Berkeley Communications?

Before this project, our name and look and feel seemed to be from the 1970s and 1980s; nothing was fresh about our brand. Moreover, our content didn’t speak to businesses; it spoke to technical people.

Therefore, we wanted to work with a multi-functional agency that could help us with our rebranding, content creation, and PR. Berkeley was one of the few agencies that covered all those aspects, so we hired them.

SOLUTION

What was the scope of their involvement?

Initially, we went through a discovery phase with Berkeley to go through our requirements. We provided them with a quick, clear view of what we needed. From there, Berkeley’s team structured workshops and facilitated our thinking regarding our branding.

During those workshops, we talked about who we were as a company and what we valued. From there, Berkeley came up with a new name for us and created our logo, brand book, imagery, and tagline so that every aspect of our branding was aligned.

Since then, Berkeley has created our content and redeveloped our entire website. Additionally, they’ve helped us with our PR efforts, which have included creating press releases, promotional videos, and speeches.

For example, Berkeley has created a two-and-a-half-minute corporate video for us that reflex what we do as a company. Moreover, they’ve written several important thought leadership pieces for us and helped us with broadcast media.

What is the team composition?

On the rebranding part of our project, we’ve worked with around four teammates from Berkeley. As for the PR and content creation side, we’ve worked with around 4–5 of their teammates. One of their teammates is a chief storyteller; he focuses on business storytelling. Other teammates include an account manager, a communications manager, and a content manager.

How did you come to work with Berkeley Communications?

Berkeley came to us as a loose recommendation. When talking about rebranding our company, someone who our CCO knew recommended speaking with Berkeley. From there, we reached out to them.

When we started talking with them, they were very credible regarding the work they had done for other clients; their credentials and credibility really stood out. Still, one of the most outstanding aspects for me was the reassurance that the people we met during the selling process were the ones who committed to continuing to work with us as clients.

I felt very comfortable with that because the relationship we had built with Berkeley’s team during the sales cycle was very good. From that point on, everything was very easy.

How much have you invested with them?

We spent around $200,000 on the rebranding project. Now, we pay Berkeley around $120,000 annually for ongoing services.

What is the status of this engagement?

We formally engaged with Berkeley around January 2022. Although the original rebranding project is already completed, we now work with Berkeley on an annual basis for PR and content creation services.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Berkeley Communications has developed a very impactful new brand for our company, which has been fantastically well received by our staff, our clients, and the market in general. Moreover, the fact that every branding and content asset has come from a single company has helped us create assets that are well-joined together.

Berkeley’s guidance and experience during this rebranding process have been outstanding. When I look at who we are now as a company, I can tell that our brand image has really reshaped our company from the inside, which has led us to various successes on the outside.

As for the video they’ve created, the imagery and music Berkeley used to produce it truly reflect the Red Helix brand that we wanted. Moreover, thanks to their PR efforts, we’ve secured a slot from Sky News.

Overall, our company feels on a very different level as a result of the outreach and engagement that Berkeley has helped us achieve from business and technical journalists.

Thanks to Berkeley’s efforts, we’ve seen increased traffic on our website by very large percentages. Additionally, the potential readership from the PR side is in the millions region. Historically, we weren’t close to the millions, so Berkeley’s PR work has helped us increase our potential readership level a lot.

Regarding qualitative feedback, Berkeley’s quality of work is really high. When they write content pieces for us, they get our tone of voice and language very well, so we don’t have to continuously rework what they do.

Moreover, Berkeley always comes up with very innovative ideas, which is very helpful. Their team is very good at building the quarterly forward features planning as well, which is also very helpful.

How did Berkeley Communications perform from a project management standpoint?

Berkeley has always worked within our budget, and they’ve been very clear about what that budget includes and what doesn’t. We’re always clear about what they’re doing, and there are always defined lines regarding their accountability. Still, they often go above and beyond their responsibilities, writing content pieces that we should be writing.

We have regular weekly calls with Berkeley because those calls keep us focused. Additionally, we do quarterly reviews to review what was done in the last quarter and what comes next for the next quarter.

What did you find most impressive about them?

One of the things that really impressed us about working with Berkeley early into our engagement was that they helped us reshape our vision and focus on what we needed rather than what we wanted. That was a very good sign that Berkeley understood our requirements and had the experience to lead us to what we needed.

