Apptuitive

Please describe your company and your position there.

My company is an online marketplace application focusing on b2b and B2c in the leisure sector.

For what projects/services did your company hire Apptuitive?

We struggled with creating a presence on the app store. Our app had launched but wasn't getting much traction organically. As we prepared to scale it was important that we had a strategy to improve this.

What were your goals for this project?

My goals were to develop a strategy that was immediately actionable and will improve our ASO.

How did you select Apptuitive?

We found Apptuitive via social media, their communication was amazing straight from the start and dived straight into the project in depth.

Describe the scope of their work in detail.

Once we had agreed the work with Apptuitive. Apptuitive spent time with us to understand our business goals like When did we launch? When do we plan to scale? What the vision? They then went away to conduct research analysis on our sector, then on our app itself and how it was currently presented on the app store.

Can you share any outcomes from the project that demonstrate progress or success?

Apptuitive provided a detailed report detailing an ASO strategy tailored to our business goals, an over view on the app store and how we can scale our business.

How effective was the workflow between your team and theirs?

Communication and presentation was 10 out of 10.

What did you find most impressive about this company?

Their attention to detail and their specific knowledge on ASO are really impressive. I have spoken with multiple consultants regarding digital marketing and Apptuitive stood out with their recommendations and analysis. In particular around our title and keyword for our app.

Are there any areas for improvement?

No.

Introduce your business and what you do there.

I’m the CEO of THE WAIST GAME, an app that supports women mentally, physically, and spiritually. Through the app, women can access workouts, recipes, meal plans, and spiritual motivation. For example, if they’re feeling angry or sad, they can click on links to scripture or YouTube videos to help them reset. We also sell several workout products such as bands and water bottles.

What challenge were you trying to address with Apptuitive?

They provided advice on how to market our app.

What was the scope of their involvement?

They looked at the app and noted things we could improve on. For example, they examined the screenshots that are featured on the App Store and suggested that we featured some of the app’s functions rather than people using the platform. They also recommended that we simplify our logo, remove “THE” from our company title, and change our colors to appear sleeker and more modern.

What is the team composition?

I worked with two people.

How did you come to work with Apptuitive?

They reached out to me on Instagram.

How much have you invested with them?

We spent about $5,000.

What is the status of this engagement?

The project lasted about a month between January–February 2021.

What evidence can you share that demonstrates the impact of the engagement? 

I’m still implementing some of their tips so it’s difficult to say how they’ve impacted our business so far.

How did Apptuitive perform from a project management standpoint?

They really well. There were a few times when I didn’t respond to them right away, but they followed up with me. They were very professional. We communicated via email.

What did you find most impressive about them?

They communicated well. They were constantly writing to me to make sure that we were happy with their work before they moved on.

Are there any areas they could improve?

I would have liked it if they were able to implement the changes that they recommended. Other than that, it was a good experience.

Do you have any advice for potential customers?

Make sure you ask them questions so you get the most out of your partnership with them.

Please describe your company and your position there.

Tresslog is a hair diary app for women to help them on their journeys to long healthy hair, Roles Marketing

For what projects/services did your company hire Apptuitive?

App store optimization!

What were your goals for this project?

To increase organic downloads

How did you select Apptuitive?

Through reading and understanding their services as well as contact their staff for clarification. They were so helpful and professional we decided to select them for project.

Describe the scope of their work in detail.

They simply provided App store optimization for both IOS and Android, audited out listing and let us know where our weak points were and what needed to do to fix them.

What was the team composition?

We worked with their director of operations and their team to achieve out goals.

Can you share any outcomes from the project that demonstrate progress or success?

Yes increase in organic downloads from search within the app and play stores

How effective was the workflow between your team and theirs?

Very effective and straightforward no roundabout.

What did you find most impressive about this company?

Their customer service, tact, and desire to really help us to reach our goals were all impressive!

Are there any areas for improvement?

Indeed there is always room for improvement in everything but overall the service provided as excellent, didn't have any problems.

Please describe your company and your position there.

I am the CMO for a gaming company

For what projects/services did your company hire Apptuitive?

App-store optimization for a mobile game launch.

How did you select this vendor and what were the deciding factors?

I initially selected Carissa via Upwork and was immediately sold after our initial call. She's clearly an expert in her craft. She's solutions-oriented and forward-thinking.

Describe the project in detail and walk through the stages of the project.

Mobile game launch. Carissa and her team provided a very clear request for briefing materials. Upon receipt they took about one week to digest the materials, conduct market research and deliver an ASO plan. There were a few rounds of minor revisions, but overall, Apptuitive delivered a strong and thoughtful plan on the initial delivery.

How many resources from the vendor's team worked with you, and what were their positions?

I had direct contact with Carissa, the company's founder.

Can you share any outcomes from the project that demonstrate progress or success?

