Apples & Oranges Analytics and Marketing

BACKGROUND

Please describe your company and position.

I am an executive of Shorba Bone Broth

Describe what your company does in a single sentence.

Shorba Bone Broth manufactures and offers frozen collagen-rich chicken and beef broths 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Run paid digital ad campaigns
• Overhaul website for SEO optimisation and better data collection
• Run social media and email marketing campaigns

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social media "reels" 4xmonth 
Email newsletter 2x month 

Blog writing 1x month

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Content engagement, views, email newsletter open rates and click-throughs 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive and someone from the team emailed always communicated if the there were any changes. We met biweekly virtually with most of the team. They almost always completed deliverables in a timely manner

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by Apples & Oranges Analytics and Marketing's team members' range of skills.

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

Perhaps they could have had more of a finger on the pulse in terms of online trends 

BACKGROUND

Please describe your company and position.

I am the Founder / CEO of Make Nice Company

Describe what your company does in a single sentence.

Make Nice Company aims to reduce the world’s consumption of single-use plastic waste with an ultra-concentrated plastic-free Solid Dish Soap that replaces up to 3 bottles of traditional dish soap.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

Increase our D2C orders and customer awareness

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Reached out via email

Why did you select Apples & Oranges Analytics and Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating ads for Facebook/Instagram and Google. Data and marketing management. Creative creation for ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ad created throughout the month for testing. Monthly calls to check in and review results. Ability to add additional ad efforts and any point.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great communication with every step. Timely responses to questions and support on all fronts.

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm able to trust the abilities of all their team members fully!

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

Provide reminders for things they need between the monthly calls. Otherwise, they've been amazing!

BACKGROUND

Please describe your company and position.

I am the CEO of Aruna Revolution

Describe what your company does in a single sentence.

We make compostable menstrual pads that are better for the body and the planet

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Improve SEO
• Develop Website
• Begin social media presense

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work included:

• developing our website
• adding in blog posts
• improving SEO
• adding in content to our social media
• creating newsletters
• helping develop our shopping platform

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The growth of our waitlist on the website, and the traffic to our website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, project were delivered on time and were also very responsive to changes requested

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by the quality of the work, the alignment of values, and the shared passion for having an impact on the planet. They were very easy to work with, and they provided us with both education and helped us implement our vision.

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

No - they were fantastic

BACKGROUND

Please describe your company and position.

I am the General Secretary of Meadowvale Islamic Centre

Describe what your company does in a single sentence.

We are a registered charity

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Fundraising
• Raising Awareness

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A&O updated our website and optimized our Google placement. They ran ads on social media platforms to help with donations. They created video content for ads on social media.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We feel the campaign was a success, as we received a high volume of responses from online donations

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were on time and always professional. They were always available to answer questions and prodiced content that fit our organozations needs. They did last minute changes that were requested by our organization to make sure we were happy with the content being shown to the public.

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

• Email
• Messaging App

What did you find most impressive or unique about this company?

The level of professionalism was impressive,also they cared about our project and made sure the content was what we wanted.

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

no, they were great in their work for us.

BACKGROUND

Please describe your company and your position there.

I am the owner of a small business that provides in home physiotherapy and in home kinesiology services in the Greater Vancouver area. Most of our clients are seniors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apples & Oranges Analytics and Marketing?

To advise on SEO and update/run Google AdWords campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

Michael provided a free consultation. Their consultation report was detailed and explained clearly using layman's terms.

Describe the project in detail and walk through the stages of the project.

Free consult, report and recommendations provided. Google Ad word campaigns created, tested and revised repeatedly. Monthly summary report or email.

How many resources from the vendor's team worked with you, and what were their positions?

Just him and another contractor representing her own firm

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Updated our Google Ad words campaigns. Found ones that are most effective and determined in which cities they are the most effective.

How effective was the workflow between your team and theirs?

Good

What did you find most impressive or unique about this company?

Layman’s terms used. Repeatedly testing and retesting

Are there any areas for improvement or something they could have done differently?

Nothing I can think of

BACKGROUND

Please describe your company and your position there.

I am the sales and marketing director for Eco Planet cleaning and building maintenance. We service residential and commercial properties with general janitorial, concierge services, exterior pressure washing and much more

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apples & Oranges Analytics and Marketing?

We were looking to grow our company and expand on a larger scale. We wanted to achieve a social media presence and were not equipped in house to do so. We wanted to hire Apples and Oranges to run our marketing and social media in efforts to reach a larger demographic across the lower mainland.

SOLUTION

How did you select this vendor?

We found them on Linkedin and connected that way

Describe the scope of their work in detail.

After a few initial meetings trying to understand our business they came up with a marketing/ social media plan to help us grow up our business

What was the team composition?

We worked with a number of their team members in different areas, their directors as well as social media specialists

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We gained a larger following on our social media platforms due to their scheduled and organized posts.

How effective was the workflow between your team and theirs?

We had weekly meetings and spoke frequently throughout the week.

What did you find most impressive about this company?

They made an effort to understand our business so they could better serve us and meet our expectations. We thoroughly enjoyed working with them and their hard work to help grow our company. They made regular photo shoots to help with imagery for our website, social media and more

Is there any area for improvement or anything that could have been done differently?

Further brainstorming to see how we could gain more business. They definitely worked hard to understand us but maybe we could have worked together longer by understanding the success of our developers. Most of our business was word of mouth, reference or past relationships.

BACKGROUND

Please describe your company and your position there.

Zaui Software is a booking software designed for tours, activities, and transportation suppliers. I serve as the Head of Sales and Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apples & Oranges Analytics and Marketing, and what were your goals?

Digitial marketing consulting

SOLUTION

How did you select this vendor and what were the deciding factors?

Price, recommendations

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Digital marketing review

How many resources from the vendor's team worked with you, and what were their positions?

Two. Digital Marketing consultants. Unknown precise job title

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

No. It was a positive experience.

How effective was the workflow between your team and theirs?

Very. 

What did you find most impressive or unique about this company?

Great communication

Are there any areas for improvement or something they could have done differently?

No