Rock The Rankings

BACKGROUND

Please describe your company and your position there.

I am an serial entrepreneur starting an online AI guided entrepreneurship course for software developers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rock The Rankings, and what were your goals?

SEO consult for our new entrepreneurship course with a focus on topical relevance.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found Justin through Google. I was looking for an established SEO professional that's up to date on semantic search optimization. It was the right choice.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

It's not easy finding SEO specialists that have a good handle on the concepts of semantic search and topical relevance - this alone differentiates Justin from the rest of his competitors who are focused on outdated SEO practices.

How many people from the vendor's team worked with you, and what were their positions?

I worked with Justin (Founder) and his team. It was a seamless experience delivered right on time.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

He is extremely organised, and documented every step of his work on a shared Google Drive with docs and spreadsheets. Tip-top work!

Describe their project management style, including communication tools and timeliness.

He is extremely organised, and documented every step of his work on a shared Google Drive with docs and spreadsheets. Tip-top work!

What did you find most impressive or unique about this company?

Justin was very knowledgeable about everything on SEO. Not only that, he's also a great communicator. Any questions I had, I would get a clear email in reply explaining the logic he's following.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Quiker. We offer quality oil changes, mechanical repair, and ongoing maintenance services straight to a location of your choice.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rock The Rankings, and what were your goals?

We hired Rock The Rankings to help us drive local leads for our business. The core focus of the project was to help us build a structure where we can be visible and found in search at the local level.

SOLUTION

How did you select this vendor and what were the deciding factors?

I connected with Justin through mutual connections on a project I was working on. His skill set was highly recommended and after a couple conversations I knew he was the perfect fit for our team.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Rock The Rankings was responsible for delivering the entire SEO strategy from start to finish. They’ve worked closely with our development team, as well as our marketing team to integrate and focus solely on the organic lead generation aspect.

How many people from the vendor's team worked with you, and what were their positions?

Justin was our main point of contact for the entire engagement.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Within a few months after starting the campaign, we’ve seen a nice uptick in both Google My Business visibility, inbound phone calls and bookings for our mobile mechanic services. The phone is ringing now a few times per day with qualified leads, and we’re very happy about the outcome thus far. We’re actively working further with Rock The Rankings and Justin’s team to further increase our inbound leads.

Describe their project management style, including communication tools and timeliness.

The team took control of their responsibilities and allowed us to focus on our other responsibilities. Everything was communicated every step of the way and delivered in a timely manner.

What did you find most impressive or unique about this company?

The level of documentation and tractability of work being done was extremely organized and transparent. It allowed us to know what was going on without having to do a bunch of meetings.

Are there any areas for improvement or something they could have done differently?

Nothing at this time.

BACKGROUND

Please describe your company and your position there.

I am an Associate Director of Marketing for Bigge Crane and Rigging - the Largest Crane Retailer and Rental Company in America.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rock The Rankings?

Our team originally hired Rock The Rankings to assist with a minor CMS website migration for one of our web properties. Post-migration, we brought on their team to help with multiple projects and services for our primary business at Bigge.com.

The primary projects included Technical SEO analysis, Local SEO optimization, On-Page optimization, Reporting/Metrics Analysis, as well as Search Reputation Management.

What were your goals for this project?

The primary goal for the web migration project was to ensure that we were able to sustain our traffic and rankings post-migration. We wanted to ensure a smooth migration over to the new CMS, and at the same time, make sure that we were checking all of the SEO boxes when it came to setting up the new pages from the old website.

The goals for the technical side of the project were to improve website crawling issues, site speed, as well as canonicalization issues that were occurring across multiple pages. For Local SEO, we wanted to focus on boosting the local rankings in the Google three-pack for our primary listings, and start to build momentum behind our secondary listings in cities across the country.

SOLUTION

How did you select Rock The Rankings?

I found Justin on Upwork, and upon conducting several interviews with other candidates, it was clear that Rock the Rankings were best for the job

Describe the scope of their work in detail.

From the website migration side of the project, we touched on an array of different topics including 301 re-direct mapping, sitemap generation, and setup, Google Search Console crawling of sitemaps, data back-up, testing, and analysis, as well as other topics.

For the technical SEO items, we worked primarily on site speed, no-indexing, Google Search Console error resolution, schema setup, duplicate content, broken links, indexation, and canonicalization. Finally, for the Local SEO optimization piece, we covered GMB profile optimization, local landing page edits, as well as citation and local link building efforts.

What was the team composition?

The team composition from our side included the Associate Director of Marketing, a developer, as well as another member of our marketing department. From Rock The Ranking’s side, we primarily worked with Justin as the head point of contact for all deliverables and project-related tasks.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Regarding the website migration, we were able to successfully migrate over to the new CMS without any loss in traffic. This was extremely important to us, as we wanted to avoid the dreaded drop in rankings that many run into when migrating a website.

