Accelerant Sales Group

BACKGROUND

Introduce your business and what you do there.

I’m the CRO of a software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Accelerant Sales Group?

We needed help with sales.

SOLUTION

What was the scope of their involvement?

Accelerant Sales Group acted as master agents for one of my organizations and developed, planned, and executed a partner procurement process. The team was responsible for lead generation, sales development, sales execution, market entry, specialized sales support, and performance management and reporting.

What is the team composition?

We worked with three members of Accelerant Sales Group’s team.

How did you come to work with Accelerant Sales Group?

I’m acquainted with their founder personally.

What is the status of this engagement?

We worked together between January–December 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Accelerant Sales Group brought me 200% of the recruitment we agreed upon. I look at market penetration (breadth), contact value (depth), and results (efficacious execution), and they exceeded my expectations.

How did Accelerant Sales Group perform from a project management standpoint?

They always delivered on time. We communicated via phone and email.

What did you find most impressive about them?

Accelerant Sales Group’s market knowledge, street smarts, and professionalism were impressive.

Are there any areas they could improve?

There’s nothing they need to improve.