Belkins

BACKGROUND

Please describe your company and your position there.

I am a CEO at BeforeHello, a fast-growing business process optimization company that works with clients from all over the world, providing the professional services of a list building, lead generation, appointment setting, and direct email marketing with a goal of helping businesses grow.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We hired Belkins to Improve the level of deliverability of our emails and campaigns.

What were your goals for this project?

• Identifying spam issues;
• Finding out dips in performance;
• Warming up the emails;
• Improving IP reputation;
• Proofreading campaign templates;

SOLUTION

How did you select Belkins?

Through the Clutch

Describe the project in detail.

We had some issues with low email deliverability. Some amount of our email campaigns were going to spam folder and a part of our audience didn’t get them on a regular basis.

We hired Belkins to detect the source of these issues, fix them with their original tactics and help us to build the right structure of our campaigns to prevent spam emails and making the same mistakes again.

What was the team composition?

We had direct cooperation with the Email Deliverability Specialist (Myroslava Klepach).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results were great, we saw an immediate continues improvement in the deliverability of our campaigns

How effective was the workflow between your team and theirs?

Our workflow was easy and effective because of working in the same field and understanding all processes.

What did you find most impressive about this company?

They are brave to create and implement some new approaches which help other companies to succeed.

Are there any areas for improvement?

For this level of cooperation, we didn’t see anything that needs improvement;

BACKGROUND

Please describe your company and your position there.

I am the Managing Director at Aperian Global. We provide talent development solutions to employees that are working in a cross border context -- meaning, we help people work more effectively with people from other cultures. My role is in support of new market development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We hired Belkins to help us with proactive market outreach to companies that may not know of us in the market. We have good Marketing that generates inbound leads, but we wanted in parallel a proactive strategy to contact potential buyers that my not know about us. Belkins offered a strong proposal and plan to help us accomplish this.

What were your goals for this project?

Our goals were to generate new conversations of potential buyers for our services. And ideally, generate new sales from these efforts.

SOLUTION

How did you select Belkins?

Belkins reached out to us and we listened to their proposal. We liked their approach and chemistry of the team.

Describe the project in detail.

The project was for Belkins to conduct market research of possible companies that would need our service. Once identified, they then sent out email outreach to contacts at these companies and helped to set up phone/ web meetings.

What was the team composition?

The team was about three people at Belkins to conduct the research and marketing / sales outreach.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Very quickly, we started getting meetings with companies. I would say we averaged 5-6 meetings per month, which was great and met our expectations. Most of these meetings went well in that we conveyed the value of our services and it started a sales cycle.

How effective was the workflow between your team and theirs?

Very effective. The Belkins team provided ongoing updates to us daily via a Slack channel (collaboration software) and weekly meetings on progress. We always had good communication between our team and theirs.

What did you find most impressive about this company?

I was impressed by the Belkins' team's ability to quickly understand our business. Doing outreach means you need to speak the "voice" of the company, and Belkins did a great job on this front. They are also very client-centric.

Are there any areas for improvement?

I can't think of any at this time.

BACKGROUND

Please describe your company and your position there.

Lead dev at Jitbit, SaaS software provider

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

Spam fix and email campaign consultations

What were your goals for this project?

Our main goals for this project were creating a quality structure for our future email campaigns, and increasing email deliverability.

SOLUTION

How did you select Belkins?

From our clients’ recommendations.

Describe the project in detail.

Our company experienced some issues with the open rate of our regular newsletter, as well as its structure. Additionally, we couldn’t understand why a huge chunk of our emails never reached the intended recipient or ended up in spam.

After a conversation with our partners, who had experienced similar issues in the past, we learned about Belkins and their email deliverability services. We then contacted the Belkins team to discuss our problems and possible solutions, and ended up hiring them.

What was the team composition?

We cooperated with the CEO of Belkins and an Email Deliverability Specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Belkins helped us implement 3 proven techniques for the different types of campaigns we had and fixed our spam issues. Additionally, they helped us increase our open rate to 40%.

How effective was the workflow between your team and theirs?

We did not experience any misunderstanding or miscommunication during our cooperation. Their Email Deliverability Specialist, Myroslava Klepach, is a professional at what she does, it was a pleasure to work with her.