From the technical side, we were able to drop our site speed load times from the double-digits down to under the 3-second mark, which was another great accomplishment.

We also were able to ensure that all of our pages were properly being indexed in Google, including our key product pages. From the Local SEO standpoint, we were able to push up key properties into the Google three-pack, driving more calls and inbound visits to the website.

How effective was the workflow between your team and theirs?

Collaboration and workflows have always been seamless when working with the team at Rock The Rankings. They’ve always provided a clear statement of work as well as project timelines upfront and have always stuck to those.

We managed the workflow process primarily using the help of Google Drive, as well as Trello to ensure we were on track between our two teams. We can always rely on their team to be available for any questions that might arise, and they’re always flexible to jump on a call and walk us through where needed.

What did you find most impressive about this company?

What we found most impressive was their deep knowledge around technical SEO, the ability to help us execute the website migration piece without traffic loss, as well as their ability to help us optimize and improve rankings for multiple locations that we have set up for our businesses.

The communication channels are always open, they’re always willing to transfer knowledge to us where needed and are always on time with deliverables.

Are there any areas for improvement?

Justin was very open to all the asks we had and was able to provide new and out of the box solutions, his methods are evolving with the technology.

BACKGROUND

Please describe your company and your position there.

I am a content specialist at Toast, an all-in-one software and hardware company for restaurants. I run the production of content for our two company media properties, On the Line and Toast Resources.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rock The Rankings, and what were your goals?

We specifically brought on Rock The Rankings to assist with On-Page SEO optimization for On the Line. This also included some general assistance related to the overall content marketing strategy for our top-funnel content for both new and existing assets.

The primary goal for this project was to increase the position, visibility, as well as keyword targeting of our informational content pages in order to drive additional targeted search traffic to the website.

SOLUTION

How did you select Rock The Rankings and what were the deciding factors?

My team and I were very impressed with the level of research and detail that Rock the Rankings provided for each post we needed to be optimized.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Rock The Rankings was responsible for delivering in-depth outlines related to the on-page optimizations and changes on a page-by-page level. Their responsibilities included gap analysis and keyword/topical analysis, SERP analysis, and review of our Google Search Console to find and attribute the correct primary and secondary keyword usage to our content.

Additionally, they were also responsible for delivering new topic ideas for informational content, as well as structured outlines and analysis for those pages as well.

How many people from the vendor's team worked with you, and what were their positions?

We worked closely with their founder, Justin, throughout the project for all client calls and updates.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

With the completion of this project, we were able to make progress working through a large amount of our content property to optimize and ensure we’re doing everything possible to drive visibility and targeted traffic at the top of the funnel.

Upon review of the performance of these individual pages, we do see positive movements and new terms being gained which is giving our content additional traction when it comes to search traffic.

We plan to continue to monitor performance after completion of the project, so we can more clearly map back movement of our users through the funnel from these starting pages.

Describe their project management style, including communication tools and timelines.

The workflow was seamless between our teams - we found a great balance of using our own internal tracking and spreadsheets, and mixing those with the internal processes used by Rock The Rankings. Overall, their process for on-page optimization and structured outlines was very close to ours, so it was a great fit from the get-go.

What did you find most impressive or unique about this company?

The outlines that Justin created were thorough, showed his technical SEO savvy, and gave specific guidance so that we could pass the outlines on to our writers, who could then easily implement his recommendations. We learned a ton from his approach.

Are there any areas for improvement or something they could have done differently?

Nope! Thank you for your great work, Justin!

BACKGROUND

Please describe your company and your position there.

I'm am the Founder & CEO of an Adventure Travel Company based in NYC. We offer local day tours in NYC, Chicago, Boston and DC as well as international trips in Central America & the Caribbean. I founded the company in 2013.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rock The Rankings?

Our team brought on Rock The Rankings to work on optimization of our existing pages, content as well as to look at our overall Local SEO strategy and how we could gain more visibility in local markets where we offer our trips.

What were your goals for this project?

The goals for this project were to optimize existing pages to help them rank better in search, to drive more paying customers to the business from organic traffic, as well as to optimize our local listings on Google My Business to gain more search visibility for our local markets.

SOLUTION

How did you select Rock The Rankings?

Justin and I developed a relationship through the content creation arm of his business. I was so impressed with the work that I decided to expand on the relationship and contract them for SEO services.

Describe the scope of their work in detail.

Their team was responsible for dissecting our current search rankings and pages, and to find ways we could optimize and improve existing assets. This was the primary goal of the project.

