Aeon Marketing

BACKGROUND

Introduce your business and what you do there.

I am the president of Iron Rebel and Granite. I run both sides of the company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Huntington Pacific Media?

Iron Rebel was already branded fairly well, but we needed to improve the Granite side. Our challenge was figuring out how to brand that aspect of our company. 

Since branding doesn't immediately bring positive ROIs, we tried to address specific challenges like through digital marketing and managing athletes to generate intermediate returns. 
 

SOLUTION

What was the scope of their involvement?

Huntington Specific Media helped us recreate our website with a specific feel and branding. They also worked on our social media. We gave them a lot of direction on how to go about their work. 

Our company does social media marketing and digital marketing, so it wasn't completely new to us. We simply needed their team to execute our plan, or even just create a promotional campaign we could follow and implement. 

What is the team composition? 

We mainly interfaced with Jordan (CEO, Huntington Pacific Media), as well as Stephen (Digital Project Manager, Huntington Pacific Media). 

How did you come to work with Huntington Pacific Media?

We found Huntington Pacific Media through a referral from our CFO. Once we interviewed them and talked for a while, we had them do a bit of work to see how they performed. We liked the quality of their work, so we hired them full time. 

How much have you invested with them?

For one company, we invested about $40,000. 

What is the status of this engagement?

We started our project in September 2018. They're still working with us to a degree on social media and digital marketing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Huntington Pacific Media redid our website's homepage. I don't know if there was an immediate impact, but they cleaned it up, and it now looks much better. They've offered us more and better-quality reporting on how our ad campaigns perform like PPC ads on social media outlets and email campaigns. Reporting had been a prominent missing link they've provided for us. They were able to translate our progress around monetization and results into numbers so we could accurately evaluate our campaigns. 

How did Huntington Pacific Media perform from a project management standpoint?

Huntington Pacific Media's correspondence was great. Communication with key along different channels because we had so many moving parts. They were responsive and easy to get ahold of. We talked numerous times throughout the day. 

What did you find most impressive about them?

Huntington Pacific Media is willing to go above and beyond the scope of work. 

Are there any areas they could improve?

Nothing comes to mind. 

Do you have any advice for potential customers?

Future clients should make sure their own company's infrastructure is set before bringing the team on. Huntington works faster using the structured procedures they have in place. Since our processes are less established, we found out the hard way through a two-way learning curve. 

BACKGROUND

Introduce your business and what you do there.

I'm a media executive at Momentum Studios, which provides celebrity attachment and marketing services for various brands.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Huntington Pacific Media?

We needed additional influencer marketing support for our biggest client.

SOLUTION

What was the scope of their involvement?

Huntington Pacific reached out to Instagram and YouTube influencers for a campaign for our biggest client. They also helped us create videos, maintained communication with the influencers, and arranged flights for different celebrities as needed.

What is the team composition?

I interacted directly with Jordan (CEO, Huntington Pacific Media) as well as a project lead.

How did you come to work with Huntington Pacific Media?

They were referred to me by a friend and I decided to work with them based on case studies from other clients.

How much have you invested with them?

Our project had a budget of $40,000.

What is the status of this engagement?

We worked together between June and July 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Huntington Pacific delivered over half a million engagements and 31 million impressions within three days. Our client was very happy with their results and wants to work with us again based on that success.

How did Huntington Pacific Media perform from a project management standpoint?

They were very quick to deliver results and responsive to our needs. We felt that we could genuinely trust their team's thoroughness and ability to exceed expectations.

What did you find most impressive about them?

Their communication channels are clear and open. I can generally reach them within an hour whenever I need to.

Are there any areas they could improve?

I can't think of anything.

Do you have any advice for potential customers?

Be open to any feedback or suggestions from Jordan, because he's an expert in the field and may have a better strategy for helping achieve specific goals.

BACKGROUND

Introduce your business and what you do there.

I am the owner of Wow Wow Hawaiian Lemonade.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Huntington Pacific Media?

We needed some more experience with social media and all the new algorithms that are implemented on platforms such as Instagram and Facebook. We were looking for people that were specialized who could walk us through the latest changes and processes of those platforms.