What did you find most impressive about this company?

We were very impressed with how Belkins were able to process every detail very carefully to quickly deliver outstanding results.

Are there any areas for improvement?

None that I could think of.

BACKGROUND

Please describe your company and your position there.

The company is a marketing platform comprised of a set of tools designed to assist marketers and SEO experts in their work.

The software is a reliable assistant for any marketing / seo expert from the keyword selection and analysis stage to tracking the selected keywords in major search engines, including local and mobile SERPs checking.

My position is senior marketing manager of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

Our company hired Belkins for high-quality lead generation, consulting with appointment scheduling, building correct ICP, and improving email deliverability.

What were your goals for this project?

Target cost per demo

SOLUTION

How did you select Belkins?

Through the recommendations of our colleagues.

Describe the project in detail.

Our company needed to set up lead generation channels of enterprise companies.

At the beginning of our cooperation with Belkins we didn’t have a clear ICP and don’t have an understanding of how to analyze the data that we had, so they helped us with those issues.

Also, we had low email deliverability and needed some professional help with appointment scheduling.

What was the team composition?

Our team cooperated with Belkins’ researchers, SDRs, and AMs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Belkins helped us to build an Ideal Customer Profile and showed us how to make profit from analyzing our Data.

Also, we fixed our spam rate and learned how to schedule our appointments. Belkins provide us with high quality leads on the weekly basis. Working with Belkins, we met customer acquisition costs.

How effective was the workflow between your team and theirs?

Our workflow was on point. We had informative and clear calls to be involved in all processes. Also, we had communication via Slack channel to clarify and discuss details.

What did you find most impressive about this company?

They are experts in our industry, which made it easier to entrust them with all the processes. Also, they pay attention to the details and they’re super flexible in cooperation.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

DevStark is a custom software development company. Recently we launched our first very own product that is a web application that uses data from customers' Google spreadsheets to create styled websites with a variety of customizable features. My position in this company is Internet Marketeer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We decided to hire the Belkins team to help us with building a business development strategy. We had a leak of quality leads and their regular flow. Also, we needed some professional assistance with appointment setting.

What were your goals for this project?

• Create a Lead Generation strategy
• Get appointment setting consulting
• Get a regular flow of hot leads
• Analyze our data and statistics

SOLUTION

How did you select Belkins?

Through the recommendations of our colleagues

Describe the project in detail.

Before our cooperation with Belkins we hadn’t clear business development strategy with certain vectors of improvement. We had no time for regular lead generation and needed help with appointment scheduling. Belkins provided us with solutions for these issues.

What was the team composition?

We were working directly with Andrey (SDR), and Alex (AM).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

By the end of our cooperation with Belkins we built a business development strategy which we’re still testing, but for now, it brings good results. We organized our workflow in scheduling appointments and received a constant flow of new relevant leads.

How effective was the workflow between your team and theirs?

Our workflow was smooth and clear. Belkins team is always ready to help with extra issues.

What did you find most impressive about this company?

They have their own impressive lead generation technique and their employees are incredibly attentive to the wishes and needs of the client.

Are there any areas for improvement?

Don’t see any of them.

BACKGROUND

Introduce your business and what you do there.

I am the chief commercial officer at BioSistemika, a software development company of almost 50 employees. We primarily focus on laboratory software development and digitalization consulting services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Belkins?

We were looking to generate more meetings with potential prospects. Normally, we generate leads through events, during which we visit different vendors. However, COVID-19 has motivated us to find other ways of scheduling meetings.

SOLUTION

What was the scope of their involvement?

Primarily, our goal was to schedule more meetings. Lead generation and the quantity weren’t as important as the quality of the meetings; it was about the quality of the leads and getting those leads to meetings.

Belkins had a really well-designed, detailed onboarding process to learn about our requirements. They got to know our company and what we wanted to achieve at the beginning of the whole process.

They sent us forms for us to fill out regarding the type of companies we were targeting, the size of the companies, and which people to contact within those companies. They also asked what the main value propositions were, as well as what the most common objections are that we’ve seen.

What is the team composition?

