Andrei Iunisov

BACKGROUND

Please describe your company and your position there.

I am a business advisor for IT companies of different range and industries, helping to define go-to-market strategies, to open new markets, identify blind spots and difficulties within the company, that interfere with the company's growth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Iunisov.Com?

I needed help and expertise in SEM for online EduTech client for a short-term lead generation campaign.

What were your goals for this project?

The goal of this campaign was to check the possibilities in requiring leads for online school education over SEM and SMM efforts.

SOLUTION

How did you select this vendor?

I know Andrew for a long time already, as we worked together in the past. Since then he is my first and foremost contact to get in touch regarding any e-commerce and e-marketing questions I may have. His opinion is no doubt valuable to me.

Describe the project in detail.

The goal was to start both search and display campaigns in Google Adwords and Yandex Direct, adding advertising in social networks later. We started of with the meeting to familiarize them with our brand, the situation on the market, and our goal, defining all the assets that the team would need to get the access to.

Then they prepared the linguistic SEM field from scratch, and we started our activities in search engines just in a few days. Also Andrew helped us with improving landing pages and other assets required for better conversions, finetuned stats and metrics to work correctly.

What was the team composition?

I worked directly with Andrew.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With our semantic and ads we had great positions among other ads on the page (#3-4) in a very competitive area, CTR was about 10% while CPC just 40 RUB ($0.60).

How effective was the workflow between your team and theirs?

It was very effective, getting responses to each of our requests in a timely manner. Also, we could ask for any comments or advice regarding the status at any time and get informative feedback.

What did you find most impressive about this company?

Their professionalism and knowledge stand out of the most.

Are there any areas for improvement?

Nothing comes to my mind

BACKGROUND

Please describe your company and your position there.

My name is Olga Kulikova, I am the co-founder of the creative and digital agency Articul Media (https://articul.ru). Our group of companies provides digital branding and communication, software engineering and mobile app development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Iunisov.Com?

Our agency had an FMCG customer (one of the biggest manufacturers of juices in Russia & CIS), the project required to create the data warehouse from advertising campaigns and packages with QR-codes. We needed to create the architecture of the data warehouse, connect data sources and tables in between each other in Google Data Studio and then make sure that the data is correct. Additionally the project required advanced Google Analytics and Google Tag Manager installations.

What were your goals for this project?

We wanted to provide the customer with an efficient analytics solution based on BI dashboards from Google Cloud warehouse.

SOLUTION

How did you select this vendor?

We worked with Andrei previously several times since 2013 when we together worked on analytics project for Sochi-2014 Olympics. We decided to reach out to Andrei after successful previous project implementation.

Describe the project in detail.

The data came from several advertising campaigns, mainly display, so we needed to integrate Google Display Ads data and also the data from the packages where the customer listed the QR codes. All these traffic sources lead to the customer's website. The website CMS data was connected with Google Display Ads data through Google Analytics client ID which helped us to match the tables and pop-out the dashboard.

What was the team composition?

The team consisted of the manager on the customer's side, our project manger and developers who worked on the website. Andrei was working on the analytical part of the project by himself inside Google Data Studio.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within 3 weeks we successfully installed Google Tag Manager and Google Analytics allowing us to track the traffic performance in a very detailed way. We were able to see how many users cam from Google Display or from QR-codes on packages, then to see how they interact with the website, including how long did they look through the Vimeo videos listed on the website (25%, 50%, 75%, 100%). We never knew that such analytics depth is possible at all. The customer was inspired by the ability to understand the performance of media campaign which is usually much harder than just an e-commerce campaign with a clear conversion.

How effective was the workflow between your team and theirs?

Andrei demonstrated effectiveness, timely manner of execution and the ability to work overnight as the project was quite urgent. We had the efficient team calls with Andrei even after 10PM, so the workflow and responsiveness was ideal.

What did you find most impressive about this company?

Most of all I like the team's focus on details that really affect success, especially when it comes to data quality. Andrei analyzed the numbers deeply and caught some of the data collection mistakes based on the graphics trends which is not possible for an individual without special data management experience. Additionally we were surprised by Andrei's ability to work overnight to finalize the project in a timely manner.

Are there any areas for improvement?

Not at this particular project, wer were totally satisifed.

BACKGROUND

Please describe your company and your position there.

I worked as business development consultant for COMCON market research company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Iunisov.Com?

We hired Mr.Unisov for transforming company's website to make it more sales-oriented.

What were your goals for this project?

Website redesign, restructuring menu of research services, SEO optimisation, improvement of sales funnel through the website (visitors->calls conversion)

SOLUTION

How did you select this vendor?

