Apptuitive

Please describe your company and your position there.

My company is an online marketplace application focusing on b2b and B2c in the leisure sector.

For what projects/services did your company hire Apptuitive?

We struggled with creating a presence on the app store. Our app had launched but wasn't getting much traction organically. As we prepared to scale it was important that we had a strategy to improve this.

What were your goals for this project?

My goals were to develop a strategy that was immediately actionable and will improve our ASO.

How did you select Apptuitive?

We found Apptuitive via social media, their communication was amazing straight from the start and dived straight into the project in depth.

Describe the scope of their work in detail.

Once we had agreed the work with Apptuitive. Apptuitive spent time with us to understand our business goals like When did we launch? When do we plan to scale? What the vision? They then went away to conduct research analysis on our sector, then on our app itself and how it was currently presented on the app store.

Can you share any outcomes from the project that demonstrate progress or success?

Apptuitive provided a detailed report detailing an ASO strategy tailored to our business goals, an over view on the app store and how we can scale our business.

How effective was the workflow between your team and theirs?

Communication and presentation was 10 out of 10.

What did you find most impressive about this company?

Their attention to detail and their specific knowledge on ASO are really impressive. I have spoken with multiple consultants regarding digital marketing and Apptuitive stood out with their recommendations and analysis. In particular around our title and keyword for our app.

Are there any areas for improvement?

No.

Please describe your company and your position there.

I am the CEO and founder of Balance. Balance is a mobile app that is strategically designed to help curb phone usage and increase digital mindfulness.

For what projects/services did your company hire Apptuitive?

We hired Apptuitive to do our ASO, keyword research along with some other optimization work.

What were your goals for this project?

Our goals were to find the highest searched keywords and include them within our app description to help us rank higher on the app store.

How did you select this vendor?

We found Apptuitive on Upwork and have heard of them before through other connections. Over the time we've worked with them, we've built a great relationship with them.

Describe the project in detail.

We used Apptuitive to basically conduct all of our App Store Optimization to help us become easier to find and rank higher on the search results. This was done through a combination of keyword research, competitive research and all else equal.

What was the team composition?

Carissa took the lead on the project and took care of us well.

Can you share any outcomes from the project that demonstrate progress or success?

Our App Store listing increased and grew organically from the keywords that Apptuitive was able to provide us.

How effective was the workflow between your team and theirs?

The workflow was extremely effective because the communication was great, which is essential for us.

What did you find most impressive about this company?

I am impressed by how dedicated and hard-working they are, piled in with their knowledge in the market and the work that they do. Very impressive.

Are there any areas for improvement?

At the moment, it's difficult to think of anything without nit-picking on little areas. They've done great work.

Please describe your company and your position there.

My name is Hayden Steele, I'm the creator of the SHOCK: Women's Fitness App and CEO of SHOCK Training LLC. SHOCK gives women a new way to get fit, tone up, and build muscle.

Our app creates customized quick, effective workouts designed to burn more calories in less time. We have over 500+ beginner and advanced exercises shot in 4K video. Workout programs from steady-state cardio, HIIT, with GPS tracking, weekly challenges, strength training, and weight loss workouts. SHOCK is free to down­load. On­go­ing use re­quires an ac­tive sub­scrip­tion, avail­able on a month­ly, quar­ter­ly, or year­ly ba­sis.

For what projects/services did your company hire Apptuitive?

We hired Apptuitive months before our launch on the App Store to create a digital strategy. This included optimizing our App's name, subtitle, keywords, our app description, and digital marketing strategy.

What were your goals for this project?

As a new app in a saturated health and fitness space, we wanted our app to stick out from our competitors. Our app is unique in many ways, and Apptuitive helped us capitalize on the unique qualities of our app.

How did you select this vendor?

I interviewed the best companies I could find that are affordable for a small business. I liked Apptuitive because they have a great reputation, but I selected them over the other companies because I felt the most comfortable talking with Carissa Lintao, the CEO of Apptuitive. I could tell she had a genuine interest in the project and provided very thorough answers to questions I had prior to the project.

Describe the scope of their work in detail.

