Belkins

BACKGROUND

Please describe your company and your position there.

I am an Owner and CEO of a software development company based out of Seattle. We sell our product to SMBs and Enterprise size companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We hired Belkins to boost our sales process and outsource top of the funnel. We were looking for a turnkey solution and Belkins was able to tailor one for us.

What were your goals for this project?

We had challenges to land in the lead’s mailbox and get them on call due to the oversaturated market. The most logical and budget-friendly solution was to find an experienced partner like Belkins who can realize the lead generation on our behalf.

SOLUTION

How did you select Belkins?

We found them on Clutch as #1 lead generation agency.

Describe the project in detail.

We went through the onboarding process with their team, then they spent a few days preparing the leads and templates.

Also, our IT team assisted them with the mailboxes’ setup. By the end of the first week, they send us everything for a review. After we approved the templates and leads they launched outreach campaigns. Then we had a call once per week where we discussed the booked calls and the SDR worked with our feedback to improve the quality of upcoming booked calls.

What was the team composition?

We worked with 5 people and the account manager was the main point of contact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Belkins was and is a great partner to work with. They were able to learn our product in detail, understand, and analyze our Ideal Customer Profile, prepare leads, mailboxes, email content as well as professionally support our account throughout the entire campaign.

Furthermore, they delivered multiple sales qualified leads (I don’t have the number in front of me now) and we converted around 20% of them in new paid accounts.

How effective was the workflow between your team and theirs?

We were using Slack and Zoom for day to day and week calls. The team was always available in European and US working hours.

What did you find most impressive about this company?

They have a great process in place. It’s simple but elegant and it’s working! Again, Belkins great job!

Are there any areas for improvement?

There is nothing that stands out.

BACKGROUND

Please describe your company and your position there.

Evadav is a leading advertising platform trading popunder, push, in-page, and native ads on CPM and CPC basis. My position in Evadav is Marketing Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We hired Belkins to make an accurate lead gen strategy, to get new hot leads, and improve our email deliverability.

What were your goals for this project?

We had these objections in front of us: Inaccurate collection and analysis of data; Spam emails; lack of leads Not relevant sales strategy

SOLUTION

How did you select Belkins?

We found Belkins on Clutch.

Describe the project in detail.

Evadav is a leading advertising platform trading popunder, push, in-page, and native ads on CPM and CPC basis. We had some problems with a regular flow of hot quality leads and our emails were going to spam. Also, we needed some consulting about our sales strategy from the professionals.

What was the team composition?

Team composition includes Researchers, SDRs, and AM.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Belkins team helped us to overcome such problems: Low-quality prospects because of the wrong database analysis Spam emails and low campaign deliverability The leak of hot leads We compared costs and benefits concerning our work with Belkins and made the decision to continue our regular cooperation.

How effective was the workflow between your team and theirs?

Belkins team is really flexible and responsible, which made our workflow really comfortable.

What did you find most impressive about this company?

The most impressive thing is their ability to find a special approach to our company, it feels like we got a personal coach team who is really interested in our profit.

Are there any areas for improvement?

At this moment we don’t see any areas for improvement.

BACKGROUND

Please describe your company and your position there.

I am the Founder of Fayrix. Fayrix is a specialist software development company that has successfully set the seal on over 250 projects, within the course of the last 12 years. Having onboard a skilled team of engineers numbering over 1,500, the company is headquartered in Israel with 8 R&D centers located in Russia and Eastern Europe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We hired Belkins to set up a regular flow of leads according to our requests.

What were your goals for this project?

- ICP building - Data enrichment - Creating original mail templates - Improving IP reputation - Lead generation

SOLUTION

How did you select Belkins?

We found Belkins through their blog which we found over helpful.

Describe the project in detail.

Belkins team was a great asset to us technically helping us to improve sender IP reputation and maintain deliverability, and in terms of content by providing various messages tailored to different audiences.

What was the team composition?

We were working with the SDR’s and AM’s team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over the course of three months of our collaboration, Belkins helped us target various promising industries based on open vacancies in the USA and Europe. They created many templates for different industries, for audiences, and volumes. Given the fact software companies are in a highly competitive niche, our collaboration with an experienced agency is the right course.

