Automat

BACKGROUND

Please describe your company and position.

 I am the Founder & CEO of a CMS and website template company.

Describe what your company does in a single sentence.

Our solution is a CMS, but more that that, it enables design of website templates in the administration area, through a production-ready visual interface, bringing design and implementation closer together.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Automat to accomplish?

• Create a premium brand identity that communicates technical credibility and clarity at first glance.
• Design a clear, powerful UI/UX for a complex editor so advanced features remain usable and discoverable.
• Build a scalable design system to keep the product consistent and speed up future feature delivery.

SOLUTION

How did you find Automat?

Referral

Why did you select Automat over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Automat were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Automat Studio led the full branding and UI/UX work from positioning and identity foundations to the product interface itself. Milan led the creative direction and was the primary point of contact throughout the engagement.
The work included defining key editor workflows, clarifying information architecture and interaction patterns, and building a reusable component library/design system. We received implementation-ready UI screens and documentation that reduced ambiguity during handoff and made delivery smoother for engineering.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The design system reduced ambiguity for engineering and cut rework by standardizing components, spacing, and interaction patterns.

Reusable UI patterns and documentation helped us ship new screens faster while keeping the interface consistent across the platform.

The redesign improved perceived product maturity and trust our solution now presents as a production-grade tool in demos and product discussions.

Core editor workflows became easier to navigate: clearer hierarchy, better feature discoverability, and less confusion during onboarding.

The design system reduced ambiguity for engineering and cut rework by standardizing components, spacing, and interaction patterns.

Reusable UI patterns and documentation helped us ship new screens faster while keeping the interface consistent across the platform.

Core editor workflows became easier to navigate: clearer hierarchy, better feature discoverability, and less confusion during onboarding.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent; structured milestones, clear communication, and fast iteration cycles. Milan was proactive when technical constraints appeared, proposing solutions that preserved the overall vision. Deliverables were consistently on time.

What was your primary form of communication with Automat?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Automat Studio combines high-end brand taste with real UX discipline and systems thinking. Milan can translate deep technical complexity into a UI that feels clear, deliberate, and scalable.

He felt like a true product partner, not just a design vendor.

Are there any areas for improvement or something Automat could have done differently?

Would not change anything. Collaboration was smooth and Milan’s insights were valuable beyond design execution.

BACKGROUND

Please describe your company and position.

 I am the Art Director / Director at a media company 

Describe what your company does in a single sentence.

Media / TV Production / Culture

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Automat to accomplish?

• Promotional materials, with a focus on the DVD cover/packaging. A key goal was to consistently translate the identity onto the physical edition and the main promotional touchpoints—especially through the DVD packaging design, as it is the “first impression” the audience holds in their hands and uses to immediately judge the tone and quality of the content.
• Create a recognizable visual identity for our series that feels contemporary rather than archaic, dignified, and fully aligned with the theme—communicating seriousness and atmosphere without clichés, especially important because the primary target audience was a younger population. Establishing the project’s visual identity. We wanted one of the series to have a recognizable visual language that feels contemporary rather than archaic, yet remains dignified and fully aligned with the theme. The goal was for the identity to carry the seriousness and atmosphere of the project without relying on expected clichés. This was especially important because the primary target audience was a younger population—less inclined to accept established forms and conventional solutions. Automat Studio succeeded in creating a modern design for a spiritual theme, without clichés.
• Design and full layout of the book (a ~250-page monograph + integrated DVDs). The book was conceived as a serious, approximately 250-page monograph with a clear structure, typographic hierarchy, and a spread rhythm that allows for easy reading—while carefully integrating photographs, quotes, and supporting elements. The edition also included two DVDs, with dedicated pockets integrated into the covers, so the goal was for the entire product to feel coherent and high-quality—both visually and functionally. The monograph achieved a strong rhythm and the gravitas of a publication built to last.
• The website was not a promotional site, but a complete web edition of the project: it contained the full content of the book, complemented by selected video clips from the series as illustration and an extension of the text. The goal was to organize a large volume of content clearly and transparently, and to ensure the digital experience felt as serious as the printed one—following the same art direction and visual identity as the monograph. Print and digital supported each other, with a special aim to use the digital edition to reconnect audiences with an older, printed medium—a connection the younger generation is gradually losing.
• Branding and digital presence for the series. In addition to the first series, Automat Studio was responsible for the full visual identity, promotional materials, and website for the documentary series.  The objective was to maintain a consistent aesthetic language across both series while giving each its own distinct character. The studio successfully translated the spiritual and historical depth of the icons into a modern digital and print format, ensuring that the marketing materials and the website served as an educational and immersive extension of the TV series itself.

