Berkeley Communications Group

BACKGROUND

Please describe your company and your position there.

Kaspersky is a global cybersecurity company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 270,000 corporate clients protect what matters most to them. I am leading and responsible for the overall corporate communications for Kaspersky in the German speaking regions, which include Germany, Austria and Switzerland.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Berkeley Communications?

Since its foundation in 1997 Kaspersky has always seen communication as a major business factor and hence has steadily grown its communicative outreach. Berkeley Communications has been the trusted partner and "right hand" of Kaspersky's corporate communications manager for B2C and B2B PR and corporate communications in the DACH region for several years already.

What were your goals for this project?

Country-specific qualitative and quantitative KPIs with regards to media coverage Extend company, B2B and B2C mindshare in the DACH region Future-driven B2B and B2C communication campaigns Solid external senior consultancy services

SOLUTION

How did you select this vendor?

Agency pitch

Describe the scope of their work in detail.

Strategic, ongoing communications consultancy services Media relations DACH region Story telling Content production B2C and B2B campaign development and roll-out Event organisation Surveys Media monitoring Reporting Smaller graphic & layout tasks Translation services Support with issue management

What was the team composition?

3 permanent consultants, of which one senior consultant, plus ad-hoc support from other consultants, editors. specialists and freelancers whenever required.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Achieved country-specific qualitative and quantitative KPIs with regards to media coverage Achieved extension of company, B2B and B2C mindshare in the DACH region Received concepts for future-driven B2B and B2C communication campaigns Received solid external senior consultancy services

How effective was the workflow between your team and theirs?

Their proactive, flexible and positive "can-do" approach stood out. Good project management skills Practical, easy to implement solutions Effective and speedy communication Punctual delivery of tasks Positive response to feedback

What did you find most impressive about this company?

Proactive, flexible and positive "can-do" approach Practical, easy to implement solutions Effective and speedy communication

Are there any areas for improvement?

Enhancing power of B2C communications would be a plus