How effective was the workflow between your team and theirs?

Everything was on point, we really enjoyed the communication with the Belkins team. We had weekly calls to go over the performance and discuss next steps but the team was available in the channel all the time.

What did you find most impressive about this company?

We were most impressed by the team's readiness to constantly generate out-of-the-box ideas and approaches, as well as offer creative solutions.

Are there any areas for improvement?

At this moment I don’t see any of them.

BACKGROUND

Please describe your company and your position there.

I am a CEO at BeforeHello, a fast-growing business process optimization company that works with clients from all over the world, providing the professional services of a list building, lead generation, appointment setting, and direct email marketing with a goal of helping businesses grow.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We hired Belkins to Improve the level of deliverability of our emails and campaigns.

What were your goals for this project?

• Identifying spam issues;
• Finding out dips in performance;
• Warming up the emails;
• Improving IP reputation;
• Proofreading campaign templates;

SOLUTION

How did you select Belkins?

Through the Clutch

Describe the project in detail.

We had some issues with low email deliverability. Some amount of our email campaigns were going to spam folder and a part of our audience didn’t get them on a regular basis.

We hired Belkins to detect the source of these issues, fix them with their original tactics and help us to build the right structure of our campaigns to prevent spam emails and making the same mistakes again.

What was the team composition?

We had direct cooperation with the Email Deliverability Specialist (Myroslava Klepach).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results were great, we saw an immediate continues improvement in the deliverability of our campaigns

How effective was the workflow between your team and theirs?

Our workflow was easy and effective because of working in the same field and understanding all processes.

What did you find most impressive about this company?

They are brave to create and implement some new approaches which help other companies to succeed.

Are there any areas for improvement?

For this level of cooperation, we didn’t see anything that needs improvement;

BACKGROUND

Please describe your company and your position there.

I am the Managing Director at Aperian Global. We provide talent development solutions to employees that are working in a cross border context -- meaning, we help people work more effectively with people from other cultures. My role is in support of new market development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We hired Belkins to help us with proactive market outreach to companies that may not know of us in the market. We have good Marketing that generates inbound leads, but we wanted in parallel a proactive strategy to contact potential buyers that my not know about us. Belkins offered a strong proposal and plan to help us accomplish this.

What were your goals for this project?

Our goals were to generate new conversations of potential buyers for our services. And ideally, generate new sales from these efforts.

SOLUTION

How did you select Belkins?

Belkins reached out to us and we listened to their proposal. We liked their approach and chemistry of the team.

Describe the project in detail.

The project was for Belkins to conduct market research of possible companies that would need our service. Once identified, they then sent out email outreach to contacts at these companies and helped to set up phone/ web meetings.

What was the team composition?

The team was about three people at Belkins to conduct the research and marketing / sales outreach.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Very quickly, we started getting meetings with companies. I would say we averaged 5-6 meetings per month, which was great and met our expectations. Most of these meetings went well in that we conveyed the value of our services and it started a sales cycle.

How effective was the workflow between your team and theirs?

Very effective. The Belkins team provided ongoing updates to us daily via a Slack channel (collaboration software) and weekly meetings on progress. We always had good communication between our team and theirs.

What did you find most impressive about this company?

I was impressed by the Belkins' team's ability to quickly understand our business. Doing outreach means you need to speak the "voice" of the company, and Belkins did a great job on this front. They are also very client-centric.

Are there any areas for improvement?

I can't think of any at this time.

BACKGROUND

Please describe your company and your position there.

Lead dev at Jitbit, SaaS software provider

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

Spam fix and email campaign consultations

What were your goals for this project?

Our main goals for this project were creating a quality structure for our future email campaigns, and increasing email deliverability.

SOLUTION

How did you select Belkins?

From our clients’ recommendations.

Describe the project in detail.

Our company experienced some issues with the open rate of our regular newsletter, as well as its structure. Additionally, we couldn’t understand why a huge chunk of our emails never reached the intended recipient or ended up in spam.

After a conversation with our partners, who had experienced similar issues in the past, we learned about Belkins and their email deliverability services. We then contacted the Belkins team to discuss our problems and possible solutions, and ended up hiring them.

