Apptuitive

Please describe your company and your position there.

Safetipin is a social organisation that uses technology and data to make public spaces safer and more inclusive for women. We have a free app called My Safetipin available on the Play Store and App Store for crowdsourcing purposes.

For what projects/services did your company hire Apptuitive?

The My Safetipin app is live on both the Play Store and App Store, however, the ASO for the app has not been done. Apptuitive provided its services on this front and helped us not only understand more about ASO but also provided us with useful tips and insights based on extensive research to improve our rating and position on both stores.

What were your goals for this project?

From this project, I was hoping to get insights into how to improve the My Safetipin app on the stores and subsequently, its rating. Apptuitive has gone above my expected results and provided a comprehensive plan on how to improve the apps rating and position.

How did you select Apptuitive?

I came across Apptuitive on instagram and direct communication began there.

Describe the project in detail.

We had various conversations across platforms to understand the project. After learning about the app, Jack took great initiative and provided the end deliverable well within the deadline. The project was to understand and improve the app store optimisation of the My Safetipin app. I have received a comprehensive list of points and am really excited by what's next to come.

What was the team composition?

This was a one-to-one conversation between the Apptuitive team and a member of our product and technology development team.

Can you share any outcomes from the project that demonstrate progress or success?

We are currently underway in implementing the recommendations provided by Apptuitive and are hopeful for successful results. With the few changes made, we are already seeing increased downloads and usage of the app!

How effective was the workflow between your team and theirs?

Extremely effective. Clear communication and no delays.

What did you find most impressive about this company?

Their enthusiasm and timeliness were impressive. The ability to perform detailed analysis and the quality of work.

Are there any areas for improvement?

Not according to me.

Please describe your company and your position there.

I am the Chief Marketing Officer for a video technology software company based out of Hong Kong and the Philippines that make B2C SAAS fo live streaming content.

For what projects/services did your company hire Apptuitive?

We had an upcoming Mobile App launch on iOS and Android and wanted to consult an experienced outsider to help guide us in the lead up to launch

What were your goals for this project?

To ensure we received a full audit of our upcoming launch including feedback on creatives, copy, keyword targeting, and app title from a proven expert in the field.

How did you select Apptuitive?

We found apptuitive via upwork, though ultimately it was the service's portfolio of previous clients, case studies, and positioning of their front-facing founder that ultimately drove us to choose them over the competition.

Describe the scope of their work in detail.

After the initial client brief was defined a kick-off call took place where we specced out the deliverables and timelines as well as set up channels with key stakeholders within the company. Ultimately final deliverables would encompass full reports per platform outlining suggested strategies followed by a debrief call.

What was the team composition?

End to end service was handled by Apptuitive's principal founder Carissa Lintao, and our company's in-house marketing team.

Can you share any outcomes from the project that demonstrate progress or success?

Ultimately we were very happy to receive these insights prior to launch so that we had an opportunity to implement learnings in the pre-release phase. In addition, Apptuitive's insight also helped quell any concerns as well as provide a great bootcamp in essentials for when launching on mobile store platforms.

How effective was the workflow between your team and theirs?

Apptuitive were very open to utilizing our pre-existing workflows, much of the coordination took place via a shared slack channel with frequent input and collaboration.

What did you find most impressive about this company?

Ultimately the aspect I was most impressed with was their transparency and lack of pretension. It is all too frequent for agencies to keep many of their processes and workflows obfuscated as a means of protecting "trade secrets". In comparison, however, Apptuitive provided an overview of their methodologies, tools, and workflow which provided a great primer for our marketing team.

Are there any areas for improvement?

Apptuitive were outstanding partners i would wholeheartedly recommend to my peers.

Please describe your company and your position there.

I am the VP of Product for Slicelife.com and we are a marketplace for local pizzerias in the US. We also build software for these pizza shops to be more digitally present on the internet.

For what projects/services did your company hire Apptuitive?

We hired AppTuitive for App Store optimization (ASO) so that we can drive more Slice app adoption in from app stores.

What were your goals for this project?

