Apples & Oranges Analytics and Marketing

BACKGROUND

Please describe your company and position.

I am the Principal of Karen Gilchrist & Associates

Describe what your company does in a single sentence.

Communications and PR consulting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Provide digital marketing advice and services.
• SEO review and update to client website.
• Improve organic SEO for client.

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Online Search

Why did you select Apples & Oranges Analytics and Marketing over others?

• High ratings
• Close to my geographic location
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A&O provides digital marketing advice, and implements plans according to that strategy. They support the client in content generation of blogs and social media posts to help improve organic SEO. They also manage all digital marketing platforms (Meta, Google), develop and monitor ads, and provide data updates to us on a quarterly basis. 

They are currently engaged in a website SEO project, doing a deep dive on the website content and keywords, with the intent of improving searchability and search engine rankings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in visits to the client's service; data showing increase in website traffic and search results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are always on time and responsive to our needs. They keep detailed notes and agendas, as well as weekly meetings and emails to make sure we are getting what we need.

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

This group is especially good at interpreting and explaining the complex world of digital marketing in an easily understandable way, without making us feel as though they are spinning a tale or that is it somehow a magic and secret code that only they can understand. So many digital marketers do that. Apples & Oranges Analytics and Marketing are very good at showing the data and explaining it in lay terms. 

And they are also the first to be frank about the art and science of this business - sometimes you just have to try something to find out if it will work. They are excellent at testing something with a bit of money first, bringing back the data, and working with us to make a decision about more (or less!) spending. They are flexible, personable, and reasonable - they are "real" people with a collaborative and practical approach.

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

no.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Home Island Coffee Partners

Describe what your company does in a single sentence.

Contract manufacturing of roasted coffee products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Migrate our website and ecommerce to Shopify

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to shift our consumer facing ecommerce platform to Shopify to better align with the logistics of our wholesale and private-label clients. A&O migrated everythign over and optimized the layout and content. They gave us a full rundown of how to manage products and payments going forward, as well as providing us a full go-to-market strategy for our fledgling B2C brand. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Getting our shopify website up before our previous one was due for renewal and maintaining continuity for our existing customers. Working within a specified budget. We have had zero technical issues since switching over, and we've had very positive feedback from customers on the layout and UI elements. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communciation was at the perfect cadence to keep us up to date on progress while not requiring constant input from us. Everything was effectively roadmapped, and we always knew that we were going to get exactly what we needed.  

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Incredible depth of expertise in ecommerce platforms which was paired with a willingness to educate us to enable us to get the most out of our website without needing ongoing work. 

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

Not especially. 

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of Susgrainable

Describe what your company does in a single sentence.

Susgrainable rescues spent grains from craft brewers to create nutritious, delicious, and easy-to-make upcycled barley flour and baking mixes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Website Functionality
• Website Refresh
• SEO

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Previous experience working with similar local brands

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work:

1. Website Development: Migrating our Shopify theme and removing custom coding where possible to make the website easier to edit and customize using Design Packs.
2. SEO Services: Redesign the website with best in class SEO practices in mind to improve our online presence.

Key Deliverables:

• Revamp the homepage, spotlighting Susgrainable's identity and brand through character-driven storytelling, updated branding, and copywriting.
• Optimize the retailer showcase for increased in-store traffic.
• Refresh product photography to showcase new packaging and baked goods.
• Hide unwanted pages, refine the website footer, and optimize plugins.
• Implement valuable website schemas, such as for automated product reviews.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website Metrics: Increased traffic, reduced bounce rate, faster load times, and improved online and offline conversion rates.
• SEO Performance: Higher search rankings, increased organic traffic, and improved SERP CTR.
• Data Analysis: Enhanced data tracking for informed decision-making.
• User Feedback: Positive reviews, improved user satisfaction.
• Website Functionality: Ability to edit and customize with the use of custom coding.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Apple & Oranges consistently delivered project items on time, ensuring our timelines were met without any delays. Their responsiveness to our needs was impressive, as they demonstrated a proactive approach to addressing any concerns or adjustments required during the project.

Their commitment to effective communication and a well-structured project management process greatly contributed to the success of our partnership. Overall, their reliability and responsiveness made them a valuable and dependable partner in achieving our project goals.

