Algofy

BACKGROUND

Please describe your company and position.

I am the owner of Iron Decoy

Describe what your company does in a single sentence.

We are a fishing lure manufacturer and brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Algofy to accomplish?

• Create profitable Meta ads with analytics
• Create Google ads with analytics
• Manage our Amazon account with analytics
• build brand awareness

SOLUTION

How did you find Algofy?

Referral

Why did you select Algofy over others?

Referred to me

How many teammates from Algofy were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Profitable Meta, Google, and Amazon ads.  Email flows for Shopify/website.  Redesign of website.  All of this with analytics to study and adjust from the direct response marketing. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales volume growth and continued growth.  Scaling and compounding sales channels.  YOY growth, MOM growth. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are on time and took my desires seriously.  Protected my ad spend and watched ad performance closely to match ad spend.  The Algofy group is great to work with and has performed very well.

What was your primary form of communication with Algofy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They understand my concerns, take them seriously, and really do care that we do well.  They always have a game plan and make adjustments accordingly.  They bring knowledge and experience that continue to grow our business. 

Are there any areas for improvement or something Algofy could have done differently?

That's hard to answer....  When we started, I knew nothing, so I really didn't know the right questions to ask, and they have guided us correctly through it.  Things are currently going well, and we are looking forward to continuing the success.

BACKGROUND

Please describe your company and position.

I am the CEO of Marine Concepts

Describe what your company does in a single sentence.

We manufacture the worlds best premium, custom boat covers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Algofy to accomplish?

• Drive leave volume across marketing channels
• Grow brand, creative, and organic presence
• Scale paid media

SOLUTION

How did you find Algofy?

Referral

Why did you select Algofy over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Algofy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Algofy is a full-service marketing agency that supports our business across the following areas:

Email Marketing
Organic Social Media
Conversion Rate Optimization (CRO)
Paid Media (Search, Social, etc.)
Community Management
Search Engine Optimization (SEO)
Website Development
Creative Strategy & Production
Graphic and Visual Design

They act as our agency of record, managing both strategy and execution across these discipli

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We launched workflows across all channels below within the last six months. Prior to this, limited paid media was the only effort.

Email Marketing

Organic Social Media
Conversion Rate Optimization (CRO)
Paid Media (Search, Social, Display, etc.)
Community Management
Search Engine Optimization (SEO)
Website Development
Creative Strategy & Production
Graphic and Visual Design

Algofy has been a great partner to help with reporting, attribution, and analytics. They have been able to drive paid media channels forward at measurable and sustainable CPAs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We're impressed with their excellent project management. Very responsive and communicative. Hit deadlines.

What was your primary form of communication with Algofy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Project and account management--responsiveness and ability to manage a significant number of workflows 

Technical abilities--deep technical understanding of paid media and very helpful in reporting 

Are there any areas for improvement or something Algofy could have done differently?

Ensure all members of the team are educated on our complex product and market; use this knowledge to proactively suggest more tactics 

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of Bronwen Jewelry

Describe what your company does in a single sentence.

We design and manufacture artisan jewelry for active women. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Algofy to accomplish?

• Shopify website theme update including CRO audit and implementation
• Klaviyo email marketing refresh, SMS implementation, update all flows

SOLUTION

How did you find Algofy?

Referral

Why did you select Algofy over others?

• Close to my geographic location
• Referred to me

How many teammates from Algofy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Algofy was responsible for updating our Shopify theme with several new features (mega menus and carosel scrolling products in multiple variants) and Implementing CRO strategy and design on product pages and view cart pages. They created and updated at least 7 Klaviyo standard flow emails and set up SMS marketing and testing. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New website theme up and running! Improved email marketing ROI on several flows/campaigns. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our Algofy team was awesome, particularly Maia and Maria (we worked most closely with them). Ana was also fantastic, we just didn't interact with her as much. We had virtual meetings every 2 weeks to check in on progress, action items and processes of the project. They have been highly responsive and timely in all aspects of the project. 

What was your primary form of communication with Algofy?

Virtual Meeting

What did you find most impressive or unique about this company?

We loved working with an (almost) all female team and appreciated the international aspect of the mix. We felt heard and understood on a brand level and we felt the team allowed personalities to enhance the scope of work. We have enjoyed the team tremendously.

Are there any areas for improvement or something Algofy could have done differently?

We appreciated the virtual check-ins - we would have loved to spend a little more time on "walk-throughs" of how the new theme would function. When we turned the new live theme on, we felt a little like we were entering foreign territory (this is expected with a theme update), but we would have loved to hear..."hey, this is how the new site will function, and the biggest changes you can expect to find and troubleshoot are...."