After selecting Apptuitive, I was given a series of questions to describe the unique qualities of the SHOCK app and identify goals for our new brand. From there, they developed a digital marketing strategy that included optimizing our app name, subtitle, keywords, description, and imagery for the best search results in the App Store.

What was the team composition?

I work closely with Carissa and communicate with her. I'm not sure how other team members are involved.

Can you share any outcomes from the project that demonstrate progress or success?

Apptuitive has been amazing and vital to helping our app compete against some of the largest companies in the App Store. Within a few months of our app launch, Apple selected us as a candidate to be featured as App of the Day.

This is one of the greatest compliments any app can receive from Apple. Since then, we have been recognized as one of "The 12 Best Workout Apps to Download Right Now" by Harper's BAZAAR.

How effective was the workflow between your team and theirs?

Carissa is easy to communicate with and provides us frequent updates. I've always been impressed by the timeliness and quality of work.

What did you find most impressive about this company?

I was blown away by the knowledge they had about the fitness industry and our market. Not only has she helped me with digital marketing, but she has also helped me in ways that extend above and beyond what I initially hired her to do.

She always makes herself available to answer questions and genuinely cares about your success. I believe this is a unique quality and something that has always meant a lot to me.

Are there any areas for improvement?

No, I have been 100% happy with Apptuitive and wouldn't use anyone else.

Please describe your company and your position there.

I’m the founder of a small up and coming startup focused on educating the next generation of marketers. I oversee operations, brand partnerships, and growth.

For what projects/services did your company hire Apptuitive?

We hired Apptuitive to help us with app store optimization and creative direction before our Summer launch.

What were your goals for this project?

To ensure both our iOS & Android app store pages were completely optimized. Including keyword optimization and app icon & screenshot designs.

How did you select this vendor?

We were disappointed with our efforts in trying to find an in-house ASO marketer, so we turned to find a reliable agency to work with. Apptuitive was very thorough in the initial call we set up and I got the sense that they were more experienced and genuine than others.

Describe the scope of their work in detail.

We needed both of our app store pages completely optimized top down. We also needed our user feedback translated in a way to help us with our positioning in the market. The team was able to incorporate our research and existing design materials in their deliverable in a way that made sense. It was fascinating to see the data and research behind their suggestions for the app store pages and company positioning, in general.

What was the team composition?

We worked closely with the project manager Carissa and Aiden & Lidiya the data analyst and graphic/UI designer. They were extremely collaborative but never to the point where communication was overwhelming. They asked great questions and really only wanted to get in touch to ensure the work looked good to me throughout the process.

Can you share any outcomes from the project that demonstrate progress or success?

The delivered keyword research document, comprehensive PDF of suggestions, and delivered visual assets turned out better than I could have ever expected.

How effective was the workflow between your team and theirs?

It was seamless. The team understood what exactly needed to be done and what they needed from us. We only needed a quick Skype call to touch base and they were able to handle the rest through a few follow up emails and check-ins.

The communications/revisions for designs were also very seamless. The team does a great job in keeping communication open and picking out small things that we didn’t know we needed.

What did you find most impressive about this company?

Their honesty and willingness to be flexible on budget and timeline set them apart. I needed the ASO work done last minute due to unforeseen changes in the development timeline and the company accommodated everything I needed and then some. I don’t think I’ll ever come across a team that was as willing to burn the midnight oil on a project that wasn’t theirs. Very nice and considerate experience.

Are there any areas for improvement?

Personally, I don’t think so. I would love for them to offer advertising services, but other than that I wouldn’t change anything about their process.

Introduce your business and what you do there.

I’m the CEO of THE WAIST GAME, an app that supports women mentally, physically, and spiritually. Through the app, women can access workouts, recipes, meal plans, and spiritual motivation. For example, if they’re feeling angry or sad, they can click on links to scripture or YouTube videos to help them reset. We also sell several workout products such as bands and water bottles.

What challenge were you trying to address with Apptuitive?

They provided advice on how to market our app.

What was the scope of their involvement?

They looked at the app and noted things we could improve on. For example, they examined the screenshots that are featured on the App Store and suggested that we featured some of the app’s functions rather than people using the platform. They also recommended that we simplify our logo, remove “THE” from our company title, and change our colors to appear sleeker and more modern.

What is the team composition?