SOLUTION

How did you find Automat?

Referral

Why did you select Automat over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Automat were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope included the complete design of the monograph (around 250 pages: layout, typography, structure, prepress preparation), cover design with an integrated solution for two DVDs via dedicated pockets, defining the project’s visual language (handwritten elements and storyboard illustrations as an integral part of the identity), and designing the website as an extensive multimedia edition that brings together the full book content and selected video clips from the series—under the same art direction as the printed edition. Everything worked as one unified whole rather than three separate projects. The scope also extended to the complete branding and web presence for a second series, applying the same rigorous art direction to ensure a unified brand family for our cultural projects.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcome was a distinctive and consistent visual identity that unified all formats of the project—fully appropriate and appealing both for the primary target audience and for other potential viewers/readers. The monograph and the website gained a mature, professional look ready for public presentation and distribution, while the physical edition (book with two DVDs in cover pockets) felt thoughtful, functional, and premium. The physical product gave the impression of a serious, collectible edition. A particularly successful element of the art direction was the integration of handwritten materials (storyboard drawings and costume sketches). Although some of these materials were created later, they were incorporated in a way that feels completely natural—adding warmth, creativity, and a “process” tone that modernizes the atmosphere without undermining the dignity of the theme.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project work was organized and efficient: iterations were fast, proposals were clear, revisions were executed precisely, and deadlines were met—with good flexibility when it was necessary to align a large amount of content across multiple formats.

What was your primary form of communication with Automat?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Most impressive was the ingenuity in art direction: they recognized that within a theme like this, “preparatory” materials (handwriting, sketches, storyboard drawings) could be used as an authentic narrative layer—and where such materials did not exist, they conceived and created new ones that felt completely natural. The handwriting and storyboard elements were not decoration; they were part of the story—without compromising the dignity of the theme.

Are there any areas for improvement or something Automat could have done differently?

No significant objections.

BACKGROUND

Please describe your company and position.

I am the Senior Program Coordinator of The Red Cross of Serbia

Describe what your company does in a single sentence.

The Red Cross of Serbia provides humanitarian aid, social protection, and life-saving education to vulnerable populations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Automat to accomplish?

• Transform "dry" and ignored educational materials into high-impact, engaging visual tools.
• Create a dual-pathway communication system for both adults and young children.
• Develop a visually universal language capable of being translated across 7+ languages.
• Make appealing and engaging educational materials for the Red Cross Volunteers

SOLUTION

How did you find Automat?

Referral

Why did you select Automat over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Automat were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope was extensive. Automat Studio delivered two distinct visual ecosystems:

 1) The “Prevention Package” (Adults/Adolescents): A complete visual identity using sophisticated photo-collage art direction. Deliverables included a comprehensive textbook for peer educators, educational board games (box, board, and cards—incl. Trafedo), posters, and supporting promotional materials.

2) “Miša & Maša” (Children): A child-friendly prevention system featuring character design, a comic-style large-format poster, coloring books, puzzles, a storybook, and the “1, 2, 3 From Home to School” board game. Every asset was modular, allowing for easier translation and adaptation across different formats and media.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reached 350,000+ people via peer education (as of Jul 2017) and localized into 7+ languages. The design delivered high-precision clarity for children, teens, and high-risk adults—across cultures and contexts.

A psychologically engineered education framework—metaphor + gamification—making a sensitive topic accessible without sensationalism. Materials were immediately usable in the field and built for repeatable nationwide rollout.

