Martal Group

BACKGROUND

Please describe your company and position.

I am the Sales Manager of Canalini Consulting

Describe what your company does in a single sentence.

IT Consulting Group providing Microsoft and Citirx IT support for our clients. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Generate B2B Leads
• Qualify B2B Leads
• Set B2B Appointments

SOLUTION

How did you find Martal Group?

Referral

Why did you select Martal Group over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Martal Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Martal Group to design and execute a full outbound lead generation program focused on building qualified pipeline within our target market. Their scope of work covered both strategy and execution, with Martal acting as an extension of our sales team.

The engagement included:

Defining and refining our ideal customer profile (ICP), buyer personas, and target account list.
Developing and testing outbound messaging and positioning, aligned to our services and value proposition.
Executing multi-channel outbound campaigns across email, LinkedIn, and phone to engage decision-makers.
Conducting account research and contact sourcing to ensure outreach was highly targeted and relevant.
Qualifying prospects and scheduling sales meetings with decision-makers that met agreed qualification criteria.
Providing ongoing reporting, analytics, and optimization, including feedback on messaging performance and market response.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Martal Group helped us build a consistent top-of-funnel pipeline targeting our ideal customer profiles. Within the first 60 days, their outreach efforts resulted in multiple qualified sales conversations with mid-market and enterprise prospects. We saw a noticeable increase in brand awareness among decision-makers in our target verticals, and the quality of the leads met or exceeded our expectations for this type of outbound program.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Martal’s team was organized, communicative, and proactive throughout the engagement. They provided a clear onboarding process, set expectations early, and delivered regular updates. Any time we had questions, needed adjustments, or wanted to test new messaging, they were quick to respond and took action without delay. We appreciated their flexibility and willingness to collaborate as priorities evolved.

What was your primary form of communication with Martal Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive thing about Martal Group was their ability to quickly grasp our value proposition and market. Their SDRs and campaign strategists felt like an extension of our team, not just a vendor executing tasks. They also brought valuable insight into outbound best practices, including subject lines, messaging strategy, and sequencing, which helped improve our response rates and engagement.

Are there any areas for improvement or something Martal Group could have done differently?

There’s always room for refinement, and in our case, perhaps earlier testing of messaging variants might have helped us optimize a little faster. That said, Martal was highly responsive to performance data and made changes quickly once we saw where adjustments were needed. We would have liked even more visibility into certain campaign metrics earlier on, but they addressed that with added transparency as the project progressed.

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of Wrk

Describe what your company does in a single sentence.

Our platform combines cutting-edge automation technology with human expertise, streamlining complex processes to reduce costs, boost efficiency, and accelerate growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Lead generation

SOLUTION

How did you find Martal Group?

Online Search

Why did you select Martal Group over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Martal Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Cold calling and cold email outreach. A member of Martal calls relevant industry key players and LinkedIn outreach with a particular script. She also sets up email sequences within the same industry and launches/monitors them. Within our first month we hit our goal of lead generation and continuing to do so.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our sales team has meetings booked from leads generated by Martal.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We meet weekly to discuss our leads and overall report. When we want to add a new campaign they get the work done instantly and efficiently.

What was your primary form of communication with Martal Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Martal Group is generating leads as promised.

Are there any areas for improvement or something Martal Group could have done differently?

There’s always room for refinement, and in our case, perhaps earlier testing of messaging variants might have helped us optimize a little faster. That said, Martal was highly responsive to performance data and made changes quickly once we saw where adjustments were needed. We would have liked even more visibility into certain campaign metrics earlier on, but they addressed that with added transparency as the project progressed.

BACKGROUND

Please describe your company and position.

I am the Head of Sales of Lease a Bike

Describe what your company does in a single sentence.

Lease a Bike offers Employer sponsored bike leasing benefits for employees

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Generate B2B Leads - -
• Qualify B2B Leads
• Set B2B Appointments

SOLUTION

How did you find Martal Group?

Online Search

Why did you select Martal Group over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Martal Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Martal provided lead sourcing support for Lease a Bike as we introduced a new product into a new market. Their team executed a comprehensive multi-channel outreach strategy, using phone, email, and LinkedIn, to identify and qualify leads, set up meetings, and most importantly, accurately represent and describe our product to potential customers.

