Add People

BACKGROUND

Introduce your business and what you do there.

I am a dermatologist at a medical dermatology clinic. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Add People?

I hired Add People to complete some SEO work for me. 

SOLUTION

What was the scope of their involvement?

Add People leads my company’s SEO efforts and runs our Google Ad campaigns. Add People uses the information I provided about my company to drive the SEO work. Their team is working on increasing the backlinks I get to my website by publishing content I write online. 

What is the team composition?

I work with two teammates from Add People. 

How did you come to work with Add People?

I found Add People through a Google search. 

How much have you invested with them?

We invest around £1,500 (approximately $2,000 USD) with Add People per month. 

What is the status of this engagement?

I began working with Add People in February 2019 and our partnership is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It took a little while for Add People's work to impact my company, but now I’m getting a lot of queries and hits on my website. The Google Ads that Add People runs also generate a lot of traffic. Overall, all the work they’re doing has increased my website’s ranking in Google search results. 

How did Add People perform from a project management standpoint?

Add People has excellent project management, and I communicate with them via email and phone calls. I converse with the teammate who runs my Google Ads biweekly to discuss what is working and what isn’t. The SEO work takes a little longer than I expected, but that is often the case with that work. 

What did you find most impressive about them?

Add People is always available to talk to — if I have a question or an idea, I can get a hold of one of the teammates from Add People. Also, I like that we collaborate on our strategy; we’re in constant discussion about my company’s needs. Add People has a very personalized service.  

Are there any areas they could improve?

I wish both teammates from Add People were equally available to me, but one is often less available. 

Do you have any advice for potential customers?

I’d advise customers to be clear about what they want from the partnership and ato take advantage of Add People’s experience. Customers shouldn’t ignore Add People’s feedback on their ideas. 

BACKGROUND

Please describe your company and your position there.

I am an Inspirational Speaker and the founder of Anthony Inspires Ltd. I Inspire and motivate people within schools and educational settings, healthcare conferences and corporate team event days.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Add People, and what were your goals?

When I started my speaking business, a lot of time and effort was put into manually contacting companies via email and phone calls to try to get speaking jobs booked. This took up a large portion of my day and resulted in other areas of my business not getting the attention it needed.

Having Add People's service meant I could target the audiences I was looking for and companies that were looking for a speaker for their upcoming events would contact me directly. This was phenomenal as it meant I could apply my time to build other areas of my business, with quality leads coming through, without the need of me having to cold call.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was looking online for digital marketing agencies and received a call from Adam at Add People. He explained how they could support my business, without being pushy. He popped me an email with case studies and a breakdown of the benefits of Add People's services and it honestly sounded too good to be true. We put a contract together and within the first couple of months, I was seeing a huge increase in the number of leads coming through my inbox.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we had a call where I could explain what my business is, who my target audience were and where geographically I would like to target my ads. We spoke through the different platforms and which ones would be best for me. Whether it was Facebook ads, Google ads, LinkedIn and so on.

We then talked through my monthly spending and how we can begin to fine-tune my audience once the algorithms started to learn more about my target audience. I decided that focussing on Google ads and Facebook ads would be a great start. I would have regular catch-ups with the Add People team to monitor my ads and to fine-tune them once we learned more about my audience.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with a Google ads account manager and a social media account manager, both of who were very friendly, kept the complicated jargon to a minimum and at the same time helped me to build my knowledge and understanding of the digital marketing channels I chose. I found this extremely useful as when I first got started I was clueless. As time passed, I became more familiar with the back end of my analytics, which helped me to understand what was working for my business and what wasn't.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The ads were and still are a huge success for my business. I can't remember the last time I've had to cold call/email a company to look for work. Not only has the number of enquiries I have come through my inbox increased but so has the geographical locations I speak in too. My speaking work is now global and I inspire and motivate audiences around the world.

One of the highlights was having an enquiry come through from the Team GB Gymnastics team, who were heading off to Tokyo to compete the following month. The talk was a success and the team came home with a handful of gold medals! With the increase of enquiries, I now have someone on board to help keep my diary organised and to liaise with people who are looking to book me. I am shocked at how much my business has grown in such a small amount of time.