We have worked with three people: a salesperson, the key account manager, and the person in charge of actually arranging the meetings and contacting people. We are mostly in contact with the key account manager, who also takes care of the billing and addresses concerns if there are any. Our salesperson is in direct contact with their meeting generation person.

How did you come to work with Belkins?

We were already in contact with Belkins pre-COVID-19. They seemed like a very good option for us. Their approach is very different from what we had seen so far with lead generation outsourcing. Their onboarding process and methodology are what made us want to work with them. It was a very detailed process, and this is what convinced me that they were the right company to work with. All of that information is very relevant if you want to generate high-quality leads. I believe that this is a very useful exercise for companies that have not done their homework yet. For us, this was confirmation that they know what they are doing.

How much have you invested in them?

So far, we have spent a bit over €10,000 (approximately $11,800 USD).

What is the status of this engagement?

The project began in April 2020 and lasted for a period of three months. We prolonged it for an additional three months because we are happy with the outcome.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I am not comfortable revealing any metrics, but I think that us prolonging the contract speaks in favor of their services. We do measure the conversion rates; however, the cycle time for closing deals with software companies is generally a bit longer. Since we’ve only been collaborating for five months, the numbers might not be relevant yet.

How did Belkins perform from a project management standpoint?

They are excellent with project management. I don’t have a single negative thing to say about this. They are very responsive and always on time. On the other hand, we are responsive as well, and this is important for them. You cannot just expect them to be responsive and then take a day to reply yourself. Both sides are very quick and determined in what they are doing and what they want to achieve.

We have a Slack channel with them. They are very professional in communication, and I really like that. They also take into account any feedback that we give them about the quality of leads and who they should target. We can switch to another segment in the middle of the month if we want to. They are very flexible, and I really appreciate that about them.

They work in tight collaboration with us. From the meeting onwards, we take over all of the meetings and correspondence.

What did you find most impressive about them?

I think it is their way of doing things. They are a very professional company in all aspects. They’re also responsive, and we have a great project manager.

Are there any areas they could improve?

They have it figured out quite well, and I cannot think of anything at the moment. There is always something to improve, of course, but I am not sure if I have run into this with them yet.

Do you have any advice for potential customers?

Potential customers definitely need to know what kind of prospects they are looking for. They need to do their own market research and business analysis before engaging with Belkins. Otherwise, they will ask all of the basic questions, so sooner or later, they will need to figure this out. Belkins won’t be able to generate good leads if they don’t know who to target and with what kind of message.

BACKGROUND

Please describe your company and your position there.

I am a CMO at Softengi

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We cooperated with Belkins to increase the number of high-quality hot leads for our business development team and as a result convert sales leads into appointments.

What were your goals for this project?

We wanted to increase our sales in a short time without expanding the sales team. We also wanted to find a lead generation company that has extensive experience in our industry so that we could trust them when it came to the solution of our problems

SOLUTION

How did you select this vendor?

We found them via the recommendations of our partners.

Describe the scope of their work in detail.

We had several calls and determined the problems we needed to solve. Belkins helped us revise the ICP and build a matching database. As a result, Belkins team prepared messages and templates, launched the campaigns, and began generating leads. We have been provided with warm leads for our sales team that eventually was able to close deals.

What was the team composition?

We had communication with Researchers, an SDR, and Account Managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Softengi got a lot of benefits from working with Belkins. They solved our spam problems and our email deliverability increased, respectively. We got a clear vision of what is our ICP and how to build a correct database that matched the ICP. As a result, we got a needed amount of hot leads and our sales team was able to close more deals.

How effective was the workflow between your team and theirs?

Our workflow was smooth and pleasant.

What did you find most impressive about this company?

The most impressive thing about this company is that they are super flexible and well oriented in our field. Also, we could follow each step of processes execution through reports.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

I am a Partner & VP, Business Development, at a software development company. We bring digital transformation to our clients’ ecosystem.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We’re a consulting & software development company that provides a full product development cycle from scratch. We were approached by the Belkins team to increase our sales and after careful due diligence, we decided to take a shot. We were approached by the Belkins team to increase our sales and after careful due diligence, we decided to take a shot.

What were your goals for this project?

We were lacking the sales experiences and internal resources to be able to generate leads consistently. Also, we wanted to ramp up our customer base.

