Arnold Street Agency

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Coordinator of a food & beverage company 

Describe what your company does in a single sentence.

We create exotic fruit beverages that taste true to each fruit's DNA and provide consumers with a sense of bliss and paradise when consumed.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arnold Street Agency to accomplish?

• Raising brand awareness
• Raising awareness of new products
• Boosting our presence on digital channels

SOLUTION

How did you find Arnold Street Agency?

Online Search

Why did you select Arnold Street Agency over others?

Company values aligned

How many teammates from Arnold Street Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work encompassed the full influencer campaign lifecycle, from outreach and onboarding through to content approval and performance reporting.

1. Outreach & Onboarding:
   - ASA will collaborate with us to identify and engage a select group of influencers who align with campaign goals and the target audience. ASA will also source additional influencers if needed.
   - After reaching out to approved influencers, ASA will negotiate rates and terms, providing the brand deck and campaign brief to ensure alignment with our strategy.
   - Contracts will be issued, and ASA will address any questions influencers may have.

2. Content Creation & Approval:
   - ASA will supply influencers with detailed guidelines and expectations to ensure brand consistency.
   - Draft content submissions from influencers will be reviewed by ASA, ensuring alignment with our standards. ASA will then approve content or request revisions if needed.

3. Campaign Execution & Monitoring:
   - ASA will oversee the scheduled posting of approved content across agreed platforms.
   - Performance metrics—including reach, engagement, and conversion rates—will be tracked throughout the campaign.
   - ASA will provide regular updates and deliver a final campaign report, complete with insights and recommendations for us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We recently completed the first phase of our campaign with ASA, and the results were impressive! Their team drove exceptional engagement, delivering over 27,000 views on stories with nearly 1,000 interactions, while reels alone garnered more than 63,000 views and over 8,500 engagements. The metrics clearly show the effectiveness of their strategy and attention to detail in managing our brand presence. Highly recommend for brands looking to make an impact and reach a wider audience. Looking forward to seeing the results from phase two!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exceptional. Every deliverable arrived on time, and their customer service was outstanding. I was constantly kept in the loop, with frequent updates and proactive communication. They were incredibly responsive to our needs, handling even the smallest details with care and openness to feedback. It was clear they were committed to delivering a top-notch campaign and willing to pivot quickly when needed. I couldn't have asked for a better team to work with!

What was your primary form of communication with Arnold Street Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most about this company was their outstanding customer service. Their team was highly attentive, staying in constant communication and ensuring that every detail aligned with our goals. They genuinely cared about our feedback and adapted quickly whenever needed, making the entire process seamless and enjoyable.

Are there any areas for improvement or something Arnold Street Agency could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Senior Manager, Donor Marketing of CanadaHelps

Describe what your company does in a single sentence.

Canada’s best destination for donating and fundraising online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arnold Street Media to accomplish?

• Social Media Strategy
• Social Media Content Creation
• Social Media Management and Moderation

SOLUTION

How did you find Arnold Street Media?

Referral

Why did you select Arnold Street Media over others?

• Pricing fit our budget
• Other

How many teammates from Arnold Street Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social media strategy, content creation, moderation, management, and advertising.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Monthy reporting shares what's on track and off and what adjustments get made to re-align to goals. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and accountable. 

What was your primary form of communication with Arnold Street Media?

Virtual Meeting

What did you find most impressive or unique about this company?

The team's customer support and responsiveness are incredible.

Are there any areas for improvement or something Arnold Street Media could have done differently?

Nothing I can think of. 

BACKGROUND

Please describe your company and position.

I am the Assistant Property Manager of Colliers

Describe what your company does in a single sentence.

Property Management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arnold Street Media to accomplish?

• Website development
• Branding
• Digital Strategy

SOLUTION

How did you find Arnold Street Media?

Referral

Why did you select Arnold Street Media over others?

Good value for cost

How many teammates from Arnold Street Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Arnold Street Mdeia has developed our website in tune with our corporate branding.  The team has also created collateral for our digital directories, elevators and social media.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Greater engagement with our tenant and up kick on traffic to our website and social media.  
• Creating the polished look that we expect from our flagship site. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Thye always communicate in a timely fashion and are very responsive to our changes and feedback. 