How effective was the workflow between your team and theirs?

The workflow has been wonderful. We have regular catchups on the phone which are very laid back and I always come off the phone feeling as though I have learned even more about digital marketing. We also schedule video calls and screen-share during these calls. This is brilliant as I am a visual learner and it allows us to navigate through the back end of my website/analytics and opens a space for conversation and questions, again, building my knowledge and understanding of effective digital marketing along the way.

What did you find most impressive or unique about this company?

I was very impressed at how well everyone I have been in contact with knows their field of work. They are true experts and are constantly learning/winning awards and are excited to reach out with new ideas they think could help my business. The calls we have don't feel rushed, I've never been pushed into any form of contract/service and I feel like I have grown with Add People over the 3 years I have been working with the team.

Are there any areas for improvement or something they could have done differently?

It would have been great for us to introduce video call catch-ups at an earlier stage of working together as it really helped me to understand the smaller details of what was happening with my ad campaigns. Once we did it was like everything became clearer and we haven't looked back.

BACKGROUND

Introduce your business and what you do there.

I’m the director of Body Tonic Clinic, which is a health and beauty clinic based in central London. We provide health care to patients in the local community.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Add People?

We initially hired them to direct our Google Ads efforts.

SOLUTION

What was the scope of their involvement?

We initially hired them to run our Google Ads campaigns but now, their team now looks after several other aspects of our business. They manage several of our social media campaigns, creating and disseminating content across our platforms. Their team also provides on and off-page SEO services.

What is the team composition?

I work with two people: Carl (SEO Account Manager) and Rowan (Head of Paid Search).

How did you come to work with Add People?

We either found them through a cold call or an online search.

How much have you invested with them?

We spent roughly £1,500 (approximately $2,000 USD) a month on their services.

What is the status of this engagement?

We started our partnership 8–10 years ago, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It’s great having a sounding board. After I scope work based on his advice, I call Carl for direction. Carl, Rowan, and I have a great collaboration. When we have new services or promotions, we all talk. We can directly correlate our engagement to our position on Google. Most of our services are either on the front page or in the top three positions in SERPs.

How did Add People perform from a project management standpoint?

Carl and Rowan are both epic. We measure content before putting it online. An internal expert creates the content and then Add People involves themselves in it. It’s like they work here, but they don’t. As this is my business, I’m motivated to get it right, so I work well with them.

What did you find most impressive about them?

They’re a great company. That’s down to the account management because I connect with Carl all of the time. I trust my team at Add People implicitly. I’ve dealt with other companies in different capacities and none of them come close to Add People.

Are there any areas they could improve?

No, I don’t think so.

Do you have any advice for potential customers?

Definitely consider working with Add People. When businesses start moving into SEO, they’re generally a growing business that’s cash-conscious. It’s important to consider your ROI. After starting our work with Add People, we quickly increased our spending based on our ROI. Trust them.

BACKGROUND

Please describe your company and your position there.

Im Warrick Swift Head of Commercial & Marketing at Radweb Ltd. Radweb is a specialist proptech solutions provider in the Real Estate Industry. Our flagship platform enables effective property management and property visits to complete detailed property reports.

The platform is available under a number of brands, launched as InventoryBase in the UK, and rolled out Internationally under the brand Property Inspect.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Add People, and what were your goals?

To help improve SEO outreach and on-site (Web) seo, site performance, and work with us to actively help improve our digital brand in terms of technical digital marketing.

Our goals were to improve and maintain rankings and improve customer behaviour within the functionality of our site. As well as help with the technically seo side of launching two new re-branded websites.

SOLUTION

How did you select Add People and what were the deciding factors?

Add People have been a partner of ours for a few years for PPC and I was looking to partner with a new company for SEO and this was the easy choice due to existing relationship and their experience.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Increase brand discovery online and through other channels. On-site SEO Backlinking Site structure optimisation Analytics and competitor research Article & copywriting services

How many people from the vendor's team worked with you, and what were their positions?

Senior SEO Manager Copywriter

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Throughout our experience in this area of SEO with Add People, we have seen impactful and visual elements that have seen increased traffic and performance. Overall traffic

Describe their project management style, including communication tools and timelines.

