77 Productions

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and communications manager of a technology platform provider for hospitals and aged care facilities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 77 Productions?

We needed help with finding a way to communicate to our customers and prospects the clinical outcomes that can be achieved by implementing the technology platform that we have available.

SOLUTION

What was the scope of their involvement?

77 Productions helped us produce a video which was filmed at one of our customer’s sites. We tried to show the before and after scenarios of letting hospitals implement our platform and different technologies with their patients. 

We had a number of sessions where we did a briefing and discussion about the project and what we wanted to achieve. After that, we put together a storyboard that we provided to 77 Productions for discussion, and then they came back with the final outline.

What is the team composition?

We worked with three people from their team, including Campbell (Head of Video Production, who took a director role in the shoot. There was also Jeff (Project Manager) and a videographer.

How did you come to work with 77 Productions?

They contacted us, and we were interested in doing video work. We chose them because they had a professional approach and communicated well their ability to understand what we wanted to achieve.

How much have you invested with them?

We spent around $12,000 with them on this project.

What is the status of this engagement?

We worked together on this project from March–June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback from our customers and general sales chain has been positive. The video they created is an excellent way for salespeople to show the outcomes of technology.

How did 77 Productions perform from a project management standpoint?

They were excellent at meeting deadlines and communicating with me. We used email and phone calls to reach out to each other.

What did you find most impressive about them?

Their project management was great; they were clear about timeframes. Also, their ability to interpret the technical side of things and turn that into interesting content was outstanding.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — they understood what we needed.

Any advice for potential customers?

Make sure that you have an upfront understanding of your objectives with the partnership. That’ll save up time in going back and doing multiple edits.