Ad Labz

BACKGROUND

Please describe your company and position.

I am the CEO of Elevation Environmental Services

Describe what your company does in a single sentence.

We are mainly a tree service with many other task that we perform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ad Labz to accomplish?

• Expand our advertisement
• Reach new clients
• revamp our website

SOLUTION

How did you find Ad Labz?

Referral

Why did you select Ad Labz over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Ad Labz has set up pay per click through Google and designed a new website for my company. This has increased my traffic flow over 200% since the startup of this project. We faced several obstacles with setting all of this up do to past marketing companies not performing like they said they could, Ad Labz has completed every project for us in a timely manner and the results have been remarkable.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ad Labz has helped increase the traffic on our website along with redesigning our website. Our increase in traffic to our website has exceeded a 200% increase since our project was put in place. Umer and his team have been there for any questions, changes, or need clarification on something, awesome group of people, there is no price you could put on that.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were a classy company — they delivered what they said they would and were always there whenever we needed them, even with the time differences from our region to their's. Price for the work they conduct is very reasonable and I would recommend these folks to anyone needing help with marketing their business.

What was your primary form of communication with Ad Labz?

Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive part I have discovered is the willingness to address any problem, issue, or question that may arrise. The communication is top notch above anyone else I have ever worked with in this capacity, they do what they say will do. I would recommend these folks to anyone that needs help with marketing and advetising.

Are there any areas for improvement or something Ad Labz could have done differently?

I would say at this point I am 100% satisfied with Ad Labz , they are above anyone else I have dealt with over the years of being in business for myself. 

BACKGROUND

Please describe your company and position.

I am the Founder & CEO  of Experts Helping Businesses

Describe what your company does in a single sentence.

We provide Outsourcing services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ad Labz to accomplish?

• Google Adwords

SOLUTION

How did you find Ad Labz?

Referral

Why did you select Ad Labz over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Ad Labz were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our Project is very extensive, and the key focus was getting leads for running our business, ad labz helped us achieve that goal in a timely manner. With great support and responsiveness they helped us get a lot of leads for our businesses and helped us grow. Highly recommend them for marketing needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Well, the biggest outcome was that my sales people started getting busy as we started getting leads, which we struggled with in the past a lot. I am really happy with all of their services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They went above and beyond with my project, the best way to explain that would be when some of the plugins on my site needed some upgrades, they even did those as that was not even included in our package, so all in all their responsiveness and delivery has been outstanding.

What was your primary form of communication with Ad Labz?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their support, responsiveness and willingness to go above and beyond for their clients.

Are there any areas for improvement or something Ad Labz could have done differently?

Not really, I have been impressed by their work so nothing really has to be improved.

BACKGROUND

Please describe your company and position.

I am the Owner of Central Florida Civil Engineers

Describe what your company does in a single sentence.

Provide civil engineering design and consulting services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ad Labz to accomplish?

• Develop, design, build customize and host website
• Customize unique service lines
• Gear for specific target audience and clientele

SOLUTION

How did you find Ad Labz?

Referral

Why did you select Ad Labz over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Ad Labz were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Thorough coordination, innovation, communication, patinece, responsiveness, creativty, created and produced informative website for customize civil engineering services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ultimate customized unique website of service lines, about us, resources, and Home Page

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Provided instructions, assigned action items, impemented innovation and creativity, delivered everything on time, and answered all questions, made all revisions, fixed all issues.

What was your primary form of communication with Ad Labz?

Virtual Meeting

What did you find most impressive or unique about this company?

Umer lead manager/designer ... everything already mentioned in this review. They delivered top-of-the-line results as demonstrated by my website. 

Are there any areas for improvement or something Ad Labz could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of Intelligenes Inc.

Describe what your company does in a single sentence.

Microsoft and AI solutions implementation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ad Labz to accomplish?

• 4 qualified leads

SOLUTION

How did you find Ad Labz?

