Apptuitive

BACKGROUND

Please describe your company and position.

 I am the VP of Growth of a medical company 

Describe what your company does in a single sentence.

We're the only FDA Cleared, temperature-based birth control app that can help women prevent or plan pregnancy without hormones.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apptuitive to accomplish?

• Manage app storefront images and descriptions across Google Play and Apple App Store
• Optimize conversions within the Google Play and Apple App Stores
• Generate creative to be featured in app store screenshots

SOLUTION

How did you find Apptuitive?

Other

Why did you select Apptuitive over others?

• Good value for cost
• Other

How many teammates from Apptuitive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Full Cycle ASO Management: 
  • Competitor Research 
  • Keyword Rank Monitoring 
  • Category Rank Monitoring 
  • Ratings & Reviews Monitoring
• Monthly Reports:
  • Progress tracking across all platforms 
  • Product Insight (as needed basis) 
  • Details on what we’re working on and what we’re working towards 
• App Store Intelligence:
  • Market intelligence 
  • Competition monitoring 
  • Keyword data 
    • Historical data 
    • Keyword impact 
    • Organic installs per keyword 
    • and more 
  • Apple & Google integrations 
• Conversion Rate Optimization:
  • Custom Product Pages 
  • Product Page Optimization
  • A/B tests 
    • Metadata 
    • Creative

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Uplift in installs and conversion rate to paid users within the app store.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All of our items were delivered as promised and on time, and the team was very responsive to our ad hoc requests and questions on Slack.

What was your primary form of communication with Apptuitive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Friendly, helpful, and knowledgeable, the Apptuitive team was a pleasure to work with during our engagement. They also felt invested in our brand and its success.

Are there any areas for improvement or something Apptuitive could have done differently?

My only feedback would be for them to push our internal teams to test larger impact items and take more "big swings" with our creative.

BACKGROUND

Please describe your company and your position there.

I'm the Technical Lead of a nonprofit startup providing young people a platform for better sexual education.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apptuitive, and what were your goals?

We are in a growth phase. We are looking to understand our current user acquisitions. We were looking to create user stories, to find our user channels, and build our keywords to focus on.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had a word of mouth reference. They were highly recommended.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We met for a discovery call. We discussed strategy, steps to accomplish, and goals at each stage. We were to gain access to an app market analysis tool, to compare keywords of our competitors and build our own list of keywords to focus. These should include long-tail and short-tail keywords. Then build out our app store listing to include the top keywords we want to focus on.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a digital marketing specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have yet to implement the suggestions.

How effective was the workflow between your team and theirs?

The in-person meeting was fruitful. There was plenty of preparation on our end, and the Apptuitive representative was ready to keep moving us forward on the marketing ladder.

What did you find most impressive or unique about this company?

They were personable and they shared our vision. As a nonprofit, it is reassuring to feel like others have our back.

Are there any areas for improvement or something they could have done differently?

Nothing.

BACKGROUND

Please describe your company and your position there.

VP Marketing, Business Services Company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apptuitive?

Everything from launch to continued growth of our app. Apptuitive provided advice and executed app store optimization for iOS and Android and app digital marketing launch and growth strategies.

SOLUTION

How did you select this vendor?

We were exploring several app marketing agencies, but after interviewing with Apptuitive, we found they were most interested in actually understanding our company and achieving our app growth goals.

Describe the scope of their work in detail.

During our onboarding, Apptuitive did an in-depth analysis of keywords, etc. for our app store optimization. They provided us with a deck full of valuable findings. We then moved ahead with our digital asset materials, they developed the creative and launched our campaigns. Overall a very smooth process.

What was the team composition?

I've worked closely with Carissa, and she is amazing. She provided us with so much information and was always available for support.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our app immediately started ranking for some of our top keywords and we were very happy with our CPA. We've absolutely seen an uptick in downloads, thanks to Apptuitive.

How effective was the workflow between your team and theirs?

Very effective. Their team is super responsive, and we've never had issues with any deliverables.

What did you find most impressive about this company?

Apptuitive... I can't say enough about this savvy app marketing agency, we are nothing but impressed with the entire Apptuitive team! If you have an app, they are a must hire! They completely understood our product, our company, and our voice and were able to portray that in all our app campaigns. We are also pleased with their timely communication, knowledge, reporting and support!

Is there any area for improvement or anything that could have been done differently?

Only positive feedback about Apptuitive.

BACKGROUND

Please describe your company and your position there.

I am the Strategic Communications Manager at a wine technology startup based out of DC.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apptuitive, and what were your goals?

Launching a new app and doing all creatives, keyword, and optimization in-house, we wanted an agency to audit our app store listing pages.

SOLUTION

How did you select this vendor and what were the deciding factors?

