Alexandra Popkova Executive Coaching & Organizational Development

BACKGROUND

Please describe your company and position.

I am the Co-founder & Head of Country Colombia of BornDigital

Describe what your company does in a single sentence.

We are a technology and digital consulting company specializing in cybersecurity, AI solutions, digital transformation, and web business development. We support businesses, SMEs, and government organizations in optimizing digital operations, improving security, and building scalable technology ecosystems across LATAM.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Alexandra Popkova Executive Coaching & Organizational Development to accomplish?

• We hired Alexandra to support and coach our executive co-founders team during a period of rapid startup growth and increasing organizational complexity. The goal was to strengthen leadership alignment, strategic clarity, communication, decision-making, and team dynamics to better navigate scaling challenges and long-term organizational growth.

SOLUTION

How did you find Alexandra Popkova Executive Coaching & Organizational Development?

Referral

Why did you select Alexandra Popkova Executive Coaching & Organizational Development over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Alexandra Popkova Executive Coaching & Organizational Development were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The engagement focused on supporting our executive co-founders team during a period of rapid startup growth, increasing pressure, and organizational complexity. Alexandra worked closely with us through executive coaching, leadership alignment sessions, and organizational development support. A big part of the work was helping us navigate communication, decision-making, strategic alignment, and team dynamics as the company continued scaling quickly. She facilitated important leadership conversations, helped us align around priorities and long-term strategy, and brought clarity and structure during moments that felt complex or emotionally charged. Beyond leadership coaching, Alexandra also provided practical recommendations and organizational insights that helped strengthen collaboration, leadership effectiveness, and the overall health of the organization as we continued growing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved strategic alignment and communication within the executive co-founders team
• Greater clarity around leadership roles, priorities, and long-term company direction
• Reduced friction and more effective decision-making during periods of rapid growth 
• Stronger collaboration and healthier leadership dynamics across the executive team 
• Improved ability to navigate difficult conversations and high-pressure situations
• More structured organizational thinking and leadership processes to support scaling
• Increased leadership effectiveness and alignment during organizational transformation

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Alexandra was very responsive, reliable, and easy to work with throughout the engagement. She consistently showed up prepared, delivered everything on time, and adapted quickly to the fast pace and changing realities of a growing startup. What we appreciated most was her ability to stay calm, objective, and supportive during high-pressure moments. She responded thoughtfully to our needs, helped navigate difficult conversations and leadership dynamics, and brought both structure and clarity when things felt complex or emotionally charged.

What was your primary form of communication with Alexandra Popkova Executive Coaching & Organizational Development?

Virtual Meeting

What did you find most impressive or unique about this company?

Alexandra’s ability to understand both the human and business side of what we were going through. She brought a rare combination of emotional intelligence, strategic thinking, and practical leadership support during moments that felt genuinely complex and high-pressure. Nothing about the work felt generic. 

Are there any areas for improvement or something Alexandra Popkova Executive Coaching & Organizational Development could have done differently?

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