Apples & Oranges Analytics and Marketing

BACKGROUND

Introduce your business and what you do there.

I work at CleanO2, a carbon capture technology company. We take CO2 emissions from natural-gas-fired heating appliances in industrial buildings and turn them into a byproduct to create cleaning products, such as soap bars, hand wash, and body wash. Within the company, I’m the communications and operations manager for our soap and cleaning products marketing team. We sell these products online and through retail outlets in Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apples & Oranges Analytics and Marketing?

We needed help with SEO and content marketing.

SOLUTION

What was the scope of their involvement?

A & O helps us with our SEO and content marketing. Their work has included the keyword research and content writing needed for our newest website to help us get better results with our marketing. Additionally, they’ve slowly started working on our backlinking efforts by reaching out to other blogs, newspapers, and industry-related websites to get us mentioned in more places.

What is the team composition?

We work with Michael (Co-Director), who is our main point of contact, and Alia (Accounts & SEO Content Lead), who writes the blogs and edits the content on our website.

How did you come to work with Apples & Oranges Analytics and Marketing?

A & O reached out to us. During our initial call, they provided us with keyword analytics, an overview of our site, and the areas of improvement they found. They also explained what they could do for us. Ultimately, we decided to start working with them on SEO because we were developing our new website.

How much have you invested with them?

We’ve spent around $10,000–$15,000 CAD (approximately $8,000–12,000 USD).

What is the status of this engagement?

We started working together in January 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since launching our site in June 2022, we’ve seen a substantial increase in our visits and our site’s ranking on search results. Additionally, their backlinking efforts have helped us convert around 5–6 backlink opportunities.

How did Apples & Oranges Analytics and Marketing perform from a project management standpoint?

A & O is very good at project management. We’ve never gone over budget, but they’ve always done more than what we ask them for. Although our contract is focused on SEO, Michael is always happy to provide us with extra services like marketing consulting or small backend development tasks. Additionally, they offer very quick turnaround times, so they’ve never missed a deadline.

We meet with A & O once per week, which really helps us stay on track and share ideas. During these calls, both sides share updates from their end. Their team is very good at picking up things that might be useful for their SEO efforts to help us keep moving forward. They use Airtable to coordinate the blog posts and transfer content, and we leverage Google products for communication and documentation, like Google Meet and Google Docs.

What did you find most impressive about them?

A & O’s willingness to collaborate with us and answer our questions on topics outside of their scope is impressive. They’re extremely knowledgeable regarding e-commerce and marketing, and they’re always happy to give us excellent recommendations. They’re extremely helpful.

Are there any areas they could improve?

No, they’re excellent.

Do you have any advice for potential customers?

Meeting with them frequently is a great way to get the most out of your engagement; they’re always happy to help.

BACKGROUND

Please describe your company and your position there.

We are an organic macadamia brand focused on connecting consumers to a healthy Hawaiian snack grown sustainably on our farm. I manage our brand, sales, and marketing as a VP of Island Harvest.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apples & Oranges Analytics and Marketing, and what were your goals?

We wanted to improve the SEO of our website by building out better and more content.

SOLUTION

How did you select this vendor and what were the deciding factors?

Great communication, clear deliverables, and good value.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

• Shopify
• Klayvio
• Sleeknote
• Shogun
• Google Analytics

How many resources from the vendor's team worked with you, and what were their positions?

We worked with two people on A&O's team. Michael led the project and did much of the backend SEO work and Alia helped create really great content to be used on our website.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

A&O did thorough keyword research, developed recipes and blog content, improved our product listings, and much more to vastly improve our website. Not only is our SEO much better, but the feel of our website is much more professional because of how they laid things out and the content they created.

How effective was the workflow between your team and theirs?

We had meetings regularly to go over content and deliverables and the A&O team really took the time to make sure I liked what they were working on. They were also very punctual in all email communications.

What did you find most impressive or unique about this company?

They practiced clear and honest communication, followed by delivering quality results.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the CEO of a Canadian water technology company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apples & Oranges Analytics and Marketing?

We are a new company who had a very basic website and we wanted to re-design our website to allow for our product pre-orders and better conversion rates. Additionally, they assisted us with our blog briefs to create more engaging SEO friendly content.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose Apples & Oranges because of their relationship with SheEO and I had spoken with other founders who had worked with them in the past and had positive experiences.

Describe the project in detail and walk through the stages of the project.

We developed a design scope, and an ongoing monthly retainer to support the project from start to finish. We had bi-weekly meetings to work through the project. Michael provided updates and designs for our team. He also introduced us to his blog brief team member who assisted us with content development.

How many resources from the vendor's team worked with you, and what were their positions?

In total we worked with Michael as the lead contact, as well as two other colleagues.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With the assistance of A&O, we successfully completed our website design and using blog briefs from their team we were also able to write thorough content according to revelant SEO keywords and trends. Overall, it was a successful project.

How effective was the workflow between your team and theirs?

