Apples & Oranges Analytics and Marketing

BACKGROUND

Introduce your business and what you do there.

I’m a realtor at Team Logue, a real estate brokerage.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish for Team Logue?

We hired Apples & Oranges Analytics and Marketing for website analysis.

SOLUTION

What was the scope of their involvement?

Apples & Oranges Analytics and Marketing provided a local SEO report and a subsequent breakdown of the detailed information contained within. The report identified many weaknesses on our website in terms of SEO and made detailed suggestions and small changes that could be made to have a large impact on directing traffic flow to the website in Google searches.

What is the team composition?

We worked with 2–5 teammates from Apples & Oranges Analytics and Marketing.

How did you come to work with Apples & Oranges Analytics and Marketing?

We found them through a referral. We chose them over other options because they had high ratings, were a great culture fit, and offered good value for the cost.

What is the status of this engagement?

We worked together in September 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t defined any measurable outcomes yet. We haven’t implemented the recommendations because we already retain a marketing company to maintain our online communications. I sent them the information, and that’s all I could do.

How did Apples & Oranges Analytics and Marketing perform from a project management standpoint?

They deliver on time. We primarily communicated via email and messaging apps.

What did you find most impressive about them?

Apples & Oranges Analytics and Marketing had great customer service, support, and level of care. They also had timely check-ins. Moreover, I was impressed by how much they could deep dive into the analytics.

Are there any areas they could improve?

No, there weren’t any.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Next-Gen Florals

Describe what your company does in a single sentence.

Next-Gen Florals is a Toronto-based floral company specializing in high-quality faux flowers, realistic bouquets, greenery, and floral arrangements. We also offer floral rentals for weddings, events, home staging, corporate spaces, and special occasions, providing beautiful, reusable florals without the maintenance of fresh flowers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Search Engine Optimization
• Shopify
• Conversion Rate Optimization

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

• Online Search
• Shopify App Store

Why did you select Apples & Oranges Analytics and Marketing over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Next-Gen Florals used KeywordGenius.ai as part of an effort to improve our search engine optimization and make it easier for potential customers to discover our products and services online. As an online floral company offering high-quality faux flowers, arrangements, greenery, and floral rentals, we wanted to better understand what customers were searching for and how we could align our website content with those searches.
We used KeywordGenius.ai to research relevant search terms and identify opportunities to strengthen our SEO strategy. The platform helped us explore keywords related to our products, services, and target customers. We used this information to:

• Identify relevant keywords and search phrases
• Discover additional topics and terms related to faux flowers and floral arrangements Improve website page titles and descriptions
• Refine product and service descriptions
• Develop more relevant website content Identify opportunities for new pages and content
• Better understand how customers search for artificial flowers and floral rentals

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project provided a measurable and repeatable SEO process that we can continue using to monitor keyword rankings, organic traffic, search impressions, and customer engagement as our website grows. By using KeywordGenius.ai to identify relevant search terms and opportunities, we were able to: 

• Increase the number of relevant keywords targeted across our website. Optimize page titles, headings, product descriptions, and website content around customer search behaviour.
• Identify new keyword opportunities related to faux flowers, artificial floral arrangements, and floral rentals.
• Improve the overall consistency and structure of our website content for search engines.
• Create a stronger foundation for increasing organic search impressions and website traffic.
• Identify additional content opportunities that can continue to generate organic search visibility over time.
• Better align our website with customers searching for both faux floral products and floral rental services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was very straightforward and turnkey. The entire process was completed through the Shopify app, which made implementation simple and easy to manage without requiring extensive technical knowledge or complicated development work.

The setup and implementation were efficient, with clear instructions and minimal involvement required from our team. The solution integrated smoothly into our existing Shopify store, allowing us to make SEO improvements without disrupting our day-to-day operations.
The team was responsive to our needs and made the process easy to understand from start to finish. Overall, the project was well organized, user-friendly, and delivered in a way that made it easy for us to adopt and continue using the solution independently.