The secondary part of this project was to optimize our Local SEO for better rankings through the use of best practices around local landing page creation, citations/links, as well as optimizing our overall profiles to be more attractive from a search perspective.

What was the team composition?

I worked closely with their founder, Justin, one-on-one throughout the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We see a lot of seasonality with our business, and also had the issues arise of the coronavirus pandemic which heavily impacted most businesses within the travel and tourism industry. With that being said, we still were able to see impressive results, especially from the local markets and Local SEO efforts we worked on together.

Looking at the metrics, for one primary location, we saw a respective increase of 650%+ increase in organic traffic and 100%+ for inbound phone calls coming from customers. For another location, we saw an over 1100%+ increase in organic traffic and 180%+ increase of inbound phone calls. Overall, we massively increased both our local market presence and inbound leads with their help.

How effective was the workflow between your team and theirs?

Justin and I have built a close relationship after working together on this project. We always had a very communicative and collaborative relationship.

What did you find most impressive about this company?

Justin's attention to detail and ability to find "low hanging fruit" as well as provide a solid plan for ongoing strategy. I've tried a lot of consultants and agency's in the fast and, frankly, he just delivers on his promises. The results speak for themselves!

Are there any areas for improvement?

Not really. Looking forward to contracting Justin and his team for another engagement and using them for my other properties and online businesses.

BACKGROUND

Please describe your company and your position there.

We are a premiere SaaS platform for in-person, hybrid, and virtual events, powering events for the world's leading brands including Forbes, Hubspot’s INBOUND, Dow Jones, Gainsight, and many more. I'm a Digital Marketing Manager responsible for our SEO performance, and well as other digital marketing channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rock The Rankings?

We’ve hired Rock The Rankings to come on board and help optimize our existing content to drive further search rankings for our service line, as well as for top-of-the-funnel informational content. Outside of that, Rock The Rankings has also been responsible for researching and developing strategy for new content creation and internal content marketing initiatives we’re currently running.

What were your goals for this project?

The primary goal for this project is to increase our search traffic, and revenue-driven through bottom of the funnel content. Our secondary goal is also to increase brand awareness and build linkable assets through top-funnel informational content. Overall, our key ROI for this project would be revenue, but we’re also looking at SERP positions and rankings for keywords across our pages.

SOLUTION

How did you select Rock The Rankings?

We selected Rock The Rankings based on their in-depth knowledge of both on-page SEO, as well as content marketing which was clear through an initial discovery call. Their testimonials, as well as experience working with other SaaS brands was also key in the decision making process.

Describe the scope of their work in detail.

We’re focusing heavily on keyword research, nailing down search intent, and creating detailed outlines that will allow us to cover relevant topics for both new and existing content.

What was the team composition?

We’re working primarily with Justin as our main point of contact between our team, and theirs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our project is more so in the initial stages, and we understand that changes take time to have an impact in search. A lot of our key pages are already ranking high on the first page of search, but we know through the optimizations and strategy that we’re putting in place, we will see huge jumps across the board once those changes are consumed and reflected in the search results - that also includes key new content we’re creating to support our services through top-funnel content.

How effective was the workflow between your team and theirs?

Their communication skills and delivery process has been seamless. We’re a big fan of their PM tracking through Google Drive, allowing our team to easily grab deliverables and keep up-to-date on timelines and new pieces of the strategy being delivered over time.

What did you find most impressive about this company?

They understand how SEO works, and which strategies to execute for different industries. During my search for the right partner, I already had a pretty clear idea about what was needed. Justin shared a very similar vision, and brought some additional great ideas to the table.

Are there any areas for improvement?

Nothing I can think of right now.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Associate at Prepory. My day-to-day includes of making sure all facets of our marketing department run smoothly including our website, traffic reports, marketing data, and social media accounts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rock The Rankings?

We hired Rock The Rankings to help implement and execute on search engine optimization to increase our search visibility, massively increase our search traffic, and to help drive more qualified leads to our business.

What were your goals for this project?

The goals for this project were simple:

• Drive more targeted search traffic to our college coaching and college counseling services
• Start creating high-quality content that adds value to our readership, and gives us search visibility to get potential customers into our funnel.
• Increase inbound leads coming from organic search
• Train our team internally on best practices related to both SEO and content marketing.

SOLUTION

How did you select Rock The Rankings?

We put up an UpWork ad for SEO experts with ample experience in building a brand from the ground up. After interviewing 2 other candidates, Rock The Rankings was by far the most qualified.

Describe the scope of their work in detail.

Rock The Rankings worked on all facets of SEO, including optimization, content marketing, link building, and training our internal marketing team on best practice.

What was the team composition?

We worked primarily with Justin as the main point of contact during the project. Justin worked closely with me, our internal marketing team as well as with our CEO for reporting and updates.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Rock The Rankings was able to massively increase our organic search traffic, as well as our visibility in search including both the local market as well as nationally across the U.S.

