Arbona

BACKGROUND

Please describe your company and position.

I am the IT director of Blitz-CineStar d.o.o.

Describe what your company does in a single sentence.

CineStar cinemas is a leading regional cinema operator providing premium movie entertainment experiences through modern multiplex cinemas, advanced projection technologies, luxury seating, diverse food and beverage offerings, loyalty programs, private screenings, corporate events, and on-screen advertising services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arbona to accomplish?

• Strengthen the online channel of the leading cinema chain in the region across four markets (Croatia, Bosnia and Herzegovina, Serbia and Kosovo): grow organic visibility for film, showtime and cinema searches, drive more online ticket sales from organic search, keep a large, frequently changing multi-domain website technically healthy, and ensure reliable measurement of e-commerce revenue across web and mobile apps.

SOLUTION

How did you find Arbona?

Referral

Why did you select Arbona over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Arbona were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ongoing SEO and analytics partnership covering four country domains (.hr, .ba, .rs and .eu). Key Metrics: Organic clicks, impressions and average position per market; organic sessions, transactions and revenue in GA4 year over year; keyword rankings against competitors per market; indexation health and Core Web Vitals; accuracy of e-commerce tracking (ticket and food & beverage sales) reconciled with the sales system; brand visibility and share of voice in AI answers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased web traffic by 40% and increased spent per visitor 30%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Arbona team was a delight. They delivered on time and above expectations. Their communication was clear and they showed us what and how can be done better.

What was your primary form of communication with Arbona?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most is how well Arbona combines technical SEO and analytics expertise. Managing four country domains with constantly changing film pages is complex, and they handle it proactively, catching issues after our releases and keeping all markets aligned. Their e-commerce tracking across web and mobile apps gives us data we can trust, and they keep us ahead with AI visibility (GEO). They work as an extension of our team, not an external vendor.

Are there any areas for improvement or something Arbona could have done differently?

Nothing major. Monthly reports could include more prioritized takeaways per market, with a clearer split between quick wins and longer-term technical fixes.

BACKGROUND

Please describe your company and position.

I am the Digital business and represented brands director of a pharmaceutical wholesaler.

Describe what your company does in a single sentence.

Wholesaler in pharmaceutical industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arbona to accomplish?

• Grow pharmeria.hr, the online pharmacy of a leading Croatian pharmaceutical wholesaler, into a profitable and scalable e-commerce channel
• increase online revenue and completed orders
• improve the efficiency of paid media spend across Google and Meta, and build lasting organic visibility for OTC medicines, cosmetics and health products in a highly competitive market

SOLUTION

How did you find Arbona?

Online Search

Why did you select Arbona over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Arbona were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key Metrics: Year-over-year growth in total webshop revenue and transactions; return on ad spend (ROAS) and conversion value on Google Ads and Meta; organic sessions, organic revenue and rankings for non-branded product keywords; data accuracy between GA4 and the client's ERP order records. Project Description: Full-service digital marketing for a pharmacy e-commerce webshop. SEO: technical SEO requirements and audits coordinated directly with the client's development team (indexable brand pages, heading structure, crawlability), category description guidelines and prioritization across 157 categories, and monthly health-themed blog content to grow organic visibility for non-branded product searches. Google Ads / PPC: account management across Search, Dynamic Search Ads and Performance Max, with a strategic shift away from branded keywords toward generic and performance campaigns once organic was able to capture branded demand. Meta (Facebook & Instagram) Ads: full-funnel campaigns including Advantage+ prospecting, retargeting and catalog sales, plus seasonal promotions such as the shop's birthday campaign. Work also covers conversion tracking, GA4-to-ERP data reconciliation, server-side tracking consulting, and a combined monthly Google Ads, social and SEO report with continuous optimization toward revenue and ROAS goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Year-over-year growth in total webshop revenue and transactions; return on ad spend (ROAS) and conversion value on Google Ads and Meta; organic sessions, organic revenue and rankings for non-branded product keywords; data accuracy between GA4 and the client's ERP order records

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team delivers on time, resloves problems quickly and proactively offers improvements

What was your primary form of communication with Arbona?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are a very professional team with a great work culture.
Are there any areas for improvement or something Arbona could have done differently?

