AP Collective

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Paradex

Describe what your company does in a single sentence.

Paradex is a high-performance perpetual futures DEX built on Starknet, delivering institutional-grade on-chain trading infrastructure. The protocol supports deep liquidity, low fees and a growing trader base spanning DeFi-native users and institutional-adjacent audiences across multiple crypto ecosystems.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AP Collective to accomplish?

• Embed AP Collective as an execution-led operating partner across social, ecosystem, KOLs, affiliates, streams and product narrative to drive sustained distribution and trading-centric outcomes
• Drive protocol growth by aligning social execution, KOL activations and live stream programming with trading volume pushes, product milestones and DeFi ecosystem expansion on Starknet
• Build narrative positioning and mindshare recovery through coordinated content, anti-FUD operations and community distribution across Crypto Twitter and Web3-native audiences
• Scale wallet-level reach and trader acquisition through the MoneyBadgers NFT collaboration, affiliate program and multi-channel KOL distribution across crypto communities

SOLUTION

How did you find AP Collective?

Referral

Why did you select AP Collective over others?

High ratings

How many teammates from AP Collective were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AP Collective operated as our embedded execution-led growth partner across 9 months, running continuous distribution and campaign work across every layer of our marketing surface. Their scope covered: 

- Social media execution: Structured posting cadence on the main Paradex account, reply-driven engagement, stream-related posting bursts and ongoing narrative iteration tied to product and market activity 

- Founder and operator amplification: Activated founder and core operator accounts as secondary distribution surfaces with replies, threads and stream amplification tied to the broader Paradex narrative 

- KOL and creator campaigns: Macro and micro KOL activations across DeFi and crypto-native audiences, coordinated with product milestones and trading volume pushes for trading-centric outcomes 

- Affiliate program: Launched and operationally owned the Paradex affiliate program including onboarding, coordination and performance tracking as a scalable acquisition channel 

- Live stream support: End-to-end execution across 10+ live streams covering pre-stream promotion, audience building, live amplification, real-time engagement and post-stream redistribution and content repurposing 

- Clipper campaigns: Content multiplication layer converting stream moments, trading milestones and product narratives into short-form distribution across Crypto Twitter 

- MoneyBadgers NFT collaboration: Large-scale campaign coordinated across 154+ community distribution networks to drive Paradex visibility and wallet-level reach 

- Anti-FUD operations: Coordinated real-time response to negative sentiment and narrative fragmentation, defending protocol reputation during elevated market discourse 

- Metrics and technical content pushes: Targeted narrative positioning for crypto-native power users and institutional-adjacent audiences generating outsized organic amplification 

- gDime campaign: Targeted product distribution push combining owned social output with organic signal to drive sustained conversation and narrative awareness 

- Campaign operations: End-to-end planning, coordination, tracking and optimization across all campaign workstreams throughout the engagement 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Paradex cumulative trading volume grew 240% from $87B to $206B across the 9-month engagement with AP Collective. Daily trading volume scaled from $223M to $1.5B and open interest grew 8x from $100M to $800M. Daily active users grew from 3,336 to 14,038, more than quadrupling across the engagement. The protocol generated $5.7M in incremental fees attributable to the engagement window, with cumulative fees growing from $20.6M to $26.3M. Across KOL and creator work, 237 KOLs were activated generating 1.8M paid impressions, 12M organic impressions and 3.8M total reach. The MoneyBadgers NFT collaboration reached 154 communities with 13M+ total reach and 34K+ giveaway participants. The metrics and technical content push generated 5.53M organic impressions off 8 owned posts. Social and mindshare growth across the engagement: 9.6M cumulative impressions, 2.4M average monthly impressions, 133K total engagements, smart followers up 82%, average engagement per post more than doubled from 545 to 1,153.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

AP Collective operated as a fully embedded extension of our team rather than an outside agency. Communication ran daily across multiple workstreams without us needing to chase status. They moved fast when product moments opened up, when anti-FUD windows hit, or when stream programming required real-time coordination. Across 9 months of continuous execution, output stayed sustained and quality stayed consistent. Abhi stayed involved at a strategic level on narrative direction and key calls throughout the engagement.

What was your primary form of communication with AP Collective?

Virtual Meeting

What did you find most impressive or unique about this company?

