Anyday®

BACKGROUND

Please describe your company and your position there.

We are a gift shop based around art, culture, and Canadiana. Established as a brick-and-mortar retail outlet in 2011, we have hosted pop-ups and shop-in-shops across Canada, and currently have two permanent stores and a quickly growing eCommerce presence. As Marketing & eCommerce Specialist, I oversee marketing and online retail projects for the brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Limn Design?

We had an outdated Magento website that was not fulfilling our eCommerce goals. We hired Limn to revamp our online image, functionality, and integration with marketing tools, in order to offer an enhanced online shopping experience for our guests.

What were your goals for this project?

We were seeking function, look, and integration - all of which Limn was able to offer services for, within our move from Magento I to Shopify.

SOLUTION

How did you select this vendor?

Limn was recommended by a friend, as a small and local agency. We spoke to several other agencies and discussed a much larger project scope with two. We selected Limn over one other small agency, for their eagerness and ability to collaboratively approach the project with our team.

We also selected Limn due to their user-friendly approach, allowing us to have a finished result that can be easily managed by our team internally.

Describe the project and the services they provided in detail.

Limn began by identifying and proposing a user experience strategy for our eCommerce experience. Based on our direction and in-house design, they adapted a purchased theme with functional and aesthetic edits. This was done with regards to full mobile and desktop functionality.

Limn also helped us with URL linking and ensuring no gaps in our online migration. Finally, they analyzed our SEO needs and proposed a strategy for us to utilize moving forward.

What was the team composition?

We worked primarily with Danny, who served as an efficient and communicative project manager. His teammate Vincent assisted with UX analysis and approach. Through Danny's guidance, a small team of remote developers executed the project.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our migration and new eCommerce site has had a strong impact on our business over our busiest sales season. We have seen an increase in online conversion and sales. Specifically, the integration with Drip email marketing and our homepage pop-up Privy has greatly increased our email database growth and engagement.

How was project management arranged and how effective was it?

The project management was efficient and empathetic, with timely communication and swift response to back-and-forth edits. Limn's use of Asana was very effective in managing all aspects of the project in great detail and on a timely schedule.

What did you find most impressive about this company?

Limn is impressive in their versatility, communication, and resourcefulness. They offer smart and useful solutions at a very reasonable price-point. Their ability to adapt to our specific needs and requests was impressive and appreciated.

Are there any areas for improvement?

Working with developers relayed in via Asana, there were times that work was executed to our aesthetic requests but lacked in functionality, or vice versa. With the collaborative and affordable approach of this project, I was able to catch most of these during the project scope. However, it would have required much less back and forth communication if a bit more diligence in verifying each task before being passed over to us as completed.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a networking site.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Limn Design?

None of us at the company were creatives or could come up with meaningful brand identity. We needed a company to handle our branding and web design.

SOLUTION

What was the scope of their involvement?

In the beginning, we went through some discovery sessions and interviews. They asked certain questions exploring the history of our brand, what we like, and how we wanted it to feel. They then created some design elements for our logo and came back with a bunch of examples. We chose a few directions, and they finalized our brand identity including a logo, font, and colors.

We transitioned to our website, where they started wireframing and creating some UI elements, some of which are clickable and hoverable. They also developed marketing assets like banner designs, t-shirt designs, business cards, and document templates. Aside from that, they’re working with us on the strategy of what we’re doing. They’re not just creating the website for us, but actually discussing the strategy, mind, and thought behind the designs they created. While they delivered the look and feel of the entire website, our internal frontend designer implemented the designs. They offered to do development, but we did it ourselves after they provided the design files.

They built out landing pages, an about us page, a functional search page, and some menus and submission forms. We had to build out a profile page for businesses, and they designed that including a review section and portfolio section.

How did you come to work with Limn Design?

I found them on Clutch.

How much have you invested with them?

We’ve spent $60,000 so far.

What is the status of this engagement?

We started working together in July 2019, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re extremely creative and really understanding of the feelings and emotions behind marketing. We’re still in the development phase and don’t have any metrics yet but we’re 100% satisfied with their work.

How did Limn Design perform from a project management standpoint?

They are one of the best companies I’ve ever worked with in terms of flexibility and timelines. They are always prompt with replying to emails as well. Very often, they deliver ahead of time. They are extremely open and nimble and serve our best interests.

What did you find most impressive about them?