I searched online for solutions, found their website, and after meeting with their founder who outlined their services and price points, I hired Apptuitive.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had one sicovery call to discuss goals and objectives before confirming the proposal details and signing a contract. We provided their team with all needs for the audit and their team got back to us with the complete report within 2 weeks!

How many resources from the vendor's team worked with you, and what were their positions?

The founder and two lead ASO reps worked with our team to complete the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After implementing app store listing metadata changes, we're seeing an increase in our organic ranking for major keywords within our niche. We still have to implement other changes within the month, but we're confident we'll see increased performance.

Describe their project management style, including communication tools and timeliness.

Email was our main form of communication. Timeliness was always quick.

What did you find most impressive or unique about this company?

The entire team is extremely knowledgeable within their field. They're adamant on keeping up with the most up-to-date ASO practices.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the CMO for a gaming company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apptuitive?

App-store optimization for a mobile game launch.

SOLUTION

How did you select this vendor and what were the deciding factors?

I initially selected Carissa via Upwork and was immediately sold after our initial call. She's clearly an expert in her craft. She's solutions-oriented and forward-thinking.

Describe the project in detail and walk through the stages of the project.

Mobile game launch. Carissa and her team provided a very clear request for briefing materials. Upon receipt they took about one week to digest the materials, conduct market research and deliver an ASO plan. There were a few rounds of minor revisions, but overall, Apptuitive delivered a strong and thoughtful plan on the initial delivery.

How many resources from the vendor's team worked with you, and what were their positions?

I had direct contact with Carissa, the company's founder.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Upon launch we immediately ranked for over a dozen keywords in iOS and seven more in Google Play. Now that we're over one week into launch we're currently ranking the top 100 for 29 organic keywords in iOS and 18 in Google Play. And that is with essentially no marketing beyond app-store optimization.

How effective was the workflow between your team and theirs?

Perfect. Carissa is very responsive and thoughtful in her answers.

What did you find most impressive or unique about this company?

Their subject matter knowledge in app-store optimization. The results speak for themselves!

Are there any areas for improvement or something they could have done differently?

Honestly, nothing. And I don't say that lightly. Apptuitive has been an absolute pleasure to work with.

BACKGROUND

Please describe your company and your position there.

Our app allows users to create short video messages/stories remotely & together with friends, family & colleagues

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apptuitive?

App Store consultation

SOLUTION

How did you select this vendor and what were the deciding factors?

They texted us on Instagram. We decided to give it a chance as they we're very, very nice, patient and answered every question we had before starting the consultation. Moreover the first consultation was for free which was a great start to check out their services

Describe the project in detail and walk through the stages of the project.

We gave them a quick overview of what is our app for, how much budget we have and then they looked at our app store appearance (logo, description, pictures, ratings etc.) and made a presentation about their suggestions on how we can improve it.

How many resources from the vendor's team worked with you, and what were their positions?

we spoke to one team member over instagram

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

changing our description and implementing pop ups in our app that ask users to rate us on the app store will definitely help us.

How effective was the workflow between your team and theirs?

it was great. we filled out a very short form with the most important details and after that they review it and sent us the presentation

What did you find most impressive or unique about this company?

They offered realistic and implementable solution that were reasonable and well explained. Very nice contact persons and a very fast evaluation of our app. The evaluation was done in a clear, well structured and nicely explained presentation. It contains explanations on the one hand, but also concrete suggestions that can be easily implemented. The suggestions for improvement are specifically tailored to our app and our appearance and are therefore extremely helpful. We highly recommend working with Apptuitive to anyone! It is worth it!

Are there any areas for improvement or something they could have done differently?

Not at all. I hope they reach out to many more companies!!

BACKGROUND

Please describe your company and your position there.

My company is an online marketplace application focusing on b2b and B2c in the leisure sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apptuitive?

We struggled with creating a presence on the app store. Our app had launched but wasn't getting much traction organically. As we prepared to scale it was important that we had a strategy to improve this.

What were your goals for this project?

My goals were to develop a strategy that was immediately actionable and will improve our ASO.

SOLUTION

How did you select Apptuitive?

We found Apptuitive via social media, their communication was amazing straight from the start and dived straight into the project in depth.

Describe the scope of their work in detail.

Once we had agreed the work with Apptuitive. Apptuitive spent time with us to understand our business goals like When did we launch? When do we plan to scale? What the vision? They then went away to conduct research analysis on our sector, then on our app itself and how it was currently presented on the app store.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Apptuitive provided a detailed report detailing an ASO strategy tailored to our business goals, an over view on the app store and how we can scale our business.

How effective was the workflow between your team and theirs?

Communication and presentation was 10 out of 10.

What did you find most impressive about this company?

Their attention to detail and their specific knowledge on ASO are really impressive. I have spoken with multiple consultants regarding digital marketing and Apptuitive stood out with their recommendations and analysis. In particular around our title and keyword for our app.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

HubFiiT is an online Health, Wellness & Fitness app. I am the Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apptuitive?