Referral

Why did you select Ad Labz over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Ad Labz were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work Google AdWords Campaign for Intelligenes
1. Project Overview
This project involved the planning, execution, and optimization of Google AdWords campaigns for Intelligenes, with the objective of driving qualified leads for the company’s core services, Custom Copilots, Power Platform solutions, and MVP development, The campaign strategy was performance-driven, focused on increasing conversions, improving CTR, and maximizing ROI.

 
2. Objectives
Increased brand visibility across Canada, the U.S., and other targeted regions.
Generated high-quality leads for Intelligenes’ key digital solutions.
Promoted specific offerings such as SmartBuy, Legal Copilot, and AI-based services.
Achieved improved ROAS through continuous campaign optimization.
 
3. Target Audience
Medium to large businesses seeking AI and automation solutions.
Legal departments, procurement leads, and innovation decision-makers.
 
4. Scope of Work

A. Discovery & Strategy
Conducted a kickoff meeting with stakeholders to align on goals and KPIs.
Performed detailed keyword research and competitor analysis.
Defined campaign objectives aligned with service priorities and market needs.
Identified target personas and geographies for focused targeting.
Prioritized solutions and services for campaign focus based on market potential.

B. Campaign Setup
Audited the existing Google Ads account and made necessary optimizations.
Developed and configured 5 tailored campaigns covering:

Custom Copilot Solutions
SmartBuy Procurement Platform
MVP Development Services
AI and Automation Services

Created keyword groups, match types, and ad extensions.
Wrote multiple ad copies (3–5 variations per group) for testing.
Set up and tested conversion tracking using Google Tag Manager and Google Analytics.

C. Landing Page Recommendations
Reviewed existing landing pages for UX and conversion flow.
Delivered actionable recommendations for improvement.
Provided content guidance to align landing pages with ad messaging.

D. Campaign Launch
Launched campaigns with allocated daily budgets.
Monitored early performance over the first two weeks.
Made real-time optimizations to bids, keywords, and ad placements.

E. Ongoing Optimization (Monthly)
Performed regular bid and budget adjustments based on performance data.
Paused underperforming keywords and ad sets.
Conducted A/B testing on ad copy, CTAs, and extensions.
Optimized campaigns based on Quality Scores and user engagement.
Updated negative keyword lists to improve traffic quality.

F. Reporting & Communication
Delivered monthly performance reports covering:

Impressions, Clicks, CTR, Conversions
CPC, CPA, and ROAS metrics
Recommended strategic adjustments based on insights.
Held monthly review meetings with key stakeholders.
 
5. Key Deliverables
Initial strategy brief with audience and keyword research.
Setup of 5 Google AdWords campaigns with detailed ad structures.
15+ tested ad copies across ad groups.
Complete conversion tracking setup.
Landing page optimization recommendations.
Monthly performance and optimization reports.
Campaign logs and summary of changes made.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes from the Google Ads Campaign
The Google Ads campaign managed by Adlabz, based on the scope provided by Intelligenes, delivered several measurable outcomes indicating progress and partial success:

1. Lead Generation
Total Leads: 4 qualified leads were generated.
Lead Quality: 2 leads progressed to active sales conversations, showing relevance and targeting accuracy.
2. Campaign Performance
CTR (Click-Through Rate): Averaged between 3%–5%, above average for B2B campaigns.
Conversion Rate: Estimated at 1.3%–2% from total clicks.
Cost per Lead (CPL): Ranged from $500–$575, reasonable for high-value B2B services.
3. Key Insights
Top-performing keywords included “Custom App development” and “AI for Business.”
Most traffic and conversions came from Ontario, helping refine geographic focus.
A/B testing showed that value-based messaging outperformed generic ads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Adlabz demonstrated solid project management throughout the campaign. They delivered all items, campaign setup, ad copy, tracking, and performance reports, on time and in line with the agreed timeline. Their team maintained clear communication, held regular check-ins, and provided timely updates on campaign progress.