We like that they act as our partner and aren’t just taking our orders and executing them. They take more initiative with us and suggest trying more unorthodox things. We trust them and like that they take strong leadership on our design processes.

BACKGROUND

Please describe your company and your position there.

Code for Canada is a national nonprofit that connects government innovators with the technology and design community.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Limn Design?

We wanted to design an interactive, easy-to-use website for our first annual report.

What were your goals for this project?

We needed to create a visually appealing, accessible, and responsive online platform for our annual report. The site needed to connect easily with our existing WordPress website, reflect our brand guidelines, and encourage audiences to read more about our impact.

SOLUTION

How did you select this vendor?

We first connected with Limn Design through a personal relationship. We asked them to tackle small branding, design and website tasks. They were responsive and professional, which gave us the confidence to engage them on a mission-critical project.

Describe the project and the services they provided in detail.

They designed, coded, and uploaded content to our online annual report. They reviewed examples we sent, rapidly created prototypes, built the entire site, fixed bugs, and developed the backend that connected the microsite to our main website.

What was the team composition?

It was a small, responsive team that included a web developer and a product and project manager. 

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our online annual report was viewed over 1,000 times. It has become a key element in furthering our sales, partnerships, and objectives. Many users and prospective partners appreciated our "digital only" report.

How was project management arranged and how effective was it?

The team was incredibly responsive! We arranged timelines and other expectations through email, and they ran demonstrations over the phone and Google Hangouts. They asked questions without hesitation and responded rapidly to our queries.

What did you find most impressive about this company?

Two things stood out. The first was value for the cost. As a small nonprofit, our budget was constrained. They delivered a quality, polished website at a price we could afford. The second was their personal investment in the project. They demonstrated how much they cared by delivering a project of which we could be proud.

Are there any areas for improvement?

This is a piece of feedback I give to every developer, so it's not specific to Limn Design. Anyone who builds websites should pay more attention to accessibility guidelines. Their design was fairly accessible, but they could make small improvements to color contrast, heading hierarchies, and keyboard navigation to make the site truly accessible and inclusive.

BACKGROUND

Please describe your company and your position there.

I’m the CFO of an educational software company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Limn Design?

We hired Limn Design to complete an overhaul of our company website.

What were your goals for this project?

We wanted the site to have a more modern look and feel. It needed to lay out what we do as a company concisely. The website also needed to be simple, so users could easily contact us.

SOLUTION

How did you select this vendor?

A colleague of mine referred Limn Design to me. They spoke highly of Limn Design’s work.

Describe the project in detail.

Limn Design rebuilt the site from scratch, using WordPress. I worked directly with a project manager to articulate what features and design elements I wanted. Over the course of two weeks, the samples were all set. Their team then began building the functionality of the site and implementing content. I was in charge of the material but received suggestions from the project manager on how to make it mobile and user-friendly.

What was the team composition?

I worked with a project manager and my in-house IT team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Limn Design thought of things I hadn’t considered. The website is exceptionally well-done. Due to the user-friendly design, more users understand our products than ever before.

How effective was the workflow between your team and theirs?

The workflow between our teams was seamless. Having a single point of contact was the key to our success. Our assigned project manager was responsive and turned ideas into reality quickly.

What did you find most impressive about this company?

Limn Design was insightful, offering suggestions that improved many areas of the project. From content feedback, design improvements, to the overall look and feel, their team is full of knowledgeable developers.

Are there any areas for improvement?

I believe the timeline expectancy could’ve been forecasted better. The project took longer than planned, but this was due to collaboration back and forth on how to improve things we didn’t consider previously.

BACKGROUND

Please describe your company and your position there.

I'm the co-founder and COO of Rachel’s Mediterranean Grill, a chain of fast-casual Mediterranean restaurants emphasizing natural ingredients, simple menu, and user experience.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Limn Design?

Limn Design is our agency of record. They handle everything relating to our brand, both online and offline.

What were your goals for this project?

Our goal was to find one agency that could grow with us and manage our evolution. We’ve been lucky to work with Limn Design for seven years.

SOLUTION

How did you select this vendor?

We wanted an agency that understood our industry, our values, and our vision. We weighed our options and ultimately felt most comfortable with Limn Design, mainly because we had a pleasant experience with the owner.

Describe the project in detail.

It’s tough to call this a project, because it’s so much more. It's an ongoing partnership with many moving parts, including brand identity management, reputation management, design management, web management, print management, and everything in between. They've created our brand identity and guidelines, takeout menus, menu boards, website, and employee handbooks. They also design our interiors and manage our construction. 