As part of this assessment, the time Berkeley took to understand what we needed was noteworthy. Some of the competitors we talked to didn’t take that time. Instead, they came to the table with prepackaged ideas of what they had done in the past and tried to make those ideas fit what we were looking for. Berkeley listened and understood our needs, and they came up with a tailored approach.

Are there any areas they could improve?

There’s nothing Berkeley could improve on. Their team is very open and responsive to feedback.

Do you have any advice for potential customers?

Have an idea of what you’re looking for but don’t be fixed on that idea because Berkeley will help educate you during the selling process.

BACKGROUND

Please describe your company and position.

I am the Global Content Manager of Incubeta

Describe what your company does in a single sentence.

Digital Marketing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Berkeley Communications to accomplish?

• Drive Global Awareness
• Handle Media Liason
• Curate Deliverables inline with company TOV
• Build Rapport with Media

SOLUTION

How did you find Berkeley Communications?

Online Search

Why did you select Berkeley Communications over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Berkeley Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To act as an extension of our marketing, communications and growth efforts, including, but not limited to: 

• Media liaison/relation management and coverage within target publications (Newsjacking, Press release coverage, Comment opportunities, Article placement and coverage) 
• Content creation and production including leadership pieces and award entries 
• Individual employee and brand coverage ops 
• Media and speaker training upon request 
• Video & creative capabilities 
• Open and frequent communication 
• Regular reporting including, Competitor brand awareness, research and Share of voice analysis

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Set number of deliverables per quarter
• Average Domain Authority 
• Bylines
• Features/Comments
• Total Coverage 
• Backlinks 
• Briefing/Profiling Ops 
• Total OTS 
• SOV 

Each quarter Berkeley presents their deliverables (in line with quarterly expectations),and runs us through the above performance in comparison to the prior quarter. This helps us determine success, and align on our KPIs for the following Quarter.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I can't flaw the team that we work with. Both their character and their productivity is applaudable. Communication is key within our business, and Berkeley certainly deliver - keeping us in the loop at all times. More recently we decided to pivot our approach to PR (right in the middle of the quarter) which only highlighted how adaptable, and responsive to feedback Berkeley can be. A specific shout out to the content manager who delivered exactly in line to our new specifications within minimal input from us.

What was your primary form of communication with Berkeley Communications?

Virtual Meeting

What did you find most impressive or unique about this company?

The people. Always so engaging and willing to help.

Are there any areas for improvement or something Berkeley Communications could have done differently?

Berkeley could be more daring in their approach, that being said, we get a lot of value for our money - I'd love to see what they'd be able to achieve with a larger budget!

BACKGROUND

Introduce your business and what you do there.

I’m a manager at an investment management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Berkeley Communications?

We needed to create a new corporate identity, brand name, and website. Additionally, we needed help creating our brand story and a range of other things.

SOLUTION

What was the scope of their involvement?

Berkeley Communications has helped us with a large rebranding project. They've created our new brand identity, brand story, and brand book. The team has also changed our name, logo, color schemes, and presentation templates and created an information book for us. They've also built our new website from scratch using WordPress. 

Currently, the team helps us with PR. They've created a promotional video, developing a story for it. Their team filmed the footage and edited the video. In terms of press releases, although they haven't released anything on our behalf, they've helped us develop the content. They've provided translation services because we needed some content translated into three languages. Berkeley Communications also provides maintenance services for our website.

What is the team composition?

We work with six teammates from Berkeley Communications, including a director of creatives and branding, the head of content, a studio manager, and a senior developer.

How much have you invested with them?

We’ve spent £250,000 (approximatlely $296,000 USD). 

What is the status of this engagement?

We started working together in September 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We're measuring the project's success through word of mouth and feedback from staff, external stakeholders, and our two shareholders. The feedback for Berkeley Communications' work has been mostly positive. Although some of the comments online haven't quite hit the mark, they haven't been bad — we just need some extra work.

How did Berkeley Communications perform from a project management standpoint?

Their project management has been very good, and the team is very efficient. For a time, we had weekly meetings on Mondays. Currently, we communicate through Microsoft Teams. 

What did you find most impressive about them?

Berkeley Communications' communication and storytelling skills are their strongest selling points. They're fantastic at identifying a brand's story.