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

The ability to use KeywordGenius.ai directly within our existing Shopify workflow made it particularly unique. It helped turn what can often be a complicated and time-consuming SEO process into something practical and manageable for our business. We also appreciated how well the platform fit our specific needs and allowed us to make meaningful improvements while continuing to manage our online store as usual.

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

The main area we would like to see is even more features and functionality added to the platform. We were very happy with the overall experience and how turnkey the Shopify app was, so additional features would make an already useful tool even more valuable. We would love to see continued development and expanded capabilities to help businesses take their SEO even further.

BACKGROUND

Please describe your company and position.

I am the Owner of Bricks & Minifigs Wilmington, NC

Describe what your company does in a single sentence.

Sell LEGO products in a collectibles/toy store in Wilmington, NC. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Launch Opening Day with as big of a crowd as possible.

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Other

Why did you select Apples & Oranges Analytics and Marketing over others?

• Pricing fit our budget
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The biggest advantage we received from Apples & Oranges was a launch plan for our grand opening that included a free ticketing concept, where customers were able to snag a free ticket and save a spot in line for the GO.  It resulted in nearly 1300 RSVPs and a vast majority of them mentioned the free ticketing process as a reason.

They also helped us establish our digital presence on social media and the website, developing both pages and running admin over them.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Social media presence dramatically increased.  Web site was completed.  Started a successful Founder's Day to honor the first major investors into our brand.  A Grand Opening that brought hundreds  into the store. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I was terrible about keeping up on emails, so I often would miss those notes from A&O.  They did their best, but could have been more firm with me so I would meet deadlines.  But it's okay overall. 

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

Congenial nature.  Worked with me to get items launched. .

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

No specifics. They delivered a solid plan.

BACKGROUND

Please describe your company and position.

I am the owner of Solace Organic Spa

Describe what your company does in a single sentence.

We are a boutique holistic forest spa with a private hydrotherapy circuit, massage and spa treatments, and organic skincare brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• increase sales in our off season
• help maintain a functioning and updated website
• marketing stategy

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We didnt know much about the marketing process and A&O's team helped us by making a new updated website, SEO and this helped fix our initial obsticle. They have set out a clear agenda and helped us understand the process while taking time to explain the data and progress.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased website traffic and sales and a faster and more functional website with great user friendly design. Helping us implement better POS software and supporting and informing us through many decisions with this process. They have provided an ongoing supportive team for us to trust with our online presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team has mostly met deadlines and has been quick and professional to respond to feedback. We at times feel that we do some of the lead with the creative aspect of the ads but we also have a clear vision of what we want for the outcome. We have been a little unsure of what expectations our role has been and how much we are to be contributing to this. They have been able to work with well our direction and deliver.

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

We really enjoy the genuine, personable connection, and the values of the company align with us. They have coached us to be able to understand their approach and we trust them with marketing our business.

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

We think you have already improved on this since we started working together but mainly we have felt like we have put a fair amount of time into some of the projests on our end and I dont think that was clear from the beginning. Perhaps heling us understand our time comittments from the begining would have helped our manager with this process.

BACKGROUND

Please describe your company and position.

I am the Sales & Special Projects Manager of Southern Explorations

Describe what your company does in a single sentence.

We sell custom, private adventure travel packages throughout Latin America. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Social Media Marketing
• Email Marketing
• SEO-optimized Content Creation

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Content migration from Drupal to WordPress website with SEO optimization.
• Regular social media posting on Facebook and Instagram aligned with seasonal sales objectives. 
• Twice-a-month email newsletters to 15,000+ subscribers.
• Designed and created 5 automated newsletters linked to key customer events. 
• Two SEO-optimized blog posts per month. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Social media followers increased ~10%
• Newsletter open rate doubled
• Average Google organic keyword rankings improved from 20th to 12th, with many key terms ranking in the top 5
• Meaningful increase in sales directly attributable to the monthly newsletters

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team did a great job setting and meeting deadlines and was flexible with the changes we requested.