Michael is thoughtful, smart and trustworthy. I would consider him a marketing "scientist" in his approach. He is methodical and data driven and our team got along with him and his team very well.

What did you find most impressive or unique about this company?

They were thoughtful and data-driven with their approach. Sometimes marketing agencies are great with strategy but terrible with execution and I found A&O to base their decisions on data which is refreshing.

Are there any areas for improvement or something they could have done differently?

We had a successful project together. The only piece of feedback for improvement would be staying very strict to deadlines. We had very tight timelines and sometimes we were waiting extra days for completion of tasks.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Willow End of Life Education and Planning. Our main product is intellectual property that we license to other individuals in the end-of-life industry, allowing them to facilitate scripted workshops and to use our materials in practice. We work in Vancouver, B.C., but our clients are worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apples & Oranges?

We hired Apples & Oranges for digital marketing.

SOLUTION

What was the scope of their involvement?

At the beginning of our partnership, Apples & Oranges redesigned and developed our website in WordPress; they recently redeveloped it on Kajabi. In both cases theyThey've made sure to integrated oura blog and online shop. They also developed a knowledge base on Bubble, which we're also planning to move to Kajabi.

Currently, Apples & Oranges is in charge of our digital marketing. They were instrumental in helping us with online adds, campaigns, and sales funnels. They're beefing up our SEO; I provide content for Apples & Oranges to add to the platform. We primarily use Facebook, Instagram, Twitter, and LinkedIn for our digital marketing. Their team also works to develop sales funnels with us. 

What is the team composition?

We work with two teammates from Apples & Oranges, including Micahel (Co-Director). 

How did you come to work with Apples & Oranges?

I put out a listing online that I was looking for a digital marketing specialist and found them. Micahel was just starting his company, so we became his first steady client. 

How much have you invested with them?

We invest around $2,500 CAD (approximately $2,000 USD) a month with Apples & Oranges. 

What is the status of this engagement?

We started working together in February 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We have around 4,500 individuals on our email lists, and when we first started, we had almost none. Our sales have also increased. We've grown a lot since starting with Apples & Oranges, although growth can be challenging to measure. We'd be lost without their work; our online presence is better because of their efforts. Apples & Oranges' team has helped us establish sales funnels that I never had the time to create before. 

Micahel is an amazing troubleshooter; he ensures all our programs work together. The automations his team has created are brilliant. Anytime we need something new, Michael will conduct research and identify solutions that fit our needs.  

How did Apples & Oranges perform from a project management standpoint?

Since we pay Apples & Oranges a retainer fee, I can't speak to their budgeting abilities. We meet weekly on Zoom, which motivates their team to deliver. In the past, we've used Airtable and HeyOrca for social media collaboration. Outside of that, we utilize Google Drive to collaborate. 

What did you find most impressive about them?

I haven't really engaged with Apples & Oranges' competition, so I don't have anything to compare them to. However, their values are great — they're socially responsible and invest in diversity and inclusion. Michael is very resourceful, smart, and attentive and responsive to our needs. 

Are there any areas they could improve?

I wish Apples & Oranges had a designer on their team.

Do you have any advice for potential customers?

I'd advise customers to establish clear, open communication with Apples & Oranges; it's vital to clearly plan the project and meet regularly. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a food production enterprise based in Vancouver.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apples & Oranges Analytics and Marketing?

We were looking to extend our reach through social media.

SOLUTION

What was the scope of their involvement?

Apples & Oranges Analytics and Marketing is our primary SEO and digital marketing partner, and they also provide us with PPC and social media management.

Apart from that, they develop content for our website and newsletter.

What is the team composition?

I work with the two co-founders and a content writer.

How did you come to work with Apples & Oranges Analytics and Marketing?

We met them through a referral.

How much have you invested with them?

We’ve invested about $55,000 so far.

What is the status of this engagement?

Our ongoing partnership started in June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since partnering with Apples & Oranges Analytics and Marketing, we’ve seen a significant improvement in our ranking and position on Google Search. We’ve also seen an improvement in the responses and interactions to our email newsletters and social media platforms.

How did Apples & Oranges Analytics and Marketing perform from a project management standpoint?

They perform well from a project management standpoint and we typically communicate through Skype and Zoom.

What did you find most impressive about them?

We’re impressed with their responsiveness and communication skills.

Are there any areas they could improve?

I can’t think of anything they need to improve on at the moment.

Do you have any advice for potential customers?

I would advise investing a lot of time understanding Apples & Oranges Analytics and Marketing so you can better understand yourself and what voice your brand should incorporate.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at Sixzero Design, a design agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apples & Oranges Analytics and Marketing?

We needed help to set up our SEO to increase its online presence.

SOLUTION

What was the scope of their involvement?

Apples & Oranges helped us audit our website and made suggestions based on their insight to improve our site from an SEO perspective. Also, they helped us put things into action through their detail and technical approach, including changing the site’s font size, adding images, and other stuff that would appear in Google search results.

