# Martal Group Martal Group Reviews (109), Pricing, Services & Verified Ratings - Premier Verified - 4.8 out of 5 average review rating - 31 connections joined Martal Group's Network [Visit Website](https://martal.ca/?utm_source=clutch.co&utm_medium=referral&utm_campaign=clutch-organic) [Get a Custom Proposal](https://clutch.co/profile/martal-group) **The #1 AI-Powered Outbound Engine for B2B Brands** Since 2009, Martal Group has helped B2B organizations grow their revenue through proven outbound strategies that **accelerate sales cycles by 25%**. From scaling startups to Fortune 500 companies, our system has driven results for **over 2,000 B2B brands across 50+ industries** worldwide. **Our Outbound System** Martal’s outbound system is built to support complex B2B sales. Our approach combines experienced sales teams with our **proprietary AI SDR platform**, creating a system that adapts in real time to buyer behavior, intent signals, and performance data. We design micro-segmented campaigns, personalize messaging at scale, and coordinate outreach across email, LinkedIn, and phone. Most campaigns begin **producing qualified leads within 30 days.** **What Sets Us Apart** Martal operates with **experienced,** **onshore sales teams across North America, the EU, and LATAM**. Rather than replacing internal teams, we work as a seamless extension of our clients’ sales organizations, supporting everything from early-stage pipeline development to enterprise-level account-based strategies. **Services** - B2B Lead Generation - Appointment Setting - Sales Outsourcing - Account-Based Marketing (ABM) - Cold Email, Cold Calling, and LinkedIn Outreach **An Agency B2B Companies Trust** Martal has been recognized across multiple platforms for performance and client satisfaction. - #1 Lead Generation Company on Clutch - #8 on Clutch’s Top 1000 Providers List for 2025 - Top Lead Generation Company on G2 - One of Canada’s Top Growing Companies by The Globe and Mail - Top 500 BPO on Outsource Accelerator for 2025 ## Company Information - Minimum project size: $1,000+ - Hourly rate: $25 - $49 - Number of employees: 250 - 999 - 3 Locations: - Oakville, Canada (Headquarters) - San Francisco, CA - Uniondale, NY - Founded in 2009 - 1 languages: English - 2 timezones: Eastern Standard Time (EST), Pacific Standard Time (PST) ## Services, Focus Areas, Industries, and Clients ### Service Lines - 70% Sales Outsourcing - 10% AI Agents - 10% Call Center Services - 10% Email Marketing ### Focus Areas - Inbound Services: - 100% Inbound appointment scheduling - Outbound Services: - 100% Third party verification - Sales Outsourcing: - 50% B2B Lead Generation - 40% B2B Appointment Setting - 10% B2B Lead Qualification ### Industries - 10% Business services - 10% Advertising & marketing - 10% Manufacturing - 10% Media - 10% Automotive - 10% Financial services - 10% Telecommunications - 10% Information technology - 10% Supply Chain, Logistics, and Transport - 10% Medical ### Clients - 40% Small Business (<$10M) - 45% Midmarket ($10M - $1B) - 15% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.6 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Martal Group offers competitive pricing and good value for cost, with clients noting a fit for their budgets. Specific project costs were not disclosed, but clients reported satisfaction with lead generation services, consistent appointment setting, and a high quality of leads delivered. **Most Common Project Size**: $10,000 to $49,000 based on 86 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Advertising: $10,000 to $49,000 based on 43 reviews - Sales Outsourcing: $10,000 to $49,000 based on 19 reviews - Email Marketing: $10,000 to $49,000 based on 14 reviews - Call Center Services: $10,000 to $49,000 based on 9 reviews - Other Digital Marketing: $10,000 to $49,000 based on 8 reviews - Business Consulting: $10,000 to $49,000 based on 8 reviews - Marketing Strategy: Less than $10,000 based on 3 reviews - Market Research: $10,000 to $49,000 based on 3 reviews - Other IT Consulting and SI: Less than $10,000 based on 2 reviews - HR Consulting: $50,000 to $199,999 based on 1 review - Demand Generation Marketing: $10,000 to $49,000 based on 1 review - Conversion Optimization: Less than $10,000 based on 1 review - Other Marketing: Less than $10,000 based on 1 review - Content Marketing: $10,000 to $49,000 based on 1 review - Social Media Marketing: Less than $10,000 based on 1 review - IT Staff Augmentation: $10,000 to $49,000 based on 1 review - Back Office Outsourcing: Confidential based on 1 review - Digital Strategy: Confidential based on 1 review - Document Digitization & Management: Confidential based on 1 review - Recruiting: Confidential based on 1 review - Direct Marketing: Confidential based on 1 review ### Packages Offered - Sales Outsourcing Packages — starting at $4,500/month ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### Martal Group Review Insights Overall Review Rating: 4.8 - Quality: 4.7 - Schedule: 4.9 - Cost: 4.6 - Willing to Refer: 4.8 ### Top Mentions - Timely (26 mentions) - Communicative (24 mentions) - Professional (22 mentions) - Experienced (17 mentions) - High-quality work (12 mentions) - Proactive (11 mentions) - Knowledgeable (10 mentions) - Flexible (9 mentions) - Results-oriented (9 mentions) - Transparent (9 mentions) - Collaborative (7 mentions) - Great project management (6 mentions) - Team players (6 mentions) - Well-organized projects (6 mentions) - Accessible (4 mentions) - Hard working (4 mentions) - Helpful (4 mentions) - Open to feedback (4 mentions) - Accommodating (3 mentions) - Efficient (3 mentions) ### Review Highlights **Successful Onboarding and Quick Results** Martal Group's onboarding process is efficient, allowing them to quickly understand client needs and deliver results, often within a short timeframe after engagement begins. **Innovative Sales Approaches** Martal Group is recognized for their innovative approaches to sales and lead generation, including the use of advanced techniques and strategic insights that drive client success. **Occasional Challenges with Conversion Rates** Some clients have experienced lower-than-expected conversion rates, indicating potential areas for improvement in the lead-to-sale conversion process. Martal Group is open to feedback and works on optimizing outcomes. **High-Quality Prospecting** Clients praise Martal Group for their high-quality prospecting, which includes thorough research and the use of comprehensive databases to identify and engage with potential leads effectively. **Professional and Knowledgeable Team** Clients consistently highlight the professionalism and knowledge of Martal Group's team members, noting their competence in sales strategy and market understanding. **Strong Client Relationships** Martal Group builds strong, collaborative relationships with clients, often acting as an extension of their team. This approach fosters trust and leads to successful long-term partnerships. **Room for Improvement in Reporting** While overall client satisfaction is high, some clients have noted that Martal Group's reporting could be more detailed and self-serve, suggesting an area for enhancement in their service offerings. **Excellent Client Understanding** Martal Group invests time in understanding client businesses and objectives, leading to more effective sales strategies and better alignment with client goals. Their efforts in learning client industries and products are appreciated. **Commitment to Client Success** Martal Group is committed to client success, consistently working to exceed expectations and deliver valuable results that contribute to business growth. **Effective Communication** Martal Group excels in maintaining consistent and effective communication with clients. They use various channels to ensure smooth collaboration and address client needs promptly, enhancing the overall partnership experience. ### Martal Group Reviews #### Staff Augmentation & Advertising for Marketing Tech Platform (Featured Review) **The Project** - Services: Advertising, HR Consulting - Project size: $50,000 to $199,999 - Project length: Sep. 2021 - Ongoing **Project Summary**: A marketing technology platform hired Martal Group to assist in the discovery of new and innovative advertisers in the US market. They provide solutions on affiliate marketing technology and services. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Sales Manager, Awin - Industry: Advertising & marketing - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — May 20, 2022 **Feedback Summary**: The collaboration with Martal Group has brought promising campaign results, with open rates as high as 20%. They are an effective extension of the internal team, helping them improve messaging and qualify new opportunities. Customers can expect a hardworking vendor team. ""We’ve seen some great results with our campaigns with Martal Group."" **BACKGROUND** Please describe your company and your position there. Awin is a marketing technology platform, providing an open marketplace for businesses to manage affiliate marketing partnerships. Awin is among the fastest-growing platforms of its kind in the U.S. with over 400 merchants and 12,000 publishers joining monthly. Sales Manager **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? We hired Martal’s SDR team to help us discover new and innovative advertisers in the US market. **SOLUTION** How did you select this vendor? The main goal of this project was to ensure we could expand our reach and provide our solutions to advertisers seeking the latest in affiliate marketing technology and services. Describe the scope of their work in detail. We engaged Martal for a trial of their team’s capabilities and decided based on the positive results to form a longer term partnership. What was the team composition? It’s a four-person team that we work with at Martal. Three sales executives, Brennan, Alex, and Joshua along with Haset, the sales operations manager. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We’ve seen some great results with our campaigns with Martal Group, with open rates as a high as 20%. We’re excited to see this translate into more conversations and more partnerships as we scale. How effective was the workflow between your team and theirs? Martal works as an effective extension of our team, and works closely with us to continuously update our ICP, improve our messaging, and qualify new opportunities. We’re in touch with the team every week on these focuses. What did you find most impressive about this company? They are a hard-working team that acts as an extension of our own in-house efforts. Is there any area for improvement or anything that could have been done differently? None at this time. --- #### Sales Outsourcing Services for AI Marketing Firm **The Project** - Services: Sales Outsourcing - Project size: Confidential - Project length: Apr. 2026 - Ongoing **Project Summary**: Martal Group provides sales outsourcing, lead generation, and appointment setting services for an AI marketing firm. The team conducts research, sequences emails, qualifies leads, and sets appointments. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Department Head, Blaze AI - Industry: Business services - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jun 16, 2026 **Feedback Summary**: Martal Group has delivered qualified conversations with prospects that align with the client's ideal customer profile. The team conducts weekly performance reviews and strategy syncs, enabling them to make real-time decisions and implement fast feedback loops. Martal Group delivers quality results. ""They'd rather send fewer sequences to the right people than flood inboxes chasing activity metrics."" **BACKGROUND** Please describe your company and position.I'm a department head at Blaze AIDescribe what your company does in a single sentence.AI powered marketing services. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Generate B2B LeadsQualify B2B LeadsSet B2B Appointments **SOLUTION** How did you find Martal Group?ReferralWhy did you select Martal Group over others?High ratingsReferred to meHow many teammates from Martal Group were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Engaged Martal for outbound lead generation and B2B appointment setting. Scope included prospect research, outbound email sequencing, lead qualification, and booked meetings delivered directly to our sales team.Key deliverables:Targeted prospect lists built against a defined ICPMulti-touch outbound email campaignsLead qualification before handoff (no raw, unvetted contacts)Booked meetings with decision-makers at high-fit accountsWeekly performance reporting and strategy syncs **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The metric that mattered wasn't volume; it was fit. Martal delivered qualified conversations with prospects that mapped directly to our ICP. The meetings they booked were worth taking. That's a higher bar than most outbound programs clear, and they cleared it consistently. Quality of pipeline improved. Time wasted on bad-fit discovery calls went down.Describe their project management. Did they deliver items on time? How did they respond to your needs?The weekly syncs were the best part of the operating model. We'd look at what was working, cut what wasn't, and double down on what was. Fast feedback loops, real decisions made on the call. They didn't need to be pushed; they came prepared and moved quickly when adjustments were needed.What was your primary form of communication with Martal Group?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Their philosophy. Most outbound vendors optimize for volume. Martal optimizes for fit. They'd rather send fewer sequences to the right people than flood inboxes chasing activity metrics. That orientation shows up in the quality of conversations they deliver. It's a fundamentally different way to run outbound, and it's the right way.Are there any areas for improvement or something Martal Group could have done differently?Early ICP calibration took a few weeks to dial in, but that's true of any new outbound program. Once the targeting was locked, the quality was consistent. Nothing material to flag. --- #### Sales Outsourcing for MS Unified Support Alternative Firm **The Project** - Services: Call Center Services, Email Marketing, Sales Outsourcing - Project size: $10,000 to $49,999 - Project length: Nov. 2025 - Ongoing **Project Summary**: Martal Group provides sales outsourcing services for a Microsoft Unified Support alternative provider. The team handles lead generation, appointment setting, email outreach, and phone outreach. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 4.5 **The Reviewer** Marketing & Business Development Manager, US Cloud - Industry: Information technology - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Mar 31, 2026 **Feedback Summary**: Martal Group has helped the client build a consistent top-of-funnel with the right types of companies. The client has also seen stronger awareness in the markets they care about and improved lead quality. Moreover, the team understands the client's business and has brought practical ideas. ""They’ve brought practical ideas around messaging, subject lines, and sequencing that actually improved engagement."" **BACKGROUND** Please describe your company and position.I am the Marketing & Business Development Manager of US CloudDescribe what your company does in a single sentence.We provide an alternative to Microsoft Unified Support **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Generate B2B LeadsQualify B2B LeadsSet B2B Appointments **SOLUTION** How did you find Martal Group?Online SearchWhy did you select Martal Group over others?High ratingsClose to my geographic locationPricing fit our budgetGood value for costHow many teammates from Martal Group were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Lead Generation, Appointment Setting, Email Outreach, Phone Outreach **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Martal helped us build a consistent top-of-funnel with the right types of companies. Not just activity—but real conversations with solid mid-market and enterprise prospects. We’ve also seen stronger awareness in the markets we care about, and overall, the lead quality has been right where we’d expect for a well-run outbound program.Describe their project management. Did they deliver items on time? How did they respond to your needs?Honestly, how quickly they got it. They understood what we do, who we’re going after, and how to position it without a lot of back and forth. The team feels like an extension of ours, not a vendor checking boxes. And they’ve brought practical ideas around messaging, subject lines, and sequencing that actually improved engagement.What was your primary form of communication with Martal Group?Virtual MeetingWhat did you find most impressive or unique about this company?The most impressive part of working with Martal was their ability to get up to speed on our value proposition and market quickly. Their SDRs and campaign strategists felt like an extension of our team, not just a vendor executing tasks. They also brought valuable insight into outbound best practices, including subject lines, messaging strategy, and sequencing, which helped improve our response rates and engagement.Are there any areas for improvement or something Martal Group could have done differently?There’s always room for refinement, and in our case, perhaps earlier testing of messaging variants might have helped us optimize a little faster. That said, Martal was highly responsive to performance data and made changes quickly once we saw where adjustments were needed. We would have liked even more visibility into certain campaign metrics earlier on, but they addressed that with added transparency as the project progressed --- #### Lead Generation Services for IT Consulting Company **The Project** - Services: Sales Outsourcing - Project size: $10,000 to $49,999 - Project length: Aug. - Dec. 2025 **Project Summary**: An IT consulting company hired Martal Group to provide lead generation services. The team defined the customer profile, developed outbound messaging, executed multi-channel campaigns, and qualified prospects. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Sales Manager, Canalini Consulting - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Dec 16, 2025 **Feedback Summary**: Thanks to Martal Group's efforts, the client saw a consistent top-of-funnel pipeline and a noticeable increase in brand awareness among decision-makers. The team was organized, communicative, and proactive. Martal Group provided a clear onboarding process, set expectations, and delivered updates. ""The most impressive thing about Martal Group was their ability to quickly grasp our value proposition and market."" **BACKGROUND** Please describe your company and position.I am the Sales Manager of Canalini ConsultingDescribe what your company does in a single sentence.IT Consulting Group providing Microsoft and Citirx IT support for our clients.  **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Generate B2B LeadsQualify B2B LeadsSet B2B Appointments **SOLUTION** How did you find Martal Group?ReferralWhy did you select Martal Group over others?Pricing fit our budgetGood value for costReferred to meHow many teammates from Martal Group were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We engaged Martal Group to design and execute a full outbound lead generation program focused on building qualified pipeline within our target market. Their scope of work covered both strategy and execution, with Martal acting as an extension of our sales team.The engagement included:Defining and refining our ideal customer profile (ICP), buyer personas, and target account list.Developing and testing outbound messaging and positioning, aligned to our services and value proposition.Executing multi-channel outbound campaigns across email, LinkedIn, and phone to engage decision-makers.Conducting account research and contact sourcing to ensure outreach was highly targeted and relevant.Qualifying prospects and scheduling sales meetings with decision-makers that met agreed qualification criteria.Providing ongoing reporting, analytics, and optimization, including feedback on messaging performance and market response. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Martal Group helped us build a consistent top-of-funnel pipeline targeting our ideal customer profiles. Within the first 60 days, their outreach efforts resulted in multiple qualified sales conversations with mid-market and enterprise prospects. We saw a noticeable increase in brand awareness among decision-makers in our target verticals, and the quality of the leads met or exceeded our expectations for this type of outbound program.Describe their project management. Did they deliver items on time? How did they respond to your needs?Martal’s team was organized, communicative, and proactive throughout the engagement. They provided a clear onboarding process, set expectations early, and delivered regular updates. Any time we had questions, needed adjustments, or wanted to test new messaging, they were quick to respond and took action without delay. We appreciated their flexibility and willingness to collaborate as priorities evolved.What was your primary form of communication with Martal Group?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?The most impressive thing about Martal Group was their ability to quickly grasp our value proposition and market. Their SDRs and campaign strategists felt like an extension of our team, not just a vendor executing tasks. They also brought valuable insight into outbound best practices, including subject lines, messaging strategy, and sequencing, which helped improve our response rates and engagement.Are there any areas for improvement or something Martal Group could have done differently?There’s always room for refinement, and in our case, perhaps earlier testing of messaging variants might have helped us optimize a little faster. That said, Martal was highly responsive to performance data and made changes quickly once we saw where adjustments were needed. We would have liked even more visibility into certain campaign metrics earlier on, but they addressed that with added transparency as the project progressed. --- #### SMM, Email Mktg & Call Center Services for Automation Co **The Project** - Services: Call Center Services, Email Marketing, Social Media Marketing - Project size: Less than $10,000 - Project length: Aug. 2025 - Ongoing **Project Summary**: Martal Group provides social media, email marketing, and call center services for a process automation company. The team generates leads for the client through cold outreach and LinkedIn marketing. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Coordinator, Wrk - Industry: Information technology - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Nov 19, 2025 **Feedback Summary**: Martal Group has generated leads for the client, resulting in booked meetings for the sales team. The team meets with the client weekly to discuss leads and performance reports, ensuring instant and efficient campaign execution. Martal Group's responsiveness to performance data is unique. ""Martal Group is generating leads as promised."" **BACKGROUND** Please describe your company and position.I am the Marketing Coordinator of WrkDescribe what your company does in a single sentence.Our platform combines cutting-edge automation technology with human expertise, streamlining complex processes to reduce costs, boost efficiency, and accelerate growth. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Lead generation **SOLUTION** How did you find Martal Group?Online SearchWhy did you select Martal Group over others?High ratingsPricing fit our budgetGreat culture fitGood value for costHow many teammates from Martal Group were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Cold calling and cold email outreach. A member of Martal calls relevant industry key players and LinkedIn outreach with a particular script. She also sets up email sequences within the same industry and launches/monitors them. Within our first month we hit our goal of lead generation and continuing to do so. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Our sales team has meetings booked from leads generated by Martal.Describe their project management. Did they deliver items on time? How did they respond to your needs?We meet weekly to discuss our leads and overall report. When we want to add a new campaign they get the work done instantly and efficiently.What was your primary form of communication with Martal Group?