14+ years in active use with zero redesign—rare proof of ROI and timeless, world-class craft. Automat Studio turned institutional content into a prevention system that still sets the national benchmark.

 Reached 350,000+ people via peer education (as of Jul 2017) and localized into 7+ languages. The design delivered high-precision clarity for children, teens, and high-risk adults—across cultures and contexts.

Most notably, the framework was included in the Official State Report to the United Nations as a benchmark model. Evaluated by British and Danish Red Cross experts, it was officially recognized as a 'Global Best Practice' by the IFRC in Geneva. This level of recognition we got is unprecedented. 

A psychologically engineered education framework—metaphor + gamification—making a sensitive topic accessible without sensationalism. Materials were immediately usable in the field and built for repeatable nationwide rollout. 

Two premium-grade ecosystems (Adults/Adolescents + Children) delivered as modular toolkits—manuals, posters, and board games—optimized for fast localization and consistent delivery at scale.

Most notably, the framework was included in the Official State Report to the United Nations as a benchmark model. Evaluated by British and Danish Red Cross experts, it was officially recognized as a 'Global Best Practice' by the IFRC in Geneva. This level of recognition we got is unprecedented.

Two premium-grade ecosystems (Adults/Adolescents + Children) delivered as modular toolkits—manuals, posters, and board games—optimized for fast localization and consistent delivery at scale.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We worked directly with the Creative Director Milan, who acted as our lead strategist and designer, supported by his team. Project management was reliable throughout: deadlines were met, feedback cycles were efficient, and they were proactive in clarifying decisions and next steps.

What was your primary form of communication with Automat?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It’s rare to find a studio that combines world-class art direction with such deep empathy and strategic depth. Automat Studio has the ability to translate "invisible" social problems into a powerful visual language. They didn't just design books; they designed a psychological framework for education. The fact that their work from 14 years ago still looks modern and is being used across Europe and wider today is a proof of their exceptional craft. They were not just designers; they were deep-thinking strategic partners capable of translating ideas into breathtaking design!

Are there any areas for improvement or something Automat could have done differently?

Regretably we didn't have sufficient budget to involve them in every single program we run. Their impact is transformative.

BACKGROUND

Please describe your company and position.

I'm an executive of BITS Computers doo

Describe what your company does in a single sentence.

Buliding and developing Information Technology, Security & Infrastructure.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Automat to accomplish?

• Guide our visual evolution from a small IT firm (2006) to a multi-vertical group structure (2014-Present).
• Create a cohesive "Brand Architecture" that unifies diverse sectors: IT, Security, and Construction.
• Design a premium visual system for our physical assets, including heavy machinery fleets and industrial equipment.

SOLUTION

How did you find Automat?

Referral

Why did you select Automat over others?

• High ratings
• Great culture fit
• Good value for cost
• Strategic alignment & Long-term reliability

How many teammates from Automat were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our partnership with Automat Studio has spanned nearly 20 years. They have acted as our strategic creative partner through three key phases of our company's maturity: 
•Phase 1: Inception (2006 - NesCo): Establishing the foundational identity for our initial IT services business. 
• Phase 2: Transformation (2014 - Bits Group): A complete corporate rebranding when we expanded into a group structure. Automat Studio created a unified visual system that connected our IT sector with our new Security and Construction divisions. 
• Phase 3: Scale & Industrial Application (2019 - Present): A strategic update to support our heavy infrastructure growth. This focused on physical branding—applying our identity to large-scale assets, including our fleet of excavators, trucks, and field equipment. 
Since our operations are deeply integrated with partners like A1 and government contracts, we rely less on a public website and more on this physical brand authority that Automat Studio builds for us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Premium Market Positioning. Automat’s design ensures our physical fleet commands respect on-site. Whether for IT distribution or civil engineering, we now visually compete with top-tier international firms, establishing immediate trust with stakeholders. 
Increased Contract Win Rate. The professionalized identity was a key differentiator in securing high-value government and corporate tenders. The cohesive brand architecture validated our capacity to handle complex, large-scale infrastructure projects. 
Seamless Brand Scalability. Over 20 years, the brand system has effortlessly adapted to our expansion from a local IT shop to a multi-vertical enterprise. This long-term consistency has built cumulative brand equity that a fragmented approach would have missed.