We saw over an 1100% increase in our organic traffic, with those users coming in being extremely targeted. We also saw a massive uptick of high-quality inbound leads for both sides of our business both locally and nationally thanks to their team’s efforts.

How effective was the workflow between your team and theirs?

The workflow between teams was extremely effective. Their team handled most of the heavily-lifting, and our team was predominantly responsible for the content creation process with their expertise and guidance.

We held weekly check-in meetings to make sure we were moving the ball each and every week and stayed in close contact otherwise via email where needed.

What did you find most impressive about this company?

Results - they walk the walk. Outside of that: communication, expertise, and their willingness to train our team on best practices to ensure we were able to replicate our huge success of working together consistently in the future post-engagement.

Are there any areas for improvement?

To be honest, the Rock the Rankings team was extremely responsive and considerate of our problems. I wouldn't change a thing.

BACKGROUND

Please describe your company and your position there.

Director of Operations

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rock The Rankings?

We specifically hired Rock The Rankings to take over and fully drive our content marketing campaign from strategy to full management of the end-to-end process. Their team is in charge of handling everything from brewing up the content ideas, to conducting the keyword and topical analysis all the way through to managing the writers to ensure we’re creating the best content out there related to our services.

What were your goals for this project?

Our goal for this project is to ensure that we’re creating evergreen content that both resonates with our users and provides a ton of value. At the same time, we want to ensure that we’re creating content that will appease the search engine gods, and reward us handsomely when it comes to ranking high in the SERPs.

SOLUTION

How did you select Rock The Rankings?

We looked at a bunch of firms and Justin came off as very experienced and had a very solid plan for how to grow our SEO.

Describe the scope of their work in detail.

Rock The Rankings is managing our full content calendar, the full keyword research and topic selection process, as well as building out structured outlines to guide our writers when it comes to content creation and the on-page SEO process.

What was the team composition?

We’re working primarily with Justin, who is in charges of the team over at Rock The Rankings.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve just kicked off our efforts in the past few months and understand that SEO and content marketing take time to see results. At the same time, we’re knowledgeable already on how the overall process works and what it takes to get results, and we’re extremely impressed by the work their team is putting in. We can say in full confidence that we’re going to be driving a ton of targeted traffic within the next half-year time period.

How effective was the workflow between your team and theirs?

Working with their team has been easy as pie. Clear communication, we’re all looped in using Slack and weekly status meetings to stay on top. We’re really big fans of their internal processes for managing both the content calendar and PM calendar using Google Drive. That let’s us easily check-in at any point in time, and easily find drafts, outlines or anything else we’re looking for - it’s running smooth like butter.

What did you find most impressive about this company?

They stick to their timelines and deliverables and have an amazing team!

Are there any areas for improvement?

They've done an amazing job.

BACKGROUND

Please describe your company and your position there.

We're a PPC Management agency, and I'm the owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rock The Rankings?

Our team has closely worked with the Rock The Rankings team specifically on projects involving Technical SEO, Content Marketing as well as on On-Page SEO.

We have an on-going relationship with them related to these activities and use them as an extension of our in-house marketing team for SEO related projects.

What were your goals for this project?

Our goal of this project was to bring on a knowledgeable agency which has a strong grasp on all facets of SEO, as well as a strong knowledge in the area of both on page optimizations, as well as content marketing.

We’ve built a strong relationship with their team, and look forward to our continued efforts on future projects related to search engine optimization.

SOLUTION

How did you select Rock The Rankings?

Justin, the founder over at Rock The Rankings, actually reached out to us and expressed interest in working together on digital marketing efforts.

Describe the scope of their work in detail.

We’ve worked closely between our teams on projects related to onpage optimization, content marketing, link building as well as technical SEO.

We continue to work with them on both internal projects, as well as external-based projects where we require some additional consulting and support to help fulfil search related efforts.

What was the team composition?

We work closely with Justin, our main point of contact at Rock The Rankings for everything SEO-related. Additionally, they provide support through their team’s internal strategy team that’s responsible for on-page and content marketing activities.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've really been happy with the approach and structure of the SEO work, and have been able to see results across several segments of their work.

How effective was the workflow between your team and theirs?

The communication as well as the workflow between both sides is frictionless. We’re closely in contact using Slack and Google Hangouts, and have daily interactions between the two teams to help stay on top of status and next-steps.

Overall, the combination of both teams has been a flawless experience.

What did you find most impressive about this company?

Their ability to come in and work together with our own internal projects with a very smooth transition. We’re working now in full effect across multiple projects related to both SEO and PPC.

Are there any areas for improvement?

Nothing that I can think of, no.