Banfana

BACKGROUND

Please describe your company and position.

 I am the Marketing Director of a manufacturing company 

Describe what your company does in a single sentence.

Our company is a global packaging supplier specializing in innovative, custom-engineered, child-resistant packaging solutions that help brands in highly regulated industries bring products to market with confidence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Banfana to accomplish?

• Drive qualified lead generation
• Expand customer base across regulated industries

SOLUTION

How did you find Banfana?

Referral

Why did you select Banfana over others?

• Great culture fit
• Good value for cost
• Technical expertise

How many teammates from Banfana were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Island 11 to relaunch our Google and Bing ads with a focus on qualified lead generation and enterprise sales across regulated industries. Island 11 supported our company with ad strategy, copywriting, day-to-day ad management, and biweekly and monthly reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Along with our company's other marketing initiatives, Banfana's expert ad management and problem-solving helped us triple our inbound lead volume in the first six months of partnership.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team regularly and effectively communicated with us about ad strategy, budget, and impact. Our company perceived cannabis affiliation meant that our ads were often flagged and restricted by Google, which Island 11 helped us work around time and time again.

What was your primary form of communication with Banfana?

Virtual Meeting

What did you find most impressive or unique about this company?

Banfana is quality-driven and results-oriented, which made the partnership a great culture fit. The team always had meaningful answers to our questions and continuously provided ideas to both solve challenges and enhance our ad program performance.

Are there any areas for improvement or something Banfana could have done differently?

Banfana's ad reporting and analytics continuously improved as our partnership matured. The team always takes feedback graciously and, more importantly, acts on it.

BACKGROUND

Please describe your company and position.

I am the Performance Marketer of a baby and toddler furniture brand.

Describe what your company does in a single sentence.

A modern baby and toddler gear and furniture brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Banfana to accomplish?

• Drive efficient growth through Google Search
• Setup and scale YouTube
• Have reliable, trustworthy eyes on the account

SOLUTION

How did you find Banfana?

Referral

Why did you select Banfana over others?

• Great culture fit
• Worked together previously

How many teammates from Banfana were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

To start, we just needed to find a better structure for our ad account. The previous agency did not split out audiences or search terms from each other, so it was difficult to understand what was driving real value. Banfana came in and immediately cleaned up the account, helping us lower our overall spend while driving significantly more traffic and new customers. From there, we have been able to scale efficiently through PMax and Shopping.

Banfana has also been instrumental in setting us up on YouTube, ensuring that we have a true Top of Funnel strategy for the whole business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They worked quickly and effectively to reorganize the account from Day 1.

The first objective was to improve efficiency. That meant identifying and cutting wasted spend, which helped us cut our overall budget while driving more new customer orders, for a cheaper cost.

YouTube was previously unused, and now with the help of Banfana, it has become our #3 spend channel, primarily used for extending the brand's reach.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently meets deadlines and follows through on any next steps. They are easy to access via Slack and the team is always proactive to flag any potential issues or concerns in the account.

What was your primary form of communication with Banfana?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Banfana comes with a deep well of real experience as operators. They seek to understand the business as a whole and how their objectives fit into the larger picture.

Are there any areas for improvement or something Banfana could have done differently?

Continue bringing new insights and pushing new tests as we evolve the program!

BACKGROUND

Please describe your company and position.

I am the Cofounder

Describe what your company does in a single sentence.

We help ambitious DTC brands profitably scale by combining paid media strategy, creative that converts, and omnichannel data insights into one smart, growth-focused team.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Banfana to accomplish?

• Actively manage paid search campaigns and advise on strategy

SOLUTION

How did you find Banfana?

Referral

Why did you select Banfana over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Banfana were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Google ads management
• Weekly reporting calls and analysis
• Product feed management

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On the brand we worked together on, Banfana was able to achieve:

• 20-40% scale on Google spend YoY
• +15% YoY growth in net sales holistically
• +20% YoY new customer growth holistically

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Harrison and John were responsive and thorough. They will give you the why behind their strategies and work to deliver honest, strong results for their clients. We really enjoy working with the Banfana team as they have deep expertise in paid search for brands of all verticals: DTC, B2B, lead gen, etc. Highly recommend their team and work ethic!