Customer service and account management for the SEO team are very effective and can honestly say that forming a good working relationship has helped not only the business but also my time.

What did you find most impressive or unique about this company?

We are impressed with the tools they use and how they communicate with their clients and go above & beyond to make you feel valued as a customer.

Are there any areas for improvement or something they could have done differently?

A more of a visual presentation / report at the end of each cycle / month would be usual as a headline tracker for the months.

BACKGROUND

Please describe your company and your position there.

I'm a Director for an online bathroom retailer, we specialise in selling Mira Showers and brassware products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Add People, and what were your goals?

We had recently had a website created to take advantage of the online market place. Our site was not ranking well on Google so we employed Add People to try and improve the situation. Our aim was to increase our organic ranking on Google and to create a greater online presence using paid ads and make use of Google shopping.

SOLUTION

How did you select Add People and what were the deciding factors?

After researching several online advertisers we took a trial with Add People. Within the first month they increased our online turnover drastically, I was also impressed by the professionalism of their team. For these reasons we have kept working with Add People.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started with a telephone meeting to assess what was the best course of action to take to gain online sales.

Add People first proposed working on my Google Ads account to bring it up to scratch. They made some mock up snippets which I approved, then put them live. After several months of success with Google Ads, Add People recommended setting up a Google Shopping campaign. It only required a couple of phone calls with them and they created a really good campaign for me.

I then decided that I would increase the advertising budget so we could start working on improving the sites SEO. I was put in contact with Carl who has greatly improved my sites ranking through various methods. Firstly by working on the individual product ranking for my 10 top sellers and more recently by link building.

They have also greatly increased my sales from social media by using paid targeted ads on Facebook.

How many people from the vendor's team worked with you, and what were their positions?

I have two main points of contact with Add People Jess who deals with Google Ads and Carl who does the SEO. I have also been in contact with Noria and Ben for the social media work. There are also several other members of the team who do a lot of the background work but who I don't have direct contact with.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As soon as Add People started managing my Google Ads account there was a huge increase in online sales. These increases continued every month until the Coronavirus Pandemic caused problems with our supply chain.

As soon as Carl started working on the sites SEO there was a large increase in organic traffic. I'm not sure of the exact figure but our organic traffic has increased by several thousand percent.

Describe their project management style, including communication tools and timelines.

After our initial telephone call most communication was done via email. We also scheduled telephone call approximately every two we to keep an eye on how things were progressing.

What did you find most impressive or unique about this company?

They were very quick to implement the necessary changes which meant we got great results in a very short space of time.

Are there any areas for improvement?

Not really.

BACKGROUND

Please describe your company and your position there.

I am a director of an online sauna supplier dealing with most aspects of the business

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Add People, and what were your goals?

We had a bad experience with another SEO company and our natural rankings had plummeted. after a long discussion with Add People we engaged them to help us recover

SOLUTION

How did you select Add People and what were the deciding factors?

I found Add People online and worked on the premise that they managed to rank highly on Google in a very competitive field

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The project was ti identify profitable keywords and phrases and to re-establish our ranking on Google The work involved getting good quality backlinks, writing content and also PPC management Add People also assisted with modifications to our website

How many people from the vendor's team worked with you, and what were their positions?

I have communication with 3 members of the team and there are others working on the campaign

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are now ranking very highly on all major search terms and Add People also found profitable terms that i never thought about

Describe their project management style, including communication tools and timelines.

They are reliable and contact is scheduled regularly. i also find it easy to contact all the people i need to if i have a question

What did you find most impressive or unique about this company?

The really impressive thing is that they understand my needs and adapt to what i require rather than just offer a pre ordaned package

Are there any areas for improvement or something they could have done differently?

A little more explanation in the monthly reports would help

BACKGROUND

Please describe your company and position.

I am the R&D of an ecommerce company. 

Describe what your company does in a single sentence.

Retail

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Add People to accomplish?

• Basic online advertising

SOLUTION

How did you find Add People?

Other

Why did you select Add People over others?