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Martal Group is generating leads as promised.Are there any areas for improvement or something Martal Group could have done differently?There’s always room for refinement, and in our case, perhaps earlier testing of messaging variants might have helped us optimize a little faster. That said, Martal was highly responsive to performance data and made changes quickly once we saw where adjustments were needed. We would have liked even more visibility into certain campaign metrics earlier on, but they addressed that with added transparency as the project progressed. --- #### B2B Lead Generation for Bike Leasing Company **The Project** - Services: Email Marketing, Sales Outsourcing - Project size: $10,000 to $49,999 - Project length: Feb. - Nov. 2025 **Project Summary**: Martal Group has provided B2B lead generation and appointment setting for a bike leasing company. The team's goal is to build early traction in the US market for a new product launch. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Head of Sales, Lease a Bike - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Oct 29, 2025 **Feedback Summary**: Martal Group has generated a strong pipeline and high-quality leads, increasing brand awareness and meeting expectations. The team is organized, proactive, and responsive. They adapt quickly to feedback and collaborate closely with the client, acting as an extension of their team. ""They were fantastic to work with."" **BACKGROUND** Please describe your company and position.I am the Head of Sales of Lease a BikeDescribe what your company does in a single sentence.Lease a Bike offers Employer sponsored bike leasing benefits for employees **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Generate B2B Leads - -Qualify B2B LeadsSet B2B Appointments **SOLUTION** How did you find Martal Group?Online SearchWhy did you select Martal Group over others?High ratingsClose to my geographic locationPricing fit our budgetGreat culture fitGood value for costCompany values alignedHow many teammates from Martal Group were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Martal provided lead sourcing support for Lease a Bike as we introduced a new product into a new market. Their team executed a comprehensive multi-channel outreach strategy, using phone, email, and LinkedIn, to identify and qualify leads, set up meetings, and most importantly, accurately represent and describe our product to potential customers.The collaboration delivered excellent results, generating strong engagement and high-quality conversations with target companies. Martal’s ability to understand our offering, tailor messaging, and adapt their approach to our market needs played a key role in helping us build early traction and awareness in the U.S. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Martal Group helped us build a consistent top-of-funnel pipeline targeting our ideal customer profiles. Within the first 60 days, their outreach efforts resulted in multiple qualified sales conversations with small, mid-market and enterprise prospects. We saw a noticeable increase in brand awareness among decision-makers in our target verticals, and the quality of the leads met or exceeded our expectations for this type of outbound program.Describe their project management. Did they deliver items on time? How did they respond to your needs?Martal’s team was organized, communicative, and proactive throughout the engagement. They provided a clear onboarding process, set expectations early, and delivered regular updates. Any time we had questions, needed adjustments, or wanted to test new messaging, they were quick to respond and took action without delay. We appreciated their flexibility and willingness to collaborate as priorities evolved.What was your primary form of communication with Martal Group?Email or Messaging AppWhat did you find most impressive or unique about this company?The most impressive part of working with Martal was their ability to get up to speed on our value proposition and market quickly. Their SDRs and campaign strategists felt like an extension of our team — not just a vendor executing tasks. They also brought valuable insight into outbound best practices, including subject lines, messaging strategy, and sequencing, which helped improve our response rates and engagement.Are there any areas for improvement or something Martal Group could have done differently?They were fantastic to work with. Given more time together, we could have further refined our campaigns and made greater use of their software to optimize efforts and evaluate performance metrics. --- #### Email Marketing & Sales Outsourcing for HR Company **The Project** - Services: Email Marketing, Sales Outsourcing - Project size: Confidential - Project length: Feb. 2025 - Ongoing **Project Summary**: Martal Group provides lead generation services for an HR services company. The team is responsible for generating B2B leads, identifying potential end customers, and scheduling sales meetings. **Review Rating**: 5.0 - Quality: 4.0 - Schedule: 5.0 - Cost: 3.5 - Willing to Refer: 4.5 **The Reviewer** Managing Director, Reten Childcare Benefit - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Aug 29, 2025 **Feedback Summary**:  Within the first 60 days, Martal Group's outreach efforts have resulted in multiple qualified sales conversations with enterprise prospects. The team provides a clear onboarding process, sets expectations early, and delivers regular updates. The team is organized and communicative. ""The most impressive part of working with Martal is their ability to get up to speed on our value proposition."" **BACKGROUND** Please describe your company and position.I am the Managing Director of Reten Childcare BenefitDescribe what your company does in a single sentence.Reten is a childcare benefit that helps employees find and pay for care.  **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Generate B2B LeadsQualify B2B LeadsSet appointments **SOLUTION** How did you find Martal Group?Online SearchWhy did you select Martal Group over others?Pricing fit our budgetGreat culture fitGood value for costHow many teammates from Martal Group were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We engaged with Martal because we don't have an internal sales team.  We asked Martal to identify companies that fit our ICP and to then identify and contact the right people at those organizations with the goal of scheduling sales appointments for our team.   Our ultimate goal is to hold sales meetings that convert into customers.  We also wanted to get insight on the market and understand the objections there team faced.  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Martal Group helped us build a consistent top-of-funnel pipeline targeting our ideal customer profiles. Within the first 60 days, their outreach efforts resulted in multiple qualified sales conversations with mid-market and enterprise prospects.  They have generated at least one held meeting per month. Describe their project management. Did they deliver items on time? How did they respond to your needs?Martal’s team is organized, communicative, and proactive throughout the engagement. They provided a clear onboarding process, set expectations early, and delivered regular updates. Any time we had questions, needed adjustments, or wanted to test new messaging, they were quick to respond and took action without delay. We appreciated their flexibility and willingness to collaborate as priorities evolved.We are still waiting to see the full ROI, as we have not yet been able to convert a lead to a sale. We are an early stage startup though, so this is probably to be expected.What was your primary form of communication with Martal Group?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?The most impressive part of working with Martal is their ability to get up to speed on our value proposition and market quickly. Their SDRs and campaign strategists felt like an extension of our team — not just a vendor executing tasks. Not only are they approachable and likable, they also bring valuable insight into outbound best practices, including subject lines, messaging strategy, and sequencing, which helps to improve our response rates and engagement.Are there any areas for improvement or something Martal Group could have done differently?With this type of work, you can expect "no shows" for schedule sales meetings, and we have had our share of those.  I think there have been a couple of times meetings were scheduled with companies outside of our ICP, and as a result  those prospects don't show up to our meeting, or don't convert.  The team is open to feedback however, and seems to continuanlly refine their strategy.  --- #### Lead Gen & Business Development for Software Dev Company **The Project** - Services: Email Marketing, Sales Outsourcing - Project size: Confidential - Project length: Apr. 2025 - Ongoing **Project Summary**: Martal Group provides lead generation and business development services for a software development company. The team identifies and reaches out to qualified prospects and sets up introductory meetings. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Galus Solutions - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Aug 28, 2025 **Feedback Summary**: Martal Group's work has resulted in a clear increase in qualified leads, consistent meetings with decision-makers, and an improved conversion rate. The team has excellent project management, is highly responsive, and delivers with a clear and consistent communication approach. They are professional. ""They combined professionalism with a personalized approach, quickly understanding our business needs."" **BACKGROUND** Please describe your company and position.I am the CEO of Galus SolutionsDescribe what your company does in a single sentence.Galus Solutions is a software development company that delivers custom web and mobile applications, tailored digital platforms, and IT outsourcing services for businesses across different industries. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?We hired Martal Group to generate qualified leads and to expand our international client base.We engaged Martal Group to boost our sales pipeline and strengthen our global market presence **SOLUTION** How did you find Martal Group?Online SearchReferralWhy did you select Martal Group over others?High ratingsPricing fit our budgetGreat culture fitGood value for costHow many teammates from Martal Group were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Martal Group worked with us on business development and lead generation. Their team identified and reached out to qualified prospects, set up introductory meetings, and consistently nurtured relationships on our behalf. The key deliverables included a steady flow of qualified leads, regular progress reports, and scheduled calls with potential clients. They also provided strategic advice on messaging, target markets, and outreach channels, which helped us improve the efficiency of our sales process. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?We saw a clear increase in qualified leads entering our pipeline, which directly resulted in several new client contracts. Within the first few months, Martal Group generated consistent meetings with decision-makers in our target markets, and our conversion rate from outreach to calls improved significantly.Describe their project management. Did they deliver items on time? How did they respond to your needs?Their project management was excellent—communication was clear, tasks were well organized, and everything was delivered on time. The Martal Group team was highly responsive to our needs, quickly adjusting their approach based on our feedback and keeping us updated with regular progress reports.What was your primary form of communication with Martal Group?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?What impressed us most was their ability to act as a true extension of our team. They combined professionalism with a personalized approach, quickly understanding our business needs and delivering results with consistency and careAre there any areas for improvement or something Martal Group could have done differently?We didn’t see any areas for improvement — everything was excellent from start to finish. --- #### Lead Generation for Talent Cloud Platform **The Project** - Services: Sales Outsourcing - Project size: $50,000 to $199,999 - Project length: May 2024 - Feb. 2025 **Project Summary**: Martal Group provided lead generation services for a talent cloud platform. They identified target industries and developed a tailored outreach strategy using email, LinkedIn, and phone calls. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, beecrowd - Industry: Business services - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Feb 24, 2025 **Feedback Summary**: Martal Group successfully sent over 140,000 emails, reached over 4,000 LinkedIn contacts, and generated 238 market-qualified leads. The team was responsive, professional, and always ready to address the client's needs. Their timeliness and professionalism made them stand out. ""Their project management team was consistently responsive."" **BACKGROUND** Please describe your company and position.I am the CEO of beecrowdDescribe what your company does in a single sentence.beecrowd is a Talent Cloud, an ecosystem where Innovative Companies find the best Tech Talent. We empower students and technology professionals and connect them to the world’s most innovative corporations through a single, global and easy-to-use platform so that Tech Talent Availability Solutions can be delivered. With a user base of 1M+ users distributed in 100+ countries, beecrowd is among the largest communities of tech professionals in the world. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Sales Lead Generation **SOLUTION** How did you find Martal Group?Online SearchWhy did you select Martal Group over others?Good value for costHow many teammates from Martal Group were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Martal Group provided comprehensive lead generation services, starting with a clear understanding of the ideal customer profile (ICP) to identify target industries, company sizes, and key decision-makers. They conducted in-depth research to develop a tailored outreach strategy, utilizing multiple channels, including email, LinkedIn, and phone calls. Throughout the engagement, they consistently refined their targeting approach based on performance data and feedback.The team executed personalized email marketing campaigns, used LinkedIn for direct engagement, and conducted outbound calls to qualify leads and schedule B2B appointments. A structured lead management system was implemented, ensuring accurate tracking of leads, interactions, and conversion rates. Additionally, they monitored website visitor activity to optimize lead generation efforts and improve outreach effectiveness.As a result, Martal Group successfully delivered regular performance reports, updated lead lists, and scheduled meetings with qualified prospects. Their structured, data-driven approach enhanced lead acquisition efficiency, provided valuable insights, and contributed significantly to business growth. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Martal Group successfully sent over 140k emails through the email marketing campaigns, reached more than 4k LinkedIn contacts, generated 238 market-qualified leads, identified 42 sales-qualified leads, and conducted over 6,900 telephone calls.Describe their project management. Did they deliver items on time? How did they respond to your needs?Their project management team was consistently responsive, stayed on schedule, and was always ready to address my needs.What was your primary form of communication with Martal Group?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?What I found most unique was the professionalism of the team, the quality of the lead generation team, and its management. During the low-demand period at the end of the year, Martal even offered an additional team member at no extra cost to compensate for the typically lower volume of leads during the holiday season.Are there any areas for improvement or something Martal Group could have done differently?I can't think of any areas for improvement. --- #### Lead Generation for IT Staffing Company **The Project** - Services: Demand Generation Marketing, Email Marketing - Project size: Confidential - Project length: Mar. 2023 - Jan. 2024 **Project Summary**: Martal Group provided lead generation services for an IT staffing company. The goal was to increase inbound traffic and generate leads. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Executive, Smartbrain.io - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Feb 21, 2025 **Feedback Summary**: Thanks to Martal Group's efforts, the client saw a 15% increase in inbound traffic and a 10% increase in conversion rate. The team was professional, punctual, and helpful. They delivered work on time and collaborated well. Overall, the client was satisfied with the project. ""They managed to deliver the progress earlier than we expected."" **BACKGROUND** Please describe your company and position.I am an executive of Smartbrain.ioDescribe what your company does in a single sentence.Staffing of IT talents. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Lead Generation Services **SOLUTION** How did you find Martal Group?Online SearchWhy did you select Martal Group over others?High ratingsCompany values alignedHow many teammates from Martal Group were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Martal has successfully implemented a lead generation strategy that has resulted in a 15% increase in inbound traffic. This impressive growth has significantly enhanced our ability to attract and engage hot, targeted leads. Through this robust lead generation strategy, Martal has helped us to not only expand our lead pool significantly but also to establish a solid foundation for long-term success by ensuring that we connect with the right audience, foster meaningful interactions, and streamline our sales process effectively. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?a remarkable 15% increase in inbound traffic10% increase in conversion to purchase due to more targeted lead generationDescribe their project management. Did they deliver items on time? How did they respond to your needs?The team was wonderful - professional, punctual and very helpful. They managed to deliver the progress earlier than we expected and participated highly in developping the strategies. What was your primary form of communication with Martal Group?Virtual MeetingWhat did you find most impressive or unique about this company?Martal is a very client-oriented company, where every member just knows what their job is - and they manage to handle it perfectly. Are there any areas for improvement or something Martal Group could have done differently?Nothing to add! We're really satisfied with our project --- #### Lead Gen & Appointment-Setting for Database Solutions Co **The Project** - Services: Back Office Outsourcing, Email Marketing, Sales Outsourcing - Project size: Confidential - Project length: Apr. 2024 - Ongoing **Project Summary**: Martal Group provides pre-sales, lead generation, and appointment-setting services for a database solutions company. They've improved the client's outbound messaging and helped expand the US market reach. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO & President, Scalar Labs, Inc. - Industry: Information technology - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Aug 20, 2024 **Feedback Summary**: Martal Group schedules 1–2 meetings weekly and provides sales training and strategy insights for the client. They consistently respond to the client's needs and communicate transparently. Moreover, the professional team has improved the client's sales pipeline and helped implement the GTM strategy. ""I highly recommend their services to businesses looking to enhance their sales pipeline and GTM efforts."" **BACKGROUND** Please describe your company and position.I am the CEO & President of Scalar Labs, Inc.Describe what your company does in a single sentence.Scalar Labs solutions simplify database management and architecture, empowering enterprises to enhance performance, scalability, and data reliability, ultimately driving more efficient and streamlined operations. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Increase the number of sales callsFigure out what the perfect market fit is for our companyGain customers and traction in the US market **SOLUTION** How did you find Martal Group?Online SearchWhy did you select Martal Group over others?High ratingsCompany values alignedTechnology KnowledgeHow many teammates from Martal Group were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We’ve had an outstanding experience working with the Martal Group for our pre-sales, lead generation, and appointment-setting needs. Their team has consistently delivered meetings with potential clients (from 1 to 2 qualified meetings per week), helping us to expand our reach in the market, which are leading to next stages in the sales cycle and partnerships. They provided valuable feedback on our outbound messaging, which has improved our engagement rates. Additionally, although our product is highly technical (database management), their insights into the technology market have directly contributed to our team refining our strategy. The follow-up from Martal Group has been consistent, and our messaging has improved week-by-week. Looking forward to continuing to work with them and can see us continuing to work with them as we grow.  I highly recommend their services to businesses looking to enhance their sales pipeline and GTM efforts. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?We book one to two meetings every week. This may seem like a small number, but we have zero sales resources on our US team. Two reseller partners are in contract stages, and six prospects have advanced in the sales cycle. Martal produced one video for us. We also are receiving sales training and sales strategy advice from Martal. Describe their project management. Did they deliver items on time? How did they respond to your needs?n/a on delivered items. Response times were generally within one to two hours. Although no SLAs were set, they were consistent in their responses, even outside of office hours. (which is probably an exception)Martal was a perfect fit. I had evaluated other organizations and the single difference I saw in Martal was that there was no fluff to their marketing and they were genuine in their messaging. I could see other technical startups as well as larger organizations benefitting from Martal's services, as they are fast learners, openminded, respectful, and aggressive.What was your primary form of communication with Martal Group?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Consistent CommunicationOpen-mindedness (open to suggestions, no ego, professional attitude, and open to new suggestions)The opposite had to be maintained in terms of open-mindedness. From their own experiences, Martal had their own opinions about how we should sell our product and the feedback was much appreciated. Technical knowledge. Martal is strictly a sales team and my expectation of their technical knowledge was low, however, they understood the fundamentals of different technologies and understood where our technology could be a good fit. In terms of ramp-up, it took approximately 3 weeks to get the Martal team to understand our solution and the market fit despite being a highly technical solution.Are there any areas for improvement or something Martal Group could have done differently?Not at all. Stay aggressive, and keep the meetings coming! --- #### Sales Outsourcing Services for Commercial Collection Agency **The Project** - Services: Email Marketing, Sales Outsourcing - Project size: $10,000 to $49,999 - Project length: Dec. 2023 - Mar. 2024 **Project Summary**: Martal Group provided sales outsourcing services for a commercial collection agency. The team was responsible for contacting potential leads and booking sales meetings between them and the client. **Review Rating**: 4.5 - Quality: 4.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 4.0 **The Reviewer** Managing Partner, Miller, Ross & Goldman - Industry: Financial services - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — May 4, 2024 **Feedback Summary**: Martal Group's efforts successfully generated a few customer relationships; the client was satisfied and impressed with the team. They were responsive, available, and reasonably insightful. Overall, they tried to improve the client's promotional strategy and honed in on metrics to drive success. ""I was impressed with their ability to articulate detailed aspects of our B2B commercial collection service to prospects."" **BACKGROUND** Please describe your company and position.I am the Managing Partner of Miller, Ross & GoldmanDescribe what your company does in a single sentence.Miller, Ross & Goldman is a commercial collection agency **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Business marketing and development **SOLUTION** How did you find Martal Group?Online SearchWhy did you select Martal Group over others?High ratingsCompany values alignedHow many teammates from Martal Group were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.As stated directly from Martal Group's proposal:The Sales Partner serves corporations, organizations and other entities and interactswith potential customers on a daily basis (“Potential Leads”), for the purpose of introducing theCompany and its products, technology and services (the "Products") to the prospective PotentialLeads, and to solicit and assist, subject to the terms of this Agreement, in the booking of a salesmeeting between the Potential Lead and the Company for the proposed purchase or licensing ofProducts by the Potential Leads. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Martal Group did a good job and were able to create a few client relationships for us. I was impressed with their ability to articulate detailed aspects of our B2B commercial collection service to prospects.Describe their project management. Did they deliver items on time? How did they respond to your needs?Yes, Kris responded in a timely fashion, was always present meetings and was reasonably insightful on trying to improve MG's promotional strategy, and hone in on improving various reporting metrics needed to drive success.What was your primary form of communication with Martal Group?Virtual MeetingWhat did you find most impressive or unique about this company?HarjitAre there any areas for improvement or something Martal Group could have done differently?Ultimately the service cost wasn't sustainable when compared to results. It was impossible for me to know how much actual time was truly spent promoting our business. Actually I was so impressed with Harjit, that I would have expected a much better outcome. I suspect that may be due to the number of other MG clients under his purview.   --- #### Email Mktg & Sales Outsourcing for Document Collection Co **The Project** - Services: Email Marketing, Sales Outsourcing - Project size: $10,000 to $49,999 - Project length: Jan. 2024 - Ongoing **Project Summary**: Martal Group provides email marketing and sales outsourcing to generate leads for a document collection software company. The team also offers recommendations about the client's other ad campaigns. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Customer Success Manager, FileSride - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Apr 12, 2024 **Feedback Summary**: Martal Group has pointed the client in a better direction when it comes to lead generation; the team provides thorough weekly reports that include the most successful leads generated. Martal Group leads one-on-one meetings and displays punctuality. Their personalized approach is outstanding. ""I find their personalized approach the most impressive and unique."" **BACKGROUND** Please describe your company and position.I am the Customer Success Manager of FileSrideDescribe what your company does in a single sentence.We are a document collection specializing in loan document gathering and invoice management software company. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?To increase the amount of sales and demos we got **SOLUTION** How did you find Martal Group?Online SearchWhy did you select Martal Group over others?High ratingsClose to my geographic locationPricing fit our budgetHow many teammates from Martal Group were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.So we have been having trouble getting leads. As such we were searching for a marketing company to help us find more customers. We stumbled upon Martal Group and found they came with a lot of good recommendations. It is benefiting us by giving us a better direction to get more leads. I like the weekly reviews where we can see what we are doing good. I also like being given reports of who is being responsive to our campaigns. I like how the Martal Group explains what exactly the campaigns are doing and why they are doing the things they are doing and how it can get us out there. I especially like the recommendations given to our company for our other advertising projects. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The weekly meetings pointing out which leads were the most successful and how potential clients have responded to the email marketing campaign.Describe their project management. Did they deliver items on time? How did they respond to your needs?They are on time for our meetings and they have responded to our needs by answering our questions and showcasing which of their and our campaigns work and what we need to to to get out there and build our presence online. We have been able to improve our situation.What was your primary form of communication with Martal Group?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?I find their personalized approach the most impressive and unique, especially the one-on-one meetings.Are there any areas for improvement or something Martal Group could have done differently?Nothing that we see. --- #### Sales Outsourcing & Email Marketing for AI Content Platform **The Project** - Services: Email Marketing, Sales Outsourcing - Project size: Less than $10,000 - Project length: May 2023 - Ongoing **Project Summary**: Martal Group provides sales outsourcing services for an AI content platform. Martal Group has created the client's sales funnel and conducts lead-generation campaigns via email and phone marketing.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Marketing & Partnerships Associate, Narrato - Industry: Advertising & marketing - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Feb 2, 2024 **Feedback Summary**: Martal Group has been an incredible help in streamlining all stages of the client's sales pipeline. The client's customer base has grown significantly, and the team provides strategic advice. Martal Group provides excellent experience and responds quickly to the client's requests.  ""The experience with Martal Group has been fantastic."" **BACKGROUND** Please describe your company and position.I am the Marketing and Partnerships Associate of NarratoDescribe what your company does in a single sentence.Narrato is an AI content platform designed for content creators and marketers that can help with everything, from brainstorming ideas to planning, creating, optimizing, collaborating, and publishing. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Helped in building a powerful lead funnel for Narrato by strategically blending inbound and outbound approaches. **SOLUTION** How did you find Martal Group?Online SearchWhy did you select Martal Group over others?High ratingsGood value for costHow many teammates from Martal Group were assigned to this project?1 EmployeeDescribe the scope of work in detail. Please include a summary of key deliverables.We are a SaaS business that chose Martal to outsource our sales and lead generation operations. It has helped in executing well-planned email and phone marketing campaigns. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The Martal Group team has been an incredible help in streamlining all the stages of our sales pipeline. Since using their services, our client base has grown significantly.Describe their project management. Did they deliver items on time? How did they respond to your needs?Our experience with Martal Group was excellent. The team was always quick to respond to any of our queries and requests. Before Martal, we struggled to engage the content managers of major SaaS and tech businesses with the right messages. The Martal Group team helped us zero down the target leads, and built a plan of action to communicate with them effectively. Their help has been instrumental in Narrato standing out in the sea of SaaS companies.What was your primary form of communication with Martal Group?Virtual MeetingWhat did you find most impressive or unique about this company?The best thing about the Martal Group is that they get us. They take the time to understand our goal and objective for a project. Their strategic advice has given us fantastic results.Are there any areas for improvement or something Martal Group could have done differently?Honestly no complaints. The experience with Martal Group has been fantastic. --- #### Sales Outsourcing & Mktg for Decentralized Talent Society **The Project** - Services: Other Marketing, Sales Outsourcing - Project size: Less than $10,000 - Project length: Dec. 2023 - Ongoing **Project Summary**: Martal Group has provided sales outsourcing services for a decentralized talent society. The team has assisted the client with outbound sales efforts and guided them regarding marketing and online visibility. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Head of Customer Success, Teamway - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jan 11, 2024 **Feedback Summary**: Since partnering with Martal Group, the client has gained numerous leads. Martal Group has been highly professional and available and demonstrated a proactive approach throughout the engagement. Their expertise and quality service are key elements of their work. ""They have been very professional and proactive since the beginning of our collaboration."" **BACKGROUND** Please describe your company and position.I am the Head of Customer Success of TeamwayDescribe what your company does in a single sentence.Teamway is a decentralized society where world-class and diverse builders team up with progressive companies to build meaningful products and services. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?SQL Generation **SOLUTION** How did you find Martal Group?Clutch SiteWhy did you select Martal Group over others?High ratingsPricing fits our budgetGreat culture fitGood value for costCompany values alignedHow many teammates from Martal Group were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We have decided to work with Martal Group to get help with our outbound sales efforts.We get assistance from lead generation to qualification, as well as guidance for our overall visibility and marketing efforts. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Although we are still in the beginning of our collaboration, we have received several leads so far.Describe their project management. Did they deliver items on time? How did they respond to your needs?They have been very professional and proactive since the beginning of our collaboration. They have been always available and doing more than needed with a quite proactive approach.What was your primary form of communication with Martal Group?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Very professional team who is well-experienced within their fields. We have chosen Martal after meeting quite a few of their competitors and the quality difference was incredibly obvious from the very beginning.Are there any areas for improvement or something Martal Group could have done differently?There is not much so far, though it could be nice for them to offer more flexible "packages" especially for smaller companies. I also hope that they expand their team to Europe more in the future! :) --- #### Lead Gen & Sales Engagement for Crowdsourcing Company **The Project** - Services: Call Center Services, Email Marketing, Sales Outsourcing - Project size: Confidential - Project length: Jan. 2018 - Ongoing **Project Summary**: Martal Group has helped a crowdsourcing company with their lead generation and sales engagement efforts for five years. Their work includes scriptwriting and email, phone, and LinkedIn campaign management. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP of Growth, clickworker - Industry: Information technology - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Oct 16, 2023 **Feedback Summary**: Martal Group has successfully obtained marketing-ready and sales-ready leads, resulting in an excellent ROI. Moreover, the quality of their work has exceeded their competitors, as they work as a well-oiled machine. The team uses Zoom, Microsoft Teams, email, and phone calls to communicate. "“They’re very hardworking and innovative.”" **BACKGROUND** Introduce your business and what you do there.I’m the VP of growth at clickworker, a crowdsourcing company. We have about 5 million affiliate workers around the world, predominantly working in resource data for technology companies in the AI and machine learning spaces. We do data training for large technology companies and startups equally. We also do a lot of e-commerce work, including store visits and product catalog tests for large manufacturers.As for the company itself, we’re a mid-sized company with offices in the US and Europe. We combine our workers with a technology platform and a mobile app to gather data in a more economical way than they could achieve on their own. **OPPORTUNITY / CHALLENGE** WWhat challenge were you trying to address with Martal Group?We needed a partner to get us qualified leads and help us shape our sales engagement effectively. We also needed help managing our larger customers. **SOLUTION** What was the scope of their involvement?Martal Group helps us with lead generation and sales engagement. They use a multi-channel approach, leveraging emails, phone calls, and LinkedIn interactions to generate leads. Initially, we defined an ideal customer profile and provided Martal Group with some information about our business.Creating the scripts and messaging has been a collaborative effort. In many ways, Martal Group is better than us at creating email scripts because they know the email structure better for how to craft the body and place the call-to-action effectively. They also create the scripts for the phone calls, and all their work is fine-tuned by us.Obviously, Martal Group’s work includes managing lead generation campaigns for us. For these campaigns, we simply give them high-level specifications and some recommendations, and they go out and get us a combination of marketing-qualified leads and sales-qualified leads. Additionally, they help us hold meetings to have conversations with potential customers and try to close deals.Martal Group is also proficient in other areas like Google ads because they do that kind of work for them and other clients. Still, those services are something we don’t need from them. We’re mainly focused on lead generation and sales engagement.What is the team composition?Around five teammates from Martal Group have been involved in the project in different areas like marketing, sales, and management, including Vito (Founder & Director).How did you come to work with Martal Group?We selected Martal Group due to a number of factors. Part of it was their location, another part was their reputation, and yet another part was the language. Vito speaks multiple languages, which was a great advantage for us.What is the status of this engagement?We’ve been working with Martal Group since around Q1 2018. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We’ve been able to measure Martal Group’s work by using our ROI based on their performance and the number of leads we’ve obtained. Over time, we’ve seen a great ROI.In terms of qualitative feedback, we’ve been able to use several other services and compare them with Martal Group’s. Every time, the quality of their work has exceeded the other organizations’. Due to those reasons, we’ve kept coming back to Martal Group.How did Martal Group perform from a project management standpoint?Martal Group’s project management has been excellent. They have a distributed model, so a lot of different resources specialize in project management and engagement. They have a very slick, well-oiled, and professional framework, so we’ve never had any problems with the deliverables.We typically communicate with Martal Group via email, phone, and virtual meetings through Zoom and Microsoft Teams. At times, we’ve also communicated via instant messaging. The fact that they have multiple communication channels is appreciated.Are there any employees from the service provider's team that you would like to give a shout-out to in this review?I would like to give a shout-out to Vito. He’s very experienced, professional, and spot-on overall.What did you find most impressive about them?Martal Group is very adept at learning the ins and outs of our business effectively, to the point that they’ve almost become experts in the early phases of selling and engaging with our customers. They seem to be very good at understanding our business and effectively engaging with people to lead them toward showing interest in our business.Martal Group has also offered a high degree of consistency. They’re very hardworking and innovative, so they always tell us what has changed, what they’re doing differently, and what new approaches they’re trying. For example, they observe our competitors to see what they’re doing and what results they’re getting. Basically, they’re always changing and optimizing, which we’ve found very useful.In summary, the fact that they provide an excellent ROI and the fact that they’re very innovative and forward-thinking are Martal Group’s two differentiating factors.Are there any areas they could improve?There’s nothing we would change about Martal Group. If anything, we would like to have more budget to expand their services and target different segments we currently don’t target.Do you have any advice for potential customers?You have to do your part as well. Spend time thinking and planning upfront the process and ask a lot of questions to get your requirements very clear. Many people assign all the responsibilities to the lead generation company without doing the preparation work they need to do.Additionally, having weekly meetings with them is very effective for highlighting issues or changes. Constant and frequent communication is very important. --- #### Conversion Acceleration Strategy for Sales Technology Co **The Project** - Services: Advertising, Marketing Strategy - Project size: $10,000 to $49,999 - Project length: July 2021 - Ongoing **Project Summary**: A sales technology company has hired Martal Group to help expand their platform's user adoption. The team has worked closely with the client to make their conversion acceleration process more efficient. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP of Customer Success & Growth, ConnectAndSell - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Jul 6, 2023 **Feedback Summary**: Martal Group's work has contributed to the client's growth and brand recognition, increasing call numbers and reaching more potential end clients. The team is responsive and communicative and has created a workflow that maximizes the partnership's effectiveness. Their expertise makes them stand out. ""The knowledge and experience of Martal Group's sales team are what sets them apart."" **BACKGROUND** Please describe your company and position.I am the Vice President, Customer Success and Growth of ConnectAndSellDescribe what your company does in a single sentence.Leading provider in the Sales Technology category. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Our goal through this partnership is to expand product adoption to a broader range of businesses while optimizing the use of our industry leading Sales Acceleration solution in a way that boosts client retention. **SOLUTION** How did you find Martal Group?Online SearchOtherWhy did you select Martal Group over others?High ratingsHow many teammates from Martal Group were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We worked collaboratively with Martal Group to develop a more efficient conversation acceleration process for their sales executives across all client accounts. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Our partnership has contributed to our company’s growth and brand recognition. Additionally, by implementing our conversation acceleration platform, Martal Group has increased its call numbers and reached more potential clients for the companies they serve.Describe their project management. Did they deliver items on time? How did they respond to your needs?Because of Martal Group’s extensive lead generation knowledge, onboarding was quick and effective. Martal’s leadership team has created its own workflow for the sales executives that maximizes the effectiveness of our partnership. We have clear communication channels between our team and theirs, and value Martal’s responsiveness.What was your primary form of communication with Martal Group?Virtual MeetingWhat did you find most impressive or unique about this company?The knowledge and experience of Martal Group's sales team are what sets them apart. We were especially impressed by the swift adoption of our conversation acceleration platform into their well-structured lead gen processes.Are there any areas for improvement or something Martal Group could have done differently?Martal is a well-organized company with a strong set of leaders. We have yet to witness any areas in need of improvement. --- #### Lead Generation for Event Ticketing & Marketing Platform **The Project** - Services: Sales Outsourcing - Project size: $10,000 to $49,999 - Project length: Feb. 2023 - Ongoing **Project Summary**: Martal Group has been hired by an event ticketing and marketing platform to expand their prospecting reach with the goal of generating more qualified leads for their sales team. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** President, Event Ticketing & Marketing Platform - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Apr 4, 2023 **Feedback Summary**: So far, Martal Group has been exceeding expectations — they've already reeled in a good amount of new qualified leads. The team works closely with the client, holding weekly meetings to ensure both parties are always in sync. They're also hardworking, responsive, and results-driven.  ""Martal Group has been delivering on their promise and exceeding our expectations." " **BACKGROUND** Please describe your company and position. I am the President of (a/an) Software Describe what your company does in a single sentence. An event ticketing and marketing platform. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish? Drive warm leads Expand our segment reach **SOLUTION** How did you find Martal Group? Online Search Why did you select Martal Group over others? High ratings Pricing first our budget Great culture fit Good value for cost What was the size of Martal Group’s team? 2-5 Employees Describe the scope of work in detail. Please include a summary of key deliverables. We hired Martal to expand our prospecting reach and deliver warm & qualified leads to our sales team. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success? MQLs - General ICP Match SQLs - Ideal ICP Match Flipped Leads - Leads Interested in Demo Describe their project management. Did they deliver items on time? How did they respond to your needs? Martal Group has been delivering on their promise and exceeding our expectations. They are great to work with and quick to respond to our requests. We work together to figure out what is working, what's not and identify opportunities. What was your primary form of communication with Martal Group? Virtual Meeting Email Messaging App What did you find most impressive or unique about this company? We really like the weekly meetings. It helps keep everyone on the same page, remain focused and iterate to get the best results. Are there any areas for improvement or something Martal Group could have done differently? Not at this time. Our industry is just hard to find prospects because the ICP isn't as clear as other industries. It's also very difficult to find the decision makers within the organizations. Despite these challenges, Martal has delivered meaningful results. --- #### Lead Gen for Email Validation &Verification Company **The Project** - Services: Sales Outsourcing - Project size: Confidential - Project length: Jan. 2022 - Ongoing **Project Summary**: Martal Group provides lead generation services for a SaaS-based email validation and verification company. They schedule appointments and help the client expand their funnels and, ultimately, their customer base.