The BCPR Group

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of KinderLab Robotics

Describe what your company does in a single sentence.

KinderLab Robotics is the creator of KIBO, a screen-free robot kit based on 20+ years of child development research, where young learners in PreK-5th grade build, code, decorate, and run their own robot.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The BCPR Group to accomplish?

• To enhance our press presence
• To book product reviews
• to book high level product placements in media

SOLUTION

How did you find The BCPR Group?

Referral

Why did you select The BCPR Group over others?

Referred to me

How many teammates from The BCPR Group were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I worked with Cristy to find opportunities to promote our product in the press and media. This included:

• Finding key media placements
• Finding award programs
• Finding potenial bloggers
• Managing TV appearances
• Managing the process for product reviews
• Outreaching to potential press contacts

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We measured success by the amount of product reviews received, press opportunities, placements as well as increase in sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cristy was great to work with! She was very communicative about upcoming opportunities and helpful in meeting press deadlines, and keeping me on task.

What was your primary form of communication with The BCPR Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was very impressed by the way Cristy was able to secure product placements and the on air opportunities. And mostly keeping me on task to be able to meet tight deadlines.

Are there any areas for improvement or something The BCPR Group could have done differently?

Not that I can think of. It was a pleasure working with Cristy. Of course, getting placement onto Good Morning America or the New York Times would have been an amazing get, but very difficult!

BACKGROUND

Please describe your company and position.

I am an executive of Meat & Potatoes Organizing

Describe what your company does in a single sentence.

We help people reclaim peace in their spaces using our professional home organizing team.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The BCPR Group to accomplish?

• Increase visibility among potential clients.
• Position Cori & Meat and Potatoes Organizing as experts in organizing and decluttering.
• Goals of print, radio, and broadcast media opportunties.

SOLUTION

How did you find The BCPR Group?

Referral

Why did you select The BCPR Group over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from The BCPR Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired the BCPR Group to specifically help us improve our visibility on Google. In order to do that, Cristy and her team selected specific television, radio, podcast, digital and print opportunities for our company, to showcase our knowledge and our expertise in the marketplace. Our goals were to expand our presence in each of these categories with at least two to three appearances in each category within a three month period of time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since starting with the BCPR Group (2 months in right now), we have improved our new client lead generation by 300%. It is the most impactful thing we have done for our company!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The BCPR Group has delivered on all of our goals in a quick and timely manner. I have felt well prepared for all opportunities. I feel they have gone above and beyond to get us the best opportunities for our company. They have also been readily available if and when I need them.

What was your primary form of communication with The BCPR Group?

Email or Messaging App

What did you find most impressive or unique about this company?

I was extremely impressed with their ability to find and execute great opportunities and visibility for our company. I also found their work ethic to be the best I have ever seen!

Are there any areas for improvement or something The BCPR Group could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the CMO of a mobile veterinary care company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BC Public Relations, and what were your goals?

As a fast growing start up, we were looking for a way to quickly establish and scale our PR efforts. We hired BC Public Relations to own our PR and media outreach strategy for national press and local markets.

SOLUTION

How did you select this vendor?

I compared several proposals, from freelancers to larger agencies. BC Public relations was selected based on their ability to get local business coverage as well as national, as well as just their overall passion and enthusiasm for the company. I felt that they would be a true partner in helping me scale.

Describe the scope of their work in detail, including any steps and the final deliverables.

We started with a media audit across key competitors, established potential veterinary spokes people, and prioritized quick wins to get things moving. Once we had established a steady stream and process for securing coverage, we developed a larger PR strategy and national pitch plan.

How many people from the vendor's team worked with you, and what were their positions?

I work directly with Cristy, the founder. She is my single point of contact with the agency.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, over the 3 short months that we've been working with BC PR, we have taken our PR efforts from zero coverage to a steady stream of 5-7 high quality pieces per month. We have a spokesperson strategy & have secured several business features with major news outlets as a result. We had worked with a larger PR firm in the past and were never able to land anything other than press releases that we generated about fundraising.

