The Art of Business

BACKGROUND

Please describe your company and position.

I am the CEO of Kanata Plastic Surgery

Describe what your company does in a single sentence.

In our company we provides a range of surgical and non-surgical cosmetic procedures to enhance and rejuvenate one's appearance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Art of Business to accomplish?

• Our plastic surgery company recognized the need to revamp our brand image and improve our online presence.
• We wanted to position ourselves as a reputable and modern clinic in a highly competitive industry. We sought the expertise of The Art of Business to help us address these challenges and elevate our brand.

SOLUTION

How did you find The Art of Business?

Referral

Why did you select The Art of Business over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from The Art of Business were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Amanda and her staff's took on the role of brand strategist and content marketer for our plastic surgery company. The scope of involvement included developing a new brand strategy, designing a fresh logo, create compelling website content, and implementing a content marketing strategy across various platforms. The key deliverables include a new logo design, optimized website content, and a content marketing plan tailored to our target audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since working with The Art of Business, our plastic surgery company has experienced significant positive outcomes. Our conversion rate has improved by 20% resulting in substantial increase in leads and inquiries. Also, our user sessions rising by 50% and bounce rates decreasing by 30%. These metrics clearly demonstrate the impact their branding and content marketing efforts have had on our business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Art of Business excelled in project management, communication, and timeliness throughout our engagement. The team show a high level of professionalism and responsiveness, ensuring that all deliverables were met within the agreed time. Their ability to effectively communicate our brand's message were commendable, making the entire process smooth and efficient.

What was your primary form of communication with The Art of Business?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They’re a very creative and responsive team. Also, Amanda is key to our engagement — she glows among their staff. She’s amazing in reaching out to us whenever they need something.

Are there any areas for improvement or something The Art of Business could have done differently?

Nothing that I can think of off the top of my head?

BACKGROUND

Please describe your company and position.

I am the Global CEO of a legal company

Describe what your company does in a single sentence.

We are a multinational law firm providing comprehensive legal services to clients across various industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Art of Business to accomplish?

• We hired The Art of Business with the specific goal of enhancing our law firm's branding and establishing a strong professional identity in the market.

SOLUTION

How did you find The Art of Business?

• Online Search
• Clutch Site

Why did you select The Art of Business over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from The Art of Business were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work provided by The Art of Business was comprehensive. They conducted thorough research on our target audience and competitors, developed a unique brand strategy, designed a new logo and visual identity, created a brand style guide, and delivered a captivating website that showcased our expertise.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project were outstanding. We experienced a significant increase in brand recognition and received positive feedback from both existing and potential clients. Our website traffic and engagement improved substantially, leading to a noticeable growth in client inquiries and conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management by The Art of Business was impeccable. They consistently delivered all the items on time, displaying a high level of professionalism and responsiveness to our needs. Their clear communication and prompt actions greatly facilitated the smooth progress of the project.

What was your primary form of communication with The Art of Business?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us the most about The Art of Business was their ability to grasp the essence of our law firm's values and translate them into a compelling brand identity.

Are there any areas for improvement or something The Art of Business could have done differently?

To be honest, there are no areas for improvement that we can highlight. They exceeded our expectations throughout the branding process; we were thoroughly satisfied with their services.

BACKGROUND

Please describe your company and position.

I am the Field Marketing Manger of Splunk

Describe what your company does in a single sentence.

We provide software solution for collecting, analyzing , and visualizing machine-generated data for various operational and security purposes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Art of Business to accomplish?

• We hired The Art of Business to enhance our SaaS company's content marketing efforts and achieve specific goals, such as increasing brand awareness, driving traffic, and generating quality leads.

SOLUTION

How did you find The Art of Business?