Increased Contract Win Rate. The professionalized identity was a key differentiator in securing high-value government and corporate tenders. The cohesive brand architecture validated our capacity to handle complex, large-scale infrastructure projects.

Seamless Brand Scalability. Over 20 years, the brand system has effortlessly adapted to our expansion from a local IT shop to a multi-vertical enterprise. This long-term consistency has built cumulative brand equity that a fragmented approach would have missed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Automat Studio’s workflow is seamless. Despite the complexity of our requests—ranging from digital assets to vehicle wraps for heavy machinery—they deliver on time. We communicate directly, and they operate more like a strategic partner than a vendor, often anticipating our needs before we articulate them.

What was your primary form of communication with Automat?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to practice "Systems Thinking." It is rare to find a designer who can successfully brand a delicate IT product and a rugged construction project simultaneously. Automat Studio managed to create a brand language that connects these opposing worlds perfectly. They don't just make things look good; they understand the business lifecycle.

Are there any areas for improvement or something Automat could have done differently?

Nothing comes to mind. Over 20 years, they have consistently adapted to our growth.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of WODE AG

Describe what your company does in a single sentence.

I am the Founder and CEO of WODE AG, a bottled water manufacturing company with its own natural water source and production facilities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Automat to accomplish?

• Establish a clear and consistent corporate identity suitable for investor-facing and executive-level communication.
• Create a visual system that accurately represents WODE AG’s production capabilities and long-term business vision.
• Standardize external communication across presentations, website, and corporate materials.

SOLUTION

How did you find Automat?

Referral

Why did you select Automat over others?

Referred to me

How many teammates from Automat were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Automat Studio led the redesign of the WODE AG corporate identity, including logo refinement, visual identity, business stationery, and website design.
They also designed a wide range of investor and executive presentations used to communicate the company’s vision, production infrastructure, and long-term strategy to partners and stakeholders.
All deliverables were designed as a coherent system that could be consistently applied across different communication contexts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased consistency and clarity across all corporate and investor-facing materials.

The new corporate identity significantly improved our credibility with investors, partners, and external stakeholders.
It allowed us to present the company in a clear, professional, and confident way, aligned with the scale and seriousness of our production capabilities and growth plans.
We gained a level of clarity and credibility that matched the reality of our business.

Improved confidence in presenting the company to partners and stakeholders.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was reliable and well-organized. Automat Studio delivered all key assets on time and responded quickly to feedback and evolving requirements.
They worked closely with management and demonstrated a strong understanding of business priorities throughout the process.

What was your primary form of communication with Automat?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to understand manufacturing and investment-driven businesses and translate them into strong, credible corporate brands.
Automat Studio approaches branding as a strategic business tool, not just a visual exercise.

Are there any areas for improvement or something Automat could have done differently?

No significant areas for improvement. The collaboration was professional, transparent, and consistently aligned with our expectations.

BACKGROUND

Please describe your company and position.

I am an executive at Mediakons

Describe what your company does in a single sentence.

Mediakons is a media and creative agency focused on branding, visual storytelling, and organizing events for business, municipal, and cultural clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Automat to accomplish?

• Establish a strong, recognizable visual identity for Mediakons and its projects.
• Have a long-term design partner who can quickly turn vague or complex ideas into clear, production-ready designs for print and digital.
• Keep all our communications for campaigns, events, and cultural projects looking professional and consistent across channels.

SOLUTION

How did you find Automat?

Referral

Why did you select Automat over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Existing long-term collaboration and proven ability to solve complex design problems for us.

How many teammates from Automat were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Automat Studio handles our branding and most digital design needs as an extension of our company. Milan can take vague or complex problems and turn them into clear, practical designs – from visual identity and pitch decks to campaign graphics, websites, and other assets we rely on.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Their work has helped us present our projects and partners in a professional and recognizable way. We consistently receive positive feedback on how our materials look, and many designs are reused across campaigns and events because they work so well. Files are well prepared, and the final materials always look professional.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication is simple and efficient. We share the idea, context, and deadlines, and they come back with clear proposals that usually need only small refinements. They respect deadlines, understand production constraints, and are flexible when we have to move quickly. We see it as having a senior designer without hiring in-house.