What was your primary form of communication with Banfana?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Each strategist focused on a few handpicked brands that they give their all to. These strategists see different trends across the industry and move quickly to make changes within the account that are relevant and actionable and actually drive new customer growth.

Are there any areas for improvement or something Banfana could have done differently?

No

BACKGROUND

Please describe your company and position.

I am a department director at Sploot Veterinary Care

Describe what your company does in a single sentence.

At Sploot Veterinary Care, we’re modernizing the veterinary experience, with warm, modern clinics, tech-powered accessibility, and the primary and urgent care you need - all under one woof™.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Banfana to accomplish?

• Manage and optimize our paid search efforts across all markets.

SOLUTION

How did you find Banfana?

Referral

Why did you select Banfana over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Expert-level team

How many teammates from Banfana were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Banfana has been a great partner in managing and scaling our paid search efforts on Google. We have doubled the number of clinics since starting with them, requiring very in-depth attention to detail and understanding of the intricacies of our business. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Re-building a scalable account across Google, YouTube, and LSA.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Overall, the team has been very on top of it when it comes to communication, deadlines, and deliverables. If there was ever a miscommunication, everything was handled well and quickly via slack or a phone call. The team is super collaborative and feels like an extension of our own. 

What was your primary form of communication with Banfana?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The knowledge base of the team. Harrison, Nate, and Michael are super well-versed and best in class within the paid search space.  

Are there any areas for improvement or something Banfana could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

I’m the founder of G-Force Media.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Banfana?

We needed someone to manage Google and Microsoft advertising campaigns for our partners.

SOLUTION

What was the scope of their involvement?

Banfana manages Google Ads and Microsoft Advertising campaigns for our end clients. They create the ads and run them on the accounts.

What is the team composition?

We’ve worked with around five teammates from Banfana, including Harrison and Natanel.

How did you come to work with Banfana?

I worked with Harrison for several years at a previous agency.

What is the status of this engagement?

We started working together in January 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Banfana’s team is incredible. I love working with them. I’ve worked with them for many years, and I try to use them as much as I can on Google Ads. We’ve been friends for a long time.

I have options for who I could work with, but Banfana is excellent, and they’re the ones I enjoy working with the most.

How did Banfana perform from a project management standpoint?

They have a great team that keeps things streamlined. We’ve never had any issues with project management. Banfana is always willing to jump on a call or an audit, and they always over-deliver on their side.

They use our platform, which is client-dependent. They’ve never said they can’t plug into something. We communicate mainly through Slack.

What did you find most impressive about them?

Banfana continues to innovate on the Google side. They specialize in what they do and haven’t tried to veer too far outside of that. There’s something to be said about being the best at what they’re good at.

Are there any areas they could improve?

No, there aren’t any.

Do you have any advice for potential customers?

Just do it. Be realistic about your goals and tell them everything you’re trying to achieve. They have a great team of specialists.

BACKGROUND

Please describe your company and position.

I am the Founder of Beast & Buckle

Describe what your company does in a single sentence.

We sell dog harnesses and matching accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Banfana to accomplish?

• Improve efficiency on Google Ads
• Increase spend while maintaining performance

SOLUTION

How did you find Banfana?

Referral

Why did you select Banfana over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Banfana were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to fix an underperforming ad structure in our Google Ads account and get it working for our business again, which included:

• improving ROAS
• increasing daily spend
• exploring new ad options within Google's platform, like YouTube and Display

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Banfana CRUSHED it...

Prior to working with them, our previous SEM resource had mishandled our account, leading to not only a 25-30% drop in ROAS, but we were also not able to maintain the same levels of spend that we'd previously spent on a daily basis. Banfana restored our previous ROAS levels...and increased them another 10-20%. They did this while also increasing our daily spend – we doubled our budgets in just a few months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Banfana team is extremely hands-on and responsive, and they delivered all results ahead of schedule and above expectations.