• Online Search
• Referral

Why did you select The Art of Business over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from The Art of Business were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Art of Business provided exceptional scope of work that covered various aspects of content marketing. They conducted a thorough analysis of our target audience, industry trends, and competition. Their team created a comprehensive content strategy, including blog posts, articles, case studies, and social media content. Key deliverables also included engaging visuals, infographics, and optimized website copy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with The Art of Business yielded remarkable results. Our website traffic increased by 40% within the first quarter, with a significant boost in organic search rankings. Their content marketing efforts effectively generated a 25% increase in qualified leads, leading to tangible business growth. We also witnessed a substantial rise in brand engagement across our social media platforms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Art of Business excelled in project management. They delivered high-quality content on time, meeting all agreed-upon deadlines. Their team maintained clear communication channels, promptly responding to our needs and incorporating our feedback into the content creation process. Their professionalism and responsiveness greatly contributed to the smooth progress of the project.

What was your primary form of communication with The Art of Business?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us was their ability to understand our industry and tailor content that resonated with our target audience.

Are there any areas for improvement or something The Art of Business could have done differently?

Nope, there ain't any areas for improvement.

BACKGROUND

Please describe your company and position.

I am an executive at a transportation company

Describe what your company does in a single sentence.

We are company that specializes in providing innovative travel planning and booking solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Art of Business to accomplish?

• We hired The Art of Business to develop a strong brand identity that would differentiate our transportation company from competitors and attract new customers.

SOLUTION

How did you find The Art of Business?

• Online Search
• Clutch Site

Why did you select The Art of Business over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from The Art of Business were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included a comprehensive branding strategy tailored to our transportation industry. The Art of Business conducted extensive market research and competitor analysis to identify our unique value proposition. They then developed a visually appealing and cohesive brand identity, including a logo, color palette, typography, and brand guidelines. Key deliverables included the creation of marketing collateral, such as business cards, brochures, and a brand style guide.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Art of Business effectively captured our transportation company's essence through a compelling brand identity, which led to increased brand recognition and customer engagement. Our market share expanded, and we experienced a noticeable boost in inquiries and conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Art of Business demonstrated excellent project management throughout the engagement. They consistently delivered items on time and effectively communicated with us to ensure our needs were met. Their team was responsive, professional, and receptive to feedback, resulting in a collaborative and efficient working relationship.

What was your primary form of communication with The Art of Business?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to understand our transportation industry and translate our vision into appealing brand was what impressed us the most about The Art of Business.

Are there any areas for improvement or something The Art of Business could have done differently?

Throughout the project, we were extremely satisfied with The Art of Business's performance, and we didn't identify any areas for improvement or anything they could have done differently.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Coordinator

Describe what your company does in a single sentence.

We are company that specializes in providing high-quality dental products and services, catering to the oral health needs of the local community.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Art of Business to accomplish?

• We hired them to accomplish the specific goals of enhancing our healthcare company's online presence and increasing brand awareness through Social Media Marketing.

SOLUTION

How did you find The Art of Business?

• Online Search
• Referral
• Clutch Site

Why did you select The Art of Business over others?

• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from The Art of Business were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was comprehensive and well-defined. The Art of Business created engaging and relevant content, managed social media accounts across various platforms, and implemented targeted advertising campaigns to reach our desired audience. Key deliverables included regular social media posts, graphics, videos, performance reports, and a boost in our overall social media engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our healthcare company experienced a substantial increase in social media followers and website traffic. The engagement metrics, such as likes, comments, and shares, showed a noticeable uptick, indicating improved brand recognition and customer interaction. Additionally, the advertising campaigns yielded a notable rise in leads and conversions, positively impacting our business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Art of Business project management was exceptional. They delivered project on time and met all project milestones promptly. Communication with their team was smooth and efficient, as they were responsive to our needs and promptly addressed any concerns or queries.

What was your primary form of communication with The Art of Business?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us the most about The Art of Business was their ability to truly understand our company value and goals. Their creativity in generating engaging content and their data-driven approach to decision-making were commendable.

Are there any areas for improvement or something The Art of Business could have done differently?

There is no area to criticize about The Art of Business performance.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of Planswell

Describe what your company does in a single sentence.

We provided financial planning services and personalized financial advice to our customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Art of Business to accomplish?

• We hired them to accomplish the specific goal of improving the online visibility and search engine rankings of ourFintech company's website through their Search Engine Optimization(SEO) services.

SOLUTION

How did you find The Art of Business?