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP of Growth Mktg, Email Validation & Verification Platform - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Mar 9, 2023 **Feedback Summary**: Martal Group’s efforts have been met with positive acclaim; they've set qualified meetings and boosted the client's sales pipeline. They understand the client's goals and deliver on time despite the client's growing needs. Their professionalism and expertise have guaranteed a long-term partnership. ""The opportunities they have generated are perfect fits."" **BACKGROUND** Please describe your company and position. I am the VP - Growth Marketing of (a/an) Information technology Describe what your company does in a single sentence. We are a Saas-based Email validation and verification service **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish? Sales Pipeline Enhancement ROI **SOLUTION** How did you find Martal Group? Online Search Why did you select Martal Group over others? High ratings Pricing first our budget Good value for cost Company values aligned Describe the scope of work in detail. Please include a summary of key deliverables. Our funnel is flowing at full speed, thanks to Martal. We had some success on our own, but our sales cycle lasted six to nine months. Prospecting for clients was our team's biggest hurdle. Since Martal started scheduling appointments for our BDRs, we’ve closed more deals. We’re adding an additional sales executive so we can scale faster. Martal Group has been integral in expanding our client base into the US. While we had already established some solid, long-term relationships in the EMEA, we struggled to gain traction in North America. Over the past three months, our funnel has grown exponentially. We are really excited about the opportunities in our pipeline. Honestly, I had worked with other lead generation firms before that had promised the world but came back empty-handed. I am happy to say that with Martal Group, things have been much different. All the reps have experience in tech sales and know the buyer personas inside and out, which has been a game changer. We had meetings booked on our calendars in less than a month of campaigning. If these results continue, I fully expect to carry on a long-term partnership with Martal. Martal wasn’t what I expected. Usually, with these lead gen agencies, you get a lot of unqualified leads that just don’t make sense. It’s a frustrating waste of time. That being said, Martal delivered on its promises. We are blown away by the team’s professionalism and industry knowledge. We’ve learned a lot about our target market and how to position our brand. The opportunities they have generated are perfect fits. We couldn’t be happier! **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success? High Quality Sales Pipeline Qualified Sales Meeting Describe their project management. Did they deliver items on time? How did they respond to your needs? We are very happy working with Martal team as they understand our requirements and the restrict delivery time with our growing demands. What was your primary form of communication with Martal Group? Virtual Meeting Email or Messaging App What did you find most impressive or unique about this company? Honestly, I had worked with other lead generation firms before that had promised the world but came back empty-handed. I am happy to say that with Martal Group, things have been much different. All the reps have experience in tech sales and know the buyer personas inside and out, which has been a game changer. We had meetings booked on our calendars in less than a month of campaigning. If these results continue, I fully expect to carry on a long-term partnership with Martal. Are there any areas for improvement or something Martal Group could have done differently? Nothing at the moment --- #### Lead Generation for Automated Proctoring Solutions Provider **The Project** - Services: Content Marketing, Email Marketing, Sales Outsourcing - Project size: $10,000 to $49,999 - Project length: Dec. 2022 - Ongoing **Project Summary**: Martal Group provides lead generation services for an automated proctoring solutions provider. After developing pre-qualified leads, they create email and LinkedIn templates and manage booking appointments. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Sales Executive, Sumadi - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Mar 6, 2023 **Feedback Summary**: By partnering with Martal Group, the client has seen positive outcomes for their open rates, market-qualified leads, and sales-qualified leads. The team conducts virtual meetings to ensure a thorough management process. Martal Group has shown impressive customer service and reception to feedback. ""They have been great to work with and have successfully met our objectives."" **BACKGROUND** Please describe your company and position. I am the Senior Sales Executive of Sumadi Describe what your company does in a single sentence. SUMADI provides secure automated proctoring for online assessments through AI-powered facial and typing pattern recognition, authentication and browser tracking solutions. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish? Lead generation Appointment booking Delivering outbound email outreach, Linkedin follow ups and qualification calls **SOLUTION** How did you find Martal Group? Referral Why did you select Martal Group over others? High ratings Pricing first our budget Good value for cost What was the size of Martal Group’s team? 2-5 Employees Describe the scope of work in detail. Please include a summary of key deliverables. During the onboarding period that was completed within 10 business days, Martal developed a learning and strategic plan and finalized marketing collateral. They delivered the following: Developed pre-qualified leads list - up to few thousands per month Created messaging templates for Email and Linkedin multi sequence campaigns Delivered outbound email outreach, Linkedin follow ups and qualification calls Individually personalized outreach (Account Based Marketing), when applicable Conversion tracking & KPI analytics Appointment booking **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success? SQLs MQLs Open Rates Describe their project management. Did they deliver items on time? How did they respond to your needs? Martal's team is knowledgeable and skilled, and they have always been proactive in identifying and addressing potential issues before they can escalate. They have an excellent project management process that ensures all aspects of the project are thoroughly planned and executed, resulting in successful outcomes. What impressed me the most about Martal is their commitment to customer satisfaction. They were always available to answer any of our questions and provide guidance whenever we needed it. They were also receptive to feedback and made adjustments to their approach to ensure that our needs were met. What was your primary form of communication with Martal Group? Virtual Meeting, Email or Messaging App What did you find most impressive or unique about this company? What impressed me the most about Martal is their commitment to customer satisfaction. Their commitment to delivering a high-quality service and responding to customer needs in a timely manner is truly remarkable. Are there any areas for improvement or something Martal Group could have done differently? No. They have been great to work with and have successfully met our objectives. --- #### Outbound Lead Generation for Content Writing Agency **The Project** - Services: Direct Marketing, Email Marketing, Sales Outsourcing - Project size: Confidential - Project length: Jan. 2022 - Ongoing **Project Summary**: Martal Group provides outbound lead generation services for a content writing agency. They do everything from prospecting and cold outreach to appointment setting. They've assigned 2–5 teammates to the project.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder, VeryInk - Industry: Advertising & marketing - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Mar 3, 2023 **Feedback Summary**: The client is happy with Martal Group's services. The team is committed to delivering quality services and has truly impressive communication skills. They deliver performance reports and updates on time, and their members are transparent about what they can deliver and the challenges they may face. ""Martal Group over-delivered as they offered us a highly-committed team that treated our business as theirs."" **BACKGROUND** Please describe your company and position. I am the Founder of VeryInk Describe what your company does in a single sentence. VeryInk is a content writing agency that helps growing B2B companies and entrepreneurs connect with their ideal customers through blogging. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish? Outbound Lead Generation and Cold Outreach Cold outreach **SOLUTION** How did you find Martal Group? Online Search Why did you select Martal Group over others? High ratings Great culture fit Good value for cost Company values aligned What was the size of Martal Group’s team? 2-5 Employees Describe the scope of work in detail. Please include a summary of key deliverables. A content writing agency hired Martal Group to help it launch effective lead generation and outbound marketing campaigns. They provided an experienced team of SDRs that handled everything from prospecting and cold outreach to appointment setting with key decision makers. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success? Number of leads generated Average cost per lead Customer retention rate Customer lifetime value Describe their project management. Did they deliver items on time? How did they respond to your needs? Martal Group over-delivered as they offered us a highly-committed team that treated our business as theirs. Their SDRs have unmatched communication skills and were always on time to deliver performance reports and updates. What was your primary form of communication with Martal Group? Virtual Meeting Email Messaging App What did you find most impressive or unique about this company? What we appreciated the most when working with Martal Group is the transparency they showed from day one. They were upfront about what they could deliver and the challenges that might keep our agency from growing. We valued that a lot — especially considering the negative experiences we've had with other competitors. Are there any areas for improvement or something Martal Group could have done differently? We haven’t had any negative experiences working with Martal Group. --- #### B2B Sales Support for Online Incentive Platform **The Project** - Services: Email Marketing, Sales Outsourcing - Project size: $10,000 to $49,999 - Project length: Jan. 2022 - Mar. 2023 **Project Summary**: Martal Group provided B2B sales support for an online incentive platform. The team developed an email campaign to generate leads and scheduled sales meetings for the client. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Executive, eatNgage - Industry: Advertising & marketing - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Mar 1, 2023 **Feedback Summary**: Thanks to Martal Group’s efforts, the number and quality of leads increased. They were experienced in B2B sales and their process was simple and successful; their early understanding of the client's goals and vision enabled them to deliver what they promised. ""If you’re in technology sales, then Martal Group is by far one of the best lead generation companies out there."" **BACKGROUND** Please describe your company and position. I am an executive at eatNgage Describe what your company does in a single sentence. eatNgage is the only real-time online incentive platform allowing sales and marketing people to boost online meeting participation and engagement **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish? Demand generation Email campaign Appointment Schedulling **SOLUTION** How did you find Martal Group? Online Search Referral Why did you select Martal Group over others? High ratings Pricing first our budget Great culture fit Good value for cost Referred to me Company values aligned What was the size of Martal Group’s team? 2-5 Employees Describe the scope of work in detail. Please include a summary of key deliverables. If you’re in technology sales, then Martal Group is by far one of the best lead generation companies out there. From our first meeting, the team proved they clearly understood our offer and target audience. They had experience selling similar products, which made our lives a lot easier. All our meetings are with highly-qualified leads who are truly engaged and interested in what we offer. B2B tech sales are complex, but with Martal, it’s been a breeze. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success? Number of meetings Quality of meetings Describe their project management. Did they deliver items on time? How did they respond to your needs? Quickly understood our product offering and were able to deliver the message greatly What was your primary form of communication with Martal Group? Virtual Meeting Email or Messaging App What did you find most impressive or unique about this company? Execution is in line with what is being conveyed when the presented their services and capabilities Are there any areas for improvement or something Martal Group could have done differently? Keep up with their great job! --- #### Marketing Campaigns for IT Company **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Jan. 2023 - Ongoing **Project Summary**: Martal Group is helping an IT company build their initial lead generation pipeline by conducting marketing campaigns. They have reviewed the client's web presence and initial outbound email marketing. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Managing Director, Validin, LLC - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jan 23, 2023 **Feedback Summary**: Thanks to Martal Group and their campaign, the company has recorded their first qualified lead call within three weeks. There have been significant improvements to their general web presence, such as growing traffic and leads. Martal Group communicates effectively via Google Meet, Slack, and email. ""Martal Group is a complete all-around package of professionalism and quality."" **BACKGROUND** Please describe your company and your position there. I'm the managing director for an information technology company. We provide data management services to other businesses. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? Martal is helping our company build our initial lead generation pipeline and establish a web presence. We’re an early-stage, highly-focused technical startup, and Martal allows us to develop our business without spending the time, effort, and money on dedicated headcount as we ramp up. They’re filling a competency need that we don’t have internally. They’re also helping us clarify our market positioning and bring conversations to the table. **SOLUTION** How did you select this vendor? We did some initial research and narrowed our search down to 5 companies. Of those 5, we completed interviews with 4 and narrowed it down to Martal and one other. We chose Martal over their competitors for two key reasons: as our company grows, Martal can provide additional assistance in the sales pipeline beyond connecting us to leads. This assistance was hugely important to us as a company because our internal team is very specialized, and this option allows us to remain lean and focused on our core mission. They don’t just send emails - they use a combination of emails, LinkedIn, and phone calls. This combination sets them apart from the other providers. Describe the scope of their work in detail. We began with a web presence review several weeks before outbound marketing began. During this time, we received feedback that would help improve the success of our campaign with Martal. We answered a detailed questionnaire and reviewed initial outbound email marketing copy prior to the beginning of the campaign. During the campaign, which is ongoing, we meet once weekly and review leads, email open rates, and LinkedIn connections. We plan to engage Martal for the Tier 2 offering, in which a Martal rep assists with the sales process after the initial consultation, but haven't pulled the trigger on that yet. What was the team composition? We have a campaign manager and two additional people dedicated to managing communication with potential leads. We also have an email deliverability export. The campaign manager sits on the weekly calls and provides general guidance, helps us with web presence, and helps us incorporate feedback and manage positioning during the campaign. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We had our first qualified lead call within 3 weeks of the start of the campaign after a year of network-only growth. We've also made significant improvements to our general web presence as a result of the feedback that Martal's team has given us even without engaging them directly on dedicated help to build our web presence. We see that we're starting to get additional traffic to our website driven by this campaign, and we see leads moving through the funnel. We've never had this before, so we're very excited about the progress Martal has helped us make in such a short time! How effective was the workflow between your team and theirs? We have a dedicated weekly virtual meeting (via Google Meet), and communicate via Slack, email, and through shared Google docs. Slack and (virtual) face-to-face seem to be the most effective ways to communicate, with email being effective most of the time, and Google docs not being an effective workflow between our teams. What did you find most impressive about this company? The completeness of their offering and the experience that our project lead brings has been beyond my expectations. Martal has been more professional and deliberate in this process than I was expecting. Is there any area for improvement or anything that could have been done differently? Responsiveness via Google docs comments could be better. We haven't worked through how to manage feedback to email copy in an highly-effective way yet. --- #### Lead Generation & Appointment-Setting for Brokerage Firm **The Project** - Services: Advertising, Other Digital Marketing - Project size: $10,000 to $49,999 - Project length: Mar. 2021 - Ongoing **Project Summary**: Martal Group provides lead generation and appointment-setting services for a business brokerage firm. They create email and LinkedIn campaigns for a list of qualified leads based on the client's criteria.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Executive Director, Business Brokerage Firm - Industry: Business services - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Jan 20, 2023 **Feedback Summary**: Martal Group has set appointments with numerous prospects and generated 100 market-qualified leads. They have an organized workflow, with weekly meetings and updates on a regular basis. The client has been extremely satisfied with the quality and quantity of the leads and appointments. ""We are impressed with the quality and quantity of opportunities Martal Group has been able to generate for us."" **BACKGROUND** Please describe your company and your position there. Our company is the World's Leading Business Brokerage for the Digital, Technology & Internet Sectors in the SMB and Lower Middle Markets. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? Our company provides a Full Service Approach to Sell-Side Representation in the Digital, Technology & Internet Sectors. We partnered with Martal Group to bring in more qualified leads and set appointments for our sales teams to engage. **SOLUTION** How did you select this vendor? During the first week of our project, the sales team at Martal Group took time to get to know our business and ideal clients. The sales executives created email and LinkedIn campaigns to start sending out to a lead list they curated based on our criteria. After the campaigns launched, the Martal team kept us up-to-date on progress once a week and notified our internal team of upcoming sale appointments. Describe the scope of their work in detail. During the first week of our project, the sales team at Martal Group took time to get to know our business and ideal clients. The sales executives created email and LinkedIn campaigns to start sending out to a lead list they curated based on our criteria. After the campaigns launched, the Martal team kept us up-to-date on progress once a week and notified our internal team of upcoming sale appointments. What was the team composition? The Martal team we work with includes three people that assist our sales department. Tiffany is the operations manager who supervises and analysis the progress of our campaigns. David and Bill are the sales executives that work closely with us to hand off opportunities. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We’ve been working with Martal since the end of March. It’s been about a year and a half since they started campaigning. So far, we have received numerous prospects that have set appointments as well as 100 market-qualified leads. How effective was the workflow between your team and theirs? Every week we meet with the Martal team to discuss the previous week’s activities. David and Bill are quick to let us know when we have sales-qualified leads ready for an appointment. Overall, the workflow is well-organized. What did you find most impressive about this company? We are impressed with the quality and quantity of opportunities Martal Group has been able to generate for us for the past year. Is there any area for improvement or anything that could have been done differently? No suggestions at this time. --- #### Outbound Appointment Setting for Marketing Company **The Project** - Services: Call Center Services - Project size: Less than $10,000 - Project length: Aug. 2022 - Ongoing **Project Summary**: Martal Group was hired by a marketing company to lead their outbound appointment setting efforts. They're tasked with obtaining leads and reaching out to prospects through phone calls, cold email, and LinkedIn. **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 3.0 **The Reviewer** Operations Manager, Marketing Company - Industry: Advertising & marketing - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Dec 13, 2022 **Feedback Summary**: Martal Group's support has helped the client learn more about the key decision-makers in their target market. The team communicates constantly and precisely and leads regular, productive meetings, ensuring an effective workflow. ""We're impressed with how consistent and organized the weekly meetings are."" **BACKGROUND** Please describe your company and your position there. I'm the operations manager of an automotive google marketing company. We help dealerships generate leads via google marketing. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group, and what were your goals?? We hired Martal Group to reach out to dealerships in the US and find prospects interested in joining our contact list or scheduling a zoom appointment with our sales team. **SOLUTION** How did you select this vendor and what were the deciding factors? We selected them based on the fact that they offered the service of outbound sales. We needed more sales meetings and were swayed by their reviews. Describe the project in detail and walk through their service package, including any calling tools used. They obtained lists of leads and reached out to them using a combination of cold email, LinkedIn messages and phone calls. They used google sheets to present weekly results (contacts they had spoken to, MQLs and SQLs generated). They communicated with us via watsapp. We had a shared google drive. Who did you work with and what was the feedback process like? We have an account manager who oversaw a 2 person fractional sales team in the US. Eventually a 3rd person was added free of charge. We had weekly meetings to review results and touch base. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the service? While we didn't get any clients and only got a handful of meetings, we were able to learn about the objections and key decision makers in our target market. Describe their project management style, including communication tools and timeliness. Weekly google sheet review, watsapp and email communication. What did you find most impressive or unique about this company? We're impressed with how consistent and organized the weekly meetings are. Are there any areas for improvement or something they could have done differently? Incorporate our feedback regarding changes in copy and messaging more quickly. Sometimes it was not incorporated. --- #### Outbound Lead Generation for Climate Solutions Provider **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Sep. 2022 - Ongoing **Project Summary**: Martal Group was hired by a climate solutions provider to handle their outbound lead generation efforts. They're tasked with prospecting and scheduling sales meetings for the client's sales team. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director of Marketing, Climate Solutions Provider - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Dec 12, 2022 **Feedback Summary**: Martal Group has scheduled over a dozen meetings, opening up new opportunities in the client's sales pipeline. The team works closely with the client and is highly strategic in their approach, ensuring a productive workflow. They are communicative, and they manage expectations well. ""They have a high level of performance, discipline, and strategic direction."" **BACKGROUND** Please describe your company and your position there. I am the US marketing director. We specialize in engineered solutions for interior climate control and monitoring including indoor air quality and ventilation. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? Martal Group is prospecting and scheduling sales meetings for our team with sales-qualified leads in the United States. **SOLUTION** How did you select this vendor? I researched several companies that could help augment our in-house sales team while we went to market with new technology and services. I held calls with several and heard their proposals and price structure. We liked Martal the best for a few reasons: professional North American reps, a simple project approach, did not spoof our employees, and a flexible and reasonable price model. Also, they had an excellent experience with our ICP and understood our technology and challenge well. Describe the scope of their work in detail. Martal Group's comprehensive onboarding process made up the first two weeks of our engagement. During that time, the team dove into our sales materials conducted market, research, and developed a multi-channel lead gen strategy. Now that campaigns are launched, we have meetings weekly to discuss the performance and upcoming opportunities. New email and LinkedIn sequences are sent out weekly, and calls are made to follow up with prospects who have engaged with a campaign step. The sales executives schedule appointments directly to our calendars. My sales reps love the results and the process if just easy. I love my Martal team. They give me such great feedback and work hard for our business. What was the team composition? Martal matched us with a great team, including two sales executives and a sales operations manager. The sales executives are a good pair. One is more seasoned and the other a bit more junior. But together they are great - excellent energy, ideas, and willingness to help me. My sales ops partner is reliable and friendly. The whole group is just a pleasure to work with! **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We’re really excited about the opportunities in our pipeline. Outreach to prospects started about two months ago, and we’ve received over a dozen scheduled meetings. These results are a bit above average. I think it is for a few reasons: a good team clear goals we did a lot of work upfront with the ICP we are trusting each other to do that job How effective was the workflow between your team and theirs? Information flows freely, which makes the workflow between our team and Martal’s very productive. We don’t feel like the prospecting process needs micromanaging because we’re confident in their ability to drive results. What did you find most impressive about this company? They just make it easy at every step. They have a high level of performance, discipline, and strategic direction. We also appreciate the transparency of our partnership. From day one, Noam, Vito, and our Martal team have communicated candidly and set clear expectations. Is there any area for improvement or anything that could have been done differently? Nothing comes to mind as our feedback is addressed and resolved quickly. --- #### Sales Program Dev for SaaS Solutions **The Project** - Services: IT Staff Augmentation - Project size: $10,000 to $49,999 - Project length: June 2022 - Ongoing **Project Summary**: Martal Group has been hired by a SaaS solutions provider to augment their sales expertise. They've created a comprehensive sales program that would raise awareness and drive meetings with potential clients. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Business Dev Director, ManageArtworks - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Dec 6, 2022 **Feedback Summary**: Since launching the sales program created by Martal Group, the client has doubled the number of special drawing rights contracted with them. They've also helped the client secure appointments with key decision-makers at targeted companies. The team’s results have met all expectations.  ""Their communication skills and professionalism are outstanding."" **BACKGROUND** Please describe your company and your position there. ManageArtworks develops SaaS solutions that help companies in CPG, Pharma, Retail & Manufacturing manage the complex process of packaging & labeling. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? We wanted to augment our sales effort with industry professionals who understood B2C sales, could implement ABM strategies, and communicate across a broad group of target stakeholders. **SOLUTION** How did you select this vendor? We found Martal through research and went through an account review with potential partners before selecting them. Describe the scope of their work in detail. We worked with Martal to develop a comprehensive sales program. The result was a strategy that utilized various tactics to raise awareness about our company and drive meetings with potential clients. We build contact lists and priorities using 3rd party intent data together. Martal handles all initial communication from the introductory meeting between the prospect and our senior sales leadership team. What was the team composition? We worked with their senior team to identify the skill set of the resources we require. Martal then assigned a Project lead who handles all reporting and coordination between the SDRs. The SDRs communicate directly with our business development team throughout the day to identify prospects and clear up any questions that prospects may have. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Martal is on pace to meet the objectives they outlined in the initial agreement, and since the program launch, we've doubled the number of SDRs contracted with them. More important than the number of appointments secured is that their ability to communicate and navigate through the corporate channels of our prospects has yielded meetings with large accounts, and these meetings have been set with key decision-makers at the target company. How effective was the workflow between your team and theirs? Extremely effective. We use an online tool to communicate in real-time with the SDRs and have weekly meetings to review results with advanced reports and, where required, adjust tactics or messaging. What did you find most impressive about this company? Martal worked hard to quickly understand our value proposition and translate this into a course of action. Their communication skills and professionalism are outstanding. Is there any area for improvement or anything that could have been done differently? Nothing - if there was a need to change processes or adjust our approach, Martal took the lead and made whatever course corrections were required. --- #### Digital Marketing for E-Commerce Company **The Project** - Services: Other Digital Marketing - Project size: $10,000 to $49,999 - Project length: May 2022 - Ongoing **Project Summary**: Martal Group is handling an e-commerce company's lead generation efforts through inbound and outbound marketing. They manage the client's email outreach, LinkedIn direct messages, and cold calling efforts. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder & CEO, EcommOps - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Sep 21, 2022 **Feedback Summary**: Through Martal Group's help, the client has generated 11 sales meetings and added 137 marketing-qualified leads to their pipeline. Accommodating and organized, they are quick to respond and attend to the client's needs. Their out-of-the-box approach and knowledge about the client's niche stand out. ""We appreciate how Martal Group thinks outside the box to discover opportunities."" **BACKGROUND** Please describe your company and your position there. As a trusted operations partner for e-commerce businesses worldwide, we source the highest quality goods and optimize supply chains for the fastest shipping so our customers can increase margins and scale profitably. I am the CEO of EcommOps. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? We initially partnered with Martal Group to expand our lead generation strategy through outbound marketing. We have since added inbound services to the mix. **SOLUTION** How did you select this vendor? We conducted research on companies that provide similar services, and had multiple introductory calls. Martal Group stands out to us in this process. Describe the scope of their work in detail. Our outbound marketing consists of email outreach, LinkedIn direct messages, and cold calling to a very specific list of leads based on our ICP. New campaigns are launched weekly, and our Martal reps continually follow up with prospective clients till appointments are set. Inbound campaigns focus on improving our SEO and gaining website traffic through guest posts and backlinks. What was the team composition? We have a sales operations manager and two sales executives on the outbound side. For the inbound team, we have a campaign manager as well as a team of SEO experts, developers, and content writers. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Through Martal Group, we have generated 11 sales meetings and added 137 marketing-qualified leads to our pipeline. Our inbound team is ramping up, but we look forward to the results. How effective was the workflow between your team and theirs? The workflow has been very effective and easy to manage. Until a meeting is booked, the sales executives handle the campaigns. We communicate through email and direct messages to answer any questions and schedule appointments. We have a weekly meeting with our outbound team and a bi-weekly meeting with the inbound team. What did you find most impressive about this company? We appreciate how Martal Group thinks outside the box to discover opportunities. We service a very niche market, so they work around traditional methods to find prospects that best fit our ICP. Is there any area for improvement or anything that could have been done differently? No, not at this time. --- #### Go-To-Market Strategy for Software Solution Company **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Feb. - May 2022 **Project Summary**: Martal Group helped a software solution company find and validate their target audience. The team also designed and executed a go-to-market strategy for the firm. Four people worked directly with the client. **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 4.0 - Cost: 5.0 - Willing to Refer: 4.5 **The Reviewer** Director of Sales, EnsureDR - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jul 29, 2022 **Feedback Summary**: The company was impressed with Martal Group. The team secured eight meetings that were a great fit for the firm and had 100 other leads. Their resources handled everything in terms of workflow management and communicated regularly with the client. Their methodology was impressive and yields results. ""Martal has a well-oiled process and methodology in place that drives results."" **BACKGROUND** Please describe your company and your position there. EnsureDR provides a software solution for automating disaster recovery testing and failover for data center environments. I lead sales a business development. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? We were looking to develop a pipeline of opportunities in the US market. We partnered with Martal Group to help us pinpoint and validate the target audience as well as design and execute a go-to-market strategy. **SOLUTION** How did you select this vendor? The Martal Group came to our attention through our professional network. We had looked at three other organizations with similar services but found the cost benefit as well the warm recommendation of someone we know to be compelling. Describe the scope of their work in detail. There was a two-week onboarding phase to start. The process was pretty efficient. While the marketing tools were being set up, our Martal sales team researched our offer, competitors, and target market. After onboarding, the team launched its first campaign to our ICPs. Each week, the team curates new lead lists and conducts follow-up campaigns. We have a weekly meeting to review the results and discuss new opportunities. What was the team composition? We have three sales team members: an operations manager and two sales executives. All are very professional, knowledgeable, and easy to work with. What was the team composition? The team was comprised of myself, Matt (Martal project mgr) and three account executives from Martal. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? The Martal team has secured eight meetings with opportunities that were a great fit for our platform. We have had well over 100 other leads that may be future opportunities. How effective was the workflow between your team and theirs? The majority of the prospecting workflow is handled by the Martal team. We communicate daily through email and WhatsApp and have a meeting weekly to go over the progress. What did you find most impressive about this company? Martal has a well-oiled process and methodology in place that drives results. The team’s expertise in B2B tech made it easy for the sales executives to understand our value proposition and competitive advantage in the market. Is there any area for improvement or anything that could have been done differently? We will be engaging with Martal on a couple of additional initiatives. For those I would like to provide even more enablement as I underestimated their team and ability to execute. --- #### Staff Augmentation & Advertising for Marketing Tech Platform **The Project** - Services: Advertising, HR Consulting - Project size: $50,000 to $199,999 - Project length: Sep. 2021 - Ongoing **Project Summary**: A marketing technology platform hired Martal Group to assist in the discovery of new and innovative advertisers in the US market. They provide solutions on affiliate marketing technology and services. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Sales Manager, Awin - Industry: Advertising & marketing - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — May 20, 2022 **Feedback Summary**: The collaboration with Martal Group has brought promising campaign results, with open rates as high as 20%. They are an effective extension of the internal team, helping them improve messaging and qualify new opportunities. Customers can expect a hardworking vendor team. ""We’ve seen some great results with our campaigns with Martal Group."" **BACKGROUND** Please describe your company and your position there. Awin is a marketing technology platform, providing an open marketplace for businesses to manage affiliate marketing partnerships. Awin is among the fastest-growing platforms of its kind in the U.S. with over 400 merchants and 12,000 publishers joining monthly. Sales Manager **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? We hired Martal’s SDR team to help us discover new and innovative advertisers in the US market. **SOLUTION** How did you select this vendor? The main goal of this project was to ensure we could expand our reach and provide our solutions to advertisers seeking the latest in affiliate marketing technology and services. Describe the scope of their work in detail. We engaged Martal for a trial of their team’s capabilities and decided based on the positive results to form a longer term partnership. What was the team composition? It’s a four-person team that we work with at Martal. Three sales executives, Brennan, Alex, and Joshua along with Haset, the sales operations manager. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We’ve seen some great results with our campaigns with Martal Group, with open rates as a high as 20%. We’re excited to see this translate into more conversations and more partnerships as we scale. How effective was the workflow between your team and theirs? Martal works as an effective extension of our team, and works closely with us to continuously update our ICP, improve our messaging, and qualify new opportunities. We’re in touch with the team every week on these focuses. What did you find most impressive about this company? They are a hard-working team that acts as an extension of our own in-house efforts. Is there any area for improvement or anything that could have been done differently? None at this time. --- #### Outbound Sales Strategies for Nonprofit Automation Platform **The Project** - Services: Advertising, Call Center Services, Other Digital Marketing - Project size: $10,000 to $49,999 - Project length: Jan. 2022 - Ongoing **Project Summary**: Martal Group is a nonprofit automation platform's outbound sales partner. The team reaches out and set meetings with decision-makers through email, LinkedIn, and phone calls.  **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Head of Operations & Strategy, Nonprofit Automation Platform - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Apr 14, 2022 **Feedback Summary**: Martal Group helps the client average about nine qualified meetings a month for a total of 28 appointments within three months. They also offer constant communication and collaboration, as well. Their most notable achievement is how they've gained unexpectedly high traction in a short time. ""The synergy between Martal and our team continues to drive successful results for our outbound campaigns."" **BACKGROUND** Please describe your company and your position there. We help nonprofit organizations further their mission and scale sponsorship through an all-in-one platform that seamlessly connects data and automates processes so world-changers can have more time to work together for a brighter future. I’m the Head of Operations and Strategy. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? Martal Group is our current outbound sales partner. We wanted to find a way to optimize and scale our outbound sales cycle while freeing up our account executives to focus on cross-selling opportunities. **SOLUTION** How did you select this vendor? Through online research and interviews. Describe the scope of their work in detail. The Martal team has taken over top-of-the-funnel prospecting for our account executives by reaching out and setting meetings with decision-makers through email, LinkedIn, and phone calls. What was the team composition? Our Martal team includes two sales reps, Kendra and Cesar, who handle outreach and appointment setting. We also have Edd as the sales operations manager. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We are averaging nine qualified meetings a month for a total of 28 appointments in three months. How effective was the workflow between your team and theirs? The workflow has been great! We have constant communication and collaboration from the team. Once a week, we meet to discuss campaign progress and strategy. Throughout the week, sales execs reach out to discuss incoming leads and campaign adjustments. What did you find most impressive about this company? We are excited about the traction gained in such a short period of time. The synergy between Martal and our team continues to drive successful results for our outbound campaigns. Is there any area for improvement or anything that could have been done differently? Nothing at this time. --- #### Outsourcing Sales for Online Ticket Company **The Project** - Services: Business Consulting, Sales Outsourcing - Project size: Confidential - Project length: Nov. 2021 - Ongoing **Project Summary**: Martal Group is performing outbound sales outreach. After onboarding, they collaborated with the client to optimize the existing outreach process.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Founder, Afton Tickets - Industry: Business services - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Apr 11, 2022 **Feedback Summary**: New deals have come in since Martal Group has come onboard. The client commends them for their competitive pricing and value. Communication is one of their stand-out characteristics.  ""The price is much more reasonable than that of other companies." " **BACKGROUND** Introduce your business and what you do there. I’m the founder of an online ticket company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Martal Group? They’re providing outbound sales outreach. **SOLUTION** What was the scope of their involvement? They’re onboarding at the moment. To date, they’ve learned our sales process and worked with me to optimize it. Recently, they began helping with the actual outbound sales outreach. What is the team composition? We’re working with three people from their team. How did you come to work with Martal Group? Their experience and approach stood out to me. Additionally, other companies had had success with them. What is the status of this engagement? We’ve been working together since November 2021. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  They’ve helped us land some extra deals. They’re a good ally. How did Martal Group perform from a project management standpoint? Their team has really well. I’ve been happy, and that’s why we’re still using them. They’ve been communicative and produced results. We communicate over Zoom meetings. What did you find most impressive about them? The price is much more reasonable than that of other companies, and especially compared to the service we’re receiving. Are there any areas they could improve? No. I think they’ve been good so far. Do you have any advice for potential customers? Attend the weekly meeting so you’re in the loop about what they’re doing. The more you engage with them, the better their results will be. Don’t just hire them and then not talk to them. --- #### Generating New Opportunities for AI Company **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: June 2021 - Ongoing **Project Summary**: An AI company needed to generate leads through outbound sales strategies. They partnered with Martal Group in order to identify prospective clients that would have a need for their services. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 4.5 **The Reviewer** CEO, Ordinal Science - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Nov 22, 2021 **Feedback Summary**: The Martal Group team has produced 37 market-qualified leads and nine sales-qualified leads so far. The company was most impressed by how the team's account executives practice intelligent prospecting rather than just campaigning to the masses. ""The Martal team is always ready to bring new ideas and approaches to the table to increase results."" **BACKGROUND** Please describe your company and your position there. Ordinal Science solves business problems with artificial intelligence in a variety of industries using research, data in motion, and data science to develop real-time machine learning applications. I am the CEO of Ordinal Science. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? We hired Martal Group to generate leads through outbound sales strategies. Our goal is to pinpoint prospective clients that would have a need for AI, data science, and ML integration in their business’ products or processes and acquire meetings with the key decision-makers. **SOLUTION** How did you select this vendor? We interviewed 5 companies in lead generation space each with a divergent business proposition. Martal has proposed the most convincing approach for our data science and research oriented consulting software business. Describe the scope of their work in detail. Our goal is to pinpoint prospective clients that would have a need for AI, data science, and ML integration in their business’ products or processes and acquire meetings with the key decision-makers. What was the team composition? We work with two account executives, Ariel and Kenny, who handle the prospecting. We also have a sales operations manager, Matt, who directs the team. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? The team has produced 37 market-qualified leads and 9 sales-qualified leads to date. One of which is likely to become a new client in the near future. How effective was the workflow between your team and theirs? We use a combination of Slack and email to keep in touch with the Martal team. They continuously follow up with us when opportunities arise. We also have a weekly meeting to go over KPIs. What did you find most impressive about this company? The Martal team is always ready to bring new ideas and approaches to the table to increase results. The account executives are very knowledgeable and practice intelligent prospecting rather than just campaigning to the masses. Is there any area for improvement or anything that could have been done differently? We are happy with the progress we have made but would always like to increase meetings with potential clients. The team is working with us to optimize the opportunities generated. --- #### Lead Generation & Consulting for Development Agency **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Oct. 2021 - Ongoing **Project Summary**: A development agency needed help with their lead generation and cold selling efforts. They partnered with Martal Group to provide their expertise for the project. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** CEO, Benkendorf group - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Nov 10, 2021 **Feedback Summary**: The company began receiving bookings in the first week after they initially engaged with the Martal Group team. The company appreciated how smoothly the team onboarded to the process and their communication throughout the partnership. ""Even though we are in different time zones, it’s never been an issue in due course of our work."" **BACKGROUND** Please describe your company and your position there. I am the CEO of web design, branding and development agency, Benkendorf Group. We work with SaaS and IT start ups, our clients come from all over the world, but mainly, North America. We were always interested in expanding our potential there **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? We have been working with American and Canadian clients for some time, but most of our opportunities came from networking. Lead generation and cold selling was a challenge for us, and this is where we decided to turn to the expertise of Martal Group. **SOLUTION** How did you select this vendor? We already worked together on multiple occasions, for example, we were responsible for design and development of their latest website. Their professional approach to work and friendly communication were among the key factors. Describe the scope of their work in detail. We provided the Martal’s team with our ideal customer profile, outreach templates and filled in a detailed questionnaire to specify what we are looking for. Martal Group does lead generation and sales consulting for us. As an Eastern Europe based company, we benefit a lot from their expertise of a North American market. In other words, they consult us on how to customize our sales approaches, how to arrange demos, whom and how to address.   They provide council on our LinkedIN sales communication as well. For the lead generation part, they find the companies, which fit our ICP and might be interested in our services, set up the preliminary meeting with them and introduce our company and services. What was the team composition? We work with three Martal’s representatives: an account manager, who provides us with weekly reports, and two part-time sales persons, who do the lead generation and consulting. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We received the first leads the following week after we started. While we didn’t close any deals yet, the main goal is to put us on the map for North American customers. We’ve gone over 12 meetings, and the more are booked for the following weeks. How effective was the workflow between your team and theirs? Even though, we are in different time zones, it’s never been an issue in due course of our work. We always receive on time the weekly reports on campaign’s performance. Martal’s team is always there to advise us on sales strategy. What did you find most impressive about this company? We received the first leads fast, and the companies were fitting our ICP perfectly. We also appreciated the smooth onboarding and communication. Is there any area for improvement or anything that could have been done differently? Nothing in particular. --- #### Outbound Sales Campaigns for Design Agency **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: July 2021 - Ongoing **Project Summary**: Martal Group develops outbound sales campaigns for a comprehensive data stack for a design agency. Their representatives build lead lists, conduct email and LinkedIn outreach, and more. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Market Manager, Design Agency - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Oct 15, 2021 **Feedback Summary**: Martal Group has been campaigning with the client for about two months, and they've already seen six sales-qualified leads. The vendor provides a fluid workflow that produced a steady number of conversions on a weekly basis.  = ""We have already seen results with six sales-qualified leads being handed over to our team."" **BACKGROUND** Please describe your company and your position there. I am the marketing manager for Mozart Data. At Mozart, we give businesses the capability to connect, clean, and organize all data sources in just a few clicks through our comprehensive data stack without the need for coding. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? We hired Martal Group to supplement our current outbound sales campaigns through prospecting and appointment setting services. **SOLUTION** How did you select this vendor? We had sales calls with multiple sales agencies that we found on G2 and Martal was the most impressive. Describe the scope of their work in detail. Martal Group campaigns for our team throughout each week. The sales representatives build lead lists, conduct email and LinkedIn outreach, make follow-up calls, and coordinates with our sales team to schedule meetings with prospective clients. What was the team composition? Ariel and George are the sales representatives at Martal that develop and manage the workflow and qualify appointments coming in from the outbound marketing efforts. Grant works as the sales operations manager and monitors the progress, keeps us updated on performance, and suggests improvements. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We started working with Martal Group at the end of July. They have been campaigning for about two months now. We have already seen results with six sales-qualified leads being handed over to our team. How effective was the workflow between your team and theirs? The workflow is pretty fluid. The Martal team handles the majority of the prospecting workload including creating the lead lists, campaigning, and communicating with prospects to schedule appointments. Aside from the weekly meeting, we communicate via Slack when needed. What did you find most impressive about this company? The Martal team has been able to produce a steady number of flips weekly which has helped our team uncover more opportunities to sell. Is there any area for improvement or anything that could have been done differently? We have worked collaboratively to create more compelling copy including special offers that we have recently integrated into the Martal outbound campaigns. We have been able to use this new messaging to retarget previous contacts as well. --- #### Email Marketing & Lead Generation for Onshore Software Firm **The Project** - Services: Advertising, Call Center Services - Project size: $10,000 to $49,999 - Project length: May 2021 - Ongoing **Project Summary**: Martal Group handles the email marketing and lead generation campaigns of an onshore development company. They focus on reviewing the leads they generate and setting up meetings between the firm and the leads.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Director of Business Development, Software Dev Company - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 17, 2021 **Feedback Summary**: The company is happy with Martal Group’s work. They’ve generated 15 qualified leads since working with them. The team is timely, and they respond quickly to the client’s requests. Their onboarding process is good, and the client appreciates that they’re onshore, preventing time zone problems.  "“Everything they’ve done has been great.”" **BACKGROUND** Introduce your business and what you do there. I’m the director of business development at an outsourced onshore development company. We work with small businesses and enterprise-level companies and provide their software development needs. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Martal Group? Since we had a small sales team, we hired Martel to bring in outsourced sales representatives. We needed them to work on our email marketing and cold calling campaigns as we reached out to clients and generated leads.  **SOLUTION** What was the scope of their involvement? When we started the engagement, Martal brought us through a couple of discovery sessions to learn about our business and how we typically reach out to clients. They also learned about our ideal customer profile, the companies we target, the number of their employees, and the specific people that we like to target. Then, our teams put together email campaigns; our team gave suggestions around the language we tend to use when communicating. At present, we conduct weekly meetings where Martal reviews our leads in the pipeline. All qualified leads are sent directly to me, and then we set up meetings on the calendar with those leads.  What is the team composition? We work with two part-time sales development representatives for 20 hours a week. Apart from them, we also interface with an account manager, who reports to us how everything is going every week.  How did you come to work with Martal Group? When we were searching for a vendor, we reached out to several companies. We used Clutch to look for potential candidates, and Martal had a good number of reviews and a solid rating on the platform. As a result, I reached out to them and we started working together from there.  How much have you invested with them? We’ve spent between $25,000–$30,000.  What is the status of this engagement? We started working with Martal in May 2021, and the partnership is ongoing.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Since May 2021, we’ve had 15 qualified leads and generated plenty of phone calls with new potential clients. We consider this as a success because our field has long sales cycles; a lot of times, we don’t generate business on the first call, but they turn into a business when we call them 3–4 months down the line.  How did Martal Group perform from a project management standpoint? From a sales and management perspective, Martal has been good. Though we’d love to see more clarification on some of the data, we’re dealing with 20,000 contacts per month; there can definitely be overlaps. In any case, we’ve been happy. When we email them, they get back to us quickly, which I always appreciate when working with an outsourced team. We never feel that we’re put in the dark. In terms of project management tools, we work on Google Spreadsheets with them. The spreadsheet is constantly updated whenever a new lead comes. We also have a Slack channel, though it’s rarely used; we also use WhatsApp. We also use Google Meets  What did you find most impressive about them? I appreciate that Martal works onshore for us. We like working with other people within the US because it helps with time zones and communication with potential leads. Apart from that, they also have a good dataset of potential clients. They’re timely, and their onboarding process is smooth. We’re still waiting for the business to come through from our engagement, but everything they’ve done has been great.  Are there any areas they could improve? It’ll be great if they have more data insights about everything that’s happening. They usually give us a two-page PDF, and it’s sometimes hard to gauge the different industries we try to reach. That being said, they do reach out to a lot of people, so I totally understand.  Do you have any advice for potential customers? Stay on top of the team, and work from your past experiences to provide Martal a path to success. For example, I also do cold outreach, and I like highlighting what works for me when working with their team. In other words, tell them the language you use and how you want to do things. That way, you won’t become just any other sales organization. They’re going to make things super customized for your organization, and you’ll stand out when they’re doing their outreach. --- #### Lead Generation for Healthcare AI Company **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Mar. 2021 - Ongoing **Project Summary**: Martal Group has been assisting a healthcare AI company with growing their US customer base through outbound lead generation. They're also tasked with identifying and reporting campaign data. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, MUUTAA - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Aug 3, 2021 **Feedback Summary**: Martal Group has generated sale-qualified leads for the past four months, which has steadily increased over the past month. They stay in constant communication, contacting the client several times a week for updates. They have also been able to translate valuable propositions to prospective clients. ""The Martal team translates our value proposition to clients and brings in a steady stream of opportunities."" **BACKGROUND** Please describe your company and your position there. MUUTAA is a healthcare AI company that is leading the way forward for clinically integrated supply chains. The MUUTAA mission powers deep learning to inform smarter decisions, support better care, and ultimately improve health outcomes. I am the Co founder and CEO of MUUTAA. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? We partnered with Martal Group to assist us in growing our US customer base through outbound lead generation. **SOLUTION** How did you select this vendor? We found them on the internet and did a few interviews to learn about thier services. Describe the scope of their work in detail. The Martal team identifies prospects in their databases, launches outbound campaigns through multiple channels, nurtures market-qualified leads into sales-qualified conversations, and books appointments for our internal team. Once a week, we have a meeting to go over detailed information regarding upcoming discovery calls with prospects, develop strategies based on campaign data, and discuss ways to rebuttal industry-specific objections. What was the team composition? We have Robyn Orsini as our sales executive who handles prospecting and lead qualification. Edward Young, the sales operations manager, oversees progress, tracks KPIs, and provides detailed reporting. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? In the last four months, Martal Group has generated several sale-qualified leads. Over the past month, progress has steadily increased. How effective was the workflow between your team and theirs? The Martal team stays in constant communication, contacting me serval times a week to go over incoming leads and coordinate sales appointments. What did you find most impressive about this company? As an AI-powered supply chain management system for healthcare, we have a unique position in the market that most decision-makers are not familiar with at this time. The Martal team translates our value proposition to clients and brings in a steady stream of opportunities. Is there any area for improvement or anything that could have been done differently? No, not at this time. --- #### Lead Generation & Sales Support Services for Software Co **The Project** - Services: Business Consulting, Market Research - Project size: $10,000 to $49,999 - Project length: Mar. 2021 - Ongoing **Project Summary**: A European software company partnered with Martal Group to generate leads and sales in the US. The team analyzes the market, identifies potential customers, and secures sales through initial online discussions. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Managing Director, Delta Cygni Labs GmbH - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 12, 2021 **Feedback Summary**: Though they have yet to secure sure sales, Martal Group has been able to generate high-quality leads within the US. They demonstrate a high level of knowledgeability in their designated market, and are quick and agile to produce results in weeks. Thus far, the team’s approach has proven effective. ""I saw that they really studied our product to better understand it." " **BACKGROUND** Introduce your business and what you do there. I’m the managing director of a Finnish software house called Delta Cygni Labs, which is headquartered in Tampere, Finland. I’m also the group director for sales and marketing for the subsidiary in Hamburg, Germany.  Our product, POINTR, is a remote collaboration solution with augmented reality features, and it is already established in the market. We have 50,000 users across several industries, and we figured we should give the US markets a try since our Europe-based corporations also have businesses in the US. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Martal Group? We were in the first steps of entering the US market and faced the choice of: skipping the market altogether; establishing an office in the US; or  working with a lead generation agency. Ultimately, we decided to hire a lead generation agency, Martal Group. **SOLUTION** What was the scope of their involvement? Martal provides us with lead generation and sales support services for designated areas or focus industries within the US market. They do our sales work in our name in the US.  After training their team, we filled in a professional, comprehensive questionnaire that could help them capture and project our product and message in the US market.  Because they are more familiar with the culture and processes in the US market, Martal guides us when it comes to who to talk to, how to address people, and how to arrange meetings with them. They also teach us certain sales approaches, such as making fully customized messages to send out to potential customers and directly approaching people via Linkedin. They analyze which customers from the identified industries could be of interest to us and approach them to arrange an initial meeting. Through a web session, the team demonstrates our software to the identified leads. If needed, we would jump into those calls for technical sales discussions. We would also do the following up for later commercial terms. What is the team composition? We’re working with a team of three people: a coordinator, who is our main point of contact, and two business development managers.  How did you come to work with Martal Group? I had worked with Martal before in another business, and the results were excellent. Their agency is focused on software products, so they would know our current circumstances. When we decided to go for a lead generation agency, I knew they were the ones to go to. I dropped the managing partner a message and they took action very quickly. They understood what we wanted and made an offer.  How much have you invested with them? We have spent around $25,000.  What is the status of this engagement? We started in March 2021, and the project is still ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We haven’t closed an order yet, but it isn’t a problem because the sales cycle for targeting big corporations is normally half a year or longer. If we were not working with Martal, we wouldn’t even have any US leads to begin with. They are in the market, they know the language, and they are super quick and agile. With Martal, we’re able to see results within weeks. How did Martal Group perform from a project management standpoint? They have been excellent. I am getting reports on a weekly basis, and we have weekly project discussions. It’s a totally transparent process.  We also have individual channels with the business development managers for certain cases. We’ve used LinkedIn, WhatsApp, and email, where feedback comes within minutes. When I invite them for a call, we use GoToMeeting since it’s the international standard. Otherwise, we use Google Meet if it’s them who’s initiating the meeting. What did you find most impressive about them? What I really like about Martal is that they are super professional. They have senior people working on the project who really know what they are doing. I saw that they really studied our product to better understand it and be able to send fully customized messages to our potential customers. Their market analyses are really good as well and thus far, they’ve delivered as promised. Are there any areas they could improve? No. I've been quite satisfied. Do you have any advice for potential customers? You have to be aware that not everything is on Martal, and that you also have to deliver the documents that will put them in a position to also be successful for you. If you don’t sit down and fill out the questionnaire very carefully and give them all the information about your company and product, the results won’t be as good. You have to be very clear about which industries you want to work with and really nail it down so that the quality increases more than the quantity.  Some lead generation agencies will say they can do everything for you, but that won’t work because they don’t know your business or product that well. Martal knows the market and they know how to approach it. It isn’t about laying back and waiting; it is closely working together with them to achieve results. --- #### Prospecting Leads for Printing Equipment Manufacturer **The Project** - Services: Business Consulting - Project size: $10,000 to $49,999 - Project length: Mar. 2021 - Ongoing **Project Summary**: Martal Group provides lead prospecting services for a printing equipment manufacturer. Rather than making cold calls, the team sends out initial emails to gauge and nurture interest before making calls. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** National Account Executive, Printing Equipment Manufacturer - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Jun 22, 2021 **Feedback Summary**: While it’s too early to evaluate long-term results, Martal Group has already delivered interested prospects to the manufacturer. The team is organized and meets weekly to follow up on any items or issues that arise.  "“They’re a very organized company with good communication skills.” " **BACKGROUND** Introduce your business and what you do there. I’m the national account executive for a printing equipment manufacturer. Our equipment is used to create signs and labels. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Martal Group? We were looking to get new prospects and hired Martal Group for the work. **SOLUTION** What was the scope of their involvement?  We give Martal Group a list of customers that we’d like to go after, and they send three quick introductory emails to elicit responses. If they get a hit, they’ll follow up with phone calls. What is the team composition?  My main point of contact is Tiffany (Sales Operations Manager), but my initial contact was Vito (Founder & Director). How did you come to work with Martal Group? I searched for marketing companies and came up with a list of 10 to review. We actually went with two other providers first but didn’t like the results. On our third try, we went to Martal Group because their model was different — that’s to say, they sent emails to get initial responses and developed interest from there rather than just making cold calls. How much have you invested with them? We spend about $5,000 per month. What is the status of this engagement? This engagement started in March 2021 and is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We’ve received good contacts who’ve had initial interest and wanted to learn more about our company. Having said that, we’ve only been at it for three months, and our results might be affected by COVID-19. I’d really need more time with them to evaluate the long-term value of their services. How did Martal Group perform from a project management standpoint? We communicate with them through phone calls, emails, and weekly web meetings. During those meetings, we go over any leads or issues as well as items that I might want them to follow up on. What did you find most impressive about them? They’re a very organized company with good communication skills. Are there any areas they could improve? No, we’re very happy with them. --- #### Outbound Marketing & Lead Generation for IT Services Company **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Nov. 2020 - Ongoing **Project Summary**: Martal Group provides ongoing outbound marketing and lead generation services for an IT services company. The team handles copy creation, weekly email campaigns, LinkedIn outreach, and phone calls.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Business Development Manager, IT Services Company - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jun 16, 2021 **Feedback Summary**: Thanks to Martal Group's work, the client is getting over 20 sales-qualified leads every quarter with booked appointments to pursue. The team exhibits a well-managed workflow and communicates regularly to go over progress reports. Customers can expect experienced and professional lead generators. ""They have good systems in place, good reporting and documentation in place, and great team members to work with!" " **BACKGROUND** Please describe your company and your position there. We specialize in matching companies to the best digital turn-key solutions for their unique infrastructure. Whether you need to replace legacy systems with a more up-to-date solution or improving security to protect company and customer data, our company leverages its Platinum Partner status with multiple vendors to give our customers the best pricing power for their projects. I serve as the business development manager. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? We hired Martal Group to open up sales opportunities for our cloud and infrastructure-based services. The Martal team is pursuing companies from various industries within the US looking for the best possible solution for digital initiatives, hardening their security posture, or simply augmenting their existing technology teams with a world-class product specialist. **SOLUTION** How did you select this vendor? We found them through google. We then conducted interviews with approximately 5 different lead-generating companies but Martal surpassed them all. Describe the scope of their work in detail. The project is currently ongoing. For the first couple of weeks, we worked closely with the Martal sales team to develop a strategy and narrow in on our ideal clients. After the email copy was written by the Martal representatives and approved by our team, the campaigns started. New email campaigns are launched every week as well as LinkedIn outreach and phone calls. What was the team composition? Our Martal team is led by Dmitri B., the sales operations manager who oversees the process, manages reporting and analytics, and keeps up updated weekly. Robyn O. and Gary C. are the sales executive on the team who curate lead lists, create and launch campaigns, as well as qualify and book appointments for our sales team. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We have been working with Martal Group since mid-July 2020. Every quarter, the sales team has provided over 20 sales qualified leads with booked appointments for our team to pursue. How effective was the workflow between your team and theirs? The workflow is well managed. We coordinate with Robyn or Gary whenever there is an opportunity to book an appointment. We also have weekly meetings with the Martal team to go over the progress of campaigns, current MQLs and SQLs as well as discuss future strategies we can use to maximize performance. What did you find most impressive about this company? The Martal team continues to provide innovative sales processes through their approach to outreach, strategic positioning, and well-developed content. Their professionalism and experience in lead generation have led to great results. Gary, Robyn and Dmitri truly feel like an extension of our actual Sales team. Is there any area for improvement or anything that could have been done differently? I honestly don't have much to comment on areas of improvement. They have good systems in place, good reporting and documentation in place, and great team members to work with! --- #### Advertising & Marketing for Software Solutions Company **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Feb. 2021 - Ongoing **Project Summary**: Martal Group was hired by a software solutions company to lead their outbound B2B lead generation campaigns. They are tasked with creating targeted lists and setting appointments with prospective customers. **Review Rating**: 4.5 - Quality: 4.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** VP Business Development, DeepHow - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — May 10, 2021 **Feedback Summary**: Martal Group has sourced and booked appointments with 69 market-qualified leads and 19 sales-qualified leads, meeting the client's expectations. A collaborative partner, they work closely with the client's team to coordinate and further improve campaign efforts. They are consistent and hard-working. ""Martal Group’s ability to deliver qualified leads consistently has been the most impressive aspect of our partnership." " **BACKGROUND** Please describe your company and your position there. DeepHow bridges the skills gap in manufacturing, service, and construction through an AI-powered knowledge capturing and learning platform based on smart how-to videos. I’m the vice president of business development. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? Martal Group was hired to set appointments with our ideal clients in the manufacturing industry through outbound B2B lead generation campaigns. To penetrate the US market and build a pipeline of qualified appointments that our sales team could further nurture and close. **SOLUTION** How did you select this vendor? Online comparison plus assessment of the top 6 Describe the scope of their work in detail. The first week or so, Martal Group collaborated with our team to better understand our position in the market, the type of prospects they should target, and the problem we solve for those prospects. The Martal team then created targeted lists and built out email and LinkedIn campaign sequences as well as followed up through phone calls. The process is ongoing and we make adjustments as we learn more about the market. What was the team composition? We started with a sales operations manager, Edward Young, and two sales representatives, Kendra Lilly and Mike Snook. The campaign has been highly successful so we added two more reps to increase the results. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? So far the team has produced 69 market-qualified leads and 19 sales-qualified leads that have been booked for appointments. How effective was the workflow between your team and theirs? We communicate through Slack and email on a daily basis with the Martal team to coordinate campaign efforts and receive updates on incoming appointments. Our teams work really well together What did you find most impressive about this company? Martal Group’s ability to deliver qualified leads consistently has been the most impressive aspect of our partnership. I am looking forward to seeing the results we receive with two additional reps. Is there any area for improvement or anything that could have been done differently? Nothing at this time. They have been a great resource. --- #### Marketing Campaign for Medical Clinic **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: January 2014 **Project Summary**: Martal Group created a marketing campaign for a medical clinic to expand their business to other areas through a referral network. The vendor called and faxed family doctors of existing clients for the service. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Medical Director, Wilderman Medical Clinic - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — May 2, 2021 **Feedback Summary**: The project met the client's expectations. Thanks to Martal Group's effort, the client was able to start operating in a new region with a scalable client base. The vendor adjusted to the client's industry in a timely manner. They also kept in close contact with the client for progress updates. ""The groundwork that Martal laid for our clinic was integral to our ability to scale our client base fast." " **BACKGROUND** Please describe your company and your position there. Our Medical Clinic is a technologically advanced business catering to chronic and acute pain relief treatments. I’m the company Director. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire ? We have partnered with the Martal Group to expand our business into the Halton region. **SOLUTION** How did you select this vendor? We were referred to the Martal Group by a trusted colleague. Describe the scope of their work in detail. Because we are in the healthcare industry we had a unique project compared to more traditional B2B marketing strategies. To build up a client base within the Halton region, Martal Group created a campaign based on calling and faxing family doctors that had pre-existing relationships with those who would benefit from our services. Through this campaign, we were able to build up a referral network. What was the team composition? We had two people from the Martal team working closely with us to develop a marketing campaign for our clinic. They handled all the outreach to doctors within our region and targeting specifications. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? The project was successful in building up our network of referral partners and developing a clinic brand. We were able to start operating in this new region with a client base already in place thanks to Martal Group’s marketing strategy. How effective was the workflow between your team and theirs? The workflow was excellent. The sales representatives stayed in contact with our team and gave us updates about the progress of campaigns including potential referral partnerships on the table and adjustments to the marketing strategy. What did you find most impressive about this company? Martal Group was agile in its marketing approach. The team was willing and ready to shift strategies based on our industry-specific needs. The groundwork that Martal laid for our clinic was integral to our ability to scale our client base fast. Is there any area for improvement or anything that could have been done differently? I have no suggestions for improvement. --- #### Lead Generation for Custom Software Developers **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Feb. - Oct. 2018 **Project Summary**: A custom software development company wanted to expand their reach in the North American market. They partnered with Martal Group to execute their marketing campaigns. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Co-Founder, 123Systems inc - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Mar 14, 2021 **Feedback Summary**: Within six months of the initial briefing with the Martal Group team, the company is beginning their sales cycle with Telcel, Rogers, Telecom Argentina, and Pivotal. The company appreciated how responsive the team was, resulting in their quick turnaround times. ""Our best impression from our partnership was the quick turnaround." " **BACKGROUND** Please describe your company and your position there. 123 systems is developing commercial platforms for retail industry, white labeled mobile wallets and loyalty platforms. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? As a Canadian company, we were looking to expand our operations into the North American market and partnered with Maral Group to execute marketing campaigns and source clients in retail. What were your goals for this project? As an early stage Startup, we were ready for a product market fit and our goal was to get first clients’ feedback from companies who would benefit from our e-commerce software suite across a variety of use cases. **SOLUTION** How did you select Martal Group? We met Martal founder at the conference. Describe the scope of their work in detail. Through many different channels, Martal created a marketing campaign, targeting reselling partners and potential clients. From there, we monitored prospects’ engagement and targeted leads with the end goal of booking a meeting with 123 systems. Together with Martal Group we have conducted multiple demo calls with Telecom companies like Telcel in Mexico City and retail companies. What was the team composition? The team was led by a fractional VP sales, who was responsible for the sales partnership. He was involved in the sales cycle and sourced resellers and clients for 123 systems. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Within the first 6 months 123 systems of our contract with Martal Group we have started the sales cycle with Telecom companies with Telcel, Rogers, Telecom Argentina, Pivotal and many other companies. How effective was the workflow between your team and theirs? The fractional VP of sales was readily available for conversations with our team and he was always willing to tailor his services to our needs. What did you find most impressive about this company? Our best impression from our partnership was the quick turnaround. Seeing results within weeks of beginning to work with Martal was a testament to their professional services and abilities. Are there any areas for improvement? Little-to-no areas for improvement --- #### Business Development & Sales for Management Consultants **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Sep. 2016 - Jan. 2018 **Project Summary**: A global management consulting service provider needed to develop a number of government sector opportunities in markets recently added to their portfolio. They hired Martel Group to provide assistance. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Managing Partner, Centurion Capital Partners - Industry: Information technology - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Mar 4, 2021 **Feedback Summary**: Thanks to the contributions of the Martal Group team, the company was able to create multiple opportunities with Atlanta International Airport, City of Guelph, Telus, and Vancouver SkyTrain. While the team could have done better at lead conversion, the company is still satisfied with the project. ""We were impressed with Martal’s dedication during the onboarding and understanding of our needs and core competencies." " **BACKGROUND** Please describe your company and your position there. Centurion Capital Partners provides global management consulting services, with an emphasis on the physical and cybersecurity spaces. I’m the managing partner at the firm. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? We've partnered with Martal to develop a number of government sector opportunities, related to people movement and transportation. We were looking for custom sales channels, and Martal came up with business development initiatives helping us generate new business opportunities, by partnering with cutting edge Video Analytics Vendors. What were your goals for this project? Our key goal was to increase brand awareness in markets recently added to our portfolio. We also needed to save some time by outsourcing the business development, qualifying and vetting potential partners, as well as the creation of new sales opportunities. **SOLUTION** How did you select Martal Group? Martal was a direct referral from a trusted partner. Describe the scope of their work in detail. Martal performed market research, identified potential targets and contacted them using Account Based Marketing strategy. We found it to be a very effective outbound sales and marketing strategy. What was the team composition? The Martal team we've dealt with was comprised of Stan and Vito, two sales partners who led our go to market campaigns. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We have created multiple opportunities with Atlanta International Airport, City of Guelph, Telus, Vancouver SkyTrain and others. How effective was the workflow between your team and theirs? We had by-weekly calls and exchanged emails frequently. We used instant messages for quick updates and coordination. What did you find most impressive about this company? We were impressed with Martal’s dedication during the onboarding and understanding of our needs and core competencies. Are there any areas for improvement? Lead conversion - they were presented with multiple opportunities they could have taken better advantage of. --- #### Lead Generation Services for Telecommunications Company **The Project** - Services: Advertising, Business Consulting - Project size: Confidential - Project length: Nov. 2020 - Ongoing **Project Summary**: Martal Group does outbound lead generation for a telecommunications company. They reach out to potential customers and create content for digital campaigns. They've also done outreach to existing customers. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** EVP of Sales & Marketing, Forerunner Technologies - Industry: Telecommunications - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 1, 2021 **Feedback Summary**: The client is very pleased with Martal Group’s work, which has set them up for long-term benefits and promising results. They excel at project management and demonstrate impressive industry knowledge. Their commitment to understanding the client’s business is noteworthy. "“They’re a very intelligent group and a great company.” " **BACKGROUND** Introduce your business and what you do there. I’m the EVP of sales and marketing for Forerunner Technologies. We’re a national organization with about 145 employees. We have roughly 8,000 customers in the lower 48 states, and we're headquartered in New York. We’ve been around for about 30 years. We’re a managed service provider and do all things IT, although most of our services are around voice applications. Our company is divided into two sales categories: a Small and Medium-Sized Businesses (SMBs) group, and then an enterprise group, which is 500 users or more.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Martal Group? We don’t have the internal resources or knowledge to market to the vast array of customers that we have across the country. My company thought that outsourcing some of our marketing needs would be more beneficial than hiring in-house. We thought that an outside group would more effectively meet our KPIs and provide us with better statistics. **SOLUTION** What was the scope of their involvement? We initially hired Martal Group to check on our existing customers. They reached out to them to see if they needed anything or were interested in emerging technologies. We hadn’t been very good at reaching out to our customers on a regular cadence, so we started there.  Then, we moved into having Martal Group look for new opportunities in the fields of expertise that we have. If they have a positive engagement by email, they will call and qualify customers over the phone. Then, they provide that as a lead to our organization. We provide Martal Group with information and portfolios for different campaigns, and they create content. Our organization approves that content. What is the team composition? We have a project lead and two dedicated resources. We have one resource from Martal Group dedicated to our SMBs team, and then we have another dedicated to the enterprise group. Our SMBs customers tend to be more transactional, so they’re much quicker to convert. However, on the enterprise side, turning a lead into any type of opportunity can take months.  How did you come to work with Martal Group? Two of my organization’s directors brought them to my attention. We had a couple of conversations and we liked what we heard, so we hired them. What is the status of this engagement? Our work together began in late November 2020, and it’s ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Martal Group reaching out to our customer base and then our base reaching back out to us has been a tremendous benefit to us. On the enterprise side, the conversations we’ve been having have been very positive. I can’t provide financial metrics, as it’s too early in the engagement. However, I’ve been extremely pleased with their work and impressed by the knowledge of the people who work for Martal Group. They understand my business.   How did Martal Group perform from a project management standpoint? They’re excellent. One of the partners at Martal Group reaches out to make sure that I’m satisfied with the three team members working on our project. We meet with those resources on a weekly basis to review the campaign we want to do and what we’re trying to relay.  What did you find most impressive about them? I think that they’re a very intelligent group and a great company. The intelligence of the individual contributors is impressive. What they know about the business isn’t something you’ll find from just anyone. They take an interest in what you do, and if they don’t know, they ask a lot of questions. They learn about your company so that they can present it directly to your customers. Are there any areas they could improve? No, not that I’m aware of. Any advice for potential customers? I’d just call them and see if they’re a fit for your business. If you’re an IT business or managed service provider, you should take advantage of their services. --- #### Lead Generation Services for 3D Visualization Company **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: May 2020 - Ongoing **Project Summary**: Martal Group provides outbound sales services for a 3D visualization company. Their main responsibilities involve prospect research, cold-calling, and provide data-driven email campaigns.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director, VisCo CG LLC - Industry: Media - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Feb 10, 2021 **Feedback Summary**: Since the start of the collaboration, the client receives over 20 marketing qualified leads per month and 26 sales-ready leads that led to some tangible traction. Martal Group establishes effective communication by being available and responsive. The team is committed to driving results. ""Their ability to articulate our services through technological resources is instrumental in winning more clients." " **BACKGROUND** Please describe your company and your position there. VisCo CG LLC is a 3D visualization company that offers a wide range of services such as 3D 360 tour, 3D visualization images, 3D animation, and film. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? VisCo CG LLC contracted Martal Group sales team to create outbound direct sales channels in the US. What were your goals for this project? I needed to save some time by outsourcing the appointment setting and creating new sales opportunities. **SOLUTION** How did you select Martal Group? I found Martal Group when I was searching for a reliable lead generation vendor. Describe the scope of their work in detail. We partnered with Martal Group for their expertise in prospect research to gain better insight into our target industries. They provided data-driven email campaigns and assisted in cold-calling that often led to further lead qualification and warm hand-offs to our team. Martal Group organized our list into highly-focused segments for better targeting and created outbound campaigns. What was the team composition? Martal team had Brennan and David, two sales reps based in the US and Canada, and David, a Sales Operations Manager based in New York. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We received over 20 MQLs / month and were delivered 26 Sales ready leads that led to some tangible traction How effective was the workflow between your team and theirs? We had weekly calls and daily email and WhatsApp chat. The team responsiveness and constant availability proved to be an effective form of communication. What did you find most impressive about this company? Their ability to articulate our services through technological resources is instrumental in winning more clients. Additionally, we were able to engage enterprise-level clients. Are there any areas for improvement? Through continued collaboration, we’ve realized that David can aim for higher conversion rates. --- #### B2B Lead Generation for Software Publisher **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Sep. 2020 - Ongoing **Project Summary**: Martal Group provides ongoing lead generation for a software publisher. The team creates outbound direct sales channels for the client. The goal is to generate 7 opportunities with  MQLs. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** North American Sales Director - EAM, Berger-Levrault - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — Dec 15, 2020 **Feedback Summary**: Martal Group was successful in driving leads for the client. The team tallied a total of 85 MQLs a month and deliver 5 sales-ready leads as well during the engagement. They conduct weekly status meetings where they review their performance and activity. Their communication is effective. ""One of the most impressive strength of the team was their ability to constantly take in feedback." " **BACKGROUND** Please describe your company and your position there. I am the North American Sales Director - EAM. We are a multi-sector international software publisher with solutions EAM, CMMS, HR, Payroll, Finance, ERP **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? Berger-Levrault provides user-oriented software solutions to optimize the performance of public and private stakeholders. Berger-Levrault contracted Martal Group sales team to create outbound direct sales channels in the US and Canada. . What were your goals for this project? Generate 7 opportunities with qualified MQL'S over the course of three months by reaching potential leads using establish databases.  At the same time we wanted to raise the brand awareness in North America. **SOLUTION** How did you select Martal Group? We conducted interviews of multiple B2B firms some of them recommended by colleagues. In the end we selected Martal because of their team and their established methodology and KPI's. Describe the scope of their work in detail. We partnered with Martal Group for their expertise in prospect research to gain better insight into our target industries. They provided data-driven email campaigns and assisted in cold-calling that often led to further lead qualification and warm hand-offs to our team. Martial Group organized our list into highly-focused segments for better targeting and created outbound campaigns.  