We wanted to see more pizza related keywords ranking for the Slice app.

How did you select Apptuitive?

AppTuitive was quick enough to identify opportunities that can help us reach the goal and make it better than our competitors.

Describe the scope of their work in detail.

They were asked to find opportunities and optimization targets on the app store to improvise rankings for Slice.

What was the team composition?

we were not sure but the slice team was mostly working with Carissa.

Can you share any outcomes from the project that demonstrate progress or success?

We were able to see rankings for new keywords that we were not ranking before.

How effective was the workflow between your team and theirs?

It was very effective - AppTuitive was very quick in getting us replies and proposals.

What did you find most impressive about this company?

The speed at which Apptuitive was able to get into the project and get it done impressed us.

Are there any areas for improvement?

Not really.

Please describe your company and your position there.

I'm the Founder of a mental health app, WorryTree, which empowers people who suffer from anxiety and depression to build better habits and manage their worried and negative thoughts better.

For what projects/services did your company hire Apptuitive?

I recently hired Apptuitive to support me with App Store Optimisation specifically for our iOS app. This is an area that I have no experience of and so was looking for someone with expertise.

What were your goals for this project?

To ensure that our App Store listing was optimised to make sure that as many people as possible would see WorryTree within their searches.

How did you select Apptuitive?

I searched online for someone who was an App Store Optimisation expert. I actually came across some of Carissa's articles on Medium and I think Forbes, and when I delved more deeply I found that Carissa's values seemed a great match for WorryTree. Its important to me to work with people who are similarly trying to make a difference to the world.

Describe the scope of their work in detail.

Apptuitive did a thorough analysis of the WorryTree app store listing and key words within my industry and with competitors. They provided me with a thorough deck of information on where WorryTree sits amongst its competitors and provided me with a great deal of helpful information to make improvements to our current listing.

What was the team composition?

I've worked closely with Carissa Lintao, who has provided me with so much information and support and has been an incredibly helpful sounding board around other development elements of WorryTree too.

Can you share any outcomes from the project that demonstrate progress or success?

Whilst its incredibly early days in terms of implementation of Carissa's recommendations, impressions and sales in the last seven days have increased. It was easy to add the information that Carissa shared with me and everything was approved in review with Apple.

Time will tell how much of an impact the work will have on WorryTree, but I am already certain that we will see progression as a result of this.

How effective was the workflow between your team and theirs?

Carissa was very prompt and responsive at all times and patient with the many questions asked. They provided information and support above and beyond the scope of the project and has been a great pleasure to work with.

What did you find most impressive about this company?

Carissa's knowledge around optimisation was brilliant and she was more than willing to provide information and support above and beyond the project scope. Her values are very much aligned to mine with regards making a difference in the world and I would highly recommend anyone work with her in the future.

Are there any areas for improvement?

Not applicable.

Please describe your company and your position there.

I'm the CTO and Founder of Teip, a FinTech mobile app that facilitates people and SMEs the access to truly digital financial services in the vertical of payments and finance management.

For what projects/services did your company hire Apptuitive?

We were looking to develop an ASO campaign prior the launch of our app, and Apptuitive helped us to study the competitors strategies and adviced us on "what not to dos" and best practices.

What were your goals for this project?

Get a profesional analysis to develop our ASO campaign

How did you select Apptuitive?

Through a referrence from a digital marketing agency that we work with.

Describe the scope of their work in detail.

The first thing that they did was to get some data from our company's product. Then they explained us deep down of how app store optimization works, and how it would benefit our product You also said you have attempted your own ASO.

As our product wasn't on the market yet they focused quite heavily on picking apart our competitors to give us an idea on “what not to do.” This gave a better understanding of how to create a better ASO campaig.

What was the team composition?

I worked with the Director of Operations and the Founder.

Can you share any outcomes from the project that demonstrate progress or success?

It helped us a lot to have a professional base to build a better ASO for our launching.

How effective was the workflow between your team and theirs?

Very effective, even though everything was remote and we were not in the same region.

What did you find most impressive about this company?