We took several teams from the market by searching good reviews, undertook tender, took best three participants and ask them to make a presentation, then board voted for the winner using price/quality criteria

Describe the project and the services they provided in detail.

1. They restructured the menu of our services making it more clear for new site users
2. They gave us reccomendations of content that should increase incoming organic traffic from search and guided us while we were adding new content step by step
3. They did whole redesing of all website and brougt it cutting edge looking
4. They built new pop-up menus that cought traffic and direct it to useful order form with call back button. Website was connected with corporate CRM that allowed company's managers to call back the Client directly after filling in the order.

What was the team composition?

As far as I know Mr. Unisov himself and 1 or 2 other specialists

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Just very shortly as Im under non-disclosure agreement since 2015Y till now. They had about +30% growth of requests through online.

How was project management arranged and how effective was it?

It was excellent. They contacted us resonably and did project timely

What did you find most impressive about this company?

Expertise of SEO, google analytics and business understanding of our needs

Are there any areas for improvement?

Think no

BACKGROUND

Please describe your company and your position there.

I am an Executive Director and Chief Operating Officer of Cipherpoint Limited. Cipherpoint is a data security company that specialises in data centric security for Enterprises and Government that operate in regulated industries or that have a requirement to ensure the security of the information in their unstructured data repositories. Our products enable large organisations to discover, automatically classify and protect their most sensitive customer, employee and operational data.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Iunisov.Com?

Cipherpoint had undergone a major restructure at the end of 2019 and was launching in 2 key markets, Europe and the Asia-Pacific. While having operated in the United States since 2010, management had identified that Germany and Singapore represented excellent growth markets for our sensitive data products and we needed to ensure that our company could be found once an organisation encountered a problem we know our products could solve.

What were your goals for this project?

Our goals for the project were: - improve visibility of the company in targeted Google searches (front page) - increase lead digital generation with a target of 100 new leads per month

SOLUTION

How did you select this vendor?

Iunisov.Com was located by using Google to search for a digital lead generation expert that was based in Germany and could understand the German market. We expected that the right kind of vendor would show up in a Google search based upon use of these key terms.

Andrei from Iunisov.Com presented to us a detailed and compelling plan with solid targets and performance measures that we would be able to follow in order to improve our digital marketing results.

Describe the scope of their work in detail.

Iunisov.Com presented to us a detailed and compelling plan for achieving our two main goals for the digital marketing and lead generation of the business, this involved Andrei working closely with our technical staff to first understand what our products do, what kind of customers use these products and how we have been successful in the past with locating and winning historical customers.

From this point, Andrei presented a plan that targeted the following: implementation of a blog content plan, search keyword research, link building and citation, competitor analyses, blog and content generation, advertising, lead generation via social media, implementation of useability improvements to the Company website and direct sales targeting based on web traffic.

What was the team composition?

Iunisov.Com was mainly represented by its proprietor, Andrei, while also making excellent use of outsourced labour for website design and improvement work, blog post writing, video production and SEO audits.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Andrei was able to achieve his objectives within 3 months of commencing the project with Cipherpoint. We have now needed to increase the scope of the engagement due to the rapid attainment of results.

How effective was the workflow between your team and theirs?

Workflow was highly effective. Andrei was delivering on-time with each of his objectives on a week to week basis. He is highly organised and tracks each task and timeline for completion very closely.

What did you find most impressive about this company?

How swiftly Iunisov.Com was able to achieve our digital marketing goals, which was only possible by how quickly Andrei was able to learn about and understand our Company and products.

Are there any areas for improvement?

I wish there was some constructive ciritism I could include in this section, but at this stage we have only had a positive experience with Iunisov.Com.

BACKGROUND

Please describe your company and your position there.

I am the head of the school of Internet marketing "MyAcademy", Moscow, Russia. Our company organizes coursers trainings for beginners about digital marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Iunisov.Com?

At the start of the project, we needed a consultation on the general promotion and PR of our company. Also needed a set of teachers who would have practical experience in Internet marketing.

What were your goals for this project?

We needed to launch a project and attract the first customers, create advertising campaigns, and establish business processes.

SOLUTION

How did you select this vendor?

Andrei was my head at WebProfiters and I turned to him for help in promoting our company.

Describe the scope of their work in detail.

Andrew advised us on the creation of some products, created first courses and selected teachers. He also helped with the promotion our site in SEO, Google Ads, advertising on social networks (Facebook) and PR on well-known sites, for example, create and published interviews about our school and feature articles.

What was the team composition?