What is the team composition?

We worked with Michael (Co-Director).

How did you come to work with Apples & Oranges Analytics and Marketing?

They were referred to us by a partner.

How much have you invested in them?

We spent around $1,000 with them.

What is the status of this engagement?

We worked together from June–July 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We doubled our impressions and click rates since we started working with them.

How did Apples & Oranges Analytics and Marketing perform from a project management standpoint?

Project management was straightforward; they provided back and forth communication through email.

What did you find most impressive about them?

The technicality and depth of their audit were great. Also, the actionability of their team was good; they gave us a very detailed and easy-to-implement list of things we could do to have a real impact.

Are there any areas they could improve?

I don't think there's anything they can improve on — it was a simple engagement, and they delivered what they promised.

BACKGROUND

Introduce your business and what you do there.

I'm the general manager of a construction company specializing in building custom luxury homes and large-scale renovations. We emphasize high-performance, sustainable construction and close collaboration with architects and designers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish for your business?

We initially connected with the team at Apples & Oranges Analytics and Marketing as part of the Canadian digital adoption plan. They assisted us with the process of reviewing our business and operations. The team ended up helping us with the selection and transition into construction management software. We then engaged with them for an additional scope as part of our website optimization alongside another agency. Our most recent project with A&O included Social Media services including an email newsletter.

SOLUTION

What was the scope of their involvement?

Apples & Oranges Analytics and Marketing handled all of the website content and overall site framework to ensure the site was built from an SEO standpoint from the ground up. The team provided SEO services, including creating an SEO strategic guide (including a sitemap), writing additional content required for the strategy, and applying the SEO strategy to existing and new content (up to 30 pages and five blog posts, with a maximum of 600 words per page/post). Moreover, the team set up local pack validation (shared responsibility with the other website agency) and a data visualization dashboard for Google Analytics, Search Console, and other Google properties.

What is the team composition?

We worked with 2–5 teammates from Apples & Oranges Analytics and Marketing.

How did you come to work with Apples & Oranges Analytics and Marketing?

Apples & Oranges Analytics and Marketing was referred to me.

What is the status of this engagement?

We worked together from December 2024–August 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had one follow-up meeting on SEO and analytics review. We noted improvements, but overall traffic was too low to gauge accurately. However, our rankings markedly improved.

How did Apples & Oranges Analytics and Marketing perform from a project management standpoint?

Apples & Oranges Analytics and Marketing delivered on time. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Their team was prompt in addressing questions and concerns.

Are there any areas they could improve?

Occasionally needed to correct social media content repeatedly after having done so previously.

Do you have any advice for potential customers?

We used them on a subsequent social media project. 

BACKGROUND

Please describe your company and position.

I am the Owner/Head Coach of Sweatworking Collective

Describe what your company does in a single sentence.

Sweatworking Collective is a women's strength training company that connects people through movement and fosters growth both inside and outside the gym

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Create a website that ensures customers get a feel of who we are as a company

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Website creation 
• Customer Pathway from finding us on google to booking their first session
• Copywriting for website and servces 
• SEO 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completion of tasks by their deadlines 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were delivered in a timely fashion 

Responses were typically received with 24 hours 

Extra meetings were easily scheduled when needed 

The entire team was extremely friendly, very professional, and accessible. 

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The collaborative approach to the project. 

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

N.A

BACKGROUND

Please describe your company and position.

I am an executive of Shorba Bone Broth

Describe what your company does in a single sentence.

Shorba Bone Broth manufactures and offers frozen collagen-rich chicken and beef broths 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Run paid digital ad campaigns
• Overhaul website for SEO optimisation and better data collection
• Run social media and email marketing campaigns

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social media "reels" 4xmonth 
Email newsletter 2x month 

Blog writing 1x month

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Content engagement, views, email newsletter open rates and click-throughs 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive and someone from the team emailed always communicated if the there were any changes. We met biweekly virtually with most of the team. They almost always completed deliverables in a timely manner

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by Apples & Oranges Analytics and Marketing's team members' range of skills.

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

Perhaps they could have had more of a finger on the pulse in terms of online trends 

BACKGROUND

Please describe your company and position.

I am the Founder / CEO of Make Nice Company

Describe what your company does in a single sentence.

Make Nice Company aims to reduce the world’s consumption of single-use plastic waste with an ultra-concentrated plastic-free Solid Dish Soap that replaces up to 3 bottles of traditional dish soap.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

Increase our D2C orders and customer awareness

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Reached out via email

Why did you select Apples & Oranges Analytics and Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating ads for Facebook/Instagram and Google. Data and marketing management. Creative creation for ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ad created throughout the month for testing. Monthly calls to check in and review results. Ability to add additional ad efforts and any point.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great communication with every step. Timely responses to questions and support on all fronts.

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm able to trust the abilities of all their team members fully!

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

Provide reminders for things they need between the monthly calls. Otherwise, they've been amazing!