I think the only way for this to happen would be for the entire Algofy team to be super familiar with the new Shopify theme, which is an unrealistic expectation. We are happy with the service and hope to see improved results so that we can accurately assess the ROI.

BACKGROUND

Please describe your company and position.

I am a Department Director of NACCAP

Describe what your company does in a single sentence.

We work to advance Christian education.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Algofy to accomplish?

• Rebuild and rebrand student-focused website
• Build an audience
• Produce newsletters, blogs, email campaigns, digital creatives

SOLUTION

How did you find Algofy?

Referral

Why did you select Algofy over others?

• Pricing fit our budget
• Bret understands NACCAP

How many teammates from Algofy were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rebranded and rebuilt our student-focused website. Now focusing on SEO, CRO, newsletter content and blogs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have had more engagement with our website and our brand awareness is increasing. Facebook page has received more followers as a result of the Facebook marketing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Recently has been very good. For several months there was quite a bit of turnover and we didn't know who our contact was. Maia has been doing a fantastic job keeping us in the loop and on task.

What was your primary form of communication with Algofy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One unique aspect is that the people we are interacting with are all over the world. It has been enjoyable meeting with people from other countries. Everyone we have worked with is very knowledgeable about the area that they work with.

Are there any areas for improvement or something Algofy could have done differently?

It would be great to have a better way to update our fair details. It seems as though every time we do a data import we have to proof all of the information to make sure that the previous information is still there (and accurate). There are typically errors when this process takes place, so that is our biggest frustration.

BACKGROUND

Please describe your company and position.

I am the Owner of Broke Supply Company

Describe what your company does in a single sentence.

We design and manufature premium horse gear such as saddles bags and horn bags.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Algofy to accomplish?

• Get our name out there
• Help us with creatives

SOLUTION

How did you find Algofy?

• Referral
• Other

Why did you select Algofy over others?

• High ratings
• Referred to me

How many teammates from Algofy were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The algofy team comes up with creatives geared towards our audience.  We have bi weekly meetings where we discuss goals, deadlines, upcoming product launches etc.  We then go back and forth until we tweak the creatives to get optimium performance from them. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Their efforts definelty resulted in sales and getting our name out there. Our SEO is far better than it was before and the meta adversting has been invaluable.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are incredibly responsive. Andre' the team leader is a excellent account manager.  The whole team is responsive and on it.  

What was your primary form of communication with Algofy?

Virtual Meeting

What did you find most impressive or unique about this company?

Their teamwork and diversity in staff and geographic locations are impressive It's truly a global company. 

Are there any areas for improvement or something Algofy could have done differently?

We have a great set up now. I think the original package we had was a little too big of a financial commitment for the size of our company. I love that they were open to re structuring it so we could continue to work together.

BACKGROUND

Please describe your company and position.

I am the Founder of LIVE A GREAT STORY

Describe what your company does in a single sentence.

Travel gear for the modern adventurer on their hero's journey.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Algofy to accomplish?

• Website Rebuild
• Email Automation
• Branding Update

SOLUTION

How did you find Algofy?

Online Search

Why did you select Algofy over others?

• High ratings
• Great culture fit
• Company values aligned
• Other

How many teammates from Algofy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I hired Algofy to build a new Shopify website, update my brand identity in alignment with the new site and to set up my email marketing automation. I had an existing Shopify but it was outdated so I needed a complete update that included refreshing the visual identity. We worked together on branding, colors, photography direction and copy that applied to the website and email. The deliverables included:

• a new Shopify website with a customized theme
• Klaviyo email flows and campaigns
• a brand book. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our new website is fantastic and the vision was executed at the highest level. The site was launched on schedule with in-depth backend organization and front-end CRO optimization. The team adapted to customization requests on a variety of the site elements and consistently delivered on all parts of the project. The email marketing launch was successful. The design was beautiful.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was one of the stand-out elements of the entire project. Every piece was organized and streamlined through email and Figma. Communication was quick and efficient. It was clear their team comms were organized behind the scenes and that the project was tracked all the way through. As a creative, my organization lacks a bit but I was able to count on Algofy to keep the project moving forward step by step. 

What was your primary form of communication with Algofy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the standout reasons I chose Algofy was the interview process and how much time we spent communicating the project, the scope and the goals. Out of the multiple agencies I interviewed, Algofy clearly differentiated themselves at the start, which lasted the length of the project. During the project, every call with their team was both positive and efficient, so I always felt confident about the progress but also the execution. 

Are there any areas for improvement or something Algofy could have done differently?

At the moment reflecting on this recently completed project, I don't think there clearly evident areas of improvement. I haven't fully critiqued all parts so I'm sure there are minor critiques but overall I am highly impressed by the whole project.