Upon launch we immediately ranked for over a dozen keywords in iOS and seven more in Google Play. Now that we're over one week into launch we're currently ranking the top 100 for 29 organic keywords in iOS and 18 in Google Play. And that is with essentially no marketing beyond app-store optimization.

How effective was the workflow between your team and theirs?

Perfect. Carissa is very responsive and thoughtful in her answers.

What did you find most impressive or unique about this company?

Their subject matter knowledge in app-store optimization. The results speak for themselves!

Are there any areas for improvement or something they could have done differently?

Honestly, nothing. And I don't say that lightly. Apptuitive has been an absolute pleasure to work with.

Please describe your company and your position there.

Our app allows users to create short video messages/stories remotely & together with friends, family & colleagues

For what projects/services did your company hire Apptuitive?

App Store consultation

How did you select this vendor and what were the deciding factors?

They texted us on Instagram. We decided to give it a chance as they we're very, very nice, patient and answered every question we had before starting the consultation. Moreover the first consultation was for free which was a great start to check out their services

Describe the project in detail and walk through the stages of the project.

We gave them a quick overview of what is our app for, how much budget we have and then they looked at our app store appearance (logo, description, pictures, ratings etc.) and made a presentation about their suggestions on how we can improve it.

How many resources from the vendor's team worked with you, and what were their positions?

we spoke to one team member over instagram

Can you share any outcomes from the project that demonstrate progress or success?

changing our description and implementing pop ups in our app that ask users to rate us on the app store will definitely help us.

How effective was the workflow between your team and theirs?

it was great. we filled out a very short form with the most important details and after that they review it and sent us the presentation

What did you find most impressive or unique about this company?

They offered realistic and implementable solution that were reasonable and well explained. Very nice contact persons and a very fast evaluation of our app. The evaluation was done in a clear, well structured and nicely explained presentation. It contains explanations on the one hand, but also concrete suggestions that can be easily implemented. The suggestions for improvement are specifically tailored to our app and our appearance and are therefore extremely helpful. We highly recommend working with Apptuitive to anyone! It is worth it!

Are there any areas for improvement or something they could have done differently?

Not at all. I hope they reach out to many more companies!!

Please describe your company and your position there.

HubFiiT is an online Health, Wellness & Fitness app. I am the Director

For what projects/services did your company hire Apptuitive?

Our company is a new start up and our design for web and app services was was in need of expert advice, and change needed to be implemented from this consultation taking place.

What were your goals for this project?

I want to see our mobile app gain more traction with downloads. This will be measured when the app has launched from the detail that has gone into the consultation and results

How did you select Apptuitive?

A representative from Apptuitive reached out to us!

Describe the project in detail.

Once we had established the reason of approaching, it was after the for phone conversation that it was clear to me Jack knew what he was talking about. Being a start up and having a tight budget, I knew that I had to seek expert advice and Jack was on hand.

We had a few discussions on HubFiiT as a business, where we market and sell our service. From there Jack was in touch with updates on how the review was going. The service from start to finish was no longer than a few weeks.

The feedback given was in great detail with the educational value behind it, giving me an understanding on the process and how this works.

What was the team composition?

I was in contact with Jack throughout the whole process and this was extremely reassuring knowing I had one account manager and that I would not have to tell my story over again.

Can you share any outcomes from the project that demonstrate progress or success?

Having given the feedback, I am in the process of implementing these into my marketing before I launch my app.

How effective was the workflow between your team and theirs?

Communication was very clear and from the off set very transparent! All my needs were meet and my expectations were exceeded.

What did you find most impressive about this company?

I was blown away with the knowledge from my account manager, Jack. I was extremely impressed with the communications throughout and the final project.

Are there any areas for improvement?

Not from what I need no.

Please describe your company and your position there.

Paid Workout is a fitness motivation app where users compete in fitness/activity challenges for cash. I am the co-founder CEO

For what projects/services did your company hire Apptuitive, and what were your goals?

We wanted to launch in both IOS and Google Play App Stores in an optimized, effective way and spread the news about Paid Workout in industry. We wanted to build credibility, appropriate narrative for consumers and optimized search.

How did you select Apptuitive and what were the deciding factors?

Apptuitive gave an incredible introduction to ASO, provided the appropriate education and helped provide solutions working within our price rage. Carissa and the team were professional, extremely knowledgable experts in the field and also created a very comfortable environment to ask questions and understand a new approach to marketing.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

ASO & Screenshots Review: the team reviewed our creative and provided recommendations to optimize look/feel/copy to ensure user understanding and optimized for downloading the app PR & TikTok Guide:

1. Team provided a custom journalist list and wrote press releases and email pitches that included App Store feature deck as well.
2. Team also created a tik tok guide with education on the app and platform and recommendation to build a branded page with success.
3. App Store Search Ads: team completed keyword research and launched ASA campaign that doing extremely well

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with the founder Carissa Lintao, with numerous individuals helping set up search and provide input in the background.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the campaign we've had hundreds of downloads monthly while keeping low CPA and continually increased CR. We have strong impressions and above industry TTRs.

