Smarter, Better, Faster Content Marketing and SEO
We use digital analytics to grow your business faster and smarter. Using digital analytics and AI we grow leads and sales for fast-moving tech-savvy companies who want to accelerate their competitive advantage.
We are innovative technical marketers who create smarter solutions for complex problems. We create bespoke tools for quicker delivery.
We use automation for faster improvements. Digital Project Management and Planning, Site Audits, SEO Agency, Google Analytics Agency, CRO and training.
headquarters
Focus
Portfolio
National Geographic, ITV, RBS, University of Bristol, Schwartz, Quidco, Independent.ie, RingCentral, Inty, VivoLife, McCormick, BookingLive, Brightpearl, Development Bank of Wales
Increased traffic and quality of inbound leads
We achieved 300% increase in traffic and improved the quality of inbound leads for Booking Live through technical, off-page and on-page SEO.
The Problem
Established for over 10 years, BookingLive was starting to lose out to competitors globally and in the UK. They were spending large amounts of money on paid search and getting very little traffic in organic search as well as a very low conversion rate.
The Solution
We have been working with BookingLive for over 3 years now. A focus was put on Digital PR and link building to start redeveloping their website to enhance conversions. We also worked on the content site-wide as well as training their in-house team to be prepared for the future.
The Results 300% increase in organic traffic 80% increase in conversion rate 70% increase in order value
BookingLive is now the no 1 Booking System in the UK, we have also increased their conversion rates by 80% and their increase in order value by 70%.
GTM and GA implementation
We worked with National Geographic on a complex 10-month GTM and GA implementation
The Problem
The website was using an in-house Tag Management solution that needed to be migrated to Google Tag Manager. However, there was only a 3-month window to complete this migration and it involved 6 CMSs and 500 tags!
The Solution
The existing GTM setup was cleaned-up and changed from classic Analytics to universal Analytics. Then a phased approach of migrating the pageview, events & then transactions was adopted. An automatic QA system was introduced to monitor the 500 events during the migration and a robust migration process was introduced to minimise human error.
The Results
GTM migration
completed in 3 months
High quality data allowed
A/B testing using GA goals
Massive reduction
in JavaScript errors
The project was completed within 3 months and data quality was high enough that it allowed the client to start an A/B testing plan using Google Analytics Goals. An unexpected result of this project was a reduction in JavaScript errors. These were fixed by moving to GTM native JavaScript listeners which are more robust.
Boosted organic traffic and GA installation
The Problem
The client needed reliable Digital marketing tracking; prior to increasing marketing budgets & investing in SEO during a peak period. However, they had limited development resources and required a solution that was ready in time for their January deadline.
The Solution
Using Google Tag Manager, Accelerate Agency standardised the Google Tag Manager setup and activated form application tracking on all course pages. To rapidly increase organic traffic; SEO markup for course and meta canonicals were enabled.
The Results
Instant 15% boost to traffic
Clearer visibility on marketing spend
20% further increase to organic traffic
Bristol University received an instant 15% boost to their traffic from being shown in the mobile carousal on Google. Consolidating Bristol.ac.uk and Bris.ac.uk increased their trust rank by 35 points to 70/100 which resulted in an additional 20% boost to all organic phrases! Furthermore, real-time tuition fee tracking was added to show International vs EU revenue per session and to justify investment in international marketing.
Boosted traffic 120% in nine months
Check out how after three months we boosted Select Science's traffic by 27%, and a huge 120% after nine months.
The Problem
Select Science were suffering from low organic traffic. They had over 500,000 pages on their website but very few pages were ranking in the top 10 for Google in the US for keywords they were targeting.
The Solution
We perfected Select Science's technical SEO with their developers after conducting thorough and in-depth audits. On top of this, we made a comprehensive competitive intelligence report to create a superb content strategy for their off-page SEO.
The Results
27% increase in organic traffic after 3 months
120% further rise in organic traffic after 9 months
Select Science received a staggering 27% increase to their organic traffic after only three months with us. At Accelerate, we take pride in consistently providing outstanding service. That's why after nine months we were able to boost their organic traffic by a further 120%.
Reviews
the project
SEO for Retail Management Platform
"Our team asks them for advice all the time, and they’re very helpful. They’re just a good, collaborative agency."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the general manager at Brightpearl, a retail management platform.
What challenge were you trying to address with Accelerate Agency?
We’ve been struggling to maximize lead flow from SEO. They helped us increase our SEO ranking and helped us with SEO optimization.
What was the scope of their involvement?
While helping us with SEO optimization, they used Google Analytics and looked at our website and the content we write. After performing a full site audit, they made us much more SEO-friendly with how we write our content and how we structure our website.
What is the team composition?
Four different people work on this project with us.
How did you come to work with Accelerate Agency?
We asked multiple agencies to pitch their services to us. Accelerate Agency spent the time to understand our business and to make sure their pitch was relevant to us. They quickly responded to feedback on their pitch, adapting to our needs, and they’re very client-friendly.
How much have you invested with them?
We’ve spent less than $25,000 on their work to date.
What is the status of this engagement?
We’re still in the very early days of our partnership—we began work in November 2019, and the work is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Their full audit of our site helped us understand what we needed to do. They’ve given us tips on how to improve, and their work has been increasing our SEO traffic, which has been giving us more leads.
How did Accelerate Agency perform from a project management standpoint?
It’s very positive. We have good communication with them. They’re responsible and able to listen and quickly adapt.
What did you find most impressive about them?