At the start of the project, the three of us worked and some work was given to freelancers, but most of them were done independently.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have existed for almost 7 years and are still working with Andrew. During this time, we have grown a lot, changed several offices. Now we have many products that we can offer to the our clients and Andrew still teaches in some courses. Of course, all this could not be possible without a growth in sales, to which Andrew provided at the start.

How effective was the workflow between your team and theirs?

Previously, we used the Highrise as CRM and Basecamp to conduct project tasks and communicate with potential customers. This allowed us not to lose tasks, comply deadlines and not to lose customers

What did you find most impressive about this company?

Andrew is a good leader and I still remember some of his lessons, which help me to work with my employees. He has strong skills in project manager, he can see the whole project and arrange it in stages, appoint a responsible person for each direction, monitor and direct him.

He has extensive experience working with Russian and international companies to promote on the Internet, both in the Russian and foreign service markets. The whole team is skilled in web analytics and usability.

Are there any areas for improvement?

Nothing.

BACKGROUND

Please describe your company and your position there.

I'm digital marketing manager of the international company Bitrix24, which provides companies around the world with a set of business tools for collaboration such as CRM, task-managment system, cloud solutions for files, corporate social network & so on. I'm responsible for attracting customers to our enterprise-solutions using social networks.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Iunisov.Com?

Our goal was to start using Linkedin to attract large customers in Russia.

What were your goals for this project?

The project's goal is to increase the flow of calls and customers in the enterprise-direction.

SOLUTION

How did you select this vendor?

We were acquainted with Andrei, his experience and expertise. And they turned to him with pleasure to solve the task.

Describe the scope of their work in detail.

Andrey taught us how to use the necessary Linkedin tools, using his experience and the best cases, and also helped in setting up the first pilot campaigns.

What was the team composition?

Several from our team & Andrey worked together.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We got the first results of tests that showed that this area has prospects for further tight work.

How effective was the workflow between your team and theirs?

We have established close and productive working relationships.

What did you find most impressive about this company?

Andrei’s extraordinary responsiveness stood out, willingness to answer the most tricky questions at any time, help at every stage - all this made the work with Andrey very productive and efficient.

Are there any areas for improvement?

We get the result we expected at time - so everything was ok!

BACKGROUND

Please describe your company and your position there.

I am the CEO of a young furniture startup from Moscow, Russia called SHOP-SHOP. We design and manufacture furniture which follows an “only choice store” philosophy. Our company offers its customers a complete line of furniture and household items, but without an overwhelming choice of different furniture models and thousands of options. All the items presented in our online store are designed in a complementary style and form a stylish finished interior if used together.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Iunisov.Com?

We were entering a very competitive online furniture market and were in need of an experienced team to consult us on our digital marketing strategy. This included presenting our new brand, auditing our online store SEO, presenting a plan of action using various online tools to promote our brand and store.

What were your goals for this project?

Our first goal was to launch sales in our online store and to monitor them. Our second goal was to test various online promotional tools to test effective sales tactics. The third main goal was to increase sales by building an effective SEO strategy.

SOLUTION

How did you select this vendor?

Intuitively we started searching online but soon we discovered that it was almost impossible to make a decision based purely on case portfolios presented by various companies. We also had rather varied price proposals, which had little to no logical explanation. We then started to look amongst business partners for recommendations and soon found three companies, which were recommended to us. After personal interviews with the teams, we made our decision.

Describe the scope of their work in detail.

Their team took time to audit our existing online store and all its functions. We were then provided with a detailed report including an in-depth analysis of our text content, our visual content, and website structure. Following this report, a plan of action was presented and a schedule made. Our website developers then worked closely on implementing all the recommendations. Parallel to this an advertising plan was created with a set budget. This included various online media channels like social networks, search engines and online PR platforms.

What was the team composition?

There were two main team members. One of them was the project leader and supervisor with excellent knowledge and experience. The other team member efficiently managed all the daily tasks and kept track of set schedules.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We started working from scratch so we had no previous reference in regard to this project. The first results presented themselves as clients in our showroom. These were clients, which found our products online and had come to view them. Our online store gained its first traffic which is increasing every month. Our first goal was to launch our first sales and online shop. The goal was successfully completed and work continues on increasing sales and traffic.

How effective was the workflow between your team and theirs?

Immediately our teams started communicating through Worksection where tasks and deadlines were set according to our plan. This made our communications transparent and coherent. It was very easy to give feedback, request and receive information through Worksection.

What did you find most impressive about this company?

I was impressed with the speed of our SEO audit and list solutions provided. Implementing all the recommendations boosted our store sales almost immediately.

Are there any areas for improvement?

Being greatly satisfied with all the work the only thing that I may suggest is better budget details and explanations in the beginning of the project.

