Apples & Oranges Analytics and Marketing

BACKGROUND

Please describe your company and position.

I am the Engagement Manager of Fair Trade Federation

Describe what your company does in a single sentence.

We are a trade association of fair trade enterprises fully committed to equitable and sustainable trading partnerships. We strengthen and support our members in order to grow the global movement of trade that values the health of the planet, and the labor, dignity, and equality of all people.
 
 
 
 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Support FTF members in expanding and further enhancing their marketing strategies.
• Helping guide FTF members on how to prioritize their marketing strategies and understand their ROI.

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• Great culture fit
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Apples and Oranges team facilitated two workshop sessions at our conference that supported small ethical businesses and fair trade enterprises. We partnered with them for their expertise and experience in working with similar businesses, as they understood the needs and priorities of our membership. The team delivered two session on funnel marketing, the first being a 101 level workshop and the second being an actionable tactics workshop to help deliver on the first session. They offered insights, data, examples, and case studies to support their information and make it accessible and actionable for attendees to walk away with tangible next steps.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Apples and Oranges team facilitated two workshop sessions at our conference that supported small ethical businesses and fair trade enterprises. We partnered with them for their expertise and experience in working with similar businesses, as they understood the needs and priorities of our membership. The team delivered two session on funnel marketing, the first being a 101 level workshop and the second being an actionable tactics workshop to help deliver on the first session. They offered insights, data, examples, and case studies to support their information and make it accessible and actionable for attendees to walk away with tangible next steps.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

A&O was quick and dilligent in their responses. We did not need to overly communicate or manage the project. They were self directed and delivered more. than what was expected.

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Noor and Michael were personable and generous in their support of our collaboration. They went above and beyond to offer value to our members. Not only did they understand our members needs, they offered real case studies and tangible actions that many small businesses could benefit from without feeling stressed by the price tag.

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

No feedback at this time.

BACKGROUND

Please describe your company and position.

I am the Founder & Lead Instructor of Kalvian Academy

Describe what your company does in a single sentence.

OOnline small-group tutoring

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Website design
• SEO
• Google Business Profile setup

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Keyword research, SEO metadata setup, and Google indexing to improve search visibility.
Strategic content planning and SEO-optimized copy for Home, About, French Tutoring, and Contact Us pages.
Fully responsive Squarespace site design aligned with Kalvian Academy’s branding and user experience goals.
Create or optimize Google Business Profile, integrate Maps, and connect Analytics/Search Console.
Set up contact forms, CTAs, and optional newsletter/email integration.
Final site QA, basic site training or walkthrough, and post-launch support for edits or questions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website design is clean, intentional, on-brand and professional. Time will tell how effective SEO was.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were delivered in time despite the tight timeline. They were able to respond to emails within a reasonable timeframe, and were able to accommodate needs incredibly efficiently.

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

They were able to provide everything I needed within my budget and did so with an amazing level of quality.

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

At times, it took several days to respond to emails and I would feel like I was waiting to proceed until I received the correct information. Communicating avavilability and reponse days/times would avoid this.

BACKGROUND

Please describe your company and position.

I am the Founder of Ignite Landscapes

Describe what your company does in a single sentence.

Ignite Landscapes is a design–build firm specializing in creating exceptional outdoor spaces.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Ranking my website
• Being a partner in all things marketing.
• Marketing Campaigns

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• High ratings
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work & Key Deliverables
The scope of work included a complete revamp of my company website, ensuring it reflected our brand identity and provided a seamless user experience. In addition, the team supported me with targeted marketing campaigns to help expand our reach and generate new leads. They also provided SEO services, optimizing both the website and content to improve visibility, ranking, and overall online presence.

Summary of Deliverables

Fully redesigned and updated company website
Development and execution of marketing campaigns
SEO optimization for improved search performance and online visibility

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Apples & Oranges produced clear and measurable results. After the website revamp and SEO optimization, my site traffic increased noticeably, and we saw higher-quality leads coming in through our online channels. The marketing campaigns they supported led to stronger engagement across social media and email, and we experienced a boost in brand visibility within our target market. Most importantly, these efforts translated into a tangible uptick in inquiries and client conversions, directly impacting business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Apples & Oranges absolutely excelled in project management. They delivered every item on time and often went above and beyond to ensure I had what I needed at each stage. Not only was their depth of knowledge impressive, but their customer service was outstanding—they were attentive, proactive, and quick to adapt to my needs. The system they’ve put in place continues to provide great support, making the entire experience seamless and reliable.

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most to me about Apples & Oranges was their exceptional attention to detail and the quality of what they delivered. Every step of the client journey was thoughtfully planned and executed, and their service was consistently top-tier. It’s rare to find a company that blends expertise with such a seamless, client-focused experience, five stars all around.

