ARINA DIGITAL

BACKGROUND

Introduce your business and what you do there? 

I’m the marketing communications manager for Telenity,  a telecommunications company. I report to the CMO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ARINA DIGITAL?

We were going through a corporate identity change and needed some branding and web design support.

SOLUTION

What was the scope of their involvement?

They designed our logo and helped us with our brand identity. We shared some design examples with them, and they collaborated with our internal designers to create something similar for our website. After that, they developed our website's frontend from scratch on WordPress, and we requested a simple and user-focused design from them.

They also created a video to describe our new corporate identity and the design changes we made, which are all part of our rebranding effort. In addition, they’re creating a marketplace app, and they’ll be handling our social media strategies in the near future.

What is the team composition?

We have three people on the video project, and there are three people on the website project.

How did you come to work with ARINA DIGITAL?

I searched for possible companies we could work with. In the end, ARINA DIGITAL was one of the most powerful companies that we saw because they had a very good understanding of technology companies.

How much have you invested with them?

We’ve spent $30,000.

What is the status of this engagement?

We began working together around January 2021, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website is great, and we see that the traffic is continually increasing. ARINA DIGITAL has a very good understanding of our business, especially the B2B aspect of our company. Most agencies are well-versed with the B2C domain, so I certainly consider their experience as valuable to our project.

How did ARINA DIGITAL perform from a project management perspective?

They are extremely responsive and any delays have been on our end and are usually regarding content collection and delivery. We use Trello, Basecamp, and phone to communicate.

What did you find most impressive about them? 

We’re impressed with their B2B knowledge and the friendliness of their team.

Are there any areas they could improve?

I don’t see anything that needs improvement at this time.

Do you have any advice for potential customers?

I highly recommend them to companies in the software industry.

BACKGROUND

Please describe your company and your position there.

I work as Chief Operating Officer in MBIS, which is one the largest SAP Gold Partners operating globally. Marketing is one of the functions that I am responsible for.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ARINA DIGITAL?

Our web site had serious issues including:

• Poor design and navigation features
• Single language
• Weak content
• Lack of SEO support

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched potential service providers and sent our RFI to 6 of them. We has series of meetings and short-listed the agencies to 3. We had further meetings and created a score sheet which Arina Digital came up as the best option to choose

Describe the project in detail and walk through the stages of the project.

We had several phases in the project:

1. Design: We created alternative wireframes, evaluated them selected the best one that meets our needs.
2. Structure: We created a sitemap and navigation structure
3. Content Generation: We created Turkish & English versions of the content that will be published in our new website.
4. Testing & Review: We tested and carefully reviewed the design and functionality of our website
5. Communication and Go-live: We have communicated that the new website is on air.
6. Post Implementation Phase: We detected few missing functions and added or corrected them

How many resources from the vendor's team worked with you, and what were their positions?

Arina Digital assigned 5 dedicated project members in total

1. Project Manager
2. Designer
3. Content Generator
4. Editor
5. Programmer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was managed very successfully and professionally. The look-and-feel design and navigation features gathered many admirations along with the rich content. Blog and customer success pages were excellent. Our traffic has increased by 50% in the first 6 months with the help of SEO features.

How effective was the workflow between your team and theirs?

The collaboration, cooperation and communication were great throughout the project implementation. Thanks to ARINA DIGITAL's project management approach, we can say that everything went smoothly.

What did you find most impressive or unique about this company?

1. Professionalism and methodologies
2. Industry know-how
3. Great design skills
4. Guidance and valuable recommendations

Are there any areas for improvement or something they could have done differently?

1. We couldn't finish some of the videos in day one, we could plan more effectively
2. We should have divided some of the pages as they are heavy to read.