What was your primary form of communication with Arnold Street Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their turnaround times and professional attitude were praiseworthy.

Are there any areas for improvement or something Arnold Street Media could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Owner and Designer of Pamela Lauz Jewellery

Describe what your company does in a single sentence.

Design and create custom wedding & engagement rings and custom fine jewellery

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arnold Street Media to accomplish?

• Attract New Clients Onine
• Improve Website Content
• Improve Social Media Content

SOLUTION

How did you find Arnold Street Media?

Direct Contact

Why did you select Arnold Street Media over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Arnold Street Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ASM created and continues to execute a multi-channel online marketing strategy to promote our jewellery design services. This includes the content creation and optimization of Google and Meta ads. The team also guided the creation of relevant landing pages on our website. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of Inquiries from Ads
• Revenue from Ads 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Emily and the team at ASM are extremely responsive. They've created a highly tailored ad strategy for my business and continued to optimize it.

What was your primary form of communication with Arnold Street Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Intelligent
• Creative
• Highly Responsive
• Accountable 

Most importantly, ASM is highly empathetic to the needs of my small business. 

Are there any areas for improvement or something Arnold Street Media could have done differently?

No. I'm delighted with their service and results. 

BACKGROUND

Please describe your company and position.

I am the Sr. Employee Experience Coordinator of Isaac Operations

Describe what your company does in a single sentence.

Performance improvement consulting firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arnold Street Media to accomplish?

• Manage our social media content and posting
• Increase our brand awareness through social media
• Manage our website

SOLUTION

How did you find Arnold Street Media?

Online Search

Why did you select Arnold Street Media over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Arnold Street Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Arnold Street Media manages our social media content creation and scheduling across different platforms, as well as running ads. They provide monthly analytics reports and suggestions to improve our strategy. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've been able to attract the right target market to our be engaged with our company's content and have increased our social media presence with more engagement, shares, and saves with people the content resonates with. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They schedule monthly calls, weekly email updates, and are available via other platforms (eg. Whatsapp). They always deliver on time and respond quickly.

What was your primary form of communication with Arnold Street Media?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed with their willingness to adapt to our company's needs and receive feedback from us to help maintain a social media presence that's aligned with our values.

Are there any areas for improvement or something Arnold Street Media could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Citron Hygiene

Describe what your company does in a single sentence.

Citron Hygiene is a large scale menstrual hygiene solutions provider.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arnold Street Media to accomplish?

• Implement new site
• Implement new branding
• Get leads and increase organic traffic

SOLUTION

How did you find Arnold Street Media?

• Online Search
• Other

Why did you select Arnold Street Media over others?

• Great culture fit
• Company values aligned

How many teammates from Arnold Street Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The company refocused our value proposition and offering, did a brand refresh, and required a new website.  We also needed leads and to build brand awareness and did several months of programmatic, Facebook and LinkedIn ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Mainly organic traffic and leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Arnold Street Media team is highly responsive and always delivers projects on time.  They are lovely people and fantastic at collaboration and execution.

What was your primary form of communication with Arnold Street Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are extremely strong at content and creative execution.  I loved their vision for our B2B brand. They made it engaging and exciting for our market.

Are there any areas for improvement or something Arnold Street Media could have done differently?

When they built our site, they had built other sites before but were still a relatively young agency.  We had some hiccups, but they always worked to figure things out with us.

BACKGROUND

Please describe your company and position.

I am the Product Specialist of Vogt Industries

Describe what your company does in a single sentence.

We are a Canadian company that source and manufacture international materials to provide the highest level of quality and craftsmanship in the bathroom and kitchen industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arnold Street Media to accomplish?

• To boost our brand awareness

SOLUTION

How did you find Arnold Street Media?

Online Search

Why did you select Arnold Street Media over others?

• Great culture fit
• Company values aligned

How many teammates from Arnold Street Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• To increase our follwoing on all social media platforms
• increase our brand awareness
• drive more traffic to our website 
• create blogs for the website.
• create promtional videos for our current and new lines 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• our instagram followers jumped from 700 to currently 11.6K 
• they refined our overal look and presence in various publications and social media platforms 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes they did deliver on time and were open to our critiques

What was your primary form of communication with Arnold Street Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by how personable everyone was.

