Axisvert

BACKGROUND

Please describe your company and position.

I am the Founder of Print Unique

Describe what your company does in a single sentence.

Print Unique helps small businesses create custom-printed products with low minimum order quantities, clear pricing, and a simple, approachable process.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Axisvert to accomplish?

• to make beautiful brand
• a lead collecting website

SOLUTION

How did you find Axisvert?

Online Search

Why did you select Axisvert over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Axisvert were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Brand Strategy & Positioning

• Clarified brand direction focused on accessibility, simplicity, and trust for small business owners
• Defined brand personality, tone of voice, and core messaging
• Positioned key differentiators: low MOQ, transparent pricing, and approachability

2. Website UX Strategy

• Structured user journeys based on how small businesses actually browse, compare, and decide
• Simplified navigation and page hierarchy to reduce friction
• Designed clear conversion paths for inquiries and orders

3. Website UI Design

• Clean, minimal interface aligned with brand values
• Consistent visual language (spacing, typography, color usage)
• Mobile-first layouts for real-world usability

4. Content & Messaging

• Website copy focused on clarity, relatability, and confidence
• Messaging that explains services without industry jargon
• Clear explanation of pricing, MOQ, and ordering process

5. Conversion Optimization

• Strategic CTA placement across key pages
• Visual and content cues to build trust and reduce hesitation
• Optimized layouts to guide users toward contact and quote actions

6. Brand System Foundation

• Defined visual direction for future marketing materials
• Consistent design rules to maintain brand clarity as the business scales
• Guidelines for imagery, tone, and layout usage

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Clearer value communication

Users now understand low MOQ, pricing, and the ordering process within the first few seconds of landing on the site—reducing confusion-driven drop-offs.

• Improved conversion readiness

Inquiry and quote requests increased after launch due to clearer CTAs, simplified user flow, and better service explanation.

• Reduced friction in decision-making

Simplified layouts and transparent messaging helped small business owners move faster from browsing to contacting.

• Stronger brand trust signals

The new visual identity and consistent messaging positioned Print Unique as professional yet approachable, increasing perceived credibility.

• Scalable brand foundation

Print Unique now has a clear brand and website structure that supports future service expansion without needing a redesign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Axisvert’s project management was clear, organized, and reliable. All deliverables were completed on time, communication was smooth throughout, and they were highly responsive to feedback—quickly adapting to our needs without slowing the project down.

What was your primary form of communication with Axisvert?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to combine strong design with real business thinking. Axisvert didn’t just execute requests—they asked the right questions, challenged assumptions, and made decisions that actually helped the business grow.

Are there any areas for improvement or something Axisvert could have done differently?

Honestly, there were no major areas for improvement. The process was smooth, communication was clear, and expectations were met throughout. If anything, involving them even earlier in strategic planning would have been beneficial.