BACKGROUND

Please describe your company and your position there.

Distribution and consulting of backup Software Chief Commercial Officer

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Iunisov.Com?

Developing corporate website www.backup-solutions.ru and it's SEO

What were your goals for this project?

1. To create most informative website for the product Bacula Enterprise Edition and Bacula un Russian
2. To appear on top-10 in Russian Search Engine Yandex

SOLUTION

How did you select this vendor?

We've been working with Mr. Yunisov as a collegues in Parallels company, and aftwerwards as a partner companies Rusonyx and WebProfiters.

Describe the project in detail.

1) To generate the actual content for the potential users of Bacula backup software. 2) To translate the actual video and written content into Russian 3) To create a useful website 4) To provide website's positions in Yandex Search Engine

What was the team composition?

We've contacted with Mr. Yunisov directly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our SEO results in Yandex that is showing top positions on the first page.

How effective was the workflow between your team and theirs?

The workflow has been very effective. Mr. Yunisov is a kindly partner.

What did you find most impressive about this company?

Andrey Yunisov is one of the strongest marketers in Russia. Working over the past 10 years with Andrey, I have been convinced more than once of his high professional qualities as a digital marketer and a businessman.

Andrew combines a conservative business approach in building sales and sales strategies and innovative skills for conducting marketing campaigns in digital.

Are there any areas for improvement?

Nothing that can prevent our collaboration

BACKGROUND

Please describe your company and your position there.

I am the managing owner of Osmo Russia. We're an exclusive dealer of Osmo Holz and Color GmbH (wood painting systems) in Russia, Belarus, Kazakhstan and Uzbekistan.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Iunisov.Com?

- SEO Analytics - Website Promotion - Changes to the site structure to increase the Google Edition (Organic). 

What were your goals for this project?

Our main goal was to reach a new level in digital marketing, any thereby increasing sales efficiency.

SOLUTION

How did you select this vendor?

Andrei's agency was recommended to me by a good friend who is also a managing owner.

Describe the scope of their work in detail.

Andrei's agency collected the list of search queries relevant to our company and began tracking our website's positions on Google. Then, Andrei and the team implemented textual and technical improvements that improved the site's ranking. They also created PPC campaigns in Yandex and Google and found the right bids to get a positive return. Andrei's team also worked on usability aspects of our e-commerce business to improve the shopping experience and improve the shopping cart's mission.

What was the team composition?

The team consisted of me, our internal marketing director, an external business development consultant, and Andrei's team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We started by analyzing the efficiency of e-commerce and advertising ROI with Andrei's agency. Our website has risen to Google on all relevant queries, and traffic and color orders have improved.

How effective was the workflow between your team and theirs?

The cooperation was interesting for both sides and fun. All emerging problems and disagreements were resolved quickly and without any loss of efficiency. The representatives from Andrei's team provided comprehensive answers to all questions arising during the course of the work.

What did you find most impressive about this company?

First and foremost, we were impressed by the high level of professionalism of the staff, as well as with their ability to keep their finger on the pulse and find unusual but effective solutions to potential problems.

Are there any areas for improvement?

There is always something that can be improved and work still to be done, but in my opinion, they are moving in the right direction. 

BACKGROUND

Please describe your company and your position there.

Our company develops SharePoint Web Parts and Office 365 Apps for B2B across the globe, including Fortune 500 companies and GOV and EDU institutions. I'm CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Iunisov.Com?

We needed help expanding our products into the EU, US and Canada markets. 

What were your goals for this project?

We wanted to increase sales by increasing the number of leads and presenting our audience with more useful content while they evaluated our products.

SOLUTION

How did you select this vendor?

We had many discussions and reviews of different marketing companies, but Iunisov.com offered us best conditions and proved his professional skills during test phase. More over Andrew was very creative and gave us some of good ideas, which helped us to achieve the best results.

Describe the scope of their work in detail.

He updated our website, created attractive and useful content, SEO optimizations, and also ran Ads in Google and LinkedIn to attract new leads and created nurturing email campaigns for trial users. 

What was the team composition?

Andrew worked mostly alone for this project, but for some of the work he attracted additional people to cover content writing tasks.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

During the project, we increased our sales by 35% year to year, and we increased number of new clients and leads up to 40%. We started to close deals faster than before by about 15%.

How effective was the workflow between your team and theirs?

The communication was not a problem during the project, since Andrew is always online and in case of any urgent issues he was able to fix them pretty fast.

What did you find most impressive about this company?

Andrew always stuck to the plan and did what he promised in a timely manner. That's key when you're working with third-party companies.

Are there any areas for improvement?

No, everything is very good.