Atomic Revenue

BACKGROUND

Introduce your business and what you do there.

I’m the president and CEO of a software consulting firm. We've been in business for about six years and have helped over 200 companies build or buy off-the-shelf software systems in that time.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atomic Revenue?

We needed to get our brand out there and in front of more people, so we engaged with Atomic to enhance our overall digital strategy.

SOLUTION

What was the scope of their involvement?

Atomic took over several tasks related to digital marketing, from creating and managing our social media pages to maintaining and tweaking our websites. They also secured connections on LinkedIn, oversaw our Twitter and Facebook profiles, headed our newsletter campaigns, and marketed our regular events.

We turned to the team to write blogs around our success stories and other topics. They provided SEO services, so we leveraged that as well. We also asked them to create new marketing collaterals using the brand, theme, and taglines that we already had another agency do. 

Before they kickstarted everything, however, they conducted an audit of all of our digital assets to see what we already had in place, what needed to be improved on, and what else could be created. They essentially found the gaps in our strategy and helped us fill in those gaps over time. 

What is the team composition?

We worked with six people on a regular basis: a web designer, an SEO specialist, a social media manager, and a blog writer, a newsletter campaign manager, and a project manager.

How did you come to work with Atomic Revenue?

Atomic was engaged with other groups within our network, so we established our connection there. We learned more and more about them over time until the opportunity to seek their help finally came. What we liked about their team was that they looked at everything from a revenue generation standpoint. They tackled our marketing in a very strategic way that ensured a good ROI. 

How much have you invested with them?

We’ve spent around $100,000.

What is the status of this engagement?

We engaged Atomic in January 2017 and our partnership is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve definitely seen a larger number of website visitors since hiring Atomic. We’ve also successfully ranked for certain keywords along the line of mobile app development, specifically in the regions that we work in. Those are probably the biggest impacts that we’ve seen. 

How did Atomic Revenue perform from a project management standpoint?

They performed very well on this front. The people that I work with are very organized and focused on consistently delivering what we need. 

We utilize Google Drive to share all of the different types of assets like images, documents, and the like. I believe Atomic uses Asana within their organization.

What did you find most impressive about them?

What really stands out about Atomic is their follow-through practices. I’ve seen many companies talk big about how they can walk big, but fall short when it comes down to actually delivering on that promise. Atomic, on the other hand, consistently delivers good, solid results. They pay great attention to our individual and organizational needs. 

Are there any areas they could improve?

There is a type every now and then in our copies and content, but other than that, they’re pretty great at what they do. 

Do you have any advice for potential customers?

Be specific about your and goals and about what you're hoping to get from the engagement. It helps Atomic know, first and foremost, what it is that you need as a customer and how they can act on that.

BACKGROUND

Please describe your company and your position there.

I am the founder/owner of a professional services company which does team, leader, and culture development work.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atomic Revenue?

I hired Atomic Revenue to help establish initial brand messaging, collateral, and website design. They also performed a follow-on project which entailed adding detailed content on my services to my website.

SOLUTION

How did you select this vendor?

I hired them based on their stellar reputation in the market and the best-fit solution they designed. What they proposed was more targeted and creative than that of other vendors. Also, I felt I would have a better working relationship with their team members than other vendors I considered. 

Describe the scope of their work in detail.

After initial discovery, the team created the concepts for brand and messaging. I had the company name and logo mark already, and they expanded on this with messaging and graphics. This then set us up for website design. To drive lead generation, they created a free tool downloadable from the website. Additionally, they designed two pieces of collateral, a pocket collateral folder, and my business card.

What was the team composition?

I worked with a marketing lead on branding and messaging and a different lead and graphic designer on collateral, as well as two members of their digital team for website design.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was a huge success. Atomic Revenue was the missing link I needed to create my branding; they were instrumental in my launch success!  In my space, I earn business through referrals. The website not only establishes and communicates my value proposition, it fully differentiates and substantiates it.

How effective was the workflow between your team and theirs?

Very effective! I loved how they ran on a schedule, the cadence back and forth between their work, my work, and my review and approval was great. I was the only hindrance as sometimes I had to push out my delivery dates for content/information that I needed to provide to them. 

What did you find most impressive about this company?

They provided creativity, ease of access, and the ability to help me cut through our lack of expertise in their industry. They made things seem easy and non-intimidating

Is there any area for improvement or anything that could have been done differently?

I don't have anything to add in terms of improvement. I was very happy with the work and we still enjoy a very beneficial relationship with Atomic Revenue and its leadership to this day.