What evidence can you share that demonstrates the impact of the engagement?
In terms of the most basic metrics, we were able to secure a series of keywords that we had previously ranked for but were no longer winning. They helped us regain our ranking on those keywords as well as several others we hadn’t even considered, as well as increasing our overall traffic by 25% which was well over our six-month goal.
Leads went up from the traffic we were receiving, so we knew that we were receiving quality traffic as well, which makes a huge difference. One of the biggest benefits, however, was that they were creating and publishing so much content for us that they were able to put our solution in front of a lot of new faces on different business websites where people may or may not have heard of us before.
How did Accelerate Agency perform from a project management standpoint?
We used our own technologies to communicate with them, so that has obviously been relatively smooth for us. But beyond that, they’ve made use of monday.com which has worked out very well, and we go into their office for larger planning meetings and things like that.
They do a really good job of sticking to the schedules we agree to and keeping us up to date on when any new content is ready for us to share. That has allowed us to create a really well-integrated marketing campaign around our SEO work, which plays a big role in our success.
What did you find most impressive about them?
I think one of the best things they’ve done is taken an interest in our metrics and really looked at things as holistically as possible. It’s one thing to consider the data you have on your own and make judgments off of that, but they have been able to bring fresh eyes and a depth of knowledge to the data that we already had, developing recommendations and analyses that we wouldn’t have been able to come up with otherwise.
Are there any areas they could improve?
It really has been a genuinely good relationship, so I can’t think of any issues. They’ve met every goal we set out for them.