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their expertise in SEO and digital marketing, particularly their depth of knowledge and innovative strategies set them apart from the competition. They didn't just implement standard solutions but tailored their approach to our unique needs, consistently delivering outstanding results.

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

One area for potential improvement could be in providing clearer guidance to their clients on their suggested project scope and capacity for flexible projects they take on.

BACKGROUND

Please describe your company and position.

I am the Director of Engagement of Kinbrace Community Society

Describe what your company does in a single sentence.

The Kinbrace community is a registered charity that welcomes refugee claimants with housing, education, and support.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Search engine optimization - Make the new public legal education and information website www.myrefugeeclaim.ca discoverable in Canada via google ads and other
• Marketing - get the news of www.myrefugeeclaim.ca out to refugee claimants, service providers, and the public via social media
• Analytics - understand how www.myrefugeeclaim.ca is gaining reach across demographics of importance

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

personal network

Why did you select Apples & Oranges Analytics and Marketing over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A & O is providing

• SEO/Online Discoverability
• MOM growth in organic traffic
• MOM growth in keyword quantity & ranking
• MOM growth in backlinks and authority score
• Social Media MOM growth in reach
• MOM growth in followers
• MOM growth in key metric, ex. saves Google Ads
• Continuous ad traffic to website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• increasing # of - new and returning users to website
• clicks
• overall use of site
• Effectiveness of Google Ads and Google Search Console
• Increasing # of social media followers (Facebook and Instagram)
• Increasing # of hotjar reviews collected

Describe their project management. Did they deliver items on time? How did they respond to your needs?

A & O Analytics and Marketing

• deliver monthly reports
• take initiative to set up the next meeting
• have the social media posts available to approve in the month prior
• are responsive to email and sms messaging queries
• have a clear and professional communications protocol

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

A & O are personable, attentive, and understand how to listen. Their team is patient, and take the time to explain what is mysterious and unfathomable to most of us. They also get the work done on time and according to the agreed timeline. They're open to change and learning, particularly about social media; they're willing to match our voice.

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

When they took on creating social media marketing content, they used their own voice and mood, which didn't match the public legal information space My Refugee Claim inhabits. They took developmental feedback seriously and worked hard to create posts that were legally accurate and carried the mood and values of www.myrefugeeclaim.ca.

BACKGROUND

Please describe your company and position.

I am the Co-founder and CEO of AIMA

Describe what your company does in a single sentence.

Develop period relief solutions for menstruators.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Build our SEO
• Manage our website
• Blogging

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

What was the size of Apples & Oranges Analytics and Marketing’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Blogging for SEO 
• Building SEO 
• Building and managing Shopify site 
• Managing policies on site 
• Developing key partnerships and relationships with copywriters 
• Weekly meetings and updates 
• Working with Marketing Manager to grow customers

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Weekly updates Monthly presenations on growth and what is working, not working, and progressing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they've been amazing at being very flexible and open with our budget and time. They've delivered their projects on time and even ahead of schedule.

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The human aspect. Everyone is kind, hard-working, and willing to help. They want you to succeed, and so they do everything they can to make it happen. Communicating with them is easy and they aren't afraid to challenege your thinking in order to provide the best results.

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

Right now they're expanding and bringing more talented people onto the team. I'm looking forward to working with them.

BACKGROUND

Introduce your business and what you do there.

I'm the operations manager at Clapham's Beeswax Products. We manufacture beeswax products, including food-safe wax products for wood, furniture polish, hand cream, lip balms, salves, and tinctures.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apples & Oranges Analytics and Marketing?

We were approved for a grant by the government of Canada through the Canadian Digital Adoption Program, whose goal is to improve the digital score of small businesses like hours. Although we didn’t have any issues we were trying to resolve, we got access to funding and chose A & O to help us improve our digital score.

SOLUTION

What was the scope of their involvement?

A & O mainly worked on improving our SEO. We worked with them on keyword research by bouncing the options back and forth. They used a software product to find the best keyword options, passed them to us, and we made some changes. 

They also provided updates to our website by upgrading existing product pages. The team also created 5–6 blog posts for us. 

What is the team composition?