What was the team composition?

Initially, we worked with their creative director. Even though they’ve grown substantially, we still work with him on a regular basis. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

At the time of our rebrand, we only had one location. Seven years later, we’ve grown to six locations, outgrown two of them, and seen our sales increase exponentially each year. We credit their rebrand with that success.

How effective was the workflow between your team and theirs?

Their workflow is simple. They use software that keeps us in the loop and manages our ongoing projects efficiently.

What did you find most impressive about this company?

The most impressive thing about Limn Design is their attention to detail. They're genuinely interested and invested in our success. One of the best things about working with them is that they've treated us the same from start to finish.

Are there any areas for improvement?

I can't point to anything particular.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of The Green Garmento, a creator of reusable dry cleaning bags. We work with large corporations to lower their global carbon footprint with a myriad of sustainable products. We also offer various home solutions for consumers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Limn Design?

Our Magento platform was outdated. We needed a team to help design a Shopify site to make our platform more customer-centric.

What were your goals for this project?

We wanted a site that would convey our story and increase consumer and wholesale revenues.

SOLUTION

How did you select this vendor?

A teammate at Limn Design sent us an email and I was impressed enough to set up a call with them.

Describe the project in detail.

The Limn Design team developed a new website for us using Shopify. They also updated our branding.

What was the team composition?

Our lead developer was Danny (Creative Director, Limn Design). Now, we primarily work with Jonathan Jamil (Brand Director, Limn Design).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our store’s revenue has risen, and our bounce rate has decreased. We’ve also seen online wholesale engagement increase, which our website’s easy-to-use interface contributed to.

How effective was the workflow between your team and theirs?

The workflow has been incredibly effective and uncomplicated. They always answer our questions thoroughly.

What did you find most impressive about this company?

As a team, their responsiveness and ability to find solutions is valuable to us.

Are there any areas for improvement?

Since our agreement is ongoing, it would be beneficial to us if we scheduled a monthly check-in over email.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Verifyed, Inc. We are a full-service and self-service micro influencer marketing firm.  Our dashboard allows brands to create campaigns where multiple micro influencers post about their product or service either live or at a scheduled time.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Limn Design?

Limn Design created the design for my website, including the logo and dashboard. They influenced the look and feel of every aspect of our digital platform. 

What were your goals for this project?

We needed to create a user-friendly experience for brands to build a campaign and for influencers to accept, post and get paid.

SOLUTION

How did you select this vendor?

Another vendor referred me to Limn Design.

Describe the project in detail.

Limn Design completed the layout and appearance of my website. Based on the high caliber work they produced, I hired them for all my future needs. They work closely with my backend developers to design user-friendly dashboards and platforms for multiple companies.  Tasks they’ve completed include designing digital graphics like logos, websites, and dashboards. They’ve also produced print assets like business cards.

What was the team composition?

I've only interacted with one designer, the team leader Danny (Creative Director, Limn Design). He manages all of my projects.  

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The main project we've assigned to Limn Design was for a start-up company. We've just recently completed the technical side of the project. The website they produced is live and lets users sign up as a brand, an influencer, or both. The team completed the design and all the functional aspects we requested.

How effective was the workflow between your team and theirs?

The workflow between my in-house staff and Limn Design’s team was seamless. Their productive communication was a key factor to success. Limn Design stayed continuously transparent throughout the entire project. They promptly alerted us of issues that arose and offered useful suggestions on how to solve them.  

What did you find most impressive about this company?

I especially admired Limn Design’s keen knowledge of frontend and backend development. Their thorough understanding and experience helped them predict future issues. This foresight meant they could provide informed suggestions on how to avoid pitfalls. 

Limn Design never cut corners and paid careful attention to detail. I appreciated that they understood the importance of deadlines and communication.

Are there any areas for improvement?

Some projects took a bit longer than we expected, but the results were always above our expectations.  

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of supportfruit.com, outsourced customer service and reputation management company. We offer businesses the ability to outsource their customer service. We offer email, live chat, and social media customer service. I manage the day-to-day operations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Limn Design?

I wanted to develop a website that looked professional and could compete with larger brands. I wanted visitors to be able to trust our company just by looking at our website.

SOLUTION

What was the scope of their involvement?

Limn Design first conducted a discovery phase to understand my vision for the site. Then, their team developed the front- and backend of our website from scratch. They created a signup page, contact page, and our interfaces. They currently help us with any content or color edits we need on the site, create new designs and flyers, design our apparel and stationery, and curate our social media posts.