Describe their project management style, including communication tools and timelines.

The team is amazing with communication providing weekly emails, weekly reports, monthly summaries comparing progress over time. The team provides links to see the full details and helps solve any issues that may come up!

What did you find most impressive or unique about this company?

The knowledge and attention to detail. Their drive for results and going above and beyond to help clients navigate this world are unparalleled.

Are there any areas for improvement or something they could have done differently?

Nope. I've loved every minute

Please describe your company and your position there.

Owner of Dynamic App Design LLC

For what projects/services did your company hire Apptuitive?

I hired Apptuitive for for App Store marketing, App Store keyword research and optimization and consulting on overall app pricing, and feature strategies to improve revenue. We focused on 2 apps. Some of these strategies I applied to other apps in our portfolio.

What were your goals for this project?

Improve app downloads and revenue

How did you select Apptuitive?

Searched online and interviewed multiple agencies.

Describe the scope of their work in detail.

Key word research ASO New copy for app store descriptions Feedback on iTunes slides Suggestions on paywalls Suggestions on pricing Suggestions on subscription strategy Suggestions on app features

What was the team composition?

Worked directly with Carissa.

Can you share any outcomes from the project that demonstrate progress or success?

After implementing suggestions on paywall and pricing- revenue for SmartCards+ increased by over 120%. Monthly new subscribers have more than doubled. After implementing suggestions on how to better present our apps in the app store, Breathe+ downloads have increase by 40%.

By implementing a new pricing strategy across multiple apps we are seeing an increasing in subscription revenue and we expect this to increase over time.

How effective was the workflow between your team and theirs?

Very effective.

What did you find most impressive about this company?

We were amazed by the clear communication, concise reports, and easy to implement suggestions they provided.

Are there any areas for improvement?

App store marketing is not a perfect science. Results are not guaranteed, and all suggestions might not work equally well, and factors beyond your control can affect your apps performance at any time(for example the app store algo changing or losing a featured spot etc). This is not so much an area for improvement but rather a reminder for clients to set expectations correctly.

Please describe your company and your position there.

Pic It! is a mobile application that uses image recognition to make any object scannable and link to multiple contents. For example, marketers can make the brochure scannable and their customers can scan it to see videos to explain the product, a link to the website and social media, as well as customer reviews. I'm currently working as a marketing coordinator for Pic It!.

For what projects/services did your company hire Apptuitive?

Since I'm not familiar with ASO, I would like to gain some insights from the experts in terms of making the application to be more visible in the App Store and Google Play.

What were your goals for this project?

To gain insights on how to improve Pic It!'s ASO.

How did you select Apptuitive?

Jack offered a free consultation regarding ASO for Pic It! and I'm interested to learn about it.

Describe the scope of their work in detail.

After a week, Jack sent us a report that discusses the issues Pic It! has and how they can be fixed.

What was the team composition?

I've only met Jack. I didn't meet the team.

Can you share any outcomes from the project that demonstrate progress or success?

The report is insightful as there are some points that I wasn't aware previously. I'm satisfied with the report!

How effective was the workflow between your team and theirs?

Jack is very friendly and quick to respond despite the time difference. Overall, a great service!

What did you find most impressive about this company?

Despite being offered for free, the points and details Jack puts impress me. I'm very grateful for his work as it is insightful and if I would need an expert for ASO, I would go to him.

Are there any areas for improvement?

None! I'm satisfied with their work.

Please describe your company and your position there.

Zublease is a startup company that helps students sublease their apartments. I am the Marketing Director for the company.

For what projects/services did your company hire Apptuitive?

For App Store Optimization.

What were your goals for this project?

Our goal was to figure out how we could improve our app store and google store, to lead to an increase in downloads.

How did you select Apptuitive?

We found Apptuitive on Instagram and messaged them!

Describe the project in detail.

Once we found Apptuitive, we messaged them on Instagram and told them about our company. We discussed our goals and objectives. They then asked us to fill out a survey so they could better understand the company.

After that, Apptuitive emailed us a detailed PowerPoint with all the things we could improve and advice on how to start! They also rated our current app store.

What was the team composition?

I spoke with Jack and Claire from the team! Jack helped me explain the services and Claire created the PowerPoint and helped us understand how we could improve our company! O

Can you share any outcomes from the project that demonstrate progress or success?

Our downloads increased drastically after we implemented Apptuitive's recommendations!

How effective was the workflow between your team and theirs?

Our teams communicated via email. They always replied back to us within the same day!

What did you find most impressive about this company?

I was truly blown away by the knowledge they provided us with on optimization. We have learned so much from Apptuitive! The team was very professional and patient with us. I will certainly work with Apptuitive on any ASO needs that we have in the future!

Are there any areas for improvement?

I can not think of any improvements. The quality of their work was great!