Admind Branding & Communications

BACKGROUND

Please describe your company and position.

I am a Department Lead of Syngenta

Describe what your company does in a single sentence.

Agribusiness

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Admind Branding & Communications to accomplish?

• Creative Design for a new brand
• Strategic Development for Brand Refresh
• Creative Design for multi platform event

SOLUTION

How did you find Admind Branding & Communications?

Sygenta established agency

Why did you select Admind Branding & Communications over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

• Brand Design including assets and guidelines
• Brand Strategy- brand model and message map for new direction for established brand
• Event Theme Design

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Keeping to tight timelines and delivering with excellence

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management is a strength.

What was your primary form of communication with Admind Branding & Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are able to work under tight timelines, create creative output, learn from past projects, prepare, and take feedback and deliver. Continues to work until the project is correct. The team doesn't disappoint.

Are there any areas for improvement or something Admind Branding & Communications could have done differently?

Brand Strategy- not a strength, difficult to lead, facililate a multi market workshop

BACKGROUND

Please describe your company and your position there.

Our company is the oldest, biggest and best known University in Poland. On this venue we worked with nation-wide media, our Copernicus Center Foundation and other partners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Admind Agency?

AdMind Agency has created Key Visual and brand communication strategy to our Copernicus Festival project

What were your goals for this project?

Build visual communication that has character and describes our brand across channels of communication

SOLUTION

How did you select Admind Agency?

They are the best on the market, so it was pretty easy

Describe the project in detail.

AdMind agency has worked on the concept of visual communication and key visual towards our audience, including the channels that we communicate on. They designed Ads, Social Media posts and graphics, video intro, poster.

What was the team composition?

I can't recall exactly, but we had the chance to work with Ania, Małgosia, Krzysztof and Karolina

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our product in general gained recognition across platforms. Our YouTube channel has reached 77k subscribes, our videos were highly viewed on Facebook (about 7k viewers per material) our festival was featured in all the nation-wide media, including an extra weekend special to Tygodnik Powszechny (50k pieces)

How effective was the workflow between your team and theirs?

We have worked in a steady pace, with milestones and iterations

What did you find most impressive about this company?

Knowledge, Passion, Brainstorming, New ideas, Creativity

Are there any areas for improvement?

On our side - yes. Larger team.