Describe their project management style, including communication tools and timeliness.

We had weekly meetings to review progress and check in ad hoc as needed on specific initiatives

What did you find most impressive or unique about this company?

Their passion for my business and personal relationship that I was quickly able to establish with Cristy. It feels like I have a partner embedded in my business and not working with an external agency.

Are there any areas for improvement or something they could have done differently?

Not really.

BACKGROUND

Please describe your company and your position there.

I am the Vice President of Sales and Marketing for a Pediatric Digital Health Company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BC Public Relations, and what were your goals?

We contracted Cristy's team to conduct PR work for us in conjunction with our US Commercialization of our venture capital funded medical device company.

SOLUTION

How did you select this vendor?

I interviewed several boutique PR companies and selected Christy and her team based on their high degree of alignment with our mission coupled with a document history of success

Describe the scope of their work in detail, including any steps and the final deliverables.

Their team has spearheaded our PR program across print and television, as well has coordinated with our customers and non-profits who align with our shared mission. She has coordinated joint press with major hospitals, well known cancer 501c3s and us landing multiple pieces across numerous outlets.

How many people from the vendor's team worked with you, and what were their positions?

We are fortunate enough to work directly with Cristy the majority of the time.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Due to her efforts we have been featured on several podcasts, regional news outlets, several healthcare-focused magazines, as well as TV.

Describe their project management style, including communication tools and timeliness.

They are highly attentive and responsive to our needs. They have seamlessly coordinated with external partners on our behalf

What did you find most impressive or unique about this company?

Cristy has relationships with media outlets from coast to coast. She has cultivated these over years and always seems to have go to people in every situation.

Are there any areas for improvement or something they could have done differently?

Writing for medtech is particularly difficult because of regulatory compliance issues and the sophistication of the audience. Time and experience will provide opportunities for growth in the area.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a PR and communications company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brusoe Communications?

We needed a media relations partner.

SOLUTION

What was the scope of their involvement?

Brusoe Communications helps us strengthen our relationship with our franchise clients and raise awareness about our campaigns. Their team particularly aids our media relations, national PR placements, and PR pitching pipelines.

What is the team composition?

Our main point of contact is Cristy (Owner).

How did you come to work with Brusoe Communications?

Brusoe Communications reached out to us through a cold call.

How much have you invested with them?

We’ve spent between $30,000–$50,000.

What is the status of this engagement?

Our ongoing engagement with Brusoe Communications commenced in April 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Brusoe Communications understands the intricacies of the PR industry — they continue to exceed our expectations and success metrics by strategically promoting our campaigns and helping us build beneficial relationships with our clients.

How did Brusoe Communications perform from a project management standpoint?

We relied on Google Suite for project management. Brusoe Communications is an adaptable and communicative team that’s always willing to collaborate and integrate themselves into our processes.

What did you find most impressive about them?

We’re most impressed with their straightforward and proactive attitude.

Are there any areas they could improve?

They can be more innovative when it comes to strategy building.

BACKGROUND

Please describe your company and your position there.

I am the owner and founder of a company that does business consulting, corporate training and keynote presentations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brusoe Communications, and what were your goals?

I hired Brusoe Communications to help enhance my profile as a thought leader and get media placements in national outlets.

SOLUTION

How did you select this vendor?

I placed a listing on UpWork, interviewed five companies who expressed an interest in working with me and selected Brusoe Communications after talking with Cristy and realizing she was the best fit for me.

Describe the scope of their work in detail, including any steps and the final deliverables.

Cristy took time to research my company and my background as a sports broadcaster. We talked through key messaging and how it would fit with current media trends. We identified outlets to target and then she put together media pitches that resulted in several online media placements and podcast appearances.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with Cristy the owner of the company.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Traffic to my website increased as a result of working with Brusoe Communications, as did email signups and inquiries about speaking. The media placements helped reinforce the value of my content and approach to business communication.