Are there any areas they could improve?

They could improve their graphic design.

Do you have any advice for potential customers?

Berkeley Communications is very good, so I don't have any advice; you should experience them for yourself.

BACKGROUND

Introduce your business and what you do there.

I’m the communications and marketing director for a data center provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Berkeley Communications?

We needed a company to develop our website and do our branding.

SOLUTION

What was the scope of their involvement?

Berkeley Communications has designed and developed our WordPress website from scratch. They’ve ensured we structured it so that we’re hitting all the key areas. Part of that task has been refining the company’s message and how we portray ourselves to the public, so they’ve helped us with our branding on the overall look and feel, as well as social media.

Additionally, they’ve done some content writing for our website and provided SEO services. We work together on keyword research; they take the lead because they bring their expertise. They do updates and maintenance, and we keep in contact with them as things come up.

What is the team composition?

There’s a core team of three people, including a creative director, an IT director, and a graphic designer. There are 1–2 more people in case someone is away.

How did you come to work with Berkeley Communications?

One of our parent companies used them. There was already a warm relationship, so I spoke to them, and they seemed like a good fit.

How much have you invested with them?

We’ve spent £30,000–£40,000 (approximately $40,000–$53,000 USD).

What is the status of this engagement?

We started working together in October 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work has been very well received internally and externally. The customers and shareholders that we’ve attracted have complimented us, and we love the website’s design. We’re very happy with them.

How did Berkeley Communications perform from a project management standpoint?

They’re very flexible and great at getting a hold of the brief. They can adjust if we have a U-turn in one area, so everything is possible with them. Moreover, they’ve hit many ambitious deadlines.

We communicate via email.

What did you find most impressive about them?

Their flexibility is outstanding. We don’t always get that with agencies.

Are there any areas they could improve?

No, they’ve delivered everything we’ve asked.

Do you have any advice for potential customers?

Be as candid and open as possible. They’ll work with you to find the best solution. If you work with them and are open to hearing their advice, you’ll have excellent results.

BACKGROUND

Introduce your business and what you do there.

I am the Head of Communications at Codility, a leading technical hiring platform. that evaluates the skills of developers and enables companies to build and grow high-performing engineering teams.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Berkeley Communications?

We wanted to continue showcasing our thought leadership but to a wider audience which meant targeting even larger media outlets at double the speed to increase our brand awareness.

SOLUTION

What was the scope of their involvement?

Berkeley Communications helped us establish relationships with top media outlets and placed us in some of our dream publications. They helped us find unique story angles for pitching and got us placed in major trade publications and media outlets. They also helped us monitor and capture our coverage and track our reach.

What is the team composition?

Robin O. (Associate Director) is our main point of contact, and she has been great. She has brought on some new team members to support her, and our account and we’ve already seen a positive outcome from having such a dedicated team.

How did you come to work with Berkeley Communications?

I found them through a Top 10 PR Media Agency list. We decided to hire Berkeley Communications based on their storytelling capabilities and their ability to shape content in a way that is relevant and helpful to reporters and journalists. They also have an amazing team led by Robin, whom I’ve been working with ever since I signed on with them.

How much have you invested in them?

We spend $10,000 a month.

What is the status of this engagement?

We started working with them in Q3 2021, and our engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the first quarter of our engagement, we’ve tripled the amount of coverage we received. The pace at which we churn out bylined articles has increased for our thought leaders. The pace of HARO queries, which stands for Help a Reporter Out, has also increased, and we’ve been submitting those in a very timely manner. They’ve also helped us land on a number of top-tier publications, such as BBC, TechCrunch, Dice, CIO, and SHRM.

How did Berkeley Communications perform from a project management standpoint?

They’ve been excellent in project managing multiple media inquiries, byline articles, and speaking engagements. We work really well together—both sides are very supportive and clearly care about the success of the other, which has played a vital role in the success of our partnership. In terms of communication, we communicate via Slack which works great for tight deadlines and we have a Zoom call on a weekly basis.

What did you find most impressive about them?

I’m really impressed by how much they care about maintaining the authenticity of what our company is about from the story we want to tell to the authentic voice of our leadership team in telling it. They understand what we want to achieve and go above and beyond to ensure that we’re successful. We’ve found a true partner in Berkeley Communication. They care about our success as much as we do.