They were responsive to our feedback and quick to implement changes when we requested adjustments to targeting, budgets, or ad creatives. Their ability to explain performance metrics in a straightforward manner helped us stay aligned on goals and understand the value we were getting from the campaign.

Overall, their approach was professional, proactive, and results-focused, which made collaboration smooth and productive.

What was your primary form of communication with Ad Labz?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Adlabz stood out for their strong understanding of B2B advertising and their ability to turn our niche services into effective, lead-generating campaigns. They were proactive, responsive, and acted more like a partner than just a vendor.

Are there any areas for improvement or something Ad Labz could have done differently?

A slightly deeper focus on optimizing the landing page experience could have improved conversion rates further.

BACKGROUND

Please describe your company and position.

 I am the Owner of an other industry company 

Describe what your company does in a single sentence.

Stress Management Website

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ad Labz to accomplish?

• Newsletter Signups

SOLUTION

How did you find Ad Labz?

Clutch Site

Why did you select Ad Labz over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Ad Labz were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Single google campaign with 2 ad groups with an ad spend less than $500 to get more newsletter signups on my website.
Work also included monthly reporting & weekly monitoring/optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

More conversions per month than before the creation of the campaign. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fast response, monthly reports, as well as updates during the week. They answered any questions regarding PPC and Google Ads.

What was your primary form of communication with Ad Labz?

Email or Messaging App

What did you find most impressive or unique about this company?

Monthly subscription based & working with me to communicate through Google chat app for main form of communication. 

Are there any areas for improvement or something Ad Labz could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Owner of DIY DENTURE SHOP

Describe what your company does in a single sentence.

DIY Denture Shop is online shop that provides diy denture materials to make your own denture at home .

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ad Labz to accomplish?

• Lower cost of Ads
• Manage Google Ads account
• Optimize account

SOLUTION

How did you find Ad Labz?

Online Search

Why did you select Ad Labz over others?

Pricing fit our budget

How many teammates from Ad Labz were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Google Ads management

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ongoing project, lowered overall costs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I recently had the pleasure of working with AdLabz, and I couldn't be more satisfied with their services. The team at AdLabz demonstrated exceptional expertise in optimizing my Google Ads account and resolving issues on my website. What truly sets them apart is their proactive approach and responsiveness. Whenever I have questions or concerns, they're on top of things, providing quick and effective solutions. 

Their commitment to client satisfaction is evident in every interaction. Thanks to AdLabz, my online presence has significantly improved, and my Google Ads campaigns are running more efficiently than ever. I highly recommend AdLabz to anyone seeking a reliable and results-driven marketing agency. Kudos to the team for their outstanding work!

What was your primary form of communication with Ad Labz?

Email or Messaging App

What did you find most impressive or unique about this company?

Responsive

Are there any areas for improvement or something Ad Labz could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Owner of Queen Exterior Solutions

Describe what your company does in a single sentence.

Pressure washing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ad Labz to accomplish?

• Run Google ads
• Stay within a budget
• Maximize profit margin

SOLUTION

How did you find Ad Labz?

• Online Search

Why did you select Ad Labz over others?

• Company values aligned
• Representative was real not just a salesman

What was the size of Ad Labz’s team?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Ad Labz was to get my phone tonight as fast as possible using Google pay per click ads for as cheap as possible 3-4 calls a day was the goal

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Ad Labz set up conversation tracking on my website along with being able to view google analytics

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They undersold and over-delivered

What was your primary form of communication with Ad Labz?

• Email or Messaging App

What did you find most impressive or unique about this company?

They didn’t argue with what I wanted everyone other company acted like what I wanted was impossible to get done without paying them thousands and then paying my Google ads ad Labz did it cheap and did way more than asked

Are there any areas for improvement or something Ad Labz could have done differently?

Nothing they went above and beyond expectations and communicated better than I could have hoped for they messaged me regularly even when I could only talklate in the evenings