• Online Search
• Clutch Site

Why did you select The Art of Business over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from The Art of Business were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work provided by The Art of Business was comprehensive and well-defined. They conducted a thorough analysis of our website's current performance, researched relevant keywords, and implemented on-page and off-page optimization strategies. The key deliverables included keyword research reports, SEO-optimized content recommendations, backlink building initiatives, and regular progress reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project were impressive and demonstrated significant progress and success. Our website's organic traffic increased by 40% within the first three months of implementing the SEO strategies. Moreover, our search engine rankings improved considerably for targeted keywords, with many of them reaching the first page of Google search results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management provided by The Art of Business was exemplary. They delivered items on time and consistently kept us updated on the progress of the project. Communication was smooth and efficient, and they were always responsive to our needs and any inquiries we had throughout the process.

What was your primary form of communication with The Art of Business?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us was The Art of Business in-depth understanding of Fintech industry. They were able to tailor their SEO strategies to match the nuances of our business, which contributed to the remarkable results achieved.

Are there any areas for improvement or something The Art of Business could have done differently?

There is no area for improvement.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of an accounting and consulting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Art of Business?

I wanted to attract more customers to my business through brand enhancement.

SOLUTION

What was the scope of their involvement?

The Art of Business has been providing SMM services for us; they’ve been helping us with marketing our social media sites by creating a strategy. They send me their content proposals, and I review and accept them — The Art of Business mainly focuses on Facebook, Instagram, and LinkedIn posting and comment responding.

In addition, they’ve been helping us rebrand our company because we changed names; this includes a new logo, colors, and website. I told them what I wanted, and they ran with it to give me a presentation where we chose what we liked.

What is the team composition?

I’ve been working with 3–4 members of their team, including Amanda (CEO), a content manager, and art direction specialists.

How did you come to work with The Art of Business?

They were referred to me. After an initial conversation, they gave me a quote on the services they could provide, and I decided to work with them.

How much money have you invested in this partnership?

So far, we’ve spent $45,000 with them.

What is the status of this engagement?

We started working together in July 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’m satisfied with their services; I have an upcoming marketing project, and Amanda is helping me with that too.

How did The Art of Business perform from a project management standpoint?

For project management, we started using tools like Monday.com, but we didn’t like it, so we moved to phone calls and emails. The Art of Business constantly offers different ways to improve our marketing work.

What did you find most impressive about them?

They’re a very creative and responsive team. Also, Amanda is key to our engagement — she glows among their staff. She’s amazing in reaching out to us whenever they need something.

Are there any areas they could improve?

At first, they weren’t very clear and communicative with the billing and other management processes, but once Amanda took over, everything started going fine.

Do you have any advice for potential customers?

Ensure good communication so everyone has the necessary information for the project to succeed.

BACKGROUND

Please describe your company and your position there.

I am one of the co-owners for Austen Jewellers, we have been in business for 33 years and own a Jewellery Store in Okotoks Alberta

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Art of Business?

Marketing Strategy, Brand Development, SEO Services, Paid Advertising, Social Media, Strategy, Website Development, Email Marketing, Blogs, eCommerce, print materials etc....

SOLUTION

How did you select this vendor?

I met Amanda years ago and when my dad and I decided we wanted to hire a marketing agency Amanda and The Art of Business were our first choice.

Describe the scope of their work in detail.

We do monthly strategy meetings, they send us analytics and performance reporting every month, they create content and send it for approval and run ads for us on Google, Facebook and Instagram.

What was the team composition?

I work with Amanda mostly and then she has her designers and copywriters create the work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In 2020 when covid started and our store capacity was reduced to 5% we STILL saw an increase in sales and revenue - we were blown away and so grateful for the help of The Art of Business in such a stressful time.

How effective was the workflow between your team and theirs?

It has been great, I have no complaints - everything is on time and the communication is awesome, we always work a few months ahead which I love because that takes the stress away from me!

What did you find most impressive about this company?

I love the ideas we come up with together in our strategy meetings. they are creative and out of the box and really helps us to stand out in a very competitive industry.

Is there any area for improvement or anything that could have been done differently?

Sometimes the reporting takes longer than I want to come to me but when it arrives Im so happy with the results it doesn't really matter.

BACKGROUND

Please describe your company and your position there.