Working with AP Collective, Paradex cumulative trading volume grew 240% from $87B to $206B, daily active users more than quadrupled from 3,336 to 14,038, and the protocol generated $5.7M in incremental fees across the engagement. Periods of elevated social and KOL execution mapped directly onto volume and revenue movement. That kind of trading-centric attribution is rare in crypto marketing partnerships. What made this possible was the breadth of execution running simultaneously without quality dropping across any layer. AP Collective ran social, founder amplification, KOL programs, affiliate operations, live streams, anti-FUD response, clipper distribution and the MoneyBadgers NFT collaboration concurrently across 9 months. Most agencies are strong in one or two of those layers. AP Collective operated across all of them at the same time and the protocol-level outcomes reflected it.

Are there any areas for improvement or something AP Collective could have done differently?

None that I can think of on the top of my mind, had a great experience overall

BACKGROUND

Please describe your company and position.

I am the CMO of Sport.fun

Describe what your company does in a single sentence.

sport.fun (formerly Football.Fun) is an onchain fantasy sports and prediction platform built on Base. Users own, trade and compete with fractional shares of real-world athletes across football & NFL, earning rewards based on live performance. The platform merges fantasy sports mechanics with onchain trading, creating a skill-based economy powered by the $FUN token.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AP Collective to accomplish?

• Build sport.fun's brand, social presence and community from pre-launch stealth, establishing the full go-to-market infrastructure across the Base ecosystem from scratch.
• Define and own sport.fun's narrative positioning across Crypto Twitter, driving mindshare dominance in crypto sports culture and establishing sport.fun as the #1 consumer application on Base
• Execute coordinated campaign phases across Pack Sale, ICO and TGE with creator, KOL and community distribution targeting Web3-native and crypto sports audiences
• Scale sport.fun's audience and narrative reach beyond Base-native users through regional expansion, ecosystem amplification and coordinated creator distribution across Crypto Twitter

SOLUTION

How did you find AP Collective?

Other

Why did you select AP Collective over others?

Referred to me

How many teammates from AP Collective were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Over 10 months AP Collective were embedded across everything from brand building, product marketing, through to $FUN TGE execution: assisted in designing our go-to-market from scratch, covering social, creator distribution, regional expansion, ecosystem amplification and campaign product development Strategized our X account, handling content strategy, posting cadence and performance throughout Sourced, onboarded and activated influencers & microcreators across Pack Sale, ICO and TGE phases targeting Web3 and crypto sports audiences We defined our narrative positioning as football trading meets fantasy, driving us to 19% peak arena mindshare and a #2 ranking on Kaito Scaled our audience beyond Base blockchain users into broader crypto sports culture and regional audiences Built our position across the Base chain ecosystem, including Coinbase amplification and ecosystem narrative inclusion Built the FUN Cards campaign product experience from scratch as a standalone viral engagement tool, then ran the distribution campaign on top of it. We ran the full Pack Sale campaign including creator activations, social distribution and sustained post-sale content Coordinated the full ICO campaign from narrative seeding through creator activation and community distribution, resulting in 3.38x oversubscription on Legion Handled pre-TGE creator activations, launch day distribution and post-TGE trading narratives

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with AP Collective, we delivered real conversion outcomes across every phase of the engagement from a standing start:

• Built social presence from zero to 40K+ followers with 6.28M cumulative impressions, 1M average monthly impressions and a 3.5x monthly impression uplift
• Smart followers grew from 0 to 1,960 and 19% peak arena mindshare with 1.58% overall mindshare on Kaito ranking us #2
• 40+ influencers activated generating 12.2M organic impressions and 127.8K organic engagements across crypto sports audiences
• Pack Sale generated $2.5M in revenue and $3M+ trading volume in the first 6 days
• ICO on Legion closed with $10.14M in total deposits across 4,600+ participating wallets, 3.38x oversubscribed against the $4.5M hard cap
• $2M raised led by 6th Man Ventures with Devmons, The Operating Group, Sfermion and Zee Prime Capital
• #1 consumer app on Base by fees, active users and transaction volume
• $8.71M total revenue and $123M total trading volume generated across our engagement 480,000+ trades in 30 days, 20,000+ unique depositing players and $11.6M net capital flow
• $1.4M in buybacks driven by sustained platform trading activity
• FUN Cards generated 100K+ card generations, 618K impressions and 2M+ total reach as a standalone viral campaign product 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The pace of our work together was intense. We went from zero to Pack Sale to ICO to TGE in sequence with almost no breathing room between phases, and AP Collective kept up throughout. They were responsive, always reachable and proactive about flagging what needed attention across multiple workstreams running at once. Nothing fell through. Across 10 months they delivered consistently on every phase and we were happy with how things progressed end to end.