We worked with at least three teammates from A & O, and they hired a copywriter for the blog. Our main point of contact was Noor (Co-Director). 

How did you come to work with Apples & Oranges Analytics and Marketing?

The government of Canada gave us a list of 70 companies we could work with. We wanted a local company, so we narrowed the list to 5–6 candidates. I called the candidates’ clients and asked about their experience. At the end of that process, I chose A & O based on the positive reviews they received from some of their clients. 

How much have you invested with them?

Their invoice was for $17,000–$18,000 CAD (approximately $12,000–$13,000 USD). The federal government paid 90% of the price, so we invested around $2,000 CAD (approximately $1,500 USD). 

What is the status of this engagement?

We worked together from June–October 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The feedback from our internal team has been very positive; everyone here is happy with the work A & O has done. Our updated website went live the last weekend, so we haven't had any customer feedback.

How did Apples & Oranges Analytics and Marketing perform from a project management standpoint?

Everything went fine regarding project management. We had a pre-set budget, and although I'm unsure if their hours exceeded the agreement, they stuck to the initial budget. They also met their deadlines for the most part; they had to take a week away from work due to a personal emergency, but we understand that life happens. 

We communicated back and forth through email and used Zoom. They were very responsive to requests, easy to communicate with, and quick in their email responses.

What did you find most impressive about them?

I was impressed with A & O's ability to take feedback, whether it be positive or negative, and work it into their preexisting knowledge of SEO. Our company's leaders are in their 80s, and SEO is very new to them. They're also very knowledgeable about our company's industry, and during the blog post writing process, they rejected the first draft of a blog post. 

A & O took the time to explain why the blog had to be a certain way and what SEO is. They worked to ensure that the blog posts made them happy regarding SEO, and our leadership was comfortable with them being on our website. 

Are there any areas they could improve?

We gave them constructive feedback in the blog-writing process. In one of the posts, their copywriter missed the assignment by almost 100% — they didn't understand the language they had to use. A & O took full responsibility; not only did they review that post and improve it by the fourth draft, but they also offered to write us another post for free, which was great. 

Do you have any advice for potential customers?

Don't be afraid to ask questions and tell them what you want. A & O is very responsive, so you shouldn't shy away from making your requests known and clear.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing consultant, digital branding strategist, and the founder of I Like Storytelling. We’re a company that helps uncover brand stories to connect and communicate with customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apples & Oranges Analytics and Marketing?

Our company was hired to help a technology platform secure funding. We planned to do this by applying for a media grant, and building a story and presentation for private investors. We needed help applying for the grant, and we wanted to outsource someone with specialties in grant writing and marketing. 

We hired Apples & Oranges to write the grant proposal and help build a marketing strategy.

SOLUTION

What was the scope of their involvement?

The initial part of the process was reviewing the grant application requirements and going into detail to uncover what our client wanted in terms of answers to the questions. We took those answers and started to line up our marketing plan around them. We built a timeline with Noor (Co-Director) and agreed to do separate preliminary research before we met and brainstormed. 

When we met with Apples & Oranges, we both brought ideas to the table, and at the end of the brainstorming session, they took all of the ideas we came up with and started to build the plan. 

We workshopped several potential positioning opportunities in the market for the platform. After talking to major players within the market, we were able to discover what was needed and wanted in a product. During this time, we were also conducting competitor research to find out what other opportunities were already out there. Apples & Oranges led this project, but we offered support because it was a large amount of work. 

Once we understood the market, we met with our client and went through the product they were offering and what they were looking to do in the future. We worked out four different positionings in the market. Apples & Oranges took that information, developed one unified positioning statement, and built an intricate go-to-market strategy. 

They created an account-based marketing strategy that zeroed in on about 20 customers and built tight relationships with them. These customers were able to test out the products and give insights, which allowed us to understand precisely what they needed from the product. The product was difficult to describe, but made more sense when it was used, and Apples & Oranges came up with a strategy to make that happen.

In addition to this strategy, they also created a smaller strategy that used more traditional digital media tactics to raise awareness and garner interest from people. 

After going through these processes, Apples & Oranges wrote the grant. We went through a small editing process, but the grant was based on what we had learned throughout the demos and the feedback we received. 

What is the team composition?