Are there any areas for improvement or something Arnold Street Media could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Marketing and Business Development of Harvest Wagon

Describe what your company does in a single sentence.

Boutique, family-run business specializing in outstanding produce, unique and hard to find grocery products and delicious prepared foods.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arnold Street Agency to accomplish?

• Brand Awareness
• Store Traffic Increase

SOLUTION

How did you find Arnold Street Agency?

Online Search

Why did you select Arnold Street Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Arnold Street Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For the influencer collaborations, the objective was to enhance brand visibility and engage a broader audience through partnerships with relevant influencers in the food and lifestyle sectors. The work involved identifying suitable influencers, negotiating collaboration terms, and coordinating content creation to be shared on their social platforms. Key deliverables included a curated list of influencers with detailed audience analytics, finalized agreements, scheduled content such as posts and stories, and performance reports detailing campaign reach and engagement metrics.

The 40-year anniversary party aimed to celebrate the brand’s milestone with a grand event that featured customers, private chefs, and influencers. This involved comprehensive event planning including guest management, and catering arrangements, along with promoting the event through various channels like social media and email. Deliverables for this project included a detailed event plan covering all logistical aspects, promotional materials, and a post-event report with insights on attendance and guest feedback.

Monthly food photography shoots were planned to consistently produce high-quality visual content that supported the brand’s marketing initiatives. This included planning themes that aligned with current marketing goals, coordinating with photographers for shoot execution, and managing post-production to ensure images met brand standards. Deliverables consisted of a collection of edited high-resolution photographs, and an accessible image library for marketing use.

Social media management focused on maintaining and enhancing the brand’s presence across various platforms through strategic content creation, active engagement with followers, and detailed performance analytics. Tasks included developing a content calendar integrating outputs from other activities like influencer posts and food photography, regularly updating platforms, and engaging with the online community. Monthly deliverables featured an updated content calendar, performance reports with metrics such as follower growth and engagement rates, and strategic recommendations based on analytic outcomes. Each component of this scope was designed to ensure ongoing interaction with the audience, supporting both brand loyalty and expansion.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The influencer marketing efforts really shone. We had impressive results in terms of ramping up our brand's visibility and sparking engagement across our social media channels. It was exciting to see the likes, comments, and shares all rise, all thanks to the authentic and appealing content shared by our influencers. This engagement wasn't just noise—it translated into tangible outcomes, like more people visiting our store and an uptick in sales, clearly demonstrating the powerful impact of ASAs specifically selected influencers' reach and resonance with their followers.

As well, watching our social media follower count grow as the campaigns progressed was particularly rewarding. It was evident that we were not only reaching more people but also connecting with them in meaningful ways. This success was a real testament to the strength of the connections we were building through our influencer partnerships, making the whole effort feel more like a community growing together rather than just a marketing strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The relationship with everyone at ASA who was overseeing our campaigns had a very high level of professionalism and strong communication from the start. They consistently delivered all items on schedule, which was crucial in keeping our projects on track and ensuring that the execution aligned perfectly with our planned timelines. 

Their response to all of our needs was unparalleled as well. The agency was highly responsive, adapting quickly to any changes we required or challenges that emerged. For instance, if we needed a last-minute update to a campaign or had new ideas we wanted to implement, they were flexible in accommodating our requests. This responsiveness made our collaboration feel seamless and supportive, as they were always ready and willing to go the extra mile to ensure our satisfaction.

They were an invaluable partner in our marketing endeavours.

What was your primary form of communication with Arnold Street Agency?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive and unique aspect of ASA was their exceptional ability to blend creative storytelling with data-driven strategy. They would not only produce content that was visually and emotionally appealing but also perfectly optimized for performance metrics like engagement and conversion rates. Their expertise in using analytics to inform their creative decisions set them apart from other agencies. They continuously analyzed the effectiveness of their strategies in real time and used this data to refine and optimize future content, ensuring that each campaign was more successful than the last.

Are there any areas for improvement or something Arnold Street Agency could have done differently?

Nothing specifically relating to our business and marketing initiatives we took on with ASA.