Are there any areas they could improve?

I don’t think there’s anything to improve on — they’ve offered us way more support than we ever expected. When we presented them with other projects that weren’t within their scope of work, they pulled in team members to help us out in terms of giving us guidance. We really appreciated that.

Do you have any advice for potential customers?

Make sure to provide Berkeley Communications with clear goals, guidance, and as much information as possible so that they can do their best work because they WILL deliver but not unless they have the support and knowledge of the company they’re representing. I have experienced companies expecting their PR agency to just “do PR” without setting clear goals, providing enough guidance or information for the agency to work with and that makes it frustrating for both sides.

BACKGROUND

Introduce your business and what you do there.

My organization offers enterprise businesses work management software, and my position is senior marketing communications manager, looking after the international region.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Berkeley Communications?

We wanted to raise awareness of our brand and establish the category of work management in Europe.

SOLUTION

What was the scope of their involvement?

Berkeley acts as a hub agency for me that manages other agencies in my network that focus on different countries in Europe. Additionally, they act as my UK agency.

They also run a press office program for me, creating thought leadership content and looking for feature opportunities in the media. I work with their content director on possible angles and topics each quarter, and they go away and draft the content based on that messaging. Then, I’m responsible for the approval process, giving them feedback on the first draft, and when I’m happy with it, we’ll send it out to whoever we’re attributing the article to for final approval. These pieces are submitted to media outlets like trade magazines and online publications.

Occasionally, they help create social media copy too.

What is the team composition?

It’s changed a few times, but I believe we’re working with four people right now: an associate director who oversees hub management, a senior account manager, an account manager, and an account executive on the UK side. There are also 2–3 people in each country they oversee.

How did you come to work with Berkeley Communications?

I invited them to pitch as part of our selection process. They were one of eight agencies I spoke with and one of four to participate in the pitch process. Berkeley Communications demonstrated the deepest understanding of our industry and the most creativity in bringing that to life in front of people who weren’t aware of us.

How much have you invested with them?

We spend £45,000 (approximately $62,000 USD) per quarter.

What is the status of this engagement?

We’ve been working together since August 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve quadrupled our coverage — before working with Berkeley, we were gaining low coverage numbers. The coverage we get now is 60% in tier one media outlets. Berkeley exceeds the coverage KPIs set for them quarter after quarter.

How did Berkeley Communications perform from a project management standpoint?

They are good at hitting deadlines and communicating when things might need extra time — setting expectations is a strong suit of theirs.

Berkeley Communications uses our work management tool, but other than that we don’t use any systems. Generally, communication happens over Slack, email, and Zoom. We’re in touch daily.

What did you find most impressive about them?

Berkeley Communication’s work ethic stands out. They don’t stop until they deliver results. Whenever a target is set, they keep pushing until they meet it. A lot of agencies would say that they tried to hit the target but it didn’t work out, and they’d do so out of fear of over-servicing — and I’m not saying Berkeley over-services, but they don’t stop pushing.

Are there any areas they could improve?

There have been quite a lot of team changes. A lot of those were out of their control — people changing agencies or being promoted — but I would have kept the same team throughout in an ideal world. Berkeley has made these transitions very smooth, however.

Do you have any advice for potential customers?

Keep communicating and be clear on what your expectations and KPIs are. If you do those things, you’ll get a good ROI.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and managing director of a specialist tax consultancy for the UK commercial property market and accountants.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Berkeley Communications?

We hired them to help us clarify our internal and external messaging while solidifying our position in the market. We were already quite well-known, but we needed to broaden our exposure.

SOLUTION

What was the scope of their involvement?

They did some research to understand our company and our market. They asked us questions and we gave them some background on how we viewed ourselves in the market. They facilitated a conversation with our entire team. Then they helped us adjust our messaging.

What is the team composition?

We spoke with six people. Chris (Communications Director) led the conversation, Claire (Content Director) refined our messaging, and Matt (Creative Director) was our designer.

How did you come to work with Berkeley Communications?

We researched the best marketing companies in the UK. We were looking for a team with experience on a national basis.  

How much have you invested with them?

We’ve spent about £17,000 (approximately $23,000 USD).  

What is the status of this engagement?