We met with Michael (Co-Director) and Noor to start with, but Noor was the only person that we communicated with past the initial meeting. 

How did you come to work with Apples & Oranges Analytics and Marketing?

We knew we needed help to complete this project because we were on a tight timeline, and they came highly recommended by three separate people in our network. They met with us the day after we reached out, and we started working together soon after that. 

How much have you invested with them?

We invested around $6,000. 

What is the status of this engagement?

We worked with them between July–September 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The grant winners have not been announced yet, so it’s too soon to tell, but the grant was incredibly well-written, and we were very happy with their work. 

How did Apples & Oranges Analytics and Marketing perform from a project management standpoint?

They performed incredibly well from a project management standpoint. They were efficient and highly professional. No problem was too big for them to handle, and they completed everything in a very short amount of time. 

We communicated via email and Zoom, and we used Otter.ai to record meetings. We also met weekly in person. 

What did you find most impressive about them?

They were incredibly detail oriented and methodical, and they covered all aspects of how to build customer relationships. They produced ingenious and creative strategies that narrowed down what we needed to succeed. They were highly experienced, and their knowledge was incredibly valuable. 

They learned about the product, and understood how best to sell it. They were very customer-focused, patient, and solution-oriented. No matter how frustrating the process became they handled it professionally and brought answers and solutions to the table. 

They had incredible writing skills and were forward-thinking in all their strategies. 

Are there any areas they could improve?

There is nothing that they could have done better for us. 

Do you have any advice for potential customers?

Provide as much detail as possible in the initial brief, especially with grant writing. If you need brand marketing, then be very clear about what you’re looking for.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a tea company that sells directly to consumers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apples & Oranges Analytics and Marketing?

We wanted to do some upgrades to our website. 

SOLUTION

What was the scope of their involvement?

Apples & Oranges helps us update our website. They develop it on Shopify and install various apps or plug-ins as needed. 

What is the team composition?

We work with Alia (Accounts & SEO Content Lead) and Michael (Co-Director). 

How did you come to work with Apples & Oranges Analytics and Marketing?

Apples & Oranges reached out to me. 

How much have you invested with them?

We’ve invested around $50,000 CAD (approximately $38,000 USD). 

What is the status of this engagement?

We started working together in April 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Apples & Oranges’ work is great. They’re responsive and have in-depth knowledge of Shopify. They can figure out solutions for the tasks we need to complete. 

How did Apples & Oranges Analytics and Marketing perform from a project management standpoint?

They’ve met deadlines and stayed on budget. To communicate, we use emails, phone calls, and Google Documents. 

What did you find most impressive about them?

Apples & Oranges has a great response time, and they understand the needs of their customers. The team is also thorough — they never leave things unresolved. Everything is clear, and they break things down into specific tasks when doing a big project. They provide clear details on what needs to be completed to ensure the project's success. 

Are there any areas they could improve?

No, there aren’t any. 

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of Geenees, a marketplace for in-kind giving; our platform is to donate products and services to families in need.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apples & Oranges Analytics and Marketing?

This year, we started working with our nonprofits and charities on a larger scale. As we completed a new onboarding and prices package for them, we needed to understand a bit more about their customer profile. We wanted to know who would be the right type of clients for us, who would use us, and what sort of value we’d bring them. 

We hired Apples & Oranges Analytics and Marketing (A & O) to do some qualitative research about our nonprofits to understand the value they saw and if they had any specific feedback about using our platform.

SOLUTION

What was the scope of their involvement?

First, we explained to A & O what we were trying to achieve and understand about our users. We wanted to know who we should target and how and the messaging that should be at the front. The research also included whether our new pricing had the right structures and fees. We had an onboarding phase where we provided education about our product’s features and what we wanted the messaging to be. 

From there, the A & O team started with a sales approach. They reached out to trusted nonprofits and charities they had connections with and collected feedback about our service. The team reported every conversation and explained the feedback users gave. At the end of our engagement, they presented all their findings and provided recommendations about our next steps. The team also participated in an internal strategy meeting and provided their perspective. 

What is the team composition?

We worked with Michael (Co-Director). 

How did you come to work with Apples & Oranges Analytics and Marketing?