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

Our primary contact, Maria, truly understood our brand and clientelle. She picked up on our voice and could create authoritative content with very little direction. 

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

We had a great work flow but could have used more regular strategic meetings to discuss new ideas.

BACKGROUND

Introduce your business and what you do there.

I'm the general manager of a construction company specializing in building custom luxury homes and large-scale renovations. We emphasize high-performance, sustainable construction and close collaboration with architects and designers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish for your business?

We initially connected with the team at Apples & Oranges Analytics and Marketing as part of the Canadian digital adoption plan. They assisted us with the process of reviewing our business and operations. The team ended up helping us with the selection and transition into construction management software. We then engaged with them for an additional scope as part of our website optimization alongside another agency. Our most recent project with A&O included Social Media services including an email newsletter.

SOLUTION

What was the scope of their involvement?

Apples & Oranges Analytics and Marketing handled all of the website content and overall site framework to ensure the site was built from an SEO standpoint from the ground up. The team provided SEO services, including creating an SEO strategic guide (including a sitemap), writing additional content required for the strategy, and applying the SEO strategy to existing and new content (up to 30 pages and five blog posts, with a maximum of 600 words per page/post). Moreover, the team set up local pack validation (shared responsibility with the other website agency) and a data visualization dashboard for Google Analytics, Search Console, and other Google properties.

What is the team composition?

We worked with 2–5 teammates from Apples & Oranges Analytics and Marketing.

How did you come to work with Apples & Oranges Analytics and Marketing?

Apples & Oranges Analytics and Marketing was referred to me.

What is the status of this engagement?

We worked together from December 2024–August 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had one follow-up meeting on SEO and analytics review. We noted improvements, but overall traffic was too low to gauge accurately. However, our rankings markedly improved.

How did Apples & Oranges Analytics and Marketing perform from a project management standpoint?

Apples & Oranges Analytics and Marketing delivered on time. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Their team was prompt in addressing questions and concerns.

Are there any areas they could improve?

Occasionally needed to correct social media content repeatedly after having done so previously.

Do you have any advice for potential customers?

We used them on a subsequent social media project. 

BACKGROUND

Please describe your company and position.

I am the Engagement Manager of Fair Trade Federation

Describe what your company does in a single sentence.

We are a trade association of fair trade enterprises fully committed to equitable and sustainable trading partnerships. We strengthen and support our members in order to grow the global movement of trade that values the health of the planet, and the labor, dignity, and equality of all people.
 
 
 
 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Support FTF members in expanding and further enhancing their marketing strategies.
• Helping guide FTF members on how to prioritize their marketing strategies and understand their ROI.

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• Great culture fit
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Apples and Oranges team facilitated two workshop sessions at our conference that supported small ethical businesses and fair trade enterprises. We partnered with them for their expertise and experience in working with similar businesses, as they understood the needs and priorities of our membership. The team delivered two session on funnel marketing, the first being a 101 level workshop and the second being an actionable tactics workshop to help deliver on the first session. They offered insights, data, examples, and case studies to support their information and make it accessible and actionable for attendees to walk away with tangible next steps.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Apples and Oranges team facilitated two workshop sessions at our conference that supported small ethical businesses and fair trade enterprises. We partnered with them for their expertise and experience in working with similar businesses, as they understood the needs and priorities of our membership. The team delivered two session on funnel marketing, the first being a 101 level workshop and the second being an actionable tactics workshop to help deliver on the first session. They offered insights, data, examples, and case studies to support their information and make it accessible and actionable for attendees to walk away with tangible next steps.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

A&O was quick and dilligent in their responses. We did not need to overly communicate or manage the project. They were self directed and delivered more. than what was expected.

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Noor and Michael were personable and generous in their support of our collaboration. They went above and beyond to offer value to our members. Not only did they understand our members needs, they offered real case studies and tangible actions that many small businesses could benefit from without feeling stressed by the price tag.

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

No feedback at this time.

BACKGROUND

Please describe your company and position.