Arbona already works on areas for improvement, they seek feedback from us

BACKGROUND

Please describe your company and position.

I am the Marketing of Pinel Krk d.o.o.

Describe what your company does in a single sentence.

Pinel Krk is a Croatian retail and e-commerce company offering a wide range of products for home, garden, construction, maintenance, and professional use. Our assortment includes tools and equipment, pool equipment and chemicals, plumbing supplies, paints and coatings, protective equipment, and specialized equipment for olive growing and harvesting. We serve both individual and professional customers through our retail store on the island of Krk and our webshop, delivering products across Croatia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arbona to accomplish?

• Turn the Pinel Krk webshop into a profitable online sales channel: increase qualified traffic and orders across the paints, tools, safety equipment and garden assortment, raise average order value, improve return on ad spend on Google, and build lasting organic visibility beyond the island of Krk on the national Croatian market.

SOLUTION

How did you find Arbona?

Online Search

Why did you select Arbona over others?

• High ratings
• Company values aligned

How many teammates from Arbona were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

End-to-end SEO and Google Ads for a hardware and building materials retailer's e-commerce webshop. SEO: technical audits and fixes, on-page optimization, category and product content, meta tags, internal linking, structured data and ongoing keyword tracking to grow organic visibility for paints and coatings, hand and power tools, work protection equipment, garden, pool and plumbing products. Google Ads / PPC: account structure and management across Search and Shopping (Performance Max), product feed optimization, bidding and budget management, plus seasonal campaigns tied to the construction and gardening season. Work also covered conversion tracking setup, analytics and monthly performance reporting, with continuous optimization toward revenue and ROAS goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Online revenue growth and more completed transactions; higher return on ad spend (ROAS) on Google Ads with lower cost per acquisition; growth in organic sessions and keyword rankings across product and category pages; improved conversion rate and average order value.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been very professional and reliable. Tasks and agreed deliverables are completed on time, and communication is clear and responsive. They are always available when we have questions or need additional analysis, and they adapt quickly to our needs and priorities. We especially appreciate their proactive approach, regular reporting, and willingness to explain results and suggest improvements.

What was your primary form of communication with Arbona?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most is their combination of expertise, responsiveness, and genuine understanding of our business. They don't just provide reports and data – they help us understand the results, identify opportunities, and suggest practical improvements. We also appreciate their proactive approach and the feeling that they work as an extension of our team rather than simply as an external agency.

Are there any areas for improvement or something Arbona could have done differently?

At this point, we haven't identified any significant areas for improvement. The cooperation has been smooth, communication is open, and whenever something needs to be adjusted, it is handled quickly and professionally.

BACKGROUND

Please describe your company and position.

I am an executive of Sophos Lab Rijeka

Describe what your company does in a single sentence.

We are company which is selling gaming consoles, games, figures and TCG cards with tournaments also

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arbona to accomplish?

• Grow online sales for Sophoslab, an e-commerce retailer of gaming consoles, trading card games (Pokemon, Yu-Gi-Oh!, Magic: The Gathering, One Piece and others) and gaming accessories, by driving qualified traffic to preorders, new releases and seasonal promotions, and by building an engaged community around in-store events such as TCG prereleases and tournaments.

SOLUTION

How did you find Arbona?

Online Search

Why did you select Arbona over others?