We started working together in May 2020 and we still work with them on and off.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Overall, the responses to our material improved and we’ve seen more online engagement. Berkeley Communications clarified and simplified our message while successfully capturing who we are, what we do, and what our market is. As a result, we’ve been able to position ourselves in the market well.

How did Berkeley Communications perform from a project management standpoint?

They did use an online tool, but we usually resorted to email and video calls to communicate. We had regular meetings and check-ins as well.

My team responded very well to their work. They liked that they were involved from the outset.

What did you find most impressive about them?

They considered our story and were able to help us communicate it to our audience. Their storytelling capabilities are exceptional.

Are there any areas they could improve?

It took them some time to understand our business and the subtlety associated with our market. However, they were able to address that rather quickly.  

Do you have any advice for potential customers?

Believe in the process and engage in the story. Make sure that they understand your business and your market.

BACKGROUND

Introduce your business and what you do there.

I worked as the lead for editorial content and communication for a financial services company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Berkeley Communications?

They were our retained PR agency for the United Kingdom, working on press release distribution. A large part of their work with us was thought leadership and coverage in trade publications focused on our targeted retail audience.

SOLUTION

What was the scope of their involvement?

At the time, there was a lot of bad press that popped up when people Googled our company. Our team was hoping to change the narrative by counteracting it with good press about our retail solutions, technology, and innovations that change the way people shop. The goal was to introduce thought leadership and push any negative articles further into the background. 

We were targeting a very strong retail audience and wanted to get our work in front of the eyes of decision-makers. Whether it was through by-lined articles or comment pieces in targeted trade publications, they made sure we stayed visible in the retail industry.   

What is the team composition?

We worked with a team of four. 

How did you come to work with Berkeley Communications?

When I worked in the agency world, I would sometimes collaborate with their team for clients. I’ve always been aware of their work. Someone from their staff visited our office and left a business card. We weren’t happy with our agency at the time, so we were open into reaching out to change agencies.

They already had good references in our market and experience with crisis management, understanding how to react to bad publicity effectively. We started working with them on a trial basis but continued the relationship.

How much have you invested with them?

We were spending about $8,000 with them each month. 

What is the status of this engagement?

We started working with them in October 2019 but had to terminate our relationship in June 2020 because of internal challenges. It was a relatively short-lived relationship, unfortunately.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In a five-month period, they generated 14 thought leadership pieces and 120 press mentions. That was amazing. 

They were confident in taking on the challenge of guiding us through a crisis while getting some good coverage online about us. Their creative storytelling skills made everything easy to understand, even in our complex tech space. They have a great, reliable team that really understood where we were coming from.  

When approached by our subsidiary, who was searching for positive publicity, it was easy to recommend them. They ended up working together, and I know that the managing director was very happy with that short-term relationship as well. 

How did Berkeley Communications perform from a project management standpoint?

We had weekly calls where they shared a progress tracker as well as regular coverage updates via email. If we ever needed anything in particular, they’d send separate, more specific reports as well. We met for quarterly reviews as well, which they put together more detailed reports for. 

What did you find most impressive about them?

Their openness to giving genuine feedback and challenging me was impressive. Many agencies will just go along with whatever the client wants, but they really brought something new to the table. I appreciated their recommendations and efforts to build an open relationship. We brainstormed together and could be honest about our expectations and feedback. They brought a helpful attitude to the table surrounding storytelling and thought leadership.

I always feel like they understand exactly what I want to achieve as well as my mindset about PR. That made them a uniquely strong fit for our team. While that might not align the same for other companies, they really connected with me about how they think about PR.  

Are there any areas they could improve?

On certain projects, we could tell they had more junior people working on a deliverable. It was rare that they turned in something that missed the mark, but they were always willing to revisit their work and put a new spin on something. When we had feedback, everything always turned out well. In the end, they always returned to us with something strong. The feedback loop worked well.   

Do you have any advice for potential customers?

Be open to challenging them and play to their strengths. If we focused even more on their strength for storytelling rather than our press release plan, we may have done even better. Let them develop stories and be creative. You’ll benefit from giving them space to be creative.

BACKGROUND

Introduce your business and what you do there.

I’m the campaign director of IDF (International Diabetes Federation) — a nonprofit organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Berkeley Communications?

We sought a team to provide support for various initiatives, which included an annual campaign.

SOLUTION

What was the scope of their involvement?