I am the Founder & Lead Instructor of Kalvian Academy

Describe what your company does in a single sentence.

OOnline small-group tutoring

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Website design
• SEO
• Google Business Profile setup

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Keyword research, SEO metadata setup, and Google indexing to improve search visibility.
Strategic content planning and SEO-optimized copy for Home, About, French Tutoring, and Contact Us pages.
Fully responsive Squarespace site design aligned with Kalvian Academy’s branding and user experience goals.
Create or optimize Google Business Profile, integrate Maps, and connect Analytics/Search Console.
Set up contact forms, CTAs, and optional newsletter/email integration.
Final site QA, basic site training or walkthrough, and post-launch support for edits or questions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website design is clean, intentional, on-brand and professional. Time will tell how effective SEO was.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were delivered in time despite the tight timeline. They were able to respond to emails within a reasonable timeframe, and were able to accommodate needs incredibly efficiently.

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

They were able to provide everything I needed within my budget and did so with an amazing level of quality.

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

At times, it took several days to respond to emails and I would feel like I was waiting to proceed until I received the correct information. Communicating avavilability and reponse days/times would avoid this.

BACKGROUND

Please describe your company and position.

I am the Founder of Ignite Landscapes

Describe what your company does in a single sentence.

Ignite Landscapes is a design–build firm specializing in creating exceptional outdoor spaces.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Ranking my website
• Being a partner in all things marketing.
• Marketing Campaigns

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• High ratings
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work & Key Deliverables
The scope of work included a complete revamp of my company website, ensuring it reflected our brand identity and provided a seamless user experience. In addition, the team supported me with targeted marketing campaigns to help expand our reach and generate new leads. They also provided SEO services, optimizing both the website and content to improve visibility, ranking, and overall online presence.

Summary of Deliverables

Fully redesigned and updated company website
Development and execution of marketing campaigns
SEO optimization for improved search performance and online visibility

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Apples & Oranges produced clear and measurable results. After the website revamp and SEO optimization, my site traffic increased noticeably, and we saw higher-quality leads coming in through our online channels. The marketing campaigns they supported led to stronger engagement across social media and email, and we experienced a boost in brand visibility within our target market. Most importantly, these efforts translated into a tangible uptick in inquiries and client conversions, directly impacting business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Apples & Oranges absolutely excelled in project management. They delivered every item on time and often went above and beyond to ensure I had what I needed at each stage. Not only was their depth of knowledge impressive, but their customer service was outstanding—they were attentive, proactive, and quick to adapt to my needs. The system they’ve put in place continues to provide great support, making the entire experience seamless and reliable.

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most to me about Apples & Oranges was their exceptional attention to detail and the quality of what they delivered. Every step of the client journey was thoughtfully planned and executed, and their service was consistently top-tier. It’s rare to find a company that blends expertise with such a seamless, client-focused experience, five stars all around.

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

Honestly, I don’t see any areas for improvement. Apples & Oranges should simply keep doing what they’re doing, it’s clearly working.

BACKGROUND

Please describe your company and position.

I am the Founder, Director & Therapist of Help Clinic Canada

Describe what your company does in a single sentence.

Online therapy across Canada.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Digital Marketing

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were introduced to Apples and Oranges and they took on a trackling our digital marketing inlcuding; Website optimization, SEO, Meta and Google ads with our cross Canada organization. They collaborated with us to develeop brand awareness and targeted ads to grow certian pieces of the business. Apples and Oranges worked with us to hit our objectives. The data analytics Apples and Oranges provided helped immensely with understanding the targets and wins along the way. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased sales, increased traffic, increased engagement, increased repeat customers, increased positive reviews, increased content creation, increased SEO.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were timely, responsive, supportive and always patient and supportive. I really valued their transparent team apporach that allowed for shared undrestanding while delivering results.

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are so relatable, down-to-earth, yet skilled and knowledgeable. They value quality, kind and collaborative communication.

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

NO! They delvered and pivoted as needed. I truly value regular updates and support and they did all of the work well.