APEXX

BACKGROUND

Please describe your company and position.

I am the Head of Sales of Anonymous

Describe what your company does in a single sentence.

We are a custom development company which specialises in building web apps and mobile apps.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire APEXX to accomplish?

• Generate leads
• Book meetings
• Write blog posts and case studies

SOLUTION

How did you find APEXX?

• Online Search
• Referral

Why did you select APEXX over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from APEXX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work: 

• Defining Ideal Company Profiles (ICP) and target personas. 
• Lead generation and Presales activities. 
• Appointment setting and booking calls. 
• Writing case studies and blog posts. 

Key Deliverables: 

• Market analysis.
• Refined ideal customer profiles and target personas.
• Sales strategy with testing which approach works the best. 
• Summary report showcasing the increase in generating leads' interest, and the overall success of the lead generation efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Generated a lot more leads than we had before, increased meeting bookings, positive feedback from leads, insightful reporting, ROI

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very flexible, and we can agree on everything.

What was your primary form of communication with APEXX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their willingness to go above and beyond to give us advice on the best practices and the right approach, change of mindset we experienced and overall a great communication with their team.

Are there any areas for improvement or something APEXX could have done differently?

We aim to continuously test new Sales tools and software and they will help us with that.