Berkeley Communications supports strategy, PR, and creative efforts for our annual World Diabetes Day campaign. During the first year, their team performed research, running consumer surveys to help identify symptoms of Type I Diabetes. They also provided content to help increase PR coverage.

During the second year, they helped us tell the story of the Global Diabetes Atlas using the new data. They created video content that told the stories of people with diabetes and their families from around the world.

What is the team composition?

About five people from Berkeley Communications regularly work with us. Other teammates also work on various tasks as needed.

How did you come to work with Berkeley Communications?

I previously worked with Berkeley Communications while I was with another company. As I was pleased with our engagement, I invited them to pitch for this project. Ultimately, their team won the project.

What is the status of this engagement?

We began working together in 2017, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They run successful campaigns. Since we started to work with Berkeley Communications, we’ve received more PR coverage, which has included front page features. We’re happy with their work and the results it provides.

How did Berkeley Communications perform from a project management standpoint?

During campaigns, we have regular meetings such as kick-off and mid-campaign meetings. They keep us informed and accommodate any changes we request. We use Basecamp, and the communication’s good. They’re available and responsive.

What did you find most impressive about them?

Berkeley Communications creates great work and helps drive PR coverage. They accommodate changes as needed, which ensures the best working relationship and communication.

Are there any areas they could improve?

There is concern that if we wanted to engage them for more projects, they may not have the capacity to scale up without compromising their current level of support.

Do you have any advice for potential customers?

It’s helpful to let your company's decision-maker work directly with their team. I’ve found that their team listens and wants to accommodate their client’s needs.

BACKGROUND

Introduce your business and what you do there.

I’m the senior marketing manager for Europe for PFS, a global e-commerce solutions provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Berkeley Communications?

When I joined the company, we shifted our approach to targeting Europe specifically, opening up those channels of communication for the company. 

I wanted to achieve some initial brand awareness in relation to positioning ourselves as a leader in our field. I wanted to find a company that would provide a good working relationship as an extension of my own team, who could also grow alongside us.

SOLUTION

What was the scope of their involvement?

I talk with the team on a pretty much daily basis, and they’ve been an extension of my team. We have brainstorming sessions wherein we plan for the year out, and Berkeley brings their thoughts, ideas, and understanding of what the media is looking for. 

We’re contracted to a set number of things per month. We’re looking for a certain number of placements in terms of media coverage. We also measure that by segmentation, and I have an internal target number of pieces of coverage that we want to achieve globally. 

What is the team composition?

My core team comprises four people, although I’ve initiated several projects with the team, so I’ve probably worked with over double that since initiating our relationship. 

How did you come to work with Berkeley Communications?

Caroline (Client Engagement) reached out to me via email, and the timing was perfect. It all seemed to work really seamlessly. 

How much have you invested with them?

Our retainer is around £6,000 (approximately $7,900 USD) per month.

What is the status of this engagement?

We’ve been working together since January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Globally, we’re meeting and exceeding our target. We’re looking to reach 75 pieces, and we’ve more than smashed that this year. I’m confident we’re going to keep succeeding with Berkeley Communications.

How did Berkeley Communications perform from a project management standpoint?

Berkeley Communications is really good. Everything is well organized. On the whole, project management has been fantastic, which is what’s kept me going back to them on projects rather than looking elsewhere. 

We don’t use project management tools — usually, the process for our projects will be very much research-led. We’ll talk about objectives, measurements, and things like that. If we have an idea, we’ll run with it and run with it quickly. We also have quarterly business reviews to review what’s worked, what hasn’t, and where there are potential areas to expand into. 

What did you find most impressive about them?

I’m most impressed with the fact that Berkeley Communications has met the objective of becoming an extension of our team. It can be difficult to establish such a close client relationship. Having the ability and willingness to do so has been immeasurably successful. I’m really thrilled at that, and for that reason, we continue to work together.

Are there any areas they could improve?

The only thing would be on the timeline piece. I work very quickly, and I like to keep things moving along. Sometimes, the updates are less frequent than I would like, and sometimes there’s a little bit of a lack of communication around timelines, but that’s also down to me and my expectations.

Do you have any advice for potential customers?

You get out what you put in as a client. Berkeley Communication is willing to be flexible around your requirements, but you need to put in equally as much work to achieve what you want to achieve.