We found them through a referral. Our fractional CMO was connected to them through a channel. A & O had worked with nonprofits and impact-driven organizations, which really appealed to us. We reached out, had an introduction, and explained what we were trying to understand. 

The next step was looking at the quote and proposal they thought would best match our needs. A & O presented their proposal with all the steps that would go into the process, and we liked their suggestion to start with a sales approach. We felt that their relationship-building approach would give us a good sense of what our users saw and the questions we may get from a salesperson. 

How much have you invested with them?

We spent $2,500 CAD (approximately $1,900 USD). 

What is the status of this engagement?

We worked together from May–June 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Before working with A & O, we didn't know how to pitch to nonprofits, what to emphasize, or what to start with. Our product provides two types of value: removing the logistical burden of in-kind donation facilitation and bringing new generations of donors. The process with Michael helped us understand that we have to focus on the engagement of Millennials and Gen Z in nonprofit organizations. Thanks to their work, we changed our messaging, which was a big turning point for us. 

From our understanding of the messaging, we also transitioned our marketing efforts. Additionally, we now understand who to target, thanks to A & O. They were good at explaining what types of nonprofits we should focus on, how to characterize the types of organizations that would most benefit from our product, and how to qualify leads properly. The team helped put our priorities into perspective.

Additionally, A & O's reports were really helpful because they enabled us to understand the good and the bad of what we offer. They also clarified what we could change as we continue working through our sales and development efforts. Their final presentation was also great — informative and detailed. 

How did Apples & Oranges Analytics and Marketing perform from a project management standpoint?

They were wonderful at project management. They communicated how each feedback session went and all the information from the sales calls. The team was also always on time. Michael exceeded our expectations because he didn't charge us more to participate in the strategy meeting. Even though the meeting wasn't part of the project, he wanted to help and spent his time and effort giving us his perspective, which we really appreciated. 

We integrated A & O within our Slack, which was helpful for us. They were quick with communication and made sure we were on time.  

What did you find most impressive about them?

Firstly, I was impressed with A & O's communication regarding what worked and what didn't and the feedback from every single session. Secondly, they're very detail-oriented. They analyzed what each word of feedback meant and the trends they could find from that. 

Are there any areas they could improve?

I can't think of anything they needed to improve. This isn't usually the type of projects A & O does, but they saw it as an opportunity that would be helpful for us. Once I do other projects with them, I'll probably have more constructive feedback. 

Do you have any advice for potential customers?

What worked well for us was scheduling recurring meetings with A & O, which I would definitely recommend. I'd also advise adding them to your Slack; it's an efficient way to get documents, have quick feedback, or brainstorm on the spot. Additionally, involve them within your team instead of just as an agency because they can share a perspective you can't see internally.

BACKGROUND

Introduce your business and what you do there.

I’m the operations coordinator for a nonprofit organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apples & Oranges Analytics and Marketing?

We hired them to do an email marketing workshop for us.

SOLUTION

What was the scope of their involvement?

Apples & Oranges Analytics and Marketing conducted an extensive workshop on email marketing for our members. During the workshop, they gave us recommendations for email marketing platforms and services, introduced ways to write email sequences, and trained us on other aspects of email marketing.

What is the team composition?

We worked with the two co-directors of their company.

How did you come to work with Apples & Oranges Analytics and Marketing?

I don’t know because it was one of my colleagues who connected with them.

How much have you invested with them?

We spent about $1,000 CAD (approximately $800 USD).

What is the status of this engagement?

We worked on this project during the entire month of June 2022. Our collaboration has already ended.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a lot of people sign up and show up for the workshop, which was really great to see. A good amount of people also wrote to us, saying thank you for organizing the workshop.

How did Apples & Oranges Analytics and Marketing perform from a project management standpoint?

They were excellent in this regard. Our communication with them was pretty good, and we mainly interacted through email.

What did you find most impressive about them?

We were impressed with their ability to explain technical concepts in layman’s terms, which made it easy for people with no email marketing background to understand things easily. We also appreciated how accommodating they were. For instance, before the day of the workshop, we asked them to learn how to properly describe their slides as they through each of them so that the people who were visually impaired could still follow. They really did a pretty good job of that.

Are there any areas they could improve on?

I don’t think so.