The collaboration delivered excellent results, generating strong engagement and high-quality conversations with target companies. Martal’s ability to understand our offering, tailor messaging, and adapt their approach to our market needs played a key role in helping us build early traction and awareness in the U.S.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Martal Group helped us build a consistent top-of-funnel pipeline targeting our ideal customer profiles. Within the first 60 days, their outreach efforts resulted in multiple qualified sales conversations with small, mid-market and enterprise prospects. We saw a noticeable increase in brand awareness among decision-makers in our target verticals, and the quality of the leads met or exceeded our expectations for this type of outbound program.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Martal’s team was organized, communicative, and proactive throughout the engagement. They provided a clear onboarding process, set expectations early, and delivered regular updates. Any time we had questions, needed adjustments, or wanted to test new messaging, they were quick to respond and took action without delay. We appreciated their flexibility and willingness to collaborate as priorities evolved.

What was your primary form of communication with Martal Group?

Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive part of working with Martal was their ability to get up to speed on our value proposition and market quickly. Their SDRs and campaign strategists felt like an extension of our team — not just a vendor executing tasks. They also brought valuable insight into outbound best practices, including subject lines, messaging strategy, and sequencing, which helped improve our response rates and engagement.

Are there any areas for improvement or something Martal Group could have done differently?

They were fantastic to work with. Given more time together, we could have further refined our campaigns and made greater use of their software to optimize efforts and evaluate performance metrics.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Reten Childcare Benefit

Describe what your company does in a single sentence.

Reten is a childcare benefit that helps employees find and pay for care. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Generate B2B Leads
• Qualify B2B Leads
• Set appointments

SOLUTION

How did you find Martal Group?

Online Search

Why did you select Martal Group over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Martal Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged with Martal because we don't have an internal sales team.  We asked Martal to identify companies that fit our ICP and to then identify and contact the right people at those organizations with the goal of scheduling sales appointments for our team.   Our ultimate goal is to hold sales meetings that convert into customers.  We also wanted to get insight on the market and understand the objections there team faced. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Martal Group helped us build a consistent top-of-funnel pipeline targeting our ideal customer profiles. Within the first 60 days, their outreach efforts resulted in multiple qualified sales conversations with mid-market and enterprise prospects.  They have generated at least one held meeting per month. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Martal’s team is organized, communicative, and proactive throughout the engagement. They provided a clear onboarding process, set expectations early, and delivered regular updates. Any time we had questions, needed adjustments, or wanted to test new messaging, they were quick to respond and took action without delay. We appreciated their flexibility and willingness to collaborate as priorities evolved.

We are still waiting to see the full ROI, as we have not yet been able to convert a lead to a sale. We are an early stage startup though, so this is probably to be expected.

What was your primary form of communication with Martal Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive part of working with Martal is their ability to get up to speed on our value proposition and market quickly. Their SDRs and campaign strategists felt like an extension of our team — not just a vendor executing tasks. Not only are they approachable and likable, they also bring valuable insight into outbound best practices, including subject lines, messaging strategy, and sequencing, which helps to improve our response rates and engagement.

Are there any areas for improvement or something Martal Group could have done differently?

With this type of work, you can expect "no shows" for schedule sales meetings, and we have had our share of those.  I think there have been a couple of times meetings were scheduled with companies outside of our ICP, and as a result  those prospects don't show up to our meeting, or don't convert.  The team is open to feedback however, and seems to continuanlly refine their strategy. 

BACKGROUND

Please describe your company and position.

I am the CEO of Galus Solutions

Describe what your company does in a single sentence.

Galus Solutions is a software development company that delivers custom web and mobile applications, tailored digital platforms, and IT outsourcing services for businesses across different industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• We hired Martal Group to generate qualified leads and to expand our international client base.
• We engaged Martal Group to boost our sales pipeline and strengthen our global market presence

SOLUTION

How did you find Martal Group?

• Online Search
• Referral

Why did you select Martal Group over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Martal Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Martal Group worked with us on business development and lead generation. Their team identified and reached out to qualified prospects, set up introductory meetings, and consistently nurtured relationships on our behalf. The key deliverables included a steady flow of qualified leads, regular progress reports, and scheduled calls with potential clients. They also provided strategic advice on messaging, target markets, and outreach channels, which helped us improve the efficiency of our sales process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a clear increase in qualified leads entering our pipeline, which directly resulted in several new client contracts. Within the first few months, Martal Group generated consistent meetings with decision-makers in our target markets, and our conversion rate from outreach to calls improved significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent—communication was clear, tasks were well organized, and everything was delivered on time. The Martal Group team was highly responsive to our needs, quickly adjusting their approach based on our feedback and keeping us updated with regular progress reports.

What was your primary form of communication with Martal Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their ability to act as a true extension of our team. They combined professionalism with a personalized approach, quickly understanding our business needs and delivering results with consistency and care

Are there any areas for improvement or something Martal Group could have done differently?