Our company is a new start up and our design for web and app services was was in need of expert advice, and change needed to be implemented from this consultation taking place.

What were your goals for this project?

I want to see our mobile app gain more traction with downloads. This will be measured when the app has launched from the detail that has gone into the consultation and results

SOLUTION

How did you select Apptuitive?

A representative from Apptuitive reached out to us!

Describe the project in detail.

Once we had established the reason of approaching, it was after the for phone conversation that it was clear to me Jack knew what he was talking about. Being a start up and having a tight budget, I knew that I had to seek expert advice and Jack was on hand.

We had a few discussions on HubFiiT as a business, where we market and sell our service. From there Jack was in touch with updates on how the review was going. The service from start to finish was no longer than a few weeks.

The feedback given was in great detail with the educational value behind it, giving me an understanding on the process and how this works.

What was the team composition?

I was in contact with Jack throughout the whole process and this was extremely reassuring knowing I had one account manager and that I would not have to tell my story over again.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Having given the feedback, I am in the process of implementing these into my marketing before I launch my app.

How effective was the workflow between your team and theirs?

Communication was very clear and from the off set very transparent! All my needs were meet and my expectations were exceeded.

What did you find most impressive about this company?

I was blown away with the knowledge from my account manager, Jack. I was extremely impressed with the communications throughout and the final project.

Are there any areas for improvement?

Not from what I need no.

BACKGROUND

Please describe your company and your position there.

Paid Workout is a fitness motivation app where users compete in fitness/activity challenges for cash. I am the co-founder CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apptuitive, and what were your goals?

We wanted to launch in both IOS and Google Play App Stores in an optimized, effective way and spread the news about Paid Workout in industry. We wanted to build credibility, appropriate narrative for consumers and optimized search.

SOLUTION

How did you select Apptuitive and what were the deciding factors?

Apptuitive gave an incredible introduction to ASO, provided the appropriate education and helped provide solutions working within our price rage. Carissa and the team were professional, extremely knowledgable experts in the field and also created a very comfortable environment to ask questions and understand a new approach to marketing.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

ASO & Screenshots Review: the team reviewed our creative and provided recommendations to optimize look/feel/copy to ensure user understanding and optimized for downloading the app PR & TikTok Guide:

1. Team provided a custom journalist list and wrote press releases and email pitches that included App Store feature deck as well.
2. Team also created a tik tok guide with education on the app and platform and recommendation to build a branded page with success.
3. App Store Search Ads: team completed keyword research and launched ASA campaign that doing extremely well

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with the founder Carissa Lintao, with numerous individuals helping set up search and provide input in the background.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the campaign we've had hundreds of downloads monthly while keeping low CPA and continually increased CR. We have strong impressions and above industry TTRs.

Describe their project management style, including communication tools and timelines.

The team is amazing with communication providing weekly emails, weekly reports, monthly summaries comparing progress over time. The team provides links to see the full details and helps solve any issues that may come up!

What did you find most impressive or unique about this company?

The knowledge and attention to detail. Their drive for results and going above and beyond to help clients navigate this world are unparalleled.

Are there any areas for improvement or something they could have done differently?

Nope. I've loved every minute

BACKGROUND

Please describe your company and your position there.

Owner of Dynamic App Design LLC

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apptuitive?

I hired Apptuitive for for App Store marketing, App Store keyword research and optimization and consulting on overall app pricing, and feature strategies to improve revenue. We focused on 2 apps. Some of these strategies I applied to other apps in our portfolio.

What were your goals for this project?

Improve app downloads and revenue

SOLUTION

How did you select Apptuitive?

Searched online and interviewed multiple agencies.

Describe the scope of their work in detail.

Key word research ASO New copy for app store descriptions Feedback on iTunes slides Suggestions on paywalls Suggestions on pricing Suggestions on subscription strategy Suggestions on app features

What was the team composition?

Worked directly with Carissa.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After implementing suggestions on paywall and pricing- revenue for SmartCards+ increased by over 120%. Monthly new subscribers have more than doubled. After implementing suggestions on how to better present our apps in the app store, Breathe+ downloads have increase by 40%.

By implementing a new pricing strategy across multiple apps we are seeing an increasing in subscription revenue and we expect this to increase over time.

How effective was the workflow between your team and theirs?

Very effective.

What did you find most impressive about this company?

We were amazed by the clear communication, concise reports, and easy to implement suggestions they provided.

Are there any areas for improvement?

App store marketing is not a perfect science. Results are not guaranteed, and all suggestions might not work equally well, and factors beyond your control can affect your apps performance at any time(for example the app store algo changing or losing a featured spot etc). This is not so much an area for improvement but rather a reminder for clients to set expectations correctly.