accelerate agency

BACKGROUND

Introduce your business and what you do there.

I’m the general manager at Brightpearl, a retail management platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Accelerate Agency?

We’ve been struggling to maximize lead flow from SEO. They helped us increase our SEO ranking and helped us with SEO optimization.

SOLUTION

What was the scope of their involvement?

While helping us with SEO optimization, they used Google Analytics and looked at our website and the content we write. After performing a full site audit, they made us much more SEO-friendly with how we write our content and how we structure our website.

What is the team composition?

Four different people work on this project with us.

How did you come to work with Accelerate Agency?

We asked multiple agencies to pitch their services to us. Accelerate Agency spent the time to understand our business and to make sure their pitch was relevant to us. They quickly responded to feedback on their pitch, adapting to our needs, and they’re very client-friendly.

How much have you invested with them?

We’ve spent less than $25,000 on their work to date.

What is the status of this engagement?

We’re still in the very early days of our partnership—we began work in November 2019, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their full audit of our site helped us understand what we needed to do. They’ve given us tips on how to improve, and their work has been increasing our SEO traffic, which has been giving us more leads.

How did Accelerate Agency perform from a project management standpoint?

It’s very positive. We have good communication with them. They’re responsible and able to listen and quickly adapt.

What did you find most impressive about them?

Our team asks them for advice all the time, and they’re very helpful. They’re just a good, collaborative agency.

Are there any areas they could improve?

No, not that we’ve seen.

BACKGROUND

Please describe your company and your position there.

The company is a protection insurance services. We offer products such as income protections, mortgage protection and life insurance. My position is a Digital Marketing Manager. I'm responsible for all online operations for the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Accelerate Agency?

We hired Accelerate to create a new website, work on our SEO and set up analytics. We operate in an extremely competitive market so we needed a company who could provide the best service.

What were your goals for this project?

We wanted a new website created with the best SEO setup possible. Analytics was also extremely important as the team needed to report to senior directors. These goals were achieved by Accelerate.

SOLUTION

How did you select this vendor?

I'd met Accelerate at Meet Ups in the local area. I decided to select them over competitors after hearing the impressive presentations they gave and also how highly other spoke of them.

Describe the project in detail.

We hired Accelerate to create a new website, work on our SEO and set up analytics. Accelerate provided advice throughout the process and were always available to assist us with any difficulties.

What was the team composition?

We mainly spoke to Nick and Phil.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They helped us secure a link to a major comparison website which provided us with around £5000 worth of incoming leads each month.

How effective was the workflow between your team and theirs?

Our interactions with Accelerate were always very pleasant. We'd arranged weekly calls to discuss the project and also exchanged emails whenever necessary. They were always very easy to work with and found solutions to any questions we had.

What did you find most impressive about this company?

The most impressive thing about Accelerate Agency was the amount of knowledge they have in SEO and analytics. I know if i get advice on either of these subjects it will accurate and trustworthy. Being able to rely on a trustworthy agency was priceless for this project as if it had gone wrong it would have fallen on me.

Are there any areas for improvement?

No.

BACKGROUND

Introduce your business and what you do there.

I work at RingCentral, which is a cloud communication company that provides cell phone systems and contact centers as well as other sorts of communication tools to businesses around the globe. My unit takes care of the websites for our UK, Ireland, Netherlands, and French offices.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Accelerate Agency?

We originally brought them on as a retainer to increase our organic traffic. We have a lot of methods for bringing customers to the website, but organic traffic has always lagged behind, and with diminishing returns particularly in the year or so prior to the engagement, we decided we wanted to work with someone to try and improve that.

SOLUTION

What was the scope of their involvement?

They have implemented some specific goals that we developed together with them, mainly around keyword targeting and developing our purchasing pathways to secure more business from that traffic as well. In that process, we were able to take advantage of tools like Ahrefs and SEMrush.

Once we started making progress on that we decided to double down, so now we’re moving on to content creation and other tactics to position RingCentral as more of a thought leader in our industry. We’re trying to make a more qualitative use of our Google Analytics data as a whole.

What is the team composition?

I am currently working with 5 members of their team.

How did you come to work with Accelerate Agency?

We found them through LinkedIn. It seemed like they had a good knowledge of the industry and where it was going, as well as the importance of not only bringing customers in but maintaining those relationships as well.

They put some recommendations together for us and really brought in a lot of fresh ideas that we thought could be really helpful for what we were trying to do here. That, combined with some customer feedback that we received from our clients who had a good relationship with them, really convinced us that they were the right partner for the job.

How much have you invested with them?

We spent about $90,000 with them in our first year and have agreed to plans for 2020 which will bring us closer to $275,000 in total.

What is the status of this engagement?

The project started in May 2019 and our work is ongoing. We have plans to continue for at least the rest of 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In terms of the most basic metrics, we were able to secure a series of keywords that we had previously ranked for but were no longer winning. They helped us regain our ranking on those keywords as well as several others we hadn’t even considered, as well as increasing our overall traffic by 25% which was well over our six-month goal.

Leads went up from the traffic we were receiving, so we knew that we were receiving quality traffic as well, which makes a huge difference. One of the biggest benefits, however, was that they were creating and publishing so much content for us that they were able to put our solution in front of a lot of new faces on different business websites where people may or may not have heard of us before.

How did Accelerate Agency perform from a project management standpoint?

We used our own technologies to communicate with them, so that has obviously been relatively smooth for us. But beyond that, they’ve made use of monday.com which has worked out very well, and we go into their office for larger planning meetings and things like that.

They do a really good job of sticking to the schedules we agree to and keeping us up to date on when any new content is ready for us to share. That has allowed us to create a really well-integrated marketing campaign around our SEO work, which plays a big role in our success.

What did you find most impressive about them?

I think one of the best things they’ve done is taken an interest in our metrics and really looked at things as holistically as possible. It’s one thing to consider the data you have on your own and make judgments off of that, but they have been able to bring fresh eyes and a depth of knowledge to the data that we already had, developing recommendations and analyses that we wouldn’t have been able to come up with otherwise.

Are there any areas they could improve?

It really has been a genuinely good relationship, so I can’t think of any issues. They’ve met every goal we set out for them.