We didn’t see any areas for improvement — everything was excellent from start to finish.

BACKGROUND

Please describe your company and position.

I am the CEO of beecrowd

Describe what your company does in a single sentence.

beecrowd is a Talent Cloud, an ecosystem where Innovative Companies find the best Tech Talent. We empower students and technology professionals and connect them to the world’s most innovative corporations through a single, global and easy-to-use platform so that Tech Talent Availability Solutions can be delivered. With a user base of 1M+ users distributed in 100+ countries, beecrowd is among the largest communities of tech professionals in the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Sales Lead Generation

SOLUTION

How did you find Martal Group?

Online Search

Why did you select Martal Group over others?

Good value for cost

How many teammates from Martal Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Martal Group provided comprehensive lead generation services, starting with a clear understanding of the ideal customer profile (ICP) to identify target industries, company sizes, and key decision-makers. They conducted in-depth research to develop a tailored outreach strategy, utilizing multiple channels, including email, LinkedIn, and phone calls. Throughout the engagement, they consistently refined their targeting approach based on performance data and feedback.

The team executed personalized email marketing campaigns, used LinkedIn for direct engagement, and conducted outbound calls to qualify leads and schedule B2B appointments. A structured lead management system was implemented, ensuring accurate tracking of leads, interactions, and conversion rates. Additionally, they monitored website visitor activity to optimize lead generation efforts and improve outreach effectiveness.

As a result, Martal Group successfully delivered regular performance reports, updated lead lists, and scheduled meetings with qualified prospects. Their structured, data-driven approach enhanced lead acquisition efficiency, provided valuable insights, and contributed significantly to business growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Martal Group successfully sent over 140k emails through the email marketing campaigns, reached more than 4k LinkedIn contacts, generated 238 market-qualified leads, identified 42 sales-qualified leads, and conducted over 6,900 telephone calls.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management team was consistently responsive, stayed on schedule, and was always ready to address my needs.

What was your primary form of communication with Martal Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most unique was the professionalism of the team, the quality of the lead generation team, and its management. During the low-demand period at the end of the year, Martal even offered an additional team member at no extra cost to compensate for the typically lower volume of leads during the holiday season.

Are there any areas for improvement or something Martal Group could have done differently?

I can't think of any areas for improvement.

BACKGROUND

Please describe your company and position.

I am an executive of Smartbrain.io

Describe what your company does in a single sentence.

Staffing of IT talents.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Lead Generation Services

SOLUTION

How did you find Martal Group?

Online Search

Why did you select Martal Group over others?

• High ratings
• Company values aligned

How many teammates from Martal Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Martal has successfully implemented a lead generation strategy that has resulted in a 15% increase in inbound traffic. This impressive growth has significantly enhanced our ability to attract and engage hot, targeted leads. Through this robust lead generation strategy, Martal has helped us to not only expand our lead pool significantly but also to establish a solid foundation for long-term success by ensuring that we connect with the right audience, foster meaningful interactions, and streamline our sales process effectively.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• a remarkable 15% increase in inbound traffic
• 10% increase in conversion to purchase due to more targeted lead generation

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was wonderful - professional, punctual and very helpful. They managed to deliver the progress earlier than we expected and participated highly in developping the strategies. 

What was your primary form of communication with Martal Group?

Virtual Meeting

What did you find most impressive or unique about this company?

Martal is a very client-oriented company, where every member just knows what their job is - and they manage to handle it perfectly. 

Are there any areas for improvement or something Martal Group could have done differently?

Nothing to add! We're really satisfied with our project

BACKGROUND

Please describe your company and position.

I am the CEO & President of Scalar Labs, Inc.

Describe what your company does in a single sentence.

Scalar Labs solutions simplify database management and architecture, empowering enterprises to enhance performance, scalability, and data reliability, ultimately driving more efficient and streamlined operations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Increase the number of sales calls
• Figure out what the perfect market fit is for our company
• Gain customers and traction in the US market

SOLUTION

How did you find Martal Group?

Online Search

Why did you select Martal Group over others?

• High ratings
• Company values aligned
• Technology Knowledge

How many teammates from Martal Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We’ve had an outstanding experience working with the Martal Group for our pre-sales, lead generation, and appointment-setting needs. Their team has consistently delivered meetings with potential clients (from 1 to 2 qualified meetings per week), helping us to expand our reach in the market, which are leading to next stages in the sales cycle and partnerships. They provided valuable feedback on our outbound messaging, which has improved our engagement rates. 