• High ratings
• Good value for cost
• Company values aligned
• Other

How many teammates from Arbona were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ongoing digital advertising and social media management for a gaming and collectible trading card webshop. Google Ads: Search and Shopping campaign management built around product and category demand (consoles, TCG boosters and boxes, accessories), continuously optimized toward revenue and transactions, currently the account's top-performing channel by revenue. Meta (Facebook and Instagram) Ads: conversion and catalog-based campaigns for product launches and promotions, plus regular boosting of organic posts and Reels to support reach and engagement. TikTok Ads: Catalog Sales campaigns promoting the product catalog and client-supplied video content, a channel that has grown quickly and started generating direct transactions. Social media coordination: scheduling and boosting content tied to product drops and community events (e.g. TCG prerelease tournaments), kept in sync with the client's marketing calendar.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

webshop and sales are growing up

Describe their project management. Did they deliver items on time? How did they respond to your needs?

everything was delivered on time and we are in constant contact

What was your primary form of communication with Arbona?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The approach is personal and highly professional. They listen to the needs of the users, monitor my work and recommend what new things should be done. They often organize work gatherings where you can exchange experiences with other companies that use their services.

Are there any areas for improvement or something Arbona could have done differently?

there are none for now

BACKGROUND

Please describe your company and position.

I am the Head of Marketing and PR of Svjetlost Eye Clinic

Describe what your company does in a single sentence.

Svjetlost Eye Clinic is a world-renowned ophthalmology center

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arbona to accomplish?

• Grow the number of qualified patient enquiries and booked consultations for Svjetlost Eye Clinic across its Croatian, Slovenian and Bosnian markets, covering laser vision correction, cataract and lens surgery, and diagnostic examinations. Reduce the cost of acquiring each enquiry while expanding reach into newer channels, strengthen the clinic's brand presence in a regulated healthcare category, and carry that performance safely through the launch of a new website.

SOLUTION

How did you find Arbona?

• Online Search
• Referral

Why did you select Arbona over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Arbona were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Multi-market digital marketing for a specialist ophthalmology hospital group operating clinics in Zagreb, Split, Slovenia and Sarajevo, with a separate account, language and budget structure for each market. Google Ads / PPC: account restructuring by service line and market across Search and Performance Max, plus a YouTube video layer, with continuous bidding, budget and search-term management aimed at lowering cost per enquiry. Meta (Facebook & Instagram) Ads: always-on traffic and awareness campaigns, post promotion, creative direction and audience strategy, with budget split managed between the two platforms. TikTok and Reddit: campaign setup and scaling in newer channels to reach audiences the search channels do not, measured against the same enquiry benchmarks. SEO: keyword and content work for core ophthalmology services, meta tags, and the technical side of the new website launch including redirect mapping and indexation. Work also covered conversion tracking, per-market Looker Studio dashboards and monthly performance reporting with recommendations for each following month.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Volume of enquiries and appointment requests as conversions, cost per conversion and cost per click by market and by channel; total website sessions and organic sessions; keyword rankings for core ophthalmology services; reach, engagement and follower growth on social platforms; and the balance of contribution between paid, organic and social traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Arbona team is consistently excellent. They are detail-oriented partners who treat clients with great respect, share their expertise generously, and provide guidance every step of the way. Their management approach is defined by transparency and reliable delivery. 

What was your primary form of communication with Arbona?

Virtual Meeting

What did you find most impressive or unique about this company?

Andrej is the team's key asset. He manages all operational details seamlessly and keeps clients fully informed. His attention to detail and problem-solving ability are exceptional, and he addresses issues promptly. What makes them truly impressive is their relentless commitment to continuous improvement and delivering excellence consistently.

Are there any areas for improvement or something Arbona could have done differently?

For now, we cannot find anything. 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a software development company. We focus on business process automation, UX/UI design, and scalable digital solutions to help businesses grow and operate efficiently.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Arbona?

We needed support with SEO and analytics for our client, for whom we delivered an e-commerce platform. The big challenge was replacing an existing website with a new one, which required a lot of care.

SOLUTION

What was the scope of their involvement?