I worked with two people.

How did you come to work with Apptuitive?

They reached out to me on Instagram.

How much have you invested with them?

We spent about $5,000.

What is the status of this engagement?

The project lasted about a month between January–February 2021.

What evidence can you share that demonstrates the impact of the engagement? 

I’m still implementing some of their tips so it’s difficult to say how they’ve impacted our business so far.

How did Apptuitive perform from a project management standpoint?

They really well. There were a few times when I didn’t respond to them right away, but they followed up with me. They were very professional. We communicated via email.

What did you find most impressive about them?

They communicated well. They were constantly writing to me to make sure that we were happy with their work before they moved on.

Are there any areas they could improve?

I would have liked it if they were able to implement the changes that they recommended. Other than that, it was a good experience.

Do you have any advice for potential customers?

Make sure you ask them questions so you get the most out of your partnership with them.

Please describe your company and your position there.

Tresslog is a hair diary app for women to help them on their journeys to long healthy hair, Roles Marketing

For what projects/services did your company hire Apptuitive?

App store optimization!

What were your goals for this project?

To increase organic downloads

How did you select Apptuitive?

Through reading and understanding their services as well as contact their staff for clarification. They were so helpful and professional we decided to select them for project.

Describe the scope of their work in detail.

They simply provided App store optimization for both IOS and Android, audited out listing and let us know where our weak points were and what needed to do to fix them.

What was the team composition?

We worked with their director of operations and their team to achieve out goals.

Can you share any outcomes from the project that demonstrate progress or success?

Yes increase in organic downloads from search within the app and play stores

How effective was the workflow between your team and theirs?

Very effective and straightforward no roundabout.

What did you find most impressive about this company?

Their customer service, tact, and desire to really help us to reach our goals were all impressive!

Are there any areas for improvement?

Indeed there is always room for improvement in everything but overall the service provided as excellent, didn't have any problems.

Please describe your company and your position there.

I'm the Technical Lead of a nonprofit startup providing young people a platform for better sexual education.

For what projects/services did your company hire Apptuitive, and what were your goals?

We are in a growth phase. We are looking to understand our current user acquisitions. We were looking to create user stories, to find our user channels, and build our keywords to focus on.

How did you select this vendor and what were the deciding factors?

We had a word of mouth reference. They were highly recommended.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We met for a discovery call. We discussed strategy, steps to accomplish, and goals at each stage. We were to gain access to an app market analysis tool, to compare keywords of our competitors and build our own list of keywords to focus. These should include long-tail and short-tail keywords. Then build out our app store listing to include the top keywords we want to focus on.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a digital marketing specialist.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have yet to implement the suggestions.

How effective was the workflow between your team and theirs?

The in-person meeting was fruitful. There was plenty of preparation on our end, and the Apptuitive representative was ready to keep moving us forward on the marketing ladder.

What did you find most impressive or unique about this company?

They were personable and they shared our vision. As a nonprofit, it is reassuring to feel like others have our back.

Are there any areas for improvement or something they could have done differently?

Nothing.

Please describe your company and your position there.

I'm the CEO of Apptaste, a mobile app agency. We focus on designing and releasing mobile apps to the Apple App Store. Our company has about 5 employees and we're based in the UK but we work with clients around the world.

For what projects/services did your company hire Apptuitive?

We were looking for an agency to work on one of our new apps' App Store presence. We mainly wanted help with the app's keywords and description.

What were your goals for this project?

We're aware of how important keywords are in order for apps to rank well in the App Store, so we wanted to make sure all of our apps have their keywords optimized before release. We wanted the agency we hired to pick the best possible keywords so the app would have a head start and secure its place in the App Store.

How did you select this vendor?

We looked through Clutch for suitable marketing agencies and emailed several of them. Apptuitive was quick to respond and very friendly, and the examples they sent over were impressive so we decided to go with them.

Describe the scope of their work in detail.

After we selected Apptuitive, we discussed the goals of the project and the details of the app. The team then went forward and produced a document with the title, keywords and description. It was a quick and simple process.

What was the team composition?

We had one point of contact for the project, who took care of our requirements and provided us with the final results.

Can you share any outcomes from the project that demonstrate progress or success?