What was the team composition?

We cooperated with the CEO of Belkins and an Email Deliverability Specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Belkins helped us implement 3 proven techniques for the different types of campaigns we had and fixed our spam issues. Additionally, they helped us increase our open rate to 40%.

How effective was the workflow between your team and theirs?

We did not experience any misunderstanding or miscommunication during our cooperation. Their Email Deliverability Specialist, Myroslava Klepach, is a professional at what she does, it was a pleasure to work with her.

What did you find most impressive about this company?

We were very impressed with how Belkins were able to process every detail very carefully to quickly deliver outstanding results.

Are there any areas for improvement?

None that I could think of.

BACKGROUND

Please describe your company and your position there.

The company is a marketing platform comprised of a set of tools designed to assist marketers and SEO experts in their work.

The software is a reliable assistant for any marketing / seo expert from the keyword selection and analysis stage to tracking the selected keywords in major search engines, including local and mobile SERPs checking.

My position is senior marketing manager of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

Our company hired Belkins for high-quality lead generation, consulting with appointment scheduling, building correct ICP, and improving email deliverability.

What were your goals for this project?

Target cost per demo

SOLUTION

How did you select Belkins?

Through the recommendations of our colleagues.

Describe the project in detail.

Our company needed to set up lead generation channels of enterprise companies.

At the beginning of our cooperation with Belkins we didn’t have a clear ICP and don’t have an understanding of how to analyze the data that we had, so they helped us with those issues.

Also, we had low email deliverability and needed some professional help with appointment scheduling.

What was the team composition?

Our team cooperated with Belkins’ researchers, SDRs, and AMs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Belkins helped us to build an Ideal Customer Profile and showed us how to make profit from analyzing our Data.

Also, we fixed our spam rate and learned how to schedule our appointments. Belkins provide us with high quality leads on the weekly basis. Working with Belkins, we met customer acquisition costs.

How effective was the workflow between your team and theirs?

Our workflow was on point. We had informative and clear calls to be involved in all processes. Also, we had communication via Slack channel to clarify and discuss details.

What did you find most impressive about this company?

They are experts in our industry, which made it easier to entrust them with all the processes. Also, they pay attention to the details and they’re super flexible in cooperation.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

DevStark is a custom software development company. Recently we launched our first very own product that is a web application that uses data from customers' Google spreadsheets to create styled websites with a variety of customizable features. My position in this company is Internet Marketeer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We decided to hire the Belkins team to help us with building a business development strategy. We had a leak of quality leads and their regular flow. Also, we needed some professional assistance with appointment setting.

What were your goals for this project?

• Create a Lead Generation strategy
• Get appointment setting consulting
• Get a regular flow of hot leads
• Analyze our data and statistics

SOLUTION

How did you select Belkins?

Through the recommendations of our colleagues

Describe the project in detail.

Before our cooperation with Belkins we hadn’t clear business development strategy with certain vectors of improvement. We had no time for regular lead generation and needed help with appointment scheduling. Belkins provided us with solutions for these issues.

What was the team composition?

We were working directly with Andrey (SDR), and Alex (AM).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

By the end of our cooperation with Belkins we built a business development strategy which we’re still testing, but for now, it brings good results. We organized our workflow in scheduling appointments and received a constant flow of new relevant leads.

How effective was the workflow between your team and theirs?

Our workflow was smooth and clear. Belkins team is always ready to help with extra issues.

What did you find most impressive about this company?

They have their own impressive lead generation technique and their employees are incredibly attentive to the wishes and needs of the client.

Are there any areas for improvement?

Don’t see any of them.

BACKGROUND

Introduce your business and what you do there.

I am the chief commercial officer at BioSistemika, a software development company of almost 50 employees. We primarily focus on laboratory software development and digitalization consulting services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Belkins?

We were looking to generate more meetings with potential prospects. Normally, we generate leads through events, during which we visit different vendors. However, COVID-19 has motivated us to find other ways of scheduling meetings.

SOLUTION

What was the scope of their involvement?

Primarily, our goal was to schedule more meetings. Lead generation and the quantity weren’t as important as the quality of the meetings; it was about the quality of the leads and getting those leads to meetings.