I was very happy to see how the founder is on the loop at this operational level.

Are there any areas for improvement?

Not that I recall.

Please describe your company and your position there.

I am the founding editor of FreshlySourced, a blog focused on political journalism and communication in the United Kingdom.

For what projects/services did your company hire Apptuitive?

We discussed various strategies to be in the best place possible for when I launch the app. Apptuitive put together a digital marketing strategy with well researched suggestions of keywords, a perfect app description, and a lot more.

What were your goals for this project?

Our reason to work with Apptuitive was to put ourselves in the best position we could through ASO & the deliverable really makes me feel like we will be in a great position when we launch.

How did you select Apptuitive?

Their glowing Clutch reviews were a big factor.

Describe the scope of their work in detail.

I set up a call with Apptuitive pretty swiftly after the first email contact. We discussed the project, my goals, and they were genuinely interested to learn about the industry and left the work in their hands.

I received the deliverable at the end within the promised timeframe, and it was everything and more that I could've imagined. An exceptional level of detail and research was put into the deliverable and I feel like we are in a brilliant position to launch soon!

What was the team composition?

I made initial contact through Apptuitive's email on the website & the only person I had contact with from start to finish was Carissa - who was exceptionally easy to work with.

Can you share any outcomes from the project that demonstrate progress or success?

No progress or success to detail yet as the app hasn't yet been finished, however, we are 100% ready to plug in the deliverable when we can.

How effective was the workflow between your team and theirs?

The effectiveness was highly impressive. It really was a case of making contact, waiting for the finished article, and receiving it. Couldn't have been a smoother process!

What did you find most impressive about this company?

The whole process was so simple & they obviously cared about us and our goals. Carissa's specialist knowledge was very impressive and she was dedicated to understanding the aims and objectives of our business.

Are there any areas for improvement?

There are no areas for improvement, not through my experience!

Please describe your company and your position there.

I am the founder and CEO of Digiruu, an app development company based in London, UK. We create apps for startups and growth-stage businesses.

For what projects/services did your company hire Apptuitive?

We hired Apptuitive actually for two projects, one for a dental company app and another for a children's storybook app.

What were your goals for this project?

The goals were to help the respective clients achieve high app store rankings through the use of keywords, optimised app descriptions and screenshots designed to convert "window shoppers" into downloads.

How did you select this vendor?

We selected this vendor because first and foremost, the founder is an incredibly talented invidiual who has done a Ted Talk, and has been featured by popular publications such as Forbes. We also recorded a podcast episode with her and she was very knowledgable. The website is extremely well presented and the results achieved for other clients have been amazing!

Describe the scope of their work in detail.

Carissa and her team were tasked with finding the best keywords for our clients' apps, writing the app store descriptions, and creating the screenshots to optimise downloads.

What was the team composition?

We mainly spoke with Carissa and her designer.

Can you share any outcomes from the project that demonstrate progress or success?

The founder of the app for the children's book has finally achieved her long-term goal of getting downloads for her app with no external marketing costs! She's getting regular downloads and subsequent profit-generating In-App Purchases, without spending huge amounts of cash on Facebook and Instagram ads. The process is ongoing but the download rates have been incredible. The Dental app is still yet to be released but we are optimistic of just as great results!

How effective was the workflow between your team and theirs?

REALLY effective! Carissa knows what she's doing. She's organised and has the right processes in place to ensure everything goes as smooth as possible. Sticks to deadlines and promises - that is RARE to find. Trust me.

What did you find most impressive about this company?

I found the most impressive part was dealing with Carissa directly. She doesn't just give work to someone else to do. She's actively involved herself, and she's so great to work with. The team is so knowledgeable and I couldn't be more grateful to them.

Are there any areas for improvement?

None.

Please describe your company and your position there.

My name is Alex, im the CEO and co-founder at Airon. The app offers smartphone reviews from some of the best tech creators. People can download and watch in full-screen/high-resolution and share opinion in the comments.

For what projects/services did your company hire Apptuitive?