What was your primary form of communication with Banfana?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It's hard to pick just one thing, but you simply can't beat their results...they're amazing! You get to work with a kind, caring team, too.

Are there any areas for improvement or something Banfana could have done differently?

No. They're the best SEM team I've ever worked with.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Mood

Describe what your company does in a single sentence.

We are the largest online dispensary in America. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Banfana to accomplish?

• Google Ads

SOLUTION

How did you find Banfana?

Referral

Why did you select Banfana over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Banfana were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Helped with Google ads and navigated compliance. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

CAC, NCAC, ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were very responsive and helpful throughout the entire engagement. 

What was your primary form of communication with Banfana?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to action and perform quickly under high pressure.

Are there any areas for improvement or something Banfana could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Founder of LTC Beauty Consulting Group

Describe what your company does in a single sentence.

LTC Beauty Group helps beauty brands with growth and efficiency strategies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Banfana to accomplish?

• Brand Search Strategy and Execution
• Overall paid media strategy

SOLUTION

How did you find Banfana?

Other

Why did you select Banfana over others?

• Great culture fit
• Company values aligned
• Past experience

How many teammates from Banfana were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I had such a good experience working with Banfana lead Harrison in the past that I recommended him to a current client to help us reimagine our paid media strategy.  Harrison and the team have reimagined our google search and shopping programs to great results.  They also brought on a partner agency to assist with META marketing to provide a holistic solution.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen:

Organization of paid search and shopping (branded, non-branded)

Comprehensive reporting with detailed interpretation by the team

Best of all, continued increase in ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Banfana is present and accountable to client needs.  We meet regularly and they come prepared wiht a detailed, organized metrics decks that provides overview insights as well as drilled down details.

What was your primary form of communication with Banfana?

Virtual Meeting

What did you find most impressive or unique about this company?

Banfana is passionate about their work and their clients.  They get just as excited about the numbers are we do!

Are there any areas for improvement or something Banfana could have done differently?

Not at this time

BACKGROUND

Please describe your company and position.

I am the CEO of Insightly Media

Describe what your company does in a single sentence.

Marketing & Advetising + Content creation 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Banfana to accomplish?

• Provide growth for brands and an exceptional client experience

SOLUTION

How did you find Banfana?

Referral

Why did you select Banfana over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Banfana were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We used Banfana to manage a key retail fashion account using Google Ads. The team was highly professional and delivered the results the client and our team required. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved return on ad spend 

overall business growth to target 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The account managers were extremely responsive and delivered major projects on time. Their attention to detail was always present. 

What was your primary form of communication with Banfana?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their in depth knowledge of Google. 

Are there any areas for improvement or something Banfana could have done differently?

Not really to be honest 

BACKGROUND

Please describe your company and position.

 I am the Growth of an ecommerce company 

Describe what your company does in a single sentence.

We are a health and wellness brand that manufactures and sells small appliances that inspire and enable healthier habits.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Banfana to accomplish?

PPC Marketing

SOLUTION

How did you find Banfana?

Referral

Why did you select Banfana over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Banfana were assigned to this project?

1-2

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Banfana to manage our PPC media

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to increase our PPC spend with efficient returns, successfully defended branded searches and increasing our visibility in category and non-branded searches, and successfully launched new products.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had weekly virtual meetings and frequent virtual communications with Banfana's team, enabling an ongoing open discussion of our business goals and objectives. Banfana understood our needs quickly and adapted their strategies accordingly to help us test hypotheses and achieve our goals in a timely manner.

What was your primary form of communication with Banfana?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Domain expertise, positive attitude, adaptability, strong work ethic and sense of responsibility, and solid understanding of our business objectives.

Are there any areas for improvement or something Banfana could have done differently?

We could have used two Banfanas