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

Honestly, I don’t see any areas for improvement. Apples & Oranges should simply keep doing what they’re doing, it’s clearly working.

BACKGROUND

Please describe your company and position.

I am the Founder, Director & Therapist of Help Clinic Canada

Describe what your company does in a single sentence.

Online therapy across Canada.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Digital Marketing

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were introduced to Apples and Oranges and they took on a trackling our digital marketing inlcuding; Website optimization, SEO, Meta and Google ads with our cross Canada organization. They collaborated with us to develeop brand awareness and targeted ads to grow certian pieces of the business. Apples and Oranges worked with us to hit our objectives. The data analytics Apples and Oranges provided helped immensely with understanding the targets and wins along the way. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased sales, increased traffic, increased engagement, increased repeat customers, increased positive reviews, increased content creation, increased SEO.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were timely, responsive, supportive and always patient and supportive. I really valued their transparent team apporach that allowed for shared undrestanding while delivering results.

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are so relatable, down-to-earth, yet skilled and knowledgeable. They value quality, kind and collaborative communication.

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

NO! They delvered and pivoted as needed. I truly value regular updates and support and they did all of the work well.

BACKGROUND

Please describe your company and position.

I am the Director of Operations of Dalina

Describe what your company does in a single sentence.

We bring specialty coffee and baked from scratch goods to your neighbourhood with intuitive and friendly service. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Build Loyalty
• Increase brand awareness

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We approached Apples and Oranges with a complex set of needs. Website optimization, building customer loyalty, SEO, Mobile ordering app optimization. Together we developed a SMS campaign, email marketing, brand awareness and targeted ads to grow certian pieces of the business. Apples and Oranges worked with our existing partners to meet with us weekly to hit our objectives. The data analytics Apples and Oranges provided helped immensely with understanding the targets and wins along the way. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Grew our customer base on the online ordering app from $1000-$6000 monthly. 

Increased customer awareness around our Catering Program, we have seen an increase in inquiries from customers that have not previously ordered

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Apples and Oranges was very adaptable to our asks and needs. Restaurants are complex with a lot of moving parts, they were in constant contact with us about promotions we were running, email campaigns were set out weekly and they were always available if we needed to pivot or add on the fly. 

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people at Apples and Oranges is what makes this company so special. You are well taken care of and listened to about business concerns and areas for focused growth. Michael and his team are always happy to adjust to your needs and present comprehensive plans to get you to your goals. Personal attention and service were an important piece for us when bringing on a marketing partner and Apples and Oranges delivered. 

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

Restaurants and Cafe's have very limited budgets so adding ad spend onto the retainer can be difficult to maintain. Larger businesses (4 locations or more) could better absorb this cost but for a 2 unit business its difficult to maintain. 

Building out a basic support plan with ad spend for a lower fee would help support business in this catagory but perhaps its not a good long term strategy for Apples and Oranges, it might make sense to work with larger business or businesses with more locations. 

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Noorish Foods

Describe what your company does in a single sentence.

We sell superfood cocoa and honey drink blends. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Professionalizing our online presence
• Unifying our content

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired A&O to help us revamp our website and manage a new digital marketing campaign. This included switching to a new online platform, getting a new email marketing provider, setting up an influencer campaign, ad campaign and social media content management. They have done a great job so far. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased sales, increased traffic, increased engagement, increased repeat customers, increased positive reviews, increased content creation, increased SEO

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they were timely, responsive, supportive and always patient with my slower response times to complete tasks. 

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a unique ability to adapt to your needs as they change from moment to moment. And the value for what they offer in terms of overall support and content management is impressive. They have multiple people on their team working on your project and you feel like their only priority. Whenever changes needed to be made, they were quick to address them. They are also very flexible as different months require different levels of commitment and energy and they were able to support my greater goals to get into Faire, start understanding how to build an influencer campaign and so many other things. 

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

I have been really pleased with their services and can't think of any ways they could improve at this point. 

BACKGROUND

Please describe your company and position.

I am the Owner of BrickShell Cases

Describe what your company does in a single sentence.

We manufacture the highest-quality display cases for LEGO® collectibles. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Increase email subscribers
• Launch VIP/rewards program on Shopify
• Rank for product-related keywords

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Increase ranking in search engines via proper SEO management and Keyword content.. 
• Increase retail revenue through marketing campaign such as email and Instagram. 
• Launch VIP/rewards program as venue to increase revenue and margin. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Gained thousands of keywords in initial months of launch. 
• Steady increase in Search Engine ranking throughout the months (for relevant keywords). 
• Several successful email campaigns.
• Gained thousands of email subscribers in initial months of launch

Describe their project management. Did they deliver items on time? How did they respond to your needs?