I own a home care business that has been in operation since 2001- we have a staff of 47 and service South Calgary and the Foothills Area. Our goal is to help seniors stay safe in their homes for as long as possible - we offer HCA services, homemaking, housekeeping, companionship and more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Art of Business?

The Art of Business helps me with everything, they created my brand, all of my print materials, they consult with me when I have questions or other marketing opportunities come up that I'm unsure about. They do all of my social media, have built my website, SEO services which have been incredible as well as paid advertising and job postings.

SOLUTION

How did you select this vendor and what were the deciding factors?

I wanted someone who knew what they were doing. Amanda has proven to be incredibly good at what she does.

Describe the project in detail and walk through the stages of the project.

I have been working with The Art of Business for many years, I have seen the business grow and get better and better every year and am so happy to have them helping my business out.

Amanda and I have a good relationship - I am able to call her anytime and she is there to talk marketing - she truly cares about the success of my business. I let them do their thing and place 100% of my trust in them - they do all of my social and advertizing and I get to run my very busy business.

How many resources from the vendor's team worked with you, and what were their positions?

I have had Client Managers work with me in the past but Amanda the CEO is generally my go-to - she gets things done!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I am getting 3-4 new clients a week - the SEO work they are doing and have done on my website has given me incredible results and growth. People comment all the time that they have seen my social posts and they really enjoy them.

How effective was the workflow between your team and theirs?

Very effective, I trust them 100% so the approvals are quick and I am able to focus on my business and let them do what they are amazing at. Everything is on time and very well done.

What did you find most impressive or unique about this company?

I am most impressed wth the results - like I said before I am getting 3-4 new clients a week, this kind of growth is unheard of and I am so happy to be working with The Art of Business.

Are there any areas for improvement or something they could have done differently?

Nothing that I can think of off the top of my head?

BACKGROUND

Introduce your business and what you do there.

I’m the owner of an interior design company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Art of Business?

We hired The Art of Business for our digital marketing needs.

SOLUTION

What was the scope of their involvement?

I worked with Amanda (Owner) on social media marketing, specifically for our Instagram page. We did some work on my website as well where we uploaded new articles and blog posts that were written for me. Apart from the online distribution of those articles, Amanda also helped me with some wordsmithing. I was able to bounce ideas off of her, and she streamlined my content creation thought process and templates.

We didn’t do much work on Google, but Amanda set up all of the on-site analytics for me.

What is the team composition?

I only collaborated with Amanda.

How did you come to work with The Art of Business?

I had met Amanda a number of years ago when she was still working with another company. I’ve been in touch with her since then, and I enlisted her help for this project because I found her extremely easy to talk to. We’re quite effective as collaborators, which is why I kept coming back to her.

How much have you invested with them?

I’ve spent close to $3,000 CAD (approximately $2,400 USD) at this point.

What is the status of this engagement?

We started working together right around February 2018. We’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our views have increased since Amanda made the adjustments to my website and content. I’ve also gotten a lot of positive comments about my Instagram grid; people have said that it’s very clean and looks really great.

How did The Art of Business perform from a project management standpoint?

We don’t necessarily manage the project, but we do work together in four-hour sessions. We go through the list of everything that needs to get done, and we carry out those tasks independently for a while. If I get stuck on something, we’ll book another session and do another batch of work. One could say we’re sort of on an on-call basis.

We communicate mainly through email, Microsoft Teams, and Zoom. We’ve met in person before the pandemic.

What did you find most impressive about them?

The best part about working with The Art of Business is Amanda’s personality. She's really easy to talk to and can easily grasp what I need. We got a lot done that way.

Are there any areas they could improve?

There is a bit of a disconnect with their accounting department. At some point, they wanted the payment extra, extra early and sent out too many reminders for it. I have raised this with Amanda, and we’ve gotten it all sorted out, which is good.

Do you have any advice for potential customers?

Send a list of items you want to get done ahead of time so that The Art of Business will know what your appointments will be about. The more organized you are with your tasks and questions, the better they’ll be able to prep for it. You’ll also be able to implement solutions quicker rather than spending time deciding on which tasks to do. It’s more cost-efficient this way.