Describe their project management style, including communication tools and timeliness.

We had weekly email check-ins per my request, in addition to texts, conversations and emails as needed about media appearances and interviews. Prior to each interview I was sent a document containing information about the interviewer, publication, outlet and key messaging for the conversation. All of our communication was timely and fell into a good cadence.

What did you find most impressive or unique about this company?

There was a great deal of effort to find unique ways to pitch my content that I hadn't previously considered. I really appreciated the personal touch and the time spent cultivating relationships that led to media placement.

Are there any areas for improvement or something they could have done differently?

No. I enjoyed my time working with Brusoe Communications.

BACKGROUND

Please describe your company and position.

I am the CEO of Moonlight Technologies

Describe what your company does in a single sentence.

We introduce innovative fabric technologies

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The BCPR Group to accomplish?

• Get us PR

SOLUTION

How did you find The BCPR Group?

Clutch Site

Why did you select The BCPR Group over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from The BCPR Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired BCPR to help us get PR our for company in our industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They were able to successfully get us really great press!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They communicated very well. kept us informed throughout the entire project and most importantly set our expectations!

What was your primary form of communication with The BCPR Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were able to get us really good press and they did so in a manner that made them easy to work with.

Are there any areas for improvement or something The BCPR Group could have done differently?

nope

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of Nickelytics

Describe what your company does in a single sentence.

We sell mobility advertising to brands of all sizes

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The BCPR Group to accomplish?

• media placements
• impressions
• thought leadership

SOLUTION

How did you find The BCPR Group?

Referral

Why did you select The BCPR Group over others?

• Close to my geographic location
• Pricing fit our budget
• Referred to me

How many teammates from The BCPR Group were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Cristy and her firm were retained for a six-month contract in which they were to deliver earned media opportunities to help us seek relevant industry awards and support the founder in becoming a thought leader. We were looking for millions of impressions in outlets related to business, entrepreneurship, and our industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 30+ million impressions in one month 
• over 35 media placements 
• 1 award nomination and 1 award won

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes - responsive and timely always - organized and thorough

What was your primary form of communication with The BCPR Group?

Email or Messaging App

What did you find most impressive or unique about this company?

They had great contacts in media and were easy to work with. We were impressed with their relevant ideas and planning to improve our strategy

Are there any areas for improvement or something The BCPR Group could have done differently?

the only feedback would be to modernize the payment system - other than that - really really satisfied

BACKGROUND

Please describe your company and your position there.

I am the owner of a gift basket company. I curate quality gifts for any occasion.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brusoe Communications, and what were your goals?

I wanted to be on radio and television to get my name out into the Minneapolis area.

SOLUTION

How did you select this vendor?

I found Cristy through another PR friend when reaching out for quotes.

Describe the scope of their work in detail, including any steps and the final deliverables.

She kept me in the loop about everything she was doing. It was great!

How many people from the vendor's team worked with you, and what were their positions?

Just Cristy the owner.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In one week I was on the news, and I received one radio interview and one podcast guest spot in the three months I worked with her, resulting in more clients.

Describe their project management style, including communication tools and timeliness.

Cristy was amazing to work with. She was timely and honest.

What did you find most impressive or unique about this company?

Getting me on the news in one week!

Are there any areas for improvement or something they could have done differently?

Not at all.

BACKGROUND

Please describe your company and your position there.

Graphics

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brusoe Communications, and what were your goals?

PR for brand awareness

SOLUTION

How did you select this vendor?

Brusoe Communications had great reviews on their website along with customer testimonials that made them the vendor we wanted to work with.

Describe the scope of their work in detail, including any steps and the final deliverables.

Public relations plan

How many people from the vendor's team worked with you, and what were their positions?

Two

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Enhanced brand awareness and media placements

Describe their project management style, including communication tools and timeliness.

They were respectful and honest.

What did you find most impressive or unique about this company?

They were truly innovative in their approach

Are there any areas for improvement or something they could have done differently?

No