What was your primary form of communication with AP Collective?

Email or Messaging App

What did you find most impressive or unique about this company?

With AP Collective, we took sport.fun from pre-launch stealth to the #1 consumer app on Base by fees, active users and trading volume. What was impressive about AP Collective, was not just the execution but the fact that they understood the consumer crypto audience and how to move them from awareness to action. Their work converted at every phase. The Pack Sale generated $2.5M. The ICO on Legion closed 3.38x oversubscribed with $10.14M in deposits. Platform trading hit $123M in total volume with 20,000+ unique depositing players. Every campaign phase we ran together was built around meaningful outcomes. Beyond the GTM execution, they also built FUN Prediction Market, a standalone viral campaign product designed to drive engagement and organic reach around the sport.fun platform. They built the entire experience from scratch and then ran the distribution on top of it. Their end-to-end ownership as a partner was commendable.

Are there any areas for improvement or something AP Collective could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Global Community & Marketing Lead of KGeN

Describe what your company does in a single sentence.

KGeN is a multi-chain Web3 protocol, powered by VeriFi, that uses tokenized incentives to drive verified user acquisition, engagement, and retention for AI, DeFi, and consumer apps.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AP Collective to accomplish?

• Drive awareness and community growth during KGeN's $30M funding announcement and rKGEN token launch across Web3 gaming, DeFi, and crypto audiences
• Position KGeN as a leading blockchain gaming platform through strategic influencer marketing and ecosystem expansion
• Generate measurable engagement and user acquisition during critical go-to-market milestones

SOLUTION

How did you find AP Collective?

• Referral
• Word of mouth

Why did you select AP Collective over others?

• High ratings
• Referred to me
• Company values aligned
• Past results and virality delivered for our partners

How many teammates from AP Collective were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged AP Collective for two major growth moments at KGeN; our $30M funding round announcement and the launch of our rKGEN rewards token. Across both campaigns, they served as our Web3 marketing and go-to-market partner. 
Their scope included: 

1. Influencer & KOL marketing: They identified, vetted, and coordinated crypto influencers and content creators across Web3 gaming, DeFi, and airdrop communities to amplify our launches
2. Multi-chain campaign strategy: They helped us target audiences across multiple blockchain ecosystems to drive reach and ecosystem growth
3. Community growth and amplification: They coordinated with all relevant stakeholders across creators, communities, and partners to build organic momentum on Crypto Twitter 
4. Token launch execution: They supported us through fullscale campaign management for the rKGEN launch, targeting Web3-native audiences across multi-chain communities
5. Strategic Advisory: AP Collective's founder Abhi (Abhishek Pawa), served as our legion member, to provide strategic guidance on narrative positioning and messaging across broader crypto twitter 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Campaigns we worked with AP Collective delivered strong results, hype and virality across key growth moments: 

1. Our $30M total funding announcement campaign generated significant hype and buzz on X (Twitter) generating around 2.3M views eventually featured on the X (Twitter) Explore Page 
2. The rKGEN token launch campaign generated approximately 1.58M impressions across targeted Web3 audiences
3. Combined, our work together contributed to 100K+ growth across our X followers and KGeN platform users 
4. Beyond the numbers, the campaigns helped position KGeN as a recognized name across Crypto Twitter and the broader Web3 community

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their communication was responsive and practically available 24/7 throughout our campaigns. They kept us consistently informed during the buildup to launches, coordinated effectively across multiple stakeholders, and delivered on the campaign timelines we set. Most coordination happened over Telegram, and they were proactive about flagging opportunities and adjusting strategy as campaigns evolved. In terms of delivery and campaign managament, happy to inform they overdelivered and met our needs.

What was your primary form of communication with AP Collective?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The level of involvement by their founder was impressive. Abhi with his team didn't just oversee the work, he actively engaged and contributed his own strategic input throughout the campaigns.

Beyond that, their genuine understanding of Crypto Twitter culture and Web3-native audiences set them apart from other marketing agencies. They had accesss to a wide range of influencers and communities and they knew which voices mattered, how to engage them, and how to time amplification for maximum impact.

Are there any areas for improvement or something AP Collective could have done differently?

Nothing major that affected outcomes. If anything one creator delivered a paid post where the content effort wasn't quite there, AP Collective should have disqualified their post and requested refund or a new post. Besides that 99% of the creators picked did a great job.