Belkins had a really well-designed, detailed onboarding process to learn about our requirements. They got to know our company and what we wanted to achieve at the beginning of the whole process.

They sent us forms for us to fill out regarding the type of companies we were targeting, the size of the companies, and which people to contact within those companies. They also asked what the main value propositions were, as well as what the most common objections are that we’ve seen.

What is the team composition?

We have worked with three people: a salesperson, the key account manager, and the person in charge of actually arranging the meetings and contacting people. We are mostly in contact with the key account manager, who also takes care of the billing and addresses concerns if there are any. Our salesperson is in direct contact with their meeting generation person.

How did you come to work with Belkins?

We were already in contact with Belkins pre-COVID-19. They seemed like a very good option for us. Their approach is very different from what we had seen so far with lead generation outsourcing. Their onboarding process and methodology are what made us want to work with them. It was a very detailed process, and this is what convinced me that they were the right company to work with. All of that information is very relevant if you want to generate high-quality leads. I believe that this is a very useful exercise for companies that have not done their homework yet. For us, this was confirmation that they know what they are doing.

How much have you invested in them?

So far, we have spent a bit over €10,000 (approximately $11,800 USD).

What is the status of this engagement?

The project began in April 2020 and lasted for a period of three months. We prolonged it for an additional three months because we are happy with the outcome.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I am not comfortable revealing any metrics, but I think that us prolonging the contract speaks in favor of their services. We do measure the conversion rates; however, the cycle time for closing deals with software companies is generally a bit longer. Since we’ve only been collaborating for five months, the numbers might not be relevant yet.

How did Belkins perform from a project management standpoint?

They are excellent with project management. I don’t have a single negative thing to say about this. They are very responsive and always on time. On the other hand, we are responsive as well, and this is important for them. You cannot just expect them to be responsive and then take a day to reply yourself. Both sides are very quick and determined in what they are doing and what they want to achieve.

We have a Slack channel with them. They are very professional in communication, and I really like that. They also take into account any feedback that we give them about the quality of leads and who they should target. We can switch to another segment in the middle of the month if we want to. They are very flexible, and I really appreciate that about them.

They work in tight collaboration with us. From the meeting onwards, we take over all of the meetings and correspondence.

What did you find most impressive about them?

I think it is their way of doing things. They are a very professional company in all aspects. They’re also responsive, and we have a great project manager.

Are there any areas they could improve?

They have it figured out quite well, and I cannot think of anything at the moment. There is always something to improve, of course, but I am not sure if I have run into this with them yet.

Do you have any advice for potential customers?

Potential customers definitely need to know what kind of prospects they are looking for. They need to do their own market research and business analysis before engaging with Belkins. Otherwise, they will ask all of the basic questions, so sooner or later, they will need to figure this out. Belkins won’t be able to generate good leads if they don’t know who to target and with what kind of message.

BACKGROUND

Please describe your company and your position there.

I am a CMO at Softengi

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We cooperated with Belkins to increase the number of high-quality hot leads for our business development team and as a result convert sales leads into appointments.

What were your goals for this project?

We wanted to increase our sales in a short time without expanding the sales team. We also wanted to find a lead generation company that has extensive experience in our industry so that we could trust them when it came to the solution of our problems

SOLUTION

How did you select this vendor?

We found them via the recommendations of our partners.

Describe the scope of their work in detail.

We had several calls and determined the problems we needed to solve. Belkins helped us revise the ICP and build a matching database. As a result, Belkins team prepared messages and templates, launched the campaigns, and began generating leads. We have been provided with warm leads for our sales team that eventually was able to close deals.

What was the team composition?

We had communication with Researchers, an SDR, and Account Managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Softengi got a lot of benefits from working with Belkins. They solved our spam problems and our email deliverability increased, respectively. We got a clear vision of what is our ICP and how to build a correct database that matched the ICP. As a result, we got a needed amount of hot leads and our sales team was able to close more deals.

How effective was the workflow between your team and theirs?

Our workflow was smooth and pleasant.

What did you find most impressive about this company?

The most impressive thing about this company is that they are super flexible and well oriented in our field. Also, we could follow each step of processes execution through reports.

Are there any areas for improvement?

No