The app immediately started ranking for some top keywords, and has been rising in ranking over the past few months. This has resulted in a lot more downloads and purchases than it would have had, had we not hired Apptuitive to work on the keywords.

How effective was the workflow between your team and theirs?

We corresponded mainly via email. Apptuitive was quick to respond and very friendly. The document we received containing the keywords was formatted very well and was simple to understand. We were very satisfied with the whole process!

What did you find most impressive about this company?

We loved how friendly Apptuitive was and how quick they were to respond to our queries! The results were brilliant and we'll definitely be hiring them again in the future.

Are there any areas for improvement?

We were very happy with the process and the results, so we can't think of any areas for improvement.

Please describe your company and your position there.

I am the founder and CEO of Digiruu, an app development company based in London, UK. We create apps for startups and growth-stage businesses.

For what projects/services did your company hire Apptuitive?

We hired Apptuitive actually for two projects, one for a dental company app and another for a children's storybook app.

What were your goals for this project?

The goals were to help the respective clients achieve high app store rankings through the use of keywords, optimised app descriptions and screenshots designed to convert "window shoppers" into downloads.

How did you select this vendor?

We selected this vendor because first and foremost, the founder is an incredibly talented invidiual who has done a Ted Talk, and has been featured by popular publications such as Forbes. We also recorded a podcast episode with her and she was very knowledgable. The website is extremely well presented and the results achieved for other clients have been amazing!

Describe the scope of their work in detail.

Carissa and her team were tasked with finding the best keywords for our clients' apps, writing the app store descriptions, and creating the screenshots to optimise downloads.

What was the team composition?

We mainly spoke with Carissa and her designer.

Can you share any outcomes from the project that demonstrate progress or success?

The founder of the app for the children's book has finally achieved her long-term goal of getting downloads for her app with no external marketing costs! She's getting regular downloads and subsequent profit-generating In-App Purchases, without spending huge amounts of cash on Facebook and Instagram ads. The process is ongoing but the download rates have been incredible. The Dental app is still yet to be released but we are optimistic of just as great results!

How effective was the workflow between your team and theirs?

REALLY effective! Carissa knows what she's doing. She's organised and has the right processes in place to ensure everything goes as smooth as possible. Sticks to deadlines and promises - that is RARE to find. Trust me.

What did you find most impressive about this company?

I found the most impressive part was dealing with Carissa directly. She doesn't just give work to someone else to do. She's actively involved herself, and she's so great to work with. The team is so knowledgeable and I couldn't be more grateful to them.

Are there any areas for improvement?

None.

Please describe your company and your position there.

Safetipin is a social organisation that uses technology and data to make public spaces safer and more inclusive for women. We have a free app called My Safetipin available on the Play Store and App Store for crowdsourcing purposes.

For what projects/services did your company hire Apptuitive?

The My Safetipin app is live on both the Play Store and App Store, however, the ASO for the app has not been done. Apptuitive provided its services on this front and helped us not only understand more about ASO but also provided us with useful tips and insights based on extensive research to improve our rating and position on both stores.

What were your goals for this project?

From this project, I was hoping to get insights into how to improve the My Safetipin app on the stores and subsequently, its rating. Apptuitive has gone above my expected results and provided a comprehensive plan on how to improve the apps rating and position.

How did you select Apptuitive?

I came across Apptuitive on instagram and direct communication began there.

Describe the project in detail.

We had various conversations across platforms to understand the project. After learning about the app, Jack took great initiative and provided the end deliverable well within the deadline. The project was to understand and improve the app store optimisation of the My Safetipin app. I have received a comprehensive list of points and am really excited by what's next to come.

What was the team composition?

This was a one-to-one conversation between the Apptuitive team and a member of our product and technology development team.

Can you share any outcomes from the project that demonstrate progress or success?

We are currently underway in implementing the recommendations provided by Apptuitive and are hopeful for successful results. With the few changes made, we are already seeing increased downloads and usage of the app!

How effective was the workflow between your team and theirs?

Extremely effective. Clear communication and no delays.

What did you find most impressive about this company?

Their enthusiasm and timeliness were impressive. The ability to perform detailed analysis and the quality of work.

Are there any areas for improvement?

Not according to me.