What is the team composition?

I work with their brand manager that coordinates my requests to his design team.

How did you come to work with Limn Design?

I'm originally from Toronto and wanted to work with a local design firm. When I got on the phone with them, Limn Design fully understood everything I wanted. It felt like a puzzle coming together, and I knew I wanted to hire them.

How much have you invested with them?

We invested $10,000–$49,999 thus far.

What is the status of this engagement?

We started in January 2018 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website they created is one of the most gorgeous websites I've ever seen. They just blew past my expectations in terms of aesthetics. We get signups every single day and customers trust our professional look and feel.

How did Limn Design perform from a project management standpoint?

Their project management is top notch. They send me updates on what is done and still in the queue every single week. They send recommendations and integrate themselves into our company’s requirements. They make sure that my brand is the best that it can be and suggest ideas that even I don’t think of. They responsive almost immediately, and their designers pump out what we need in an hour or less. They delivered our whole website within 3-and-a-half weeks.

What did you find most impressive about them?

There’s an endless list of good things I would love to say about their passionate team. They efficiently deliver high-quality work and always understand what we need. They want us to succeed and love what they do.

Do you have any advice for potential customers?

Trust in their team. Just have faith, and they’ll take care of you.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of EcoComfort Collection. We’re a family-owned organic pillow manufacturer that produces and sells locally in Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Limn Design?

I needed someone to help me with branding and web design. I tried doing it myself and while the concepts were good, the designs needed work.

SOLUTION

What was the scope of their involvement?

My original website was primarily informational with an e-commerce component. Limn Design rebranded the site to make it more reflective of our eco-friendly values. They created a new logo and changed the layout to make everything simpler and more eye-catching. They also added a blog component to the site that highlights our trademarked products and provides more detail about how everything is made.

In terms of other branding materials, they helped redesign our packaging and product insert cards to emphasize the organic nature and construction of our unique products. We’re still working with them to innovate those items and launch new ones while keeping our brand fresh.

What is the team composition?

I worked directly with their creative director.

How did you come to work with Limn Design?

Our social media manager recommended them. I checked out some of their previous projects and was really impressed. They had a strong track record and a work ethic that matched mine, so I hired them to redo my website and have continued to use them for new projects.

What is the status of this engagement?

I hired them in July 2017 and we’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The rebranding had a positive impact on our sales. Previously, we’d get product reorders every two or three months, but now that our product inserts convey better information to customers, that reorder time has dropped to every month or two. It’s really put us ahead of our competition.

How did Limn Design perform from a project management standpoint?

We used an online project management system, but I also kept in touch by email and phone. Everything’s always completed on time, or even ahead of schedule. They’re also really great about making sure designs are compliant with all of our retailers’ rules and rarely have to make additional edits after the review process.

What did you find most impressive about them?

They look out for our business in ways that go above and beyond my experiences with previous designers. At one point, they even went to a major retailer to see how our product looked in stores compared to competitors.

Do you have any advice for potential customers?

When it comes to hiring a designer, you want to look for someone who has the same kind of energy as yourself because it means they’ll see what you see when you explain your product. Once you start working with them, be descriptive about your business and what you offer. There’s always some hesitance to disclose those details, as a business owner, but their team is very trustworthy and will be able to do better work if you share as much as possible.

BACKGROUND

Please describe your company and position.

I am the Founder of a fintech company 

Describe what your company does in a single sentence.

Fintech that allows people to send stock to their loved ones for their special occasions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Anyday® to accomplish?

• Brand Strategy
• Product Design
• Product Development

SOLUTION

How did you find Anyday®?

Referral

Why did you select Anyday® over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Anyday® were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Logo design: design a complete library of brand files, our standard suite of brand assets, and fully articulated brand guidelines.
• App MVP design: Utilizing a UI component library or template that we can modify, we will design your app and deliver it in a high fidelity prototype.
• Landing page development:
  • website creation
  • pitchdeck
• App MVP development: Develop the front end of web app on React/Next.JS based on the approved hi-fi prototype 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Bringing my idea to life

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They went above and beyond just the scope of work and acted as real partners to me.

What was your primary form of communication with Anyday®?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Branding 
• Their quality and care were impressive. 
• innovative and willing to go beyond just the scope of work

Are there any areas for improvement or something Anyday® could have done differently?

None.