Alpacorn

BACKGROUND

Introduce your business and what you do there.

Wielton S.A. is one of the biggest trailer manufacturers in Europe. I’m the marketing specialist.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Alpacorn ?

We needed help with Google advertising and support with social media.

SOLUTION

What was the scope of their involvement?

We gave them our vision and they prepared everything for us. They put together a couple of campaigns of our product, building all the content, including graphics, pictures, and text. They made advertisements to show people what we’re doing in our company. They also optimized our social media and our website. We mostly use Facebook, YouTube, LinkedIn, and Instagram. They worked on Google Analytics for us.

What is the team composition?

I work with 2 people.

How did you come to work with Alpacorn?

I worked with their mother company.

How much have you invested with them?

$10,000,

What is the status of this engagement?

We started working together in August 2017 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve helped us improve our company’s visual online. They show us reports of everything they do. It’s really good. The conversions, the ad clicks, and the time spent on our website is really good.

How did Alpacorn perform from a project management standpoint?

We don’t have any problems. When we have questions, we call each other.

What did you find most impressive about them?

They’re really flexible.

Are there any areas they could improve?

No.

BACKGROUND

Please describe your company and your position there.

I’m a marketing specialist at a private university in Wroclaw. We educate more than 4,000 students in the fields of management and IT.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Alpacorn?

We hired them for our student recruitment campaign.

SOLUTION

How did you select this vendor?

They were originally part of Lama Media, who we worked with for five years. When Alpacorn started, we decided to hire them for this project.

Describe the scope of their work in detail.

Alpacorn was in charge of our company's paid ads campaigns strategy, development, and optimization. They created graphics and copywriting for Facebook ads and Google AdWords.

What was the team composition?

I've been in close contact with Alpacorn's marketing manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our website’s traffic has increased by 31% and the conversion rate by 33%. Compared with 2016, we recruited 14% more students in 2017.

How effective was the workflow between your team and theirs?

I was satisfied with the process. It was easy to communicate with Alpacorn's project manager. They supported us and provided all the necessary information.

What did you find most impressive about this company?

We didn't have to worry about the campaign. Alpacorn’s team did all work that had to be done. They made the whole process very easy to manage on our side.

Are there any areas for improvement?

Nothing.