What was the team composition? Martial team had Brennan and Robyn, two sales reps based in US and Canada and David, a Sales Operations Manager based in New York.    **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We received over 85 MQLs / month and were delivered 5 Sales ready leads that led to some tangible traction. 2 of them are major opportunities that justify the investiment by themselves. How effective was the workflow between your team and theirs? Every week we had a status meeting where we reviewed performance and activity.  In between we had effective communication via email when MQL were flipped as opportunities. What did you find most impressive about this company? Martal Team’s ability to articulate our services to prospects through technological resources was instrumental in winning more clients. We  were also able to engage enterprise-level clients.  Lastly, one of the most impressive strength of the team was their ability to constantly take in feedback and adapt their sales delivery pitch. Are there any areas for improvement? Through continued collaboration, we’ve realized that Robyn can aim for higher conversion rates.    --- #### Outbound Sales Strategies for Freight Digital Platform **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Oct. - Dec. 2020 **Project Summary**: Martal Group provided outbound sales efforts for a freight digital platform. They worked on prospecting, messaging, and outreach to help the company achieve its goal of increasing its customer acquisition.  **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 4.5 **The Reviewer** Business Development, Freight Digital Platform - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — Dec 10, 2020 **Feedback Summary**: Compared to the client's other provider, Martal Group performed exceptionally. Their project management process was outstanding. However, they could improve their reporting skills. Overall, their flexibility and ability to interact with the client's prospects made the project a success. ""Their quickness at learning our product and industry as well as their ability to pivot impressed us." " **BACKGROUND** Please describe your company and your position there. We're a digital platform connecting shippers with carriers to move freight. I'm on the business development team, helping with a sales project. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? Martal worked on 3 different customer segments owning research / prospecting, messaging (email, call scripts), and outreach (email, calls) to schedule meetings before handing off to our in-house sales team. What were your goals for this project? Increase customer acquisition. **SOLUTION** How did you select Martal Group? RFP based on top providers for outbound sales. Describe the project in detail. Martal learned our ICP and product / services offering then developed content. They used their database and research to find ideal contacts based on prioritized titles. They then ran sequences of email, calls, and LinkedIn outreach to connect with prospects, sell them on our services, and book a meeting for our reps to demo our product. What was the team composition? They have a project manager, exec sponsor, and reps that own the end-to-end work (research, list building, messaging / content, outbound motions, scheduling). **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We ran the pilot against another provider to see which performed better and Martal handily did better. We landed some new logos and are nurturing others. The results were relatively good, but we decided to build in-house as we wanted more control. How effective was the workflow between your team and theirs? The project management was good, weekly syncs with each rep and the PM. What did you find most impressive about this company? Their quickness at learning our product and industry as well as their ability to pivot impressed us. / flex quickly based on our feedback and their interaction with the prospects (better than compeititor). Are there any areas for improvement? Reporting was only okay, they did a great job working on any request we had, but we only got numbers weekly (not self serve) and their reporting seemed very manual. --- #### Lead Generation & Drip Campaigns for Fitness Product **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: July - Aug. 2020 **Project Summary**: Martal Group tested the US market's receptiveness to a B2B fitness product. To support lead generation efforts, they wrote copy for drip campaigns, adapted existing marketing materials, and built contact lists. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Strategic Partnerships Manager, Personal Training App - Industry: Other industries - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Aug 30, 2020 **Feedback Summary**: By the end of the first month, Martal Group's campaigns had a 44% open rate, resulting in 64 qualified leads and 11 booked discovery calls. The team was able to consult on the sales process thanks to their deep knowledge of lead generation. ""Martal Group's sales team had great communicators." " **BACKGROUND** Please describe your company and your position there. Curefit is an online personal training and fitness app, I am the Strategic Partnerships manager. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? We signed a contract with Martal Group to test the US market receptiveness to our B2B product. What were your goals for this project? Our team was looking into a product market fit and the goal was to create initial traction in the fitness center market. We needed a partner capable of creating custom lead generation campaigns **SOLUTION** How did you select Martal Group? We found Martal through an online vendor evaluation. Describe the scope of their work in detail. Martal team assisted us with campaign copyrighting, marketing materials adaptation and drip campaign workflow setup. A team of two experienced American sales reps were creating lists of contacts (based on the target ICP), launching cold outreach sequences, and booking discovery and demo-calls with qualified prospects. What was the team composition? Martal team assigned to the project had two sales executives and a sales operation manager, who set KPIs and sent reports. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Onboarding started on June 29th, and we have launched our first campaigns within the first 10 business days. Campaign open rates were up to 44%, within the first month Martal have created 64 market qualified leads and booked 11 discovery calls. How effective was the workflow between your team and theirs? Martal Group's sales team had great communicators, successfully using consultative sales approach. What did you find most impressive about this company? Quick ramp up and deep knowledge of the lead generation process. Are there any areas for improvement? we have nothing to suggest --- #### Lead Gen for P2P Micro Contracts Business **The Project** - Services: Market Research, Other Digital Marketing - Project size: $10,000 to $49,999 - Project length: Mar. 2020 - Ongoing **Project Summary**: Martal Group started by identifying the ideal target market, and they now manage lead generation efforts. They help to craft messaging that will be used to target the desired industries and segments. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** COO, Valued Acts - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 20, 2020 **Feedback Summary**: Martal Group’s detail-oriented nature, strong listening skills, and agile approach have made for an enjoyable and successful partnership thus far. They take feedback and adapt accordingly while maintaining a good level of professionalism. Their knowledge, creativity, and intelligence are valuable. ""Martal Group knows what they’re doing." " **BACKGROUND** Introduce your business and what you do there. I’m the COO of Valued Acts, a new, social network based on peer-to-peer micro contracts. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Martal Group? We were looking to expand our markets and find customers that would find value in our offering. **SOLUTION** What was the scope of their involvement? Martal Group does lead generation. They identified our market, and now help us target our ideal customers. The team also helped us with the messaging for our contacts and to decide on which industries and segments to go after. What is the team composition? We’ve worked with four teammates, including Vito (Founder), Brennan (Fractional VP of Sales), Cesar (VP of Strategic Sales), and David (Sales Consultant). How did you come to work with Martal Group? After doing a lot of research online, we interviewed 10 firms and Martal Group came out on top because of their size, attention, skill, and reach. How much have you invested with them? So far, we’ve spent $35,000. What is the status of this engagement? We began working with them in March 2020, and our engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Martal Group does a good job in terms of attention to detail. They listen well, and they’re smart and agile. The team also adapts to feedback from us and potential clients, and they also have a high level of professionalism. We’ve been very impressed. How did Martal Group perform from a project management standpoint? Their communication is very good, and they have the right cadence and detail in their communication.  What did you find most impressive about them? Martal Group knows what they’re doing. Their level of expertise and interest in making the project successful makes them a pleasure to work with. They’re smart and creative, and I enjoy our interactions. Are there any areas they could improve? No, not that I can think of. The team laid out what they thought should be done and executed it very well. Do you have any advice for potential customers? The outcome is directly related to the amount of input, energy, time, and focus that you give. Spend sufficient time and energy upfront with them.  --- #### Sales Opportunities for Digital Supply Chain **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Mar. - Dec. 2020 **Project Summary**: A digital supply chain partnered with Martal Group to create sales channels in the US and Canada. The goal was to create new opportunities with enterprise clients. **Review Rating**: 4.5 - Quality: 4.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Co-Founder, SPICE Technology Group, Inc. - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Aug 13, 2020 **Feedback Summary**: Since Martal Group joined the team, the company has received over 180 MQL's. The team had a regular weekly catch-up with the company and there were no hang-ups in terms of project management. ""Martal's team technology experience was instrumental for explaining our services to prospects." " **BACKGROUND** Please describe your company and your position there. SPICE digitizes supply chains using cloud solutions and IT services. I am the company co-founder and head of product management. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? Spice’s Cloud Supply Chain Data Network is used by over 7,500 organisations to connect with their trading partners to exchange forecasts, orders, invoices and a lot more. Spice contracted Martal Group sales team to create outbound direct sales channels in US and Canada. What were your goals for this project? Spice team was interested to create new sales opportunities with enterprise clients. **SOLUTION** How did you select Martal Group? We have discovered Martal Group via a referral by a partner. Describe the scope of their work in detail. Martal sales team members were engaged in prospect research, cold email campaigning and cold-calling, facilitating lead qualification and warm introductions. The project consisted of a few stages in which Martal team created segmented lists of potential prospects and created outbound campaigns. Qualified prospects were introduced to the inhouse sales team to book a demo sessions. What was the team composition? Initially, we were assigned a team of three team members, two client facing roles and Sales Operations Manager. After three months we have increased the team size and added another sales executive. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We have received over 180 MQLs in three months and we were engaged in 9 meaningful conversation so far. How effective was the workflow between your team and theirs? We had a weekly call and our workflow had no snags, we were in contact with the team as needed. What did you find most impressive about this company? Martal's team technology experience was instrumental for explaining our services to prospects. We were able to engage enterprise level clients. Are there any areas for improvement? Higher conversion rates could be achieved, and we have decided to hire an additional team member to increase that. --- ## Portfolio & Awards ### Project for Clickworker Martal is servicing Clickworker for over 5 years now, we have created > 150,000 qualified leads and generated over 1.2M$ in annual revenue.  ### Project for Spinbackup Spinbackup is a cloud cybersecurity and cloud-to-cloud backup solutions provider for SaaS data, and a vendor in the emerging API-based CASB (cloud access security broker) space.  Spinbackup hired Martal Group to grow and diversify our growing list of clients by using lead generation solutions.    Martal provided Spin sales representatives and a VP of sales and essentially acted as an on-demand sales partner. The team was responsible for gathering lists of contacts in industries that our team found desirable, creating outreach campaigns, and leading demo-calls with interested leads.  ### Project for Umbo Our sales team had the goal of sourcing clientele across various verticals for Umbo suite of video security products and widening our operations across the USA. Martal provided sales executives that were personally assigned to our team. They were responsible for creating industry-tailored lists of potential prospects, creating and sending outreach campaigns after which interested leads would be flipped to our in-house sales team for conversion. Martal also created customized blog posts to boost inbound foot traffic. We started onboarding on June 12th, completing the process within 10 days. Within the first months of campaigning, Martal managed to qualify over 70 leads and secure 7 introductory demos. ### Project for Fullscreen Fullscreen Inc, Social Media Brand Management Service vendor, was using Martal Ter 1 service to create leads funnel, qualify them and book appointments. ### Project for OurCrowd Project for OurCrowd ### Project for Jedox Jedox Inc is a SaaS financial planning software vendor, using Martal Ter 1 service to create leads funnel, qualify them and book appointments. ### Project for Zoho CRM Project for Zoho CRM ### Project for Truphone Project for Truphone ### Project for Semasio Project for Semasio ### Project for MUUTA Martal Group has been assisting a healthcare AI company with growing their US customer base through outbound lead generation. They're also tasked with identifying and reporting campaign data. ### Project for Deephow Martal Group has sourced and booked appointments with 69 market-qualified leads and 19 sales-qualified leads, meeting the client's expectations during the pilot period. ### Project for Delta Cygni Labs Full client's feedback is here https://drive.google.com/drive/folders/1nb9wnQBCnirQ1PnsOcZfaAG_c30qu9d_ "Martal shared certain sales approaches, such as making fully customized messages to send out to potential customers and directly approaching people via Linkedin. If we were not working with Martal, we wouldn’t even have any US leads, to begin with. They are in the market, they know the language, and they are super quick and agile." ### Project for BDO Canada Martal Group sourced new tech vendors, coordinating with each to present their products to the in-house solutions team. These vendors would be vetted based on their ability to support third-party projects. ### Project for VisCo CG LLC Martal Group provides outbound sales services for a 3D visualization company. Their main responsibilities involve prospect research, cold- calling, and provide data-driven email campaigns. ### Project for Ordinal Science An AI company needed to generate leads through outbound sales strategies. They partnered with Martal Group in order to identify prospective clients that would have a need for their services. ### Project for Softline Martal Group introduced talented tech vendors to pitch product ideas to a global IT solutions provider's business development team. This helps the IT provider stay on the cutting edge of tech products. ### Project for Owlytics Managing lead generation efforts, Martal Group carried out a mass email campaign and conducted follow-up calls. After discovering leads, they passed them on to the internal sales team. ### Project for Weezmo Martal Group provided lead generation and customer account management for Weezmo. They oversaw the sales operations and assisted with sales strategy. Their team onboarded clients and attended conferences to scout for matches. ### Project for Incentives Solutions Incentives Solutions develops and delivers comprehensive sales performance measurement and incentive pay enabling systems that increase employee motivation and output, while significantly decreasing administrative inefficiencies and IT costs associated with compensation and incentive payouts.  Incentives employed Martal’s lead generation and account management services as part of our strategy to expand into North America.   Martal team have created a customized marketing campaign cycle in which their reps would reach out to a generated list of prospects via email campaigns and cold-calls, monitor engagement, and approach interested leads. Said leads would then be directed to a demo call led by a member of Martal’s team. After an initial call, interested leads proceed to sign a contract.  Their team was also tasked with creating various marketing materials including presentations, white-papers, and blog articles. ### Clutch Awards - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_lead_qualification_company_united_states_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_call_centers_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_sales_outsourcing_company_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_sales_outsourcing_company_united_states_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_lead_generation_company_2026.svg) ### Industry Recognitions - 100 fastest growing companies in North America - #1 lead generation company - Top 25 Lead Generation Companies of 2023 - 5 Best B2B Lead Generation Agencies - Top 20 sales outsourcing companies to grow your sa - Top 12 Best Lead Generation Companies - CANADA’S TOP GROWING COMPANIES 2022 - 9 Best Lead Generation Companies for Small Busines - 12 The Best Lead Generation Companies - Top 10 B2B Lead Generation Companies in Canada - 6 Best Lead Generation Companies for SMB - Top 10 lead generation solutions providers in US ## Key Clients - Bosch ## Packages ### Sales Outsourcing Packages Create customized target lists and marketing campaigns, monitor prospects' engagement and initialize outbound calls. Build a funnel of leads and get qualified leads converted as discovery calls / demos. https://martal.ca/pricing/ | Feature | Small ($4,500/month) | Medium ($5,000/month) | Large ($6,195/month) | |---------|---------|---------|---------| | sales team | SOM and 2 Latam BDRs | SOM and 1 NA BDR | SOM and 2 NA BDRs | --- ## About the Team ### Our Story We’re built to help you succeed. Martal Group is a team of seasoned B2B sales professionals who take ownership of outcomes, not just activity. We work as an extension of your team, bringing the experience, structure, and insights needed to turn outreach into qualified conversations, real pipeline, and measurable revenue impact. ### What Sets Us Apart - Onshore Sales Executives: At Martal, we hire top sales talent across North America, the EU, and LATAM to provide onshore teams aligned with your target region. - B2B Sales Experts: Our team comprises seasoned sales professionals, each with an average of 3–5 years of real-world B2B experience to bring to your campaigns. - Diverse Industry Experience: We have experience helping 2,000+ B2B companies across 50+ industries grow their revenue, enabling us to ramp quickly and tailor outreach to your market. ### Quick Facts - 16 years in business ### Commonly Asked Questions **What kind of results can we realistically expect?** Results vary by market, offer, and sales cycle, but most engagements begin generating qualified leads within 30 days. Many clients use Martal to increase sales-qualified leads and shorten sales cycles by improving targeting, messaging, and early-stage conversations. We focus on pipeline quality, not just activity. **Who is Martal a good fit for?** Most of the companies that come to us are B2B teams that want outbound to actually work. Sometimes that means launching outbound for the first time. Other times it’s about expanding into a new market, adding pipeline faster, or taking pressure off an internal team. We usually start by supporting lead generation, but as companies grow, we often scale with them. That can mean deeper involvement in the sales process, including full-cycle sales and closing. We’ve been doing this long enough, across a wide range of B2B businesses, to adapt to different sales goals and grow alongside our clients. **What is your team’s process like for onboarding new clients?** Onboarding is structured, but it’s not heavy or drawn out. We start by clarifying your ICP, messaging, and goals, then align on how outbound should support your broader go-to-market strategy. From there, we build targeting, sequences, and workflows together. Most teams are fully live within two weeks, without a lot of lift from your internal team. **How do you approach outbound?** We don’t come in with a fixed playbook. Strategy is built around your market, buyers, and goals. We focus on who to target, why they would care, and how outbound should support your broader go-to-market strategy. Outreach is coordinated across email, LinkedIn, and phone, so each channel reinforces the others. We don’t treat channels in isolation. As data comes in, campaigns are continuously refined, making messaging, timing, and sequencing sharper over time. **What technology do you use, and how does AI support your outbound strategy?** At Martal, we use our proprietary AI SDR platform as the foundation of our coordinated omnichannel outbound process. The platform brings email, LinkedIn, and phone outreach together in one system, allowing campaigns to run as a single, connected motion rather than isolated channels. It also houses a large, continuously refreshed dataset, including 220M+ verified contacts and over 10M intent signals, which we use to identify ICPs and build highly targeted lead lists. From there, the platform supports our teams by optimizing performance across all channels. It analyzes real-time market feedback and helps adjust messaging based on what’s working. Our sales executives remain fully in control of targeting decisions, strategy, and final messaging. AI provides scale and signal. Our people provide judgment, context, and execution. ## Verification Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services. - Verified Client Reviews: 104 - Overall Review Rating: 4.8 Last Updated: 2026-06-27T06:45:08Z ### Business Entity - Business Entity Name: Martal Services & Consulting LTD. - Source: Canada's Business Registries - Jurisdiction of Formation: Canada - Date of Formation: August 1, 2009 - Status: Active - Last Updated: June 6, 2022 - ID: 002211829 ### Credit Report Results - International Credit Risk Assessment: Very Low Risk - Source: Creditsafe - Last Updated: January 1, 2022 ## Locations (3) ### Oakville, Canada (Headquarters) - 2275 Upper Middle Rd E - Oakville, ON L6H 0C3 - Canada - 16 - 20 employees - Phone: 18885577769 ### San Francisco, CA - 100 Pine St #1250 - San Francisco, CA 94111 - United States - 41 - 49 employees - Phone: 18885577769 ### Uniondale, NY - 405 RXR Plaza - Uniondale, NY 11553 - United States - 6 - 9 employees - Phone: 18885577769 ## Connections - Michael Warren (Canalini Consulting Group) - Juan Hidalgo (Clutch) - Azmir Suljic (Galus) - Elicia Turner (ICUC) - Palak Uppal (KeyMouse IT) - Mahammad Nauman (Kijero LLC) - Linda Crivello (Lease a Bike United States) - Kayela Young (Martal Group) - Kris Davis (Martal Group) - Nupur Verma (Multi Concept India) - Mike Falls (SabertoothPro) - Subhan Alam (Set 2 Close | B Corp™) - Kalpana Arun (Sixty One Steps - Zoho Authorised Partner) - Rachael Feeney (Wrk) ## Contact Martal Group [Send a message](https://clutch.co/profile/martal-group) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/martal-services-&-consulting-ltd-/) - [Facebook](https://www.facebook.com/martal.biz/) - [X](https://twitter.com/martal_group) - [Instagram](https://www.instagram.com/martal_group/)