Our team asks them for advice all the time, and they’re very helpful. They’re just a good, collaborative agency.
Are there any areas they could improve?
No, not that we’ve seen.
the project
Web Dev & SEO for Insurance Services Company
"The most impressive thing about Accelerate Agency was the amount of knowledge they have in SEO and analytics."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
The company is a protection insurance services. We offer products such as income protections, mortgage protection and life insurance. My position is a Digital Marketing Manager. I'm responsible for all online operations for the company.
For what projects/services did your company hire Accelerate Agency?
We hired Accelerate to create a new website, work on our SEO and set up analytics. We operate in an extremely competitive market so we needed a company who could provide the best service.
What were your goals for this project?
We wanted a new website created with the best SEO setup possible. Analytics was also extremely important as the team needed to report to senior directors. These goals were achieved by Accelerate.
How did you select this vendor?
I'd met Accelerate at Meet Ups in the local area. I decided to select them over competitors after hearing the impressive presentations they gave and also how highly other spoke of them.
Describe the project in detail.
We hired Accelerate to create a new website, work on our SEO and set up analytics. Accelerate provided advice throughout the process and were always available to assist us with any difficulties.
What was the team composition?
We mainly spoke to Nick and Phil.
Can you share any outcomes from the project that demonstrate progress or success?
They helped us secure a link to a major comparison website which provided us with around £5000 worth of incoming leads each month.
How effective was the workflow between your team and theirs?
Our interactions with Accelerate were always very pleasant. We'd arranged weekly calls to discuss the project and also exchanged emails whenever necessary. They were always very easy to work with and found solutions to any questions we had.
What did you find most impressive about this company?
The most impressive thing about Accelerate Agency was the amount of knowledge they have in SEO and analytics. I know if i get advice on either of these subjects it will accurate and trustworthy. Being able to rely on a trustworthy agency was priceless for this project as if it had gone wrong it would have fallen on me.
Are there any areas for improvement?
No.
the project
SEO & Content Dev for Cloud Communications Provider
“… they have been able to bring fresh eyes and a depth of knowledge to the data that we already had.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I work at RingCentral, which is a cloud communication company that provides cell phone systems and contact centers as well as other sorts of communication tools to businesses around the globe. My unit takes care of the websites for our UK, Ireland, Netherlands, and French offices.
What challenge were you trying to address with Accelerate Agency?
We originally brought them on as a retainer to increase our organic traffic. We have a lot of methods for bringing customers to the website, but organic traffic has always lagged behind, and with diminishing returns particularly in the year or so prior to the engagement, we decided we wanted to work with someone to try and improve that.
What was the scope of their involvement?
They have implemented some specific goals that we developed together with them, mainly around keyword targeting and developing our purchasing pathways to secure more business from that traffic as well. In that process, we were able to take advantage of tools like Ahrefs and SEMrush.
Once we started making progress on that we decided to double down, so now we’re moving on to content creation and other tactics to position RingCentral as more of a thought leader in our industry. We’re trying to make a more qualitative use of our Google Analytics data as a whole.
What is the team composition?
I am currently working with 5 members of their team.
How did you come to work with Accelerate Agency?
We found them through LinkedIn. It seemed like they had a good knowledge of the industry and where it was going, as well as the importance of not only bringing customers in but maintaining those relationships as well.
They put some recommendations together for us and really brought in a lot of fresh ideas that we thought could be really helpful for what we were trying to do here. That, combined with some customer feedback that we received from our clients who had a good relationship with them, really convinced us that they were the right partner for the job.
How much have you invested with them?
We spent about $90,000 with them in our first year and have agreed to plans for 2020 which will bring us closer to $275,000 in total.
What is the status of this engagement?
The project started in May 2019 and our work is ongoing. We have plans to continue for at least the rest of 2020.
What evidence can you share that demonstrates the impact of the engagement?
In terms of the most basic metrics, we were able to secure a series of keywords that we had previously ranked for but were no longer winning. They helped us regain our ranking on those keywords as well as several others we hadn’t even considered, as well as increasing our overall traffic by 25% which was well over our six-month goal.
Leads went up from the traffic we were receiving, so we knew that we were receiving quality traffic as well, which makes a huge difference. One of the biggest benefits, however, was that they were creating and publishing so much content for us that they were able to put our solution in front of a lot of new faces on different business websites where people may or may not have heard of us before.
How did Accelerate Agency perform from a project management standpoint?
We used our own technologies to communicate with them, so that has obviously been relatively smooth for us. But beyond that, they’ve made use of monday.com which has worked out very well, and we go into their office for larger planning meetings and things like that.
They do a really good job of sticking to the schedules we agree to and keeping us up to date on when any new content is ready for us to share. That has allowed us to create a really well-integrated marketing campaign around our SEO work, which plays a big role in our success.
What did you find most impressive about them?
I think one of the best things they’ve done is taken an interest in our metrics and really looked at things as holistically as possible. It’s one thing to consider the data you have on your own and make judgments off of that, but they have been able to bring fresh eyes and a depth of knowledge to the data that we already had, developing recommendations and analyses that we wouldn’t have been able to come up with otherwise.
Are there any areas they could improve?
It really has been a genuinely good relationship, so I can’t think of any issues. They’ve met every goal we set out for them.
Accelerate Agency's changes have resulted in increased organic traffic and more leads. They're good-listeners and responsible, quickly adapting when necessary. Their successful collaboration has led to Accelerate Agency becoming a trusted source of advice for the management platform's team.