SOLUTION

What was the scope of their involvement? 

Our focus has been primarily the social media aspect, though they are helping us build our YouTube channel as well. We also partnered with them for input on how we can communicate and inspire our followers in a way that is not just traditional sales marketing. We never have the intention of selling our customers something; our goal has always been to inspire them.

What is the team composition?

I primarily worked with Jordan, the owner. There are a couple of people involved in the day to day; about 2–3 on a consistent basis.

How did you come to work with Huntington?

This was our first time working with an agency. Most of the things we had done previously were done in-house. We’ve had a couple of people help us in a few small areas, but we've never turned something over to another firm.

We were referred by a friend of ours who had worked with them and I reached out after that. We started slow with a couple of test areas and grew from there. They were super responsive and very proactive, and we continued to trust them with more over the first initial 3 or 4 months.

How much have you invested in them?

We have spent less than $10,000 in total so far, and spend about $1,000 a month.

What is the status of this engagement?

Our engagement began in July of 2017 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They helped us develop a core program with different ambassadors in Hawaii that had been too hard for us to maintain on our own. They have done a really good job with those relationships.

We’ve definitely seen a growth in our social media on our YouTube channels, Facebook and Instagram. They have helped us to expand our reach and have been expanding brand awareness. They really helped us to capitalize on our current followers and customers, and have come up with creative new ways to communicate.

How did Huntington Pacific Media perform from a project management standpoint?

It’s great. They’re very responsive and proactive. I haven’t had to reach out to them to ask for something I didn’t have as they are usually very proactive weekly. They send me updates, statistics, and other information.

What did you find most impressive about them?

They’re very reliable and always go a little bit above and beyond what we contracted them for. They provide services for us without necessarily charging for them because they felt they would help us. It’s nice because it feels like they are on our team, helping us grow, and they don’t treat us as just another paying client they have to service.

Are there any areas they could improve?

There’s nothing at the moment as far as what I’ve noticed within our services.

Do you have any advice for potential customers?

I always recommend starting slow and with small projects. Get a feel for how your companies work together and for the experience level and the type of work that is done. Build the relationship once you can see that.

In today’s market, there are many firms and people that are marketing themselves as social media experts who will charge you and then turn you over to an automated system to help expand your social media network. There is not a lot of personal time and they don’t do much work.

With Jordan and his team, they are actively involved. They communicate with our brand ambassadors, build content, and creatively directing content. They took the direction I gave them for who the brand is, and have taken over smoothly, which has been cool to see.

BACKGROUND

Introduce your business and what you do there.

I am an international speaker and author with my own business, Kevin Dedmond Ministries, where I travel all around the world to train missionaries and church leaders.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Huntington Pacific Media?

I needed to expand my reach on the internet, optimize for search, and also start doing some social media digital marketing through Facebook and other tools.

SOLUTION

What was the scope of their involvement?

Huntington Pacific Media has built several websites, some of which with e-commerce capabilities, and did a lot of digital marketing through blogs and videos on YouTube and Vimeo and campaigns using Facebook and email to sell products.

What is the team dynamic?

Jordan Dahlquist [Founder, Huntington Pacific Media] was my only point of contact.

How did you come to work with Huntington Pacific Media?

I found Huntington Pacific through a referral, and while there were one or two other companies I was looking at, they didn't seem to have the same knowledge or expertise I needed.

How much have you invested with them?

I have invested around $30,000 in total.

What is the status of this engagement?

The relationship began in January 2015 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My bookings for speaking engagements have increased significantly and I have become recognizable thanks to Huntington's efforts.

How did Huntington Pacific Media perform from a project management standpoint?

Jordan is excellent. He is always responsive, good at reporting back and keeping me updated on the analytics of the site performance. I wouldn't work with anyone who isn't like that.

What did you find most impressive about them?

Jordan is an incredible learner and what he lacks in years of experience he makes up for in work ethic. He is also committed to excellence and extremely creative and innovative.

Are there any areas they could improve?

Not that I can think of.