What was your primary form of communication with Automat?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We’re most impressed by their ability to move between very different contexts – corporate, municipal, cultural, hospitality – while keeping each project visually coherent and appropriate for its audience. They care about details, from typography to print specs, and at the same time bring strong creative ideas that make the work stand out. We also value that we always work directly with Milan as the principal designer, rather than being passed to juniors, so the quality and accountability are always consistent.

If you need a long-term partner who can handle both creative direction and production-ready design across print and digital, Automat Studio is a very good choice.

Are there any areas for improvement or something Automat could have done differently?

The only thing we sometimes wish for is even more of their time, because we tend to send many different requests at once. Overall, we’re very satisfied with the collaboration.

BACKGROUND

Please describe your company and position.

 I am the Head of Digital Strategy of an education company 

Describe what your company does in a single sentence.

We manage and present cultural, educational, and public information content through digital platforms designed for both long-term access and everyday use.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Automat to accomplish?

• Build a clear and credible institutional portal capable of handling a large volume of archival, editorial, and public-facing content.
• Create a separate educational platform that would make a complex traditional subject more accessible and engaging, especially for younger audiences.
• Establish strong information architecture for deep hierarchies, cross-referenced content, and multi-layered navigation.
• Develop two distinct visual approaches: one centered on institutional clarity, the other on atmosphere and interpretive engagement.
• Create modular templates and publishing rules that would help our internal team maintain consistency over time.
• Present long-form and media-rich content in a way that supported deeper exploration without making the experience feel heavy.

SOLUTION

How did you find Automat?

Referral

Why did you select Automat over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Automat were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Automat Studio worked with us on two connected but very different digital projects. One was our main institutional website, which needed to serve as a clear, dependable public platform for a large volume of editorial and informational content. The challenge was not just visual design, but structuring complex material so it felt readable, organized, and sustainable over time. The second was a dedicated educational web project built around a complex traditional subject. We did not want a standard reference site, but an experience that would make the topic more approachable, especially for younger audiences, while remaining serious and respectful. What Automat Studio did especially well was recognizing that these projects required different design approaches. They brought clarity and hierarchy to one, and atmosphere and interpretation to the other, while maintaining a consistently high standard across both.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The main website gave us a much clearer structure for presenting a large and diverse body of content. Users were able to navigate topics, sections, and supporting materials with better orientation and improved content discoverability. The educational platform made a traditionally complex subject more approachable to broader and younger audiences. The second site stood out because it felt like a genuine digital experience, not just an archive of pages. Reusable templates and layout rules reduced manual formatting work and made publishing more consistent for our team. Together, the two projects gave our digital presence more credibility, coherence, and long-term usability.

Users were able to navigate topics, sections, and supporting materials with better orientation and improved content discoverability.

The educational platform made a traditionally complex subject more approachable to broader and younger audiences.

The second site stood out because it felt like a genuine digital experience, not just an archive of pages.

Reusable templates and layout rules reduced manual formatting work and made publishing more consistent for our team.

Together, the two projects gave our digital presence more credibility, coherence, and long-term usability.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their process was clear, reliable, and well structured. They met deadlines, handled feedback thoughtfully, and stayed focused on the broader communication goals behind the work. What I appreciated most was that they understood not only what we were asking for, but why we were asking for it, which often led to better solutions.

What was your primary form of communication with Automat?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to work convincingly in two very different modes. One project required order, hierarchy, and editorial discipline. The other required atmosphere, interpretation, and a more inviting entry point into a complex subject. Very few studios can do both equally well. They also approached design as a tool for clarity and access, not just appearance. In the educational project especially, their work helped make the material feel more open, engaging, and easier to connect with for people who were not already familiar with it.

Are there any areas for improvement or something Automat could have done differently?

Nothing significant comes to mind. This was thoughtful, high-quality work delivered with a strong sense of responsibility.