AdConversion

BACKGROUND

Please describe your company and position.

 I am the Sr. Demand Marketer of a software company 

Describe what your company does in a single sentence.

Our company is a B2B SaaS company providing HR software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdConversion to accomplish?

• Provide LinkedIn Ads support during high turnover period in team
• Help audit existing campaigns, provide new ideas

SOLUTION

How did you find AdConversion?

Referral

Why did you select AdConversion over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from AdConversion were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Adconversion managed and optimized our LinkedIn Ads account during a period of internal team turnover. Their scope of work included ongoing weekly account optimizations, regular audits of bids and budgets to ensure we stayed on track for end-of-month spend, and proactive monitoring of campaign performance. They identified ads and campaigns that were spending inefficiently, surfaced insights, and provided clear recommendations to improve performance and efficiency. This support allowed our internal team to focus on other high-priority initiatives while maintaining strong paid media execution.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Through Adconversion’s support, we successfully scaled our LinkedIn Ads investment throughout the year, ultimately making LinkedIn our primary paid channel while maintaining efficiency. Spend increased without sacrificing performance, allowing us to grow reach and impact during a period of internal team transition.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Adconversion’s project management was organized and reliable, with deliverables consistently completed on time. They were responsive to questions and requests and communicated clearly throughout the engagement. While deeper insights occasionally required additional prompting, the team was receptive to feedback and ultimately provided the level of analysis we needed.

What was your primary form of communication with AdConversion?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how invested Adconversion felt in our company’s success. They operate more like an extension of our internal team rather than a typical agency, which differentiated them from other partners we’ve worked with.

Are there any areas for improvement or something AdConversion could have done differently?

Most of the challenges we encountered were related to data access rather than Adconversion’s performance. Because our company handles sensitive data, internal security and access constraints required our team to do additional work to clean and prepare data before sharing it with an external partner. This occasionally limited how quickly Adconversion could go deeper on analysis, but it was largely a constraint on our side rather than something within their control.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing for PayHOA, an all-in-one community management platform that helps self-managed HOAs and property management companies handle invoicing, payments, accounting, communications, and operations in one place.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AdConversion?

We needed help managing and scaling our paid media programs.

SOLUTION

What was the scope of their involvement?

AdConversion has implemented offline conversion tracking, rebuilt paid search campaigns, and handled ongoing optimization processes and experimentation with paid social. The team works on Google Ads, Bing, Meta, LinkedIn, YouTube, Reddit, Gartner, Capterra, Software Advice, and G2.

What is the team composition?

We work with 2–5 teammates from AdConversion.

How did you come to work with AdConversion?

I worked with them previously at another company. Before that, I found their founder, Silvio (CEO & Founder), on LinkedIn.

What is the status of this engagement?

We started working with them in November 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

AdConversion has improved our efficiency, reporting, and processes around our paid media programs. We’ve prioritized efficiency and driving down our costs per sign-up and cost per marketing qualified lead (MQL). Secondarily, we’ve been figuring out how to maximize and grow inbound volume against those cost metrics. This is a balancing act, and it’s still ongoing, but the goal is to drive the total cost per acquisition (TCPA) down as much as possible while maximizing the volume as much as possible.

In down months, we’ve been able to improve the cost per sign-up and cost per MQL, but not necessarily the volume. The cost per has gone back up during periods of high demand, so we’re working on getting the TCPA back down while we see periods of increased demand.

We love AdConversion and see a lot of value in them. We’re also working to improve visibility and define a process for iteratively optimizing our existing paid media efforts, especially paid search. We’ve also made progress with reporting at times, but other times we’ve taken steps back. That’s more on us and our internal issues than on AdConversion.

How did AdConversion perform from a project management standpoint?

AdConversion’s project management is one of their strengths. They do a great job of moving things forward and managing the project along the way, regardless of the initiative we’re working on. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

AdConversion is super focused on the bottom line and driving logo and revenue impact, more so than just vanity metrics that marketing is often accused of overvaluing.

Are there any areas they could improve?

We’ve stumbled with experimentation and optimizing our bidding strategy, which hurt us for a decent portion of last year. We made our bets in an informed way and backed them with data, but they simply didn’t work. That’s going to happen sometimes, but it’s a tough pill to swallow when it does.

BACKGROUND

Please describe your company and position.

I am the CEO of TeamOut

Describe what your company does in a single sentence.

TeamOut is an event platform to help companies plan corporate events

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdConversion to accomplish?

• Improve the ROI on our Google Paid Campaigns
• Decrease our cost per action

SOLUTION

How did you find AdConversion?

Referral

Why did you select AdConversion over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from AdConversion were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

They helped us improve our ROAS by 20% 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I was very happy with the outcome of the ad conversion. Most agencies will do a lot of work at the beginning, but their involvement fades over time. Not with Ad Conversion. They show up every week, really dig into the data to find new potential improvements, and are definitely very active in their approach. We were able to achieve a couple of breakthroughs thanks to their advice and implementation. Petr, who I work with, was exceptional to work with! I would recommend this company to anyone willing to invest in paid marketing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

they used Click up for tracking, were willing to use my tool too, they're also on slack! they respond super fast

What was your primary form of communication with AdConversion?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are super knowledgeable and hardworking, this aligned with our company culture 

Are there any areas for improvement or something AdConversion could have done differently?

Nope