BACKGROUND

Please describe your company and position.

I am the Owner / Partner of Tokyo Starfish

Describe what your company does in a single sentence.

As a vertical cannabis business, we grow, produce and retail cannabis.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Algofy to accomplish?

• Build dynamic website
• Integrate delivery system

SOLUTION

How did you find Algofy?

• Referral
• Other

Why did you select Algofy over others?

• High ratings
• Close to my geographic location
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Algofy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working collaborately with our team, they concepted and designed a dynamic, modern website and efficiently integrated the site with necessary industry platforms. Key deliverables included design milestones, content development, keyword + SEO development, research on integration with inventory and online delivery platforms to boost performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website traffic has increased and the bounce rate has lowered. Visitors are returning more frequently and spending more time on top pages.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

algofy project management and customer service is top notch. Their research was thorough, and the team's proposal and estimate communication was excellent. They are professional and easy to work with, quick to respond to requests as well as anticipate needs.

What was your primary form of communication with Algofy?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their total grasp of our platform -- and our industry -- was a huge task! They were able to link it to link it all together efficiently and professionally. Their team was smart, reliable, responsive and creative -- the full package!

Are there any areas for improvement or something Algofy could have done differently?

Not that I can think of

BACKGROUND

Please describe your company and position.

I am the Project Manager of a design company 

Describe what your company does in a single sentence.

We provide design services 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Algofy to accomplish?

• Generate Leads
• Optimize Advertising Campaigns on Meta & Google
• Increase Conversions on our Website & Client Intake Form

SOLUTION

How did you find Algofy?

• Online Search
• Referral

Why did you select Algofy over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Algofy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Algofy helps our business with social and search ad optimization, including:

• Account setup
• Management
• Campaign strategy
• Building out keyword structures
• Identifying the right search and social platforms
• Launching campaigns
• Conducting research on the audiences to target

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Our design studio has seen an increase in high-quality lead volume, allowing our business to scale and attract new clients. 
• We've noticed a significant increase in traffic to our website.
• Increased conversions.
• Doubled our ROAS. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Algofy has provided us with a dedicated account manager and project manager, both of whom are very responsive to our needs and offer clear communication and guidance. 
• Weekly updates and monthly reports are sent in a timely fashion.

What was your primary form of communication with Algofy?

Virtual Meeting

What did you find most impressive or unique about this company?

Algofy has experts across various fields, so we have a holistic view of how the pieces of our strategy fit together. I am also impressed by their proactiveness in suggesting tactics we may not have considered, specifically within PPC advertising.

Are there any areas for improvement or something Algofy could have done differently?

Not at the moment.

BACKGROUND

Please describe your company and position.

I am the CEO of Spout Ventures Inc.

Describe what your company does in a single sentence.

We make machines that generate water from air.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Algofy to accomplish?

• Social Media Management
• Website Development

SOLUTION

How did you find Algofy?

Referral

Why did you select Algofy over others?

• Good value for cost
• Referred to me

How many teammates from Algofy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They have successfully managed our social media presence, creating engaging content that resonates with our audience. Algofy also designed and implemented our website, ensuring a seamless user experience and robust online presence. Their comprehensive digital strategies have significantly boosted our sales, helping us sell thousands of machines and achieve remarkable growth. 
Algofy's expertise and innovative approach make them an invaluable partner in our digital marketing efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Their expertise and innovative strategies have driven significant progress and success for our company. Algofy managed our social media presence, resulting in a 10x increase in our social media channels' growth. They designed and implemented our website, ensuring a seamless user experience and a robust online presence. 
Most notably, their comprehensive digital strategies directly contributed to selling thousands of machines, substantially boosting our sales. Algofy’s measurable impact and strategic approach make them an invaluable partner in our digital marketing efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Algofy consistently delivered their services on time or ahead of schedule, demonstrating their commitment to excellence and reliability. Their team was highly responsive to our needs, maintaining effective communication through email and Slack. 

What was your primary form of communication with Algofy?

Virtual Meeting

What did you find most impressive or unique about this company?

What sets Algofy apart is the breadth of their capabilities, affordable pricing, and remarkable flexibility. Algofy's ability to deliver top-notch services across various digital marketing domains, combined with its cost-effective solutions and adaptability, makes it an invaluable partner in our digital marketing efforts.

Are there any areas for improvement or something Algofy could have done differently?

While Algofy excelled in many areas, there is room for improvement in the quality of their design work. Though effective and functional, their designs were relatively basic and could benefit from a more creative and polished touch to better align with advanced aesthetic standards.