• High ratings
• Pricing fit our budget
• Other

How many teammates from Add People were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Expectation of proper management of Google ads services and other online advertising through additional platforms (bring, ducksuckgo, etc…)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Complete failure due to excessive fund loss, mismanagement of funds (spending despite instruction to cease to spend), account suspension without ability to communicate why (thankfully another contractor was able to fix this within a few days AND inform us what the issue was), poor communication and frequent changes of “managers” due to company changes. 

Massive loss for the small business of well over $15k in ad-related spending (not to mention sales lost) in less than a year without remorse from this group.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Not on time. No explanation. No accountability. Not professional. Blamed anyone but their blatant mismanagement of accounts and funds. The team showed a lack of attention to detail in records or policy.

What was your primary form of communication with Add People?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their lack of understanding of ad policies across platforms.

Are there any areas for improvement or something  Add People could have done differently?

Read the policy and manage accounts professionally.

BACKGROUND

Please describe your company and your position there.

Owner of online retail store

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Add People?

Denied mismanagement of our account and continued to seek payment for remaining months in contract despite us no longer using their services

SOLUTION

What was the scope of their involvement?

Our engagement began with a review of my existing Google Ads campaigns and how it was underperforming. We discussed my goals and targets upfront, including my desire to scale my ad spend budget from $2000/mo to $3000/mo. They proceeded to build new ad campaigns to replace the ones created by the previous company. I was assigned an account manager to review ad performance every two weeks.

What is the status of this engagement?

Contract has been terminated and we will not be billed for remaining two months of charges.

RESULTS & FEEDBACK

How did your relationship with the vendor evolve?

Received a call from the Head of eCommerce.  He was willing to terminate the contract and not bill us for any further charges.

How did Add People address the challenges that arose?

Head of eCommerce manager admitted that there was a level of miscommunication and took responsibility for the results in my account.

Describe the impact this engagement has had on your business.

A significant drop in my monthly revenues from paid google ads

UPDATED REVIEW

This review was published on March 30, 2022.

Owner, Online Retail Store

Retail

1-10 Employees

Canada (124)

Less than $10,000

Oct 2021 - Mar 2022

Project summary:

Add People was tasked with Google Ads management services by an online retail store. They replaced the existing campaigns of the client to scale their ROAS, aiming to reach $3000 per month.

Feedback summary:

Since  Add People took over, the client's ROAS dropped down compared to their previous campaign management team. Though the team have an amazing sales team, the client wasn't happy with the collaboration results.

BACKGROUND

Please describe your company and your position there.

Owner of online retail store

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Add People, and what were your goals?

To increase conversions from Google Ads campaigns, scale my ad spend budget from $2k/mo to $3k/mo and increase my return on ad spend (ROAS) to 10x.

SOLUTION

How did you select this vendor and what were the deciding factors?

They reached out to me and convinced me that they can do better than my previous google ads manager

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a review of my existing Google Ads campaigns and how it was underperforming. We discussed my goals and targets upfront, including my desire to scale my ad spend budget from $2000/mo to $3000/mo. They proceeded to build new ad campaigns to replace the ones created by the previous company. I was assigned an account manager to review ad performance every two weeks.

How many people from the vendor's team worked with you, and what were their positions?

I was assigned one account manager who worked with me for the entire duration

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Prior to Add People taking over, my return on ad spend (ROAS) from the previous company averaged between 6 to 9x. Since taking over, my ROAS dropped down to 5x. At one point in February, it dipped below 3x.

Describe their project management style, including communication tools and timeliness.

My account manager was very quick at responding to my emails. When she was away, she made sure there was another point person for me to direct my questions. My account manager held timely meetings with me every 2 to 3 weeks to review results.

What did you find most impressive or unique about this company?

Their sales team is very strong! They were great at pointing out weaknesses in my company, which resulted in me hiring them for additional services (Feedonomics)

Are there any areas for improvement or something they could have done differently?

They should improve their strategy to scale my ad spend so that we wouldn't hit a huge dip in my ROAS and conversions. Offer me a higher skilled account manager. Exercise higher standard of care and ethics when I expressed my desire to discontinue their services before the contract period was up.

Star Ratings

Overall Rating: 1

Quality: 1

Cost: 3.5

Schedule: 3

Willing to Refer: 1