Additionally, although our product is highly technical (database management), their insights into the technology market have directly contributed to our team refining our strategy. The follow-up from Martal Group has been consistent, and our messaging has improved week-by-week. Looking forward to continuing to work with them and can see us continuing to work with them as we grow.  I highly recommend their services to businesses looking to enhance their sales pipeline and GTM efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We book one to two meetings every week. This may seem like a small number, but we have zero sales resources on our US team. Two reseller partners are in contract stages, and six prospects have advanced in the sales cycle. Martal produced one video for us. We also are receiving sales training and sales strategy advice from Martal. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

n/a on delivered items. Response times were generally within one to two hours. Although no SLAs were set, they were consistent in their responses, even outside of office hours. (which is probably an exception)

Martal was a perfect fit. I had evaluated other organizations and the single difference I saw in Martal was that there was no fluff to their marketing and they were genuine in their messaging. I could see other technical startups as well as larger organizations benefitting from Martal's services, as they are fast learners, openminded, respectful, and aggressive.

What was your primary form of communication with Martal Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

1. Consistent Communication
2. Open-mindedness (open to suggestions, no ego, professional attitude, and open to new suggestions)
   1. The opposite had to be maintained in terms of open-mindedness. From their own experiences, Martal had their own opinions about how we should sell our product and the feedback was much appreciated. 
3. Technical knowledge. Martal is strictly a sales team and my expectation of their technical knowledge was low, however, they understood the fundamentals of different technologies and understood where our technology could be a good fit. In terms of ramp-up, it took approximately 3 weeks to get the Martal team to understand our solution and the market fit despite being a highly technical solution.

Are there any areas for improvement or something Martal Group could have done differently?

Not at all. Stay aggressive, and keep the meetings coming!

BACKGROUND

Please describe your company and position.

I am the Managing Partner of Miller, Ross & Goldman

Describe what your company does in a single sentence.

Miller, Ross & Goldman is a commercial collection agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Business marketing and development

SOLUTION

How did you find Martal Group?

Online Search

Why did you select Martal Group over others?

• High ratings
• Company values aligned

How many teammates from Martal Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As stated directly from Martal Group's proposal:

The Sales Partner serves corporations, organizations and other entities and interacts
with potential customers on a daily basis (“Potential Leads”), for the purpose of introducing the
Company and its products, technology and services (the "Products") to the prospective Potential
Leads, and to solicit and assist, subject to the terms of this Agreement, in the booking of a sales
meeting between the Potential Lead and the Company for the proposed purchase or licensing of
Products by the Potential Leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Martal Group did a good job and were able to create a few client relationships for us. I was impressed with their ability to articulate detailed aspects of our B2B commercial collection service to prospects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Kris responded in a timely fashion, was always present meetings and was reasonably insightful on trying to improve MG's promotional strategy, and hone in on improving various reporting metrics needed to drive success.

What was your primary form of communication with Martal Group?

Virtual Meeting

What did you find most impressive or unique about this company?

Harjit

Are there any areas for improvement or something Martal Group could have done differently?

Ultimately the service cost wasn't sustainable when compared to results. It was impossible for me to know how much actual time was truly spent promoting our business. Actually I was so impressed with Harjit, that I would have expected a much better outcome. I suspect that may be due to the number of other MG clients under his purview.  

BACKGROUND

Please describe your company and position.

I am the Customer Success Manager of FileSride

Describe what your company does in a single sentence.

We are a document collection specializing in loan document gathering and invoice management software company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• To increase the amount of sales and demos we got

SOLUTION

How did you find Martal Group?

Online Search

Why did you select Martal Group over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from Martal Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

So we have been having trouble getting leads. As such we were searching for a marketing company to help us find more customers. We stumbled upon Martal Group and found they came with a lot of good recommendations. It is benefiting us by giving us a better direction to get more leads. I like the weekly reviews where we can see what we are doing good. 

I also like being given reports of who is being responsive to our campaigns. I like how the Martal Group explains what exactly the campaigns are doing and why they are doing the things they are doing and how it can get us out there. I especially like the recommendations given to our company for our other advertising projects.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The weekly meetings pointing out which leads were the most successful and how potential clients have responded to the email marketing campaign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are on time for our meetings and they have responded to our needs by answering our questions and showcasing which of their and our campaigns work and what we need to to to get out there and build our presence online. We have been able to improve our situation.

What was your primary form of communication with Martal Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I find their personalized approach the most impressive and unique, especially the one-on-one meetings.

Are there any areas for improvement or something Martal Group could have done differently?

Nothing that we see.