Airon required help with our ASO (App Store Optimization). Specifically, we looked for the following:

• Drive app downloads
• Optimize store listing
• Use web app to drive traffic to app/vice-versa
• Social media strategy (Facebook/Twitter)
• Analyze metrics via Google Play/Analytics
• Devise/develop ongoing marketing strategy

What were your goals for this project?

We were looking to upgrade out app store optimization in order to drive app downloads and overall awareness of our product.

How did you select this vendor?

Carissa was the best candidate in our job search using the Upwork platform.

Describe the scope of their work in detail.

Carissa helped us completely revise our App Store listing as well as providing consulting in order to push deeper.

What was the team composition?

Carissa and our team (two co-founders).

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Carissa, our app has been downloaded over 10,000 times.

How effective was the workflow between your team and theirs?

We communicated via email.

What did you find most impressive about this company?

They really know their stuff and this came across in all of our communications.

Are there any areas for improvement?

We can work to improve our ASO through more downloads/reviews but our primary focus is making the app better and serving our community.

Please describe your company and your position there.

Tribe is a brand new community of eclectic individuals comprised of musicians, creatives, yoginis, and artistic people. I wear many hats: developer, creative director, and brand champion.

For what projects/services did your company hire Apptuitive?

App store optimization and graphic design

What were your goals for this project?

​Creating captivating app store pages to grab attention and convert.

How did you select this vendor?

Apptuitive’s focus on brand and working closely with our team made our process of finding a partner to work with non-existent. We reached out and practically started work in a flash. Both teams were on the same wavelength.

Describe the scope of their work in detail.

​The project entailed optimizing everything needed for the app store: keywords, titles, subtitles, descriptions, and graphics (icon & screenshots).

What was the team composition?

​Carissa (CEO), Jack (Operations), Aiden (Marketer), and Lidiya (Graphic designer)

Can you share any outcomes from the project that demonstrate progress or success?

A satisfied Tribe team! We got everything we needed and more. We have drop dead amazing listings and free advice on press and app store features. The team went above and beyond.

How effective was the workflow between your team and theirs?

Simple and straight to the point. We were hardly involved aside from the initial email touch base.

What did you find most impressive about this company?

Everything. The value they deliver in the time and price for what it’s worth is unbeatable. I’ve never worked with an agency that was so on top of the ball and treated its clients like royalty.

Are there any areas for improvement?

No, but I wish they could handle our app marketing from start to finish!

Please describe your company and your position there.

I am the Cofounder and CEO of a startup mobile app company.

For what projects/services did your company hire Apptuitive?

I hired Apptuitive to develop an App Store Optimization strategy. With limited funding, we had created a plan in-house with the information and guidance we could find publicly available. I knew, however, that we could do better with professional guidance.

What were your goals for this project?

Our goal for the project was to become more organically discoverable in the app stores - both the Apple App store and the Google Play Store.

How did you select this vendor?

I had seen Apptuitive and Carissa mentioned in one of my online founder forums.

Describe the scope of their work in detail.

The project entailed Apptuitive doing a detailed assessment of our Apple App store presence and Google Play store presence, evaluating our performance, doing ASO related research on competitors and keywords, and recommending changes to our app descriptions and keywords to maximize our discoverability.

What was the team composition?

I worked directly with Carissa Lintao, CEO of Apptuitive

Can you share any outcomes from the project that demonstrate progress or success?

Our average product page visits and app downloads increased noticeably after I implemented Apptuitive's recommendations.

How effective was the workflow between your team and theirs?

The workflow was excellent. Communication was also excellent. As a first-time app developer I had a lot of questions, some in scope and others out of scope, and Carissa gave clear and detailed explanations and helped me understand the app store ecosystem better.

She provided backup data for all of the recommendations, which was very helpful. She also took the time to understand my brand and business which made the recommendations even more effective.

What did you find most impressive about this company?

I really appreciated Apptuitive's responsiveness and commitment to getting results for us. I felt like they cared about our business.

Are there any areas for improvement?

Nope! I would work with Apptuitive again.