Arbona has helped us with keyword research, redirects, setting up analysis, and providing SEO optimization suggestions for technical SEO. The team has also worked on the menu, redirects, URL, and data structure before going live with the new platform. Arbona has provided written reports, technical documentation, and implementation documentation, which we’ve used with our technical team.

What is the team composition?

We’ve worked with 2–5 teammates from Arbona.

How did you come to work with Arbona?

We found them through an online search and a referral. We chose them over other options because they had high ratings, a great culture fit, and aligned company values.

How much have you invested with them?

We’ve spent less than $10,000.

What is the status of this engagement?

We started working with them in February 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Arbona has delivered documents, page speed optimization, and technical SEO and structure work of top quality. Although we don’t have any specific metrics or data points yet, I believe the qualitative improvements will be huge.

How did Arbona perform from a project management standpoint?

They deliver on time and have great communication. We communicate through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Arbona’s technical knowledge, openness to suggestions, collaborative spirit, and transparent communication are impressive.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the PR, Marketing of AMBITIO COLLEGE, adult education institution

Describe what your company does in a single sentence.

We are Ambitio College, an adult education institution offering requalification, professional development and vocational training programs for working in health industry such as dental medicine and pharmacy but also we are doing workshops and e-courses. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arbona to accomplish?

• Advertising, Social Media Marketing, Digital Strategy

SOLUTION

How did you find Arbona?

Online Search

Why did you select Arbona over others?

High ratings

How many teammates from Arbona were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The goal of this project was to grow qualified enrollment inquiries for Ambitio College, an adult-education institution offering requalification, professional development and vocational training programs (healthcare occupations such as dental assistant and pharmacy technician, tourism and hospitality roles, workshops and e-courses) by driving targeted traffic through Google Ads and Meta and building program awareness among working adults considering a career change.

The key deliverables were qualified lead volume from Google Ads and Meta (form submissions, calls, email inquiries), cost per lead across both channels, session and traffic growth (MoM and YoY), and reach and engagement on boosted social content.

Google Ads: Search campaign management structured around individual program categories (healthcare requalifications, professional development courses, vocational and tourism training, workshops), continuously optimized toward qualified enrollment inquiries. Meta (Facebook and Instagram) Ads: lead-generation and awareness campaigns promoting specific programs and enrollment deadlines, alongside boosting of organic content to support reach among the target adult audience. The engagement also included GA4 conversion tracking audits to ensure lead reporting accurately reflects genuine enrollment inquiries rather than inflated engagement signals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Met all project milestones ahead of schedule

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very productive and efficient. The solves required for the project were delivered in a very short time. The exchange of information during the project was very fast and effective. We received answers to all our questions and concerns in a short time. As a team, they always meet all deadlines as we previously agreed. In accordance with the project objectives, they proposed suggestions during the campaign to improve or strengthen the results.

What was your primary form of communication with Arbona?

Email or Messaging App

What did you find most impressive or unique about this company?

They seem like a well-coordinated team. What sets them apart is their sense of client service and their ability to recognize what they want and need. What sets them apart is their extensive knowledge and the necessary qualifications for various projects and purposes. We especially emphasize the presentation part.

Are there any areas for improvement or something Arbona could have done differently?

We are satisfied with the service they currently provide to us as clients and we hope for long-term cooperation.

BACKGROUND

Please describe your company and position.

I am the CEO of a web design and development company 

Describe what your company does in a single sentence.

We are a company with many years of experience in web design, website design and programming of various types of web and mobile applications for leading Croatian and international companies as well as government institutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arbona to accomplish?

• SEO optimization

SOLUTION

How did you find Arbona?

Referral

Why did you select Arbona over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Arbona were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO optimization for our company web site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of new clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They all delivered everything as agreed meeting all deadlines.

What was your primary form of communication with Arbona?

In-Person Meeting

What did you find most impressive or unique about this company?

They didn't overpromise as others would do.

Are there any areas for improvement or something Arbona could have done differently?

None.