AxO is very reponsive at every level. They communicate regularly and ensure I alway know where projects stand. 

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It's impressive how they're always thinking outside the box and really striving to understand my niche product. 

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

None!

BACKGROUND

Please describe your company and position.

I am the Principal of Karen Gilchrist & Associates

Describe what your company does in a single sentence.

Communications and PR consulting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Provide digital marketing advice and services.
• SEO review and update to client website.
• Improve organic SEO for client.

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Online Search

Why did you select Apples & Oranges Analytics and Marketing over others?

• High ratings
• Close to my geographic location
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A&O provides digital marketing advice, and implements plans according to that strategy. They support the client in content generation of blogs and social media posts to help improve organic SEO. They also manage all digital marketing platforms (Meta, Google), develop and monitor ads, and provide data updates to us on a quarterly basis. 

They are currently engaged in a website SEO project, doing a deep dive on the website content and keywords, with the intent of improving searchability and search engine rankings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in visits to the client's service; data showing increase in website traffic and search results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are always on time and responsive to our needs. They keep detailed notes and agendas, as well as weekly meetings and emails to make sure we are getting what we need.

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

This group is especially good at interpreting and explaining the complex world of digital marketing in an easily understandable way, without making us feel as though they are spinning a tale or that is it somehow a magic and secret code that only they can understand. So many digital marketers do that. Apples & Oranges Analytics and Marketing are very good at showing the data and explaining it in lay terms. 

And they are also the first to be frank about the art and science of this business - sometimes you just have to try something to find out if it will work. They are excellent at testing something with a bit of money first, bringing back the data, and working with us to make a decision about more (or less!) spending. They are flexible, personable, and reasonable - they are "real" people with a collaborative and practical approach.

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

no.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Home Island Coffee Partners

Describe what your company does in a single sentence.

Contract manufacturing of roasted coffee products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Migrate our website and ecommerce to Shopify

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to shift our consumer facing ecommerce platform to Shopify to better align with the logistics of our wholesale and private-label clients. A&O migrated everythign over and optimized the layout and content. They gave us a full rundown of how to manage products and payments going forward, as well as providing us a full go-to-market strategy for our fledgling B2C brand. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Getting our shopify website up before our previous one was due for renewal and maintaining continuity for our existing customers. Working within a specified budget. We have had zero technical issues since switching over, and we've had very positive feedback from customers on the layout and UI elements. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communciation was at the perfect cadence to keep us up to date on progress while not requiring constant input from us. Everything was effectively roadmapped, and we always knew that we were going to get exactly what we needed.  

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Incredible depth of expertise in ecommerce platforms which was paired with a willingness to educate us to enable us to get the most out of our website without needing ongoing work. 

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

Not especially. 

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of Susgrainable

Describe what your company does in a single sentence.

Susgrainable rescues spent grains from craft brewers to create nutritious, delicious, and easy-to-make upcycled barley flour and baking mixes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Website Functionality
• Website Refresh
• SEO

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Previous experience working with similar local brands

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work:

1. Website Development: Migrating our Shopify theme and removing custom coding where possible to make the website easier to edit and customize using Design Packs.
2. SEO Services: Redesign the website with best in class SEO practices in mind to improve our online presence.

Key Deliverables:

• Revamp the homepage, spotlighting Susgrainable's identity and brand through character-driven storytelling, updated branding, and copywriting.
• Optimize the retailer showcase for increased in-store traffic.
• Refresh product photography to showcase new packaging and baked goods.
• Hide unwanted pages, refine the website footer, and optimize plugins.
• Implement valuable website schemas, such as for automated product reviews.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website Metrics: Increased traffic, reduced bounce rate, faster load times, and improved online and offline conversion rates.
• SEO Performance: Higher search rankings, increased organic traffic, and improved SERP CTR.
• Data Analysis: Enhanced data tracking for informed decision-making.
• User Feedback: Positive reviews, improved user satisfaction.
• Website Functionality: Ability to edit and customize with the use of custom coding.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Apple & Oranges consistently delivered project items on time, ensuring our timelines were met without any delays. Their responsiveness to our needs was impressive, as they demonstrated a proactive approach to addressing any concerns or adjustments required during the project.

Their commitment to effective communication and a well-structured project management process greatly contributed to the success of our partnership. Overall, their reliability and responsiveness made them a valuable and dependable partner in achieving our project goals.

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their expertise in SEO and digital marketing, particularly their depth of knowledge and innovative strategies set them apart from the competition. They didn't just implement standard solutions but tailored their approach to our unique needs, consistently delivering outstanding results.

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

One area for potential improvement could be in providing clearer guidance to their clients on their suggested project scope and capacity for flexible projects they take on.