SOLUTION

How did you select this vendor?

We were approached by one of their representatives.

Describe the project in detail.

They generated leads on our behalf based on the predetermined Ideal Client profile and the messaging that would best describe our services. One of the dedicated SDRs set up calls for my sales team so we can move them to closing.

What was the team composition?

We worked with a dedicated SDR Daria and AM Yuriy. They were based out of the Belkins’ Ukrainian office. Also, during the onboarding process, we also worked with the team from the US who created messaging for us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We built a solid client base and increased our revenue. Also, now we better understand the outreach process, know who our ideal clients are and what messages to use to approach them.

How effective was the workflow between your team and theirs?

The workflow was effective. We used Slack, Email and Zoom.

What did you find most impressive about this company?

They have a well-developed process of onboarding a new client (we were impressed) and overall, it seems like they had hundreds of similar campaign in the past, although I didn’t feel like I am just a new client for them, they were able to tailor the campaign according to my needs and now after 5 months of work we always reinvent and create new approaches.

Are there any areas for improvement?

Nothing that I can think of.

BACKGROUND

Please describe your company and your position there.

AtomPark Software provides efficient and cost-effective tools for Internet mass marketing tools. We bring together specialists from a broad range of fields, including software development, marketing, customer support, and sales. I run our marketing processes and work with Belkins to generate high-quality hot leads for our sales team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We hired Belkins to optimize our database and source leads on our behalf, for engaging them into appointments.

What were your goals for this project?

We had these objections in front of us: Inaccurate data in our database; Low email deliverability; As a result, we expected to get more clients.

SOLUTION

How did you select this vendor?

We found them on Clutch when we looked for Top Lead Generation agencies.

Describe the project in detail.

AtomPark is providing internet marketing tools which include bulk email and SMS messaging software, list management software, and online services to improve marketing campaigns.

Our company had some issues with email deliverability and database, so we turned to Belkins who helped us with these challenges and became our close partner.

What was the team composition?

We worked with Researchers, an SDR, and AM.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Here are some of the problems that Belkins helped us to overcome:

1. Inaccurate data in our database (love quality prospects)
2. Low email deliverability. (our newsletters were designating as spam and as a result, we had low performance)

The result of our cooperation we saw in two months. After comparing costs and profits, we decided that further cooperation is a great solution.

How effective was the workflow between your team and theirs?

The workflow was smooth and responsive.

What did you find most impressive about this company?

The most impressive thing is the fact that the company developed its unique lead generation technique. We were able to see the benefits in a very short time.

Are there any areas for improvement?

Everything was professional, but there’s no limit for improvement.

BACKGROUND

Please describe your company and your position there.

Whitespots offers a full set of services for protecting the company and applications from cyber-attacks. We provide security processes support, security checks, and business-specific services. We help companies to protect digital assets, optimize costs on information security, and prevent money loss from cyber attacks. My position is Chief Operation Officer of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We needed to get quality leads on a regular basis, to make a deep analysis of our industry, and to build an ICP. Also, we were seeking help with the formation of our business development strategy and managing appointments with hot leads.

What were your goals for this project?

• Analyze and test our main niches
• Build an ICP
• Get sales consulting
• Guarantee leads flow on a regular basis
• Get an appointment setting assistance

SOLUTION

How did you select this vendor?

Through online research

Describe the project in detail.

At the beginning of our project, we were lacking stuff and time to build a full cycle of the lead generation process. Belkins provided us with step by step instructions of how can we cooperate and make the biggest profit together.

They did a really deep analysis of our industry and helped us to define our ICP and Target Audience. They also provide us with an appointment setting consulting.

What was the team composition?

Direct cooperation with researchers, SDRs, and AM.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

By the end of the first month of cooperation, we got detailed data about our 3 main niches, clear and understandable statistics, 8 appointments and more than 10 leads for follow-ups. Also, we got Proofreading of client’s materials, templates, and potential deals.

How effective was the workflow between your team and theirs?

Belkins were really flexible in cooperation and ready to help with extra issues at any time.

What did you find most impressive about this company?

They have a clear and deep understanding of the business